Panorama

What Panorama does

Panorama (Издательский Дом «ПАНОРАМА») is a privately held Russian B2B publishing house headquartered in Moscow, founded in 1992 (formally registered as an OOO/LLC in 2008). The company operates approximately 80 business and scientific-practical journals organized across 10 sectoral sub-brands (sub-publishing houses) — including Медиздат (medicine), Промиздат (industry/engineering), Сельхозиздат (agriculture), Стройиздат (construction), Трансиздат (transport), Внешэкономиздат (international economics), Афина (accounting/taxation), Политэкономиздат (political economy/HR), Индустрия гостеприимства и торговли (hospitality), Наука и культура (science/culture), and Ты и твой дом (home/lifestyle).

The company serves two primary customer segments: (1) industry professionals and executives across Russian industries who subscribe for professional development and sector intelligence, and (2) academic researchers who require VAK (Higher Attestation Commission) peer-reviewed publication venues for dissertation defense. Key enterprise subscribers include major Russian corporates such as Твэл (Rosatom Fuel Company), Лукойл, Уралхим, Русагро, and government entities such as ФМБА России, alongside international firms such as Syngenta. Editorial boards comprise 220+ doctors of sciences, 350+ candidates of sciences, and 39+ Russian Academy of Sciences members, supporting content credibility.

Revenue is generated primarily through recurring subscriptions to print and electronic journal editions, sold via direct editorial sales, subscription catalog partnerships (Урал-Пресс, Почта России), regional agencies across Russia, Belarus, and Kazakhstan, and the company's own digital storefront (panor.ru). Secondary revenue comes from selective advertising placements and minor editorial processing fees. The technology stack consists of a website-based digital subscription platform with personal account functionality, iOS/Android mobile applications, and an electronic article library of 100,000+ searchable scientific-practical articles. The print product carries 10% VAT, electronic 18%, with physical delivery restricted to within the Russian Federation. Founded by Kirill Alekseyevich Moskalenko (President); his son Grigory Kirillovich Moskalenko serves as General Director (CEO).

Name

Panorama

Legal name

Общество с ограниченной ответственностью Издательский дом «ПАНОРАМА»

Website

https://panor.ru

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Panorama (ИД «Панорама») is a Russian B2B publishing house operating ~80 business and scientific-practical journals across 10 sectoral sub-brands, serving industry professionals, executives, and academic researchers through print and electronic subscriptions in Russia, Belarus, and Kazakhstan.

Ownership category

akta.pro rank

Product category

Trade Journal Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Publishing Industries (513)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industries

Life Sciences (Biology, Ecology, Agriculture) Scholarly Publishing (EDAGAFAC), News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Trade journal publishing
• Professional periodicals
• Subscription publishing
• Industry trade media
• Academic journals

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Subscription Sales: Primary revenue stream from subscriptions to print and electronic journals. Subscriptions sold directly through editorial office, via catalog agencies (Урал-Пресс, Почта России), and regional distributors across Russia, Belarus, and Kazakhstan. Subscription terms range from single issues to multi-year commitments.
2. Advertising: Revenue from advertising placements in journals. The publishing house maintains selective approach, accepting only quality advertisements from reputable advertisers to preserve editorial integrity.
3. Editorial Services: Some editorial services may incur fees according to publication rules. Author submission and peer review process generates minimal processing revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Panorama is a Russian B2B publishing house that produces approximately 80 business and scientific-practical journals organized across 10 specialized sub-brand publishing houses covering industries including industry, medicine, agriculture, construction, transport, economics, science, and culture. Journals are distributed exclusively by subscription in both print and electronic formats, with electronic access via website, mobile applications, and a subscriber personal account.

