Marvilla Parks
Marvilla Parks is a French camping holiday brand operating approximately 60 premium campings across France and the Netherlands, renting mobile homes under three tiers (Select 5-star, Life 4-star, Cocoon 3-4 star) directly to families, individual travelers, and corporate group clients.
- Company typePrivate
- Founded-
- HeadquartersAix-en-Provence, France
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Marvilla Parks does
Marvilla Parks is a French camping holiday brand operating approximately 60 campings across France and the Netherlands, renting mobile homes (mobil-homes) and camping pitches to individual travelers, families, and corporate groups. The company is operated by Homair Vacances SAS, a privately held French entity that sits within European Camping Group, a larger European camping conglomerate. The portfolio is organized into three branded quality tiers: Style Select (5-star premium, with luxury water parks, spa services, and concierge-level amenities), Style Life (4-star, family-oriented with entertainment programming), and Style Cocoon (3-4 star, focused on tranquil, nature-immersed holidays). All campings are dog-friendly.
The core commercial platform is a proprietary direct-to-consumer e-commerce booking engine accessed via marvilla-parks.com, a multilingual mobile application (Marvilla Parks by Homair), and a telephone reservation hotline, available in French, English, German, and Dutch. The technology stack comprises standard online availability search, real-time seasonal pricing, secure payment processing with installment plans (4x without fees), and third-party integrations for analytics (Google Analytics), advertising (DoubleClick, Meta Ads), video (YouTube embed), and consent management (Axeptio). No proprietary AI, machine learning, or developer-facing API is disclosed.
Marvilla Parks monetizes through four primary revenue streams: per-stay holiday rental income from approximately 60 campings, a Devenez Propriétaire mobile-home ownership program that converts visitors into secondary-residence buyers within the camping estate, ancillary cancellation insurance attached to bookings, and the Homair Events B2B vertical that sells corporate seminars, weddings, and team-building events to groups of 10-2,000 attendees with full campsite privatization. The company markets exclusively via direct digital channels (website, social media on Facebook/Instagram/TikTok, email newsletter) without third-party travel agency distribution, retaining booking margin and direct customer relationships.
Marvilla Parks firmographics
Firmographics- Name
- Marvilla Parks
- Legal name
- Homair Vacances SAS
- Website
- https://marvilla-parks.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Marvilla Parks is a French camping holiday brand operating approximately 60 premium campings across France and the Netherlands, renting mobile homes under three tiers (Select 5-star, Life 4-star, Cocoon 3-4 star) directly to families, individual travelers, and corporate group clients.
- Ownership category
- akta.pro rank
Marvilla Parks industry classification
Industry- Product category
- Outdoor Hospitality Services
- NAICS
- RV (Recreational Vehicle) Parks and Recreational Camps (72121)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)
- akta.pro secondary industry
- Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)
Keywords
Where Marvilla Parks is headquartered
LocationHeadquarters
- HQ city
- Aix-en-Provence
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Marvilla Parks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Holiday Rental Income: Marvilla Parks generates revenue primarily through renting mobil-homes (static caravans) and camping pitches to holidaymakers. Customers book stays of varying lengths (2-14+ days) across the company's portfolio of approximately 60 campings in France and the Netherlands. Pricing varies by season, with peak summer rates significantly higher than off-peak periods. The company offers approximately 990 pitches at select properties (e.g., Le Castellas with 990 emplacements). Revenue is generated on a per-stay basis with various payment options including secure online payment and installment plans (4x without fees).
- Holiday Home Ownership Program (Devenez propriétaire): Marvilla Parks offers a mobil-home ownership program allowing individuals to purchase a secondary residence within one of the company's 60 campings. This provides an additional revenue stream from property sales within the camping estate while securing ongoing service fees and pitch rental income from the owner's holiday usage.
- Group Events and Seminars (Homair Events): Through the Homair Events brand, Marvilla Parks provides corporate event services including weddings, seminars, team-building events, and group gatherings at select campings. The company offers turnkey solutions including accommodation, transport, catering, activities, and gala dinners. Events range from 10 to 2,000 attendees with full campsite privatization options. This B2B segment complements the core consumer holiday rental business.
