De Kleine Wolf

What De Kleine Wolf does

De Kleine Wolf operates a single-site, five-star family campsite in Stegeren (Ommen), Overijssel, Netherlands, in the Vechtdal region. Founded in 1963, the business has operated for over 60 years and currently employs 51-100 staff organized across Service & Cleaning, Reception, Technical Service, and Horeca. It serves primarily Dutch families with young children, with secondary demand from extended families, summer holiday campers, off-season visitors, and international guests (notably Germany).

The core product is a diversified accommodation and campsite offering: camping pitches in Comfort, Luxury, Waterfront, and Private Sanitary tiers; and 20+ accommodation types ranging from trekking huts (Trekkershut) and 2-person Cottas to the 12-person Boerderij Farm and 10-person Kasteel de Wolvenburcht Castle. On-site facilities include heated indoor and outdoor swimming pools with a world's-first 160m+ indoor duo slide, indoor play paradise, 1,500 m2 PumpTrack, 3,000 m2 fishing pond, sand beach with swimming pond, petting zoo, adventure golf course, animation program, bootcamp park, e-chopper and bike rental, and WiFi. Technology integrations include a voluntary Easy Secure facial recognition access control system for pool and play facilities (AES256 encryption, ISO 27001/20000/NEN 7510 hosting, 1-day data retention) and license plate recognition automated gates operational 07:30-22:30.

De Kleine Wolf runs a direct-to-consumer model with no intermediaries. Revenue streams span camping pitch subscriptions, accommodation rentals, day visitor tickets, and on-site F&B (food bar, Italian restaurant, pancake restaurant, beach bar, pool bar, ice cream shop, supermarket). Pricing is tiered by pitch/accommodation type, season, and amenity level, with a 5% cancellation fund. Distribution is multi-language (Dutch, English, German) website-led, supported by phone and on-site reception. The company is privately held with no disclosed institutional investors or parent entity.

Name

De Kleine Wolf

Legal name

Camping De Kleine Wolf

Website

https://kleinewolf.nl

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

De Kleine Wolf is a privately held, five-star family campsite in Stegeren, Netherlands, operating for over 60 years. It serves Dutch and international families with diverse pitches, 20+ accommodation types, pools, animation, F&B, and partner-provided facial recognition access control.

Ownership category

akta.pro rank

Product category

Family Camping & Outdoor Hospitality

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGAOAD

Cabin & Cottage Campgrounds

Travel & Hospitality/Lodging & Accommodation/Camping & Glamping Facilities

Keywords

• Family camping
• Campsite accommodations
• Holiday rentals
• Outdoor hospitality
• Vacation resort

Headquarters

HQ city

Stegeren

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Camping Pitches: Revenue from renting camping pitches including comfort pitches, luxury pitches, waterfront pitches, and pitches with private sanitary facilities. Pricing varies by pitch type and season.
2. Accommodation Rentals: Revenue from renting various accommodations including bungalows, chalets, lodges (Berkenlodge, Klaverlodge, Outdoor Living Lodge, OeHoelodge, Zwaluwlodge), cottages (Cotta), shepherd's huts, the Boerderij (Farm) for 12 persons, and Kasteel de Wolvenburcht (Castle) for 10 persons.
3. Day Visitors: Revenue from day visitors who purchase tickets at reception for access to the campsite's facilities including swimming pools, playground, and beach. Day visitors have access from 09:00 to 22:30.
4. On-site Facilities: Revenue from on-site facilities including restaurant, pizzeria, foodbar, beach bar, pool bar, pancake restaurant, ice cream shop, and supermarket.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

De Kleine Wolf is a five-star family campsite in Stegeren, Overijssel, Netherlands, that rents camping pitches (comfort, luxury, waterfront, with private sanitary options) and a portfolio of holiday accommodations including lodges, chalets, bungalows, a 12-person farm, and a 10-person castle. Guests access extensive on-site facilities such as indoor and outdoor heated swimming pools with slides, an indoor play paradise, adventure golf, PumpTrack, beach with swimming pond, fishing pond, petting zoo, multiple restaurants, supermarket, animation programs, and bike/e-chopper rental.