Product overview

Издательский Дом «ПАНОРАМА» is a Russian publishing house operating approximately 80 business and scientific-practical journals organized across 10 sectoral publishing houses (sub-brands): Афина (accounting/taxation), Внешэкономиздат (international economics), Индустрия гостеприимства (hospitality/trade), Медиздат (medicine), Наука и культура (science/culture), Политэкономиздат (political economy/HR), Промиздат (industry/engineering), Сельхозиздат (agriculture), Стройиздат (construction), Трансиздат (transport), and Ты и твой дом (home/lifestyle). The core product is the journal library, accessible via the website, mobile app, and subscriber personal account. Publications are available in both print (delivered within Russia) and electronic formats, with a personal account system managing subscriptions, orders, and editorial services. A Robokassa-based payment gateway supports multiple electronic payment methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Библиотека научно-практических журналов «Панорама» (Panorama Scientific-Practical Journal Library) A subscription-based library of approximately 80 business and scientific-practical journals covering industries including industry, medicine, agriculture, construction, transport, economics, science, and culture. Distributed exclusively by subscription in both print and electronic formats to industry professionals, executives, and academic researchers across Russia, Belarus, and Kazakhstan.
• Издательство «Афина» (Afina Publishing)
• Издательство «Медиздат» (Medizdat Publishing) Panorama sub-brand medical publisher offering VAK-indexed and clinical journals for healthcare professionals. Includes titles such as «Вестник психиатрии, неврологии и нейрохирургии», «Главврач», «Медсестра», «Терапевт», and «Хирург».
• Издательство «Промиздат» (Promizdat Publishing) Panorama sub-brand industrial publisher covering management, engineering, and production topics for industrial enterprise managers. Includes titles such as «Генеральный директор», «Главный инженер», «Главный механик», and «КИП и автоматика».
• Издательство «Сельхозиздат» (Selhozizdat Publishing) Panorama sub-brand agricultural publisher covering farming, veterinary, and agronomy topics. VAK-indexed journals include «Главный зоотехник», «Землеустройство, кадастр и мониторинг земель», and others.
• Издательство «Стройиздат» (Stroyizdat Publishing) Panorama sub-brand construction publisher covering construction technologies, project management, and occupational safety in construction. Includes titles such as «Строительство: новые технологии – новое оборудование» and «Проектные и изыскательские работы в строительстве».
• Издательство «Трансиздат» (Transizdat Publishing) Panorama sub-brand transport publisher covering automotive, railway, and logistics topics. Includes titles such as «Автосервис», «Железнодорожник», and «Безопасность и охрана труда на железнодорожном транспорте».
• Издательство «Наука и культура» (Nauka i Kultura Publishing) Panorama sub-brand science and culture publisher covering cultural studies, museums, art galleries, and higher education management. Includes titles such as «Вопросы культурологии», «Музей», and «Русская галерея XXI век».
• Издательство «Внешэкономиздат» (Vnesheconomizdat Publishing) Panorama sub-brand foreign economic affairs publisher covering international economics, customs regulation, diplomatic service, and leasing topics. Includes titles such as «Международная экономика», «Таможенное регулирование», and «Лизинг».
• Издательство «Политэкономиздат» (Politizdat Publishing) Panorama sub-brand political economy publisher covering labor law, HR management, government administration, and social policy. Includes titles such as «Кадровик», «Глава местной администрации», and «Парламентский журнал Народный депутат».
• Издательство «Индустрия гостеприимства и торговли» (Hospitality and Trade Publishing) Panorama sub-brand hospitality and trade publisher covering hotel management, restaurants, commerce, and beauty services. Includes titles such as «Гостиничное дело», «Современный ресторан», and «Парикмахер. Стилист. Визажист».
• Издательство «Ты и твой дом» (Ty i Tvoy Dom Publishing) Panorama sub-brand home and lifestyle publisher covering home improvement, gardening, and country living. Includes titles such as «Твой уютный дом», «Твой чудесный сад», and «Твои шесть соток».
• Издательство «Безопасность и охрана труда» (Occupational Safety Publishing) Panorama sub-brand occupational safety publisher covering labor protection and industrial safety across various sectors including healthcare, agriculture, industry, construction, and transport.

Quantifiable outcome

• Every sixth journal is included in VAK peer-reviewed publications list required for dissertation publication
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor.

• Rosmould | Rosplast | 3Д-ТЕХ 2026minorGTM or Marketing Partner · 16 June 2026Information partner for international exhibitions focusing on mold-making, plastics processing, and additive technologies. The industrial cluster event featured 378 companies and 13,003 specialists over four days.
• Testing&Control 2025minorGTM or Marketing PartnerInformation partnership for industrial testing and control exhibition
• Wasma 2026minorGTM or Marketing PartnerInformation partnership for waste processing and environmental technology exhibition
• Металлообработка-2