- Cancellation Insurance: Marvilla Parks offers optional cancellation insurance as an add-on to holiday bookings, providing an additional ancillary revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly camping holidays for relaxation and nature enthusiasts |
| Unit Pricing | Pay-as-you-go | Fun and family-oriented 4-star camping holidays |
| Unit Pricing | Pay-as-you-go | Premium 5-star luxury camping holidays with high-end services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Marvilla Parks product offering
Product offeringCore offering
Marvilla Parks rents mobil-homes (static caravans) and camping pitches across approximately 60 campings in France and the Netherlands, organized into three tiered quality styles: Select 5-star, Life 4-star, and Cocoon 3-4 star. Each destination combines accommodation with integrated on-site amenities such as water parks, kids' clubs, entertainment programs, restaurants, and pet-friendly facilities, with ancillary revenue from a mobil-home ownership program, optional cancellation insurance, and a B2B events division (Homair Events).
Product overview
Marvilla Parks is a premium camping vacation platform operated by Homair Vacances SAS under European Camping Group. The core offering is renting mobile homes (mobil-homes) and pitches at 60+ high-end campings across France and the Netherlands. The portfolio is organized into three distinct styles: Style Select (5-star premium), Style Life (4-star family), and Style Cocoon (3-4 star tranquil). Supporting services include free aquatic parks, entertainment activities, a loyalty program, cancellation insurance, installment payment options, and a mobile home ownership program. A separate division, Homair Events, handles group bookings for weddings, seminars, and team-building for 10 to 2,000 guests. The company also operates the Marvilla Parks app for booking management on mobile devices.
Differentiator
Problem solved
Functional benefit
Brands
- Select (5 étoiles): Premium 5-star camping experience with high-end services and luxury amenities
- Life (4 étoiles)
- Cocoon (3 & 4 étoiles)
- Homair Events
- Homi
Products and services
- Marvilla Parks Camping Holidays Rental of mobil-homes (static caravans) and camping pitches across approximately 60 campings in France and the Netherlands, with integrated on-site amenities (water parks, kids' clubs, entertainment, restaurants, pet-friendly facilities) targeting families and outdoor vacationers.
- Style Select 5-star Vacations Premium 5-star tier of Marvilla Parks campings, offering upgraded mobil-home rentals with high-end services and the most extensive on-site amenities for guests seeking a top-tier outdoor holiday experience.
- Style Life 4-star Vacations Core 4-star tier of Marvilla Parks campings, offering family-oriented mobil-home rentals with the standard range of on-site leisure amenities (water parks, kids' clubs, entertainment) at a mid-market price point.
- Style Cocoon 3-4 star Vacations Entry-level 3-4 star tier of Marvilla Parks campings, offering more accessible mobil-home and pitch rentals aimed at budget-conscious families and travelers seeking an affordable outdoor holiday with essential amenities.
- Homair Events (B2B Group & Corporate Events) Dedicated B2B events division that rents full or partial camp-resort capacity — including accommodation, meeting/event spaces, catering, and on-site leisure activities (aquatic parks, sports facilities) — for corporate seminars, group stays, association gatherings, weddings, and sport events.
- Mobil-home Ownership Program Program under which customers can purchase a mobil-home to be sited permanently at a Marvilla Parks camping, giving owners recurring access to the destination and on-site amenities in exchange for an annual fee.
- Cancellation Insurance Optional add-on insurance product that travelers can purchase alongside a Marvilla Parks booking to cover trip cancellation under defined conditions, reducing financial risk on prepaid reservations.
Companies that use Marvilla Parks
Customer profileSegments3 records
Ideal customer profiles2 records
Marvilla Parks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Marvilla Parks partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Marvilla Parks competitors and assessment
Company assessmentDirect peers
- Flower Campings: Flower Campings is a French network of 3-5 star campgrounds offering mobil-homes, pitches, and family activities across France and Spain. Comparable in tiered star system, family entertainment, and DTC camping bookings.
- Vacanceselect / VacanSoleil: Vacanceselect (formerly VacanSoleil) is a French-based pan-European campground operator offering mobil-home rentals across hundreds of campings in France, Spain, Italy, and Croatia. Directly comparable in mobil-home rental, European family market, and DTC distribution model.
- EuroParcs: EuroParcs operates holiday parks across the Netherlands, Germany, Belgium, and Austria with chalets, lodges, and camping pitches near nature destinations. Comparable in mobil-home/chalet rental, family-oriented amenities, and direct-to-consumer booking with a strong Dutch market overlap.
