Let's Talk

What Let's Talk does

Let's Talk B.V. is a privately held Dutch software firm headquartered in Breda, Netherlands, that develops custom software and the WRQR PaaS (Platform as a Service) for enterprise retailers specializing in the sale of complex services. The company's flagship product, WRQR, is an in-house built subscription management platform built on a Shopware and Symfony foundation (migrated from CakePHP in 2023), offering configurable building blocks for complex terms and conditions, commission structures, advanced hierarchies, and omnichannel order management integrated with POS and webshop systems. WRQR is positioned to handle product-as-a-service models, mobile subscriptions, connectivity services, energy contracts, and insurance products, with more than 250 (web) stores reportedly relying on the platform.

The firm generates revenue through two principal streams: a recurring WRQR platform/subscription component and project-based custom development services tailored to unique business processes. Its go-to-market is enterprise field sales targeting large European retailers and telecom operators, with MediaMarkt Europe, PhoneHouse, and VodafoneZiggo disclosed as strategic customers and MediaMarkt positioned as the flagship contracted European strategic partner. The company is also ISO 27001:2023/A1:2024 certified and operates with approximately 37 employees organized into functional areas covering Technology, Operations, DevOps, People, and delivery. Founded by Marcel Meeuwissen, who built the original software to streamline telecom subscription processes at major retailers, Let's Talk remains founder-influenced under CEO Edgar with Marcel serving as Founder / Strategic Consultant, operating from Ceresstraat 1 in Breda and distributing across the Netherlands and Belgium with stated European ambition.

Name

Let's Talk

Legal name

Let's Talk B.V.

Website

https://letstalk.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Let's Talk B.V. builds the WRQR PaaS subscription-management platform and custom software for European enterprise retailers, with MediaMarkt Europe as its flagship strategic partner.

Ownership category

akta.pro rank

Product category

Retail Subscription Management Software

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG)

Keywords

• Subscription management software
• Enterprise retail software
• Custom software development
• Telecom subscription platform
• Omnichannel order management

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. WRQR Platform/SaaS: Subscription-based software platform providing subscription management capabilities to enterprise retailers. Revenue from platform usage and configuration capabilities.
2. Custom Development Services: Bespoke software solutions tailored to unique business processes. Revenue generated from development and implementation projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Let's Talk develops and sells WRQR, an in-house PaaS platform that enables enterprise retailers to centrally configure, sell and manage complex subscription-based services (mobile subscriptions, connectivity, energy contracts, insurance, product-as-a-service models) across online and offline channels. The company complements this platform with bespoke custom software development services tailored to specific enterprise business processes, leveraging Shopware and Symfony technology.

Product overview

Let's Talk offers a portfolio centered on WRQR, a PaaS platform for subscription management in enterprise retail, complemented by custom software development services. WRQR handles complex service products (mobile subscriptions, connectivity, energy, insurance, product-as-a-service models) through configurable building blocks, while the Custom Development service provides bespoke applications aligned with specific business processes using Shopware and Symfony technology.

Differentiator

Problem solved

Functional benefit

Brands

• WRQR: Advanced software solution (PaaS platform) strategically designed to address the complexity of managing service products such as mobile subscriptions, connectivity services, energy contracts, and insurance. Leading subscription management software within enterprise retail with more than 250 stores relying on the software.

Products and services

• WRQR In-house PaaS (Platform as a Service) platform for enterprise retailers to configure, sell and manage complex subscription-based services such as mobile subscriptions, connectivity services, energy contracts, and insurance. Supports unlimited configurable building blocks (terms and conditions, commission structures, hierarchies) and omnichannel order management with POS and webshop integration.
• Custom Development Bespoke software development service that builds custom applications tailored to enterprise clients' unique business processes, leveraging Shopware and Symfony. Targets digital transformation, sales-force productivity, and improved customer convenience for large enterprise customers.

Quantifiable outcome

• Significant time savings for sales teams and customers
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core/flagship, core, strategic and supporting.

• MediaMarkt Europecore/flagshipStrategic or Co-development PartnerLet's Talk is a contracted European strategic partner for MediaMarkt, implementing customized WRQR software solutions that have fundamentally optimized their operational processes. The partnership has resulted in significant time savings and cost reductions for MediaMarkt's sales teams and customers.
• PhoneHousecoreStrategic or Co-development PartnerSuccessfully supported PhoneHouse in solving complex software challenges and optimizing their infrastructure. The company's system established itself as a crucial foundation for telecom departments.
• VodafoneZiggocoreStrategic or Co-development PartnerSuccessfully supported VodafoneZiggo in solving complex software challenges and optimizing their infrastructure in the telecom sector.
• ShopwarestrategicTechnology or IntegrationIn 2023, Let's Talk made a strategic move to Shopware with a Symfony core. This flexible e-commerce platform allows seamless integration with existing systems and enables automation of standard tasks.
• SymfonysupportingTechnology or IntegrationLet's Talk develops high-quality custom solutions within the Symfony framework. The framework serves as the core technology for their development environment.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• BigCommerce: Headless commerce platform with built-in subscription and B2B functionality. Comparable to WRQR in providing configurable commerce foundations for retailers selling complex service bundles.
• Salesforce Commerce Cloud: Enterprise commerce platform from Salesforce with order management, subscription, and CPQ capabilities. Comparable in serving large enterprise retailers (including MediaMarkt peers) with complex service product portfolios.
• Shopify: Global commerce platform with expanding subscription and B2B functionality. Already a direct technology partner of Let's Talk via the Shopware/Symfony stack, Shopify represents both an enabling partner and a competitive incumbent for mid-market retailers.
• Stripe Billing: Stripe's subscription billing module is part of the broader Stripe payments platform. Comparable on subscription management fundamentals and represents the dominant incumbent threat to standalone subscription platforms serving European enterprise retailers.
• SAP Commerce Cloud: Enterprise commerce and subscription solution from SAP, widely deployed at large European retailers and telecom operators. Direct overlap with WRQR's enterprise retail and telecom customer base.

Direct peers

• Chargebee: Subscription billing and revenue management platform used by SaaS and subscription-box companies. Overlaps with WRQR on recurring revenue management, configurable pricing, and renewals, though Chargebee focuses more on digital-native customers.
• Recurly: Subscription management and billing platform serving digital media, consumer, and B2B subscription businesses. Comparable to WRQR in managing complex subscription lifecycles, though generally targeted at higher-volume digital subscription use cases.
• Zuora: Public subscription management platform (Zuora Billing, Zuora CPQ) serving enterprises across telecom, media, and consumer services. Directly comparable in solving complex subscription billing and product configuration problems for large retailers and service providers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/let'stalk-nl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Let's Talk