Coldwell Banker King Thompson

What Coldwell Banker King Thompson does

Coldwell Banker King Thompson operates as a regional residential real estate brokerage serving Ohio, Indiana, and Northern Kentucky as part of the Coldwell Banker Realty system. Its core business is brokering home sales and purchases through a network of independent contractor sales associates, with revenue generated via transaction commissions on completed deals. The firm distributes its services through the ColdwellBankerHomes.com consumer platform, which supports property search by city, neighborhood, county, zip code, MLS number, or school, alongside home value estimation, an agent and office locator, and the Move Meter location comparison tool. Ancillary services are layered onto the brokerage relationship through partnerships: mortgage pre-approval via Guaranteed Rate Affinity (a co-owned entity under Anywhere Advisors LLC) and home warranty products via Assurant. Branding, trademarks, and system-level support flow from Coldwell Banker Real Estate LLC, while the underlying brokerage is legally domiciled in the United States as an LLC.

The go-to-market model is sales-led and field-driven: agents are independent contractors who source and serve individual home buyers and sellers in their local markets, supported by the national Coldwell Banker brand, digital marketing channels (Facebook, YouTube, Instagram, corporate blog), and the integrated mortgage/warranty referral ecosystem. Customer segments are exclusively individual consumers split between home buyers and home sellers, with no disclosed enterprise or institutional accounts. No direct revenue, headcount trend, AI/ML capability, or recent strategic action data is available in the source material beyond partnership and product structure, limiting the precision of any financial or technological assessment.

Name

Coldwell Banker King Thompson

Legal name

Coldwell Banker Real Estate LLC

Website

https://kingthompson.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Coldwell Banker King Thompson is a residential real estate brokerage serving home buyers and sellers across Ohio, Indiana, and Northern Kentucky as part of the Coldwell Banker Realty franchise network. It operates through independent contractor agents and the ColdwellBankerHomes.com platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)

Keywords

• Residential real estate
• Home buying services
• Property brokerage
• Real estate agents
• Home selling services

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage commissions earned on property transactions. Real estate agents affiliated with Coldwell Banker are independent contractor sales associates who earn commission on completed transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Coldwell Banker King Thompson is a residential real estate brokerage that connects home buyers and sellers in Ohio, Indiana, and Northern Kentucky through a network of independent contractor sales associates. Core services include a property search platform for homes for sale and rent, a sell-your-home service with home valuation tools, an agent and office locator directory, and a Move Meter location comparison utility, with mortgage pre-approval offered through partner Guaranteed Rate Affinity.

Product overview

Coldwell Banker Realty operates a consumer-facing real estate platform offering a unified suite of services for home buying and selling. The core offerings include a home search platform for finding properties for sale and rent, a sell-your-home service with valuation tools, and an agent locator directory. The platform is enhanced by a Move Meter comparison tool and integrates mortgage pre-approval services through its affiliated partner Guaranteed Rate Affinity. The system covers Ohio, Indiana, and Northern Kentucky markets with location-specific pages for cities including Cincinnati, Columbus, Dublin, and surrounding communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Search Platform Consumer-facing real estate search platform allowing users to find homes for sale and rent by city, neighborhood, county, address, zip code, schools, or MLS number across Ohio, Indiana, and Northern Kentucky markets. Used by home buyers and renters to identify properties matching their criteria.
• Sell Your Home Service Home selling service providing home value estimation tools and connecting residential property owners with affiliated real estate agents to list and sell their homes in Ohio, Indiana, and Northern Kentucky.
• Agent and Office Locator Directory service enabling users to search for Coldwell Banker real estate agents and offices by location to connect with qualified professionals for buying or selling assistance across Ohio, Indiana, and Northern Kentucky.
• Mortgage Pre-Approval Mortgage financing service offered through partner Guaranteed Rate Affinity that allows buyers to get pre-approved for home loans, provided as a co-branded offering with common ownership under Anywhere Advisors LLC.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• AssurantminorOthersAssurant provides home warranty services as a partner on the Coldwell Banker website. The partnership offers home buyers and sellers protection against unexpected home repair costs through Assurant Home Warranty plans.
• Guaranteed Rate Affinity, LLCcoreOthersGuaranteed Rate Affinity provides mortgage services to Coldwell Banker customers. The companies share common ownership (Coldwell Banker Realty and Guaranteed Rate Affinity share a subsidiary of Anywhere Advisors LLC). Coldwell Banker receives financial benefit from this relationship through referral of mortgage services. The partnership offers pre-approval and mortgage products integrated into the home buying process.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Redfin: Redfin is a tech-enabled, lower-fee residential brokerage that competes with Coldwell Banker King Thompson for buyer and seller clients in Ohio markets via a salaried-agent plus consumer-tech model rather than the franchise/independent-contractor structure.
• Compass: Compass is a tech-forward national residential brokerage that competes with Coldwell Banker King Thompson on agent recruiting and premium listings, but differentiates through proprietary technology, agent equity, and venture-backed scale rather than the legacy franchise model.
• eXp Realty: eXp Realty is a cloud-based, commission-split residential brokerage that competes with Coldwell Banker King Thompson for independent agent affiliations across Ohio and Indiana using a virtual, lower-overhead model that pressures franchise economics.

Direct peers

• RE/MAX: RE/MAX is a global franchise residential brokerage with comparable transaction-fee economics, independent-agent structure, and overlap with Coldwell Banker King Thompson in Ohio, Indiana, and Kentucky for both buyer and seller representation.
• Keller Williams Realty: Keller Williams is one of the largest U.S. residential brokerages by agent count, operating a comparable independent-agent, commission-based model and competing with Coldwell Banker King Thompson for listings and buyer-side representation across OH/IN/KY.
• Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is a national franchise brokerage under Realogy/Anywhere that competes with Coldwell Banker King Thompson on agent affiliation, franchised offices, and commission-based residential transactions in the Midwest.
• Sotheby's International Realty: Sotheby's International Realty is a global luxury-affiliated real estate brokerage network with a similar premium/franchise structure, agent-independent-contractor model, and commission-based revenue tied to residential transactions in the same OH/IN/KY consumer pool.
• Century 21 Real Estate: Century 21 is a long-standing national franchise real estate brand that competes on the same commission-based, agent-affiliated model with active franchise presence overlapping Coldwell Banker King Thompson in Ohio, Indiana, and Kentucky.
• Howard Hanna Real Estate Services: Howard Hanna is one of the largest privately held, family-owned residential brokerages in the U.S., headquartered in the same Ohio/Pittsburgh footprint and competing head-to-head with Coldwell Banker King Thompson on agent recruitment, listings, and transaction volume across OH/IN.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national franchise real estate brokerage that competes directly with Coldwell Banker in Ohio, Indiana, and Kentucky on listings, agents, and commission-based transactions under the same franchise-brokerage business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/ColdwellBankerRealty-OhioKentuckyIndiana
• Facebookfacebook.com/kingthompsoncb
• Instagraminstagram.com/cbrealtyohkyin
• Xx.com/cbkttweet
• LinkedInlinkedin.com/company/coldwell-banker-king-thompson

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker King Thompson