Product overview

De Kleine Wolf is a five-star family campsite in the Vechtdal region of Overijssel, Netherlands, offering a diverse portfolio of camping and accommodation products. The core offering consists of camping pitches (Comfort, Luxury, and Luxury Waterfront) with optional private sanitary facilities at various levels. Accommodations include diverse lodging options: Boerderij (Farm) for 12 persons, Kasteel de Wolvenburcht (Castle) for 10 persons, Outdoor Living Lodge (4 and 6-person), Berkenlodge (new 2026, 6-person with AC), Hooiberg (traditional hayrick), Cotta (2-person), Klaverlodge, Zwaluwlodge, Basic Lodge, OeHoelodge, multiple Chalet variants (Buizerd, Bosrand, Berkenhoek, Houtsnip), Trekkershut (hiking cabin), and Bungalows. Extensive facilities include indoor/outdoor heated swimming pools with slides, indoor play paradise, adventure golf course (2025), food bar, Italian restaurant, pancake restaurant, beach with swimming pond, beach bar, pool bar, ice cream shop, supermarket, PumpTrack (1500 m2), fishing pond (3000 m2), petting zoo, bootcamp park, animation activities, bike/e-chopper rental, and WiFi. Day recreation and a mobile app are also offered. A voluntary facial recognition access system using Easy Secure technology provides contactless entry to swimming and play facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Camping Pitches Rentable outdoor camping pitches available in comfort, luxury, luxury waterfront, and private sanitary tiers averaging 100-120 m2 each, with 8 or 16 amp electricity, access to all facilities, WiFi, and use of luxury washrooms. Designed for guests bringing their own tents, caravans, or motorhomes.
• Holiday Rental Accommodations Range of rentable holiday units including Berkenlodge (6-person), Boerderij Farm (12-person), Kasteel de Wolvenburcht Castle (10-person), Outdoor Living Lodge (4/6-person), Hooiberg hayrick, Cotta (2-person), Klaverlodge, Zwaluwlodge, Basic Lodge, OeHoelodge (5-person), Chalets (Buizerd, Bosrand, Berkenhoek, Houtsnip), Trekkershut hiking cabin, and Bungalows. All include kitchen, bathroom and access to campsite facilities.
• Day Recreation Passes Day visitor tickets sold at reception granting access to campsite playgrounds, swimming pools, beach, and other facilities from 09:00 to 22:30. Targeted at local families and groups who are not staying overnight. Includes option to book children's parties.
• E-choppers and Bike Rental Rental of electric cargo bikes (e-choppers) and regular bicycles for guests and day visitors to explore the Vechtdal surroundings of the campsite.

Quantifiable outcome

• Ranked #1 campsite in Netherlands and #2 in Europe
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature2 records

Partnerships

One partnership is on record.

• Easy SecurecoreTechnology or IntegrationEasy Secure provides facial recognition software for access control and attendance registration at the swimming pool and indoor play paradise. The system uses patented algorithm technology with AES256 encryption. Easy Secure's software is hosted in Cyso's ISO 20000, ISO 27001, and NEN 7510 certified data centers across 3 geographically separated Tier-4 data centers in the Netherlands. All data is automatically deleted one day after reservation.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Landal GreenParks: Major Dutch/European operator of family holiday parks with diverse lodging, indoor play facilities, and family-oriented activities; competes directly with De Kleine Wolf for Dutch and German family holiday demand.
• Roompot: Large Dutch/European vacation-park operator with parks, beach resorts, and family-focused accommodations; offers a comparable mix of pitches, lodges, and on-site recreation competing for the same Dutch and German family segment.
• Sandaya: European operator of premium family campsites, primarily in France, Spain, and Portugal, with aquatic parks and family entertainment; comparable premium family-campsite positioning targeting the same European family-holiday customer.
• Marvilla Parks: European camping and holiday-park group operating premium family-oriented sites across France and other European markets; comparable 4–5 star family-campsite positioning with aquatic facilities and family entertainment.
• Yelloh! Village: French network of premium 4–5 star campsites with extensive aquatic facilities, family animation, and diverse accommodation; competes with De Kleine Wolf in the European top-tier family-campsite ranking and for cross-border family holidays.
• Molecaten: Dutch family-campsite operator with multiple parks across the Netherlands focused on family camping experiences with pools and animation; most direct small-footprint domestic competitor to De Kleine Wolf's campsite-with-lodgings model.
• RCN: Dutch family-campsite operator with multiple parks in the Netherlands and France focused on family camping, pools, and animation; direct competitor for Dutch family camping holidays with similar pitch-plus-lodging product mix.
• Huttopia: European operator of nature-based campsites and glamping resorts in France, Netherlands, and other countries; targets families and active travelers with canvas-and-wood accommodations and on-site activities, a comparable DTC family-camping concept.
• EuroParcs: Dutch-headquartered holiday-park group operating parks across the Netherlands and Europe with luxury lodges, recreation facilities, and family programming; comparable premium-positioning peer expanding in the same Dutch/German market.
• Center Parcs: Operates premium family holiday parks across the Netherlands and Europe with extensive indoor pools, subtropical swimming paradises, and on-site activities; the most direct large-scale competitor to De Kleine Wolf in the Dutch/European family-camping market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DeKleineWolf
• Xx.com/dekleinewolf1
• LinkedInlinkedin.com/company/camping-de-kleine-wolf

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Kleine Wolf