- Tohapi: Tohapi operates a network of 3-5 star campings across France, Spain, and Italy with mobil-home rentals, water parks, and entertainment. Comparable in pan-European family camping model, mobil-home accommodation, and amenity-led positioning.
- Yelloh! Village: Yelloh! Village is a franchise network of premium 4-5 star campings across France, Spain, Portugal, and Italy, with aqualudic parks, mobil-homes, and family entertainment. Directly comparable in tiered camping quality system, family-focused amenities, and pan-European footprint.
- Sandaya: Sandaya is one of France's largest campground chains, operating 4-5 star campsites across France with water parks, mobil-home rentals, kids clubs, and entertainment programs. Directly comparable in target customer (French/international families), product tiering, and amenity-led resort model.
- Huttopia: Huttopia operates a European network of camping and glamping villages in France, the Netherlands, Spain, and other countries, with a similar tiered resort offering, on-site accommodation (cabanes, canvas tents, chalets), and aquatic/activity amenities. Directly comparable in business model, customer base (European family outdoor holidays), and product positioning.
- Sowell Family Campings: Sowell operates family campings in southern France (Languedoc, Camargue, Provence) with 4-5 star positioning, water parks, and all-inclusive entertainment. Comparable in premium tier positioning, French Mediterranean focus, and amenity-led family camping model.
Others
- Booking.com (Booking Holdings): Booking.com is a global online travel agency and indirect channel for campground and vacation rental bookings. While not a direct operator, it represents the alternative OTA distribution model that Marvilla explicitly bypasses via its DTC approach — relevant for understanding channel strategy and competitive booking dynamics.
Broad incumbents
- Center Parcs (Pierre & Vacances): Center Parcs is a broader European indoor/outdoor holiday park operator (part of Pierre & Vacances) offering cottages, water parks, and family activities across France, Netherlands, Germany, and Belgium. Comparable family short-stay market and water-park-led amenity model, but operates as a larger, publicly listed hospitality incumbent with broader indoor/cottage focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Marvilla Parks social profiles
Digital presenceMarvilla Parks compliance and trust
Trust signalCompliance1 record
Marvilla Parks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marvilla Parks leadership team
Management profileNumber of profiles
Marvilla Parks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marvilla Parks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marvilla Parks
What does Marvilla Parks do?
Marvilla Parks rents mobil-homes (static caravans) and camping pitches across approximately 60 campings in France and the Netherlands, organized into three tiered quality styles: Select 5-star, Life 4-star, and Cocoon 3-4 star. Each destination combines accommodation with integrated on-site amenities such as water parks, kids' clubs, entertainment programs, restaurants, and pet-friendly facilities, with ancillary revenue from a mobil-home ownership program, optional cancellation insurance, and a B2B events division (Homair Events).
Is Marvilla Parks a public or private company?
Marvilla Parks is a private company. It is classified as corporate owned and is currently operating.
When was Marvilla Parks founded?
Marvilla Parks was founded in -1. It employs 251 to 500 people.
Where is Marvilla Parks based?
Marvilla Parks is headquartered in Aix-en-Provence, France, in the Europe region.
How does Marvilla Parks make money?
Four revenue lines are on record. Holiday Rental Income is the primary driver. The others are holiday Home Ownership Program (Devenez propriétaire), group Events and Seminars (Homair Events) and cancellation Insurance.
Who are Marvilla Parks's main competitors?
Direct peers on record are Flower Campings, Vacanceselect / VacanSoleil, EuroParcs, Tohapi, Yelloh! Village, Sandaya, Huttopia and Sowell Family Campings. Booking.com (Booking Holdings) is listed as an others. Center Parcs (Pierre & Vacances) is listed as a broad incumbent.
Does Marvilla Parks have an API?
No public API is recorded for Marvilla Parks.
What industry is Marvilla Parks in?
Marvilla Parks's product category is Outdoor Hospitality Services. Its primary akta.pro industry code is THAMAJAJ, Family & Recreation Campgrounds (Amenities/Activities Focus), with a secondary code of THAMAJAB, Traditional Campgrounds (Tent & Mixed-Use). Its NAICS code is 72121 and its SIC code is 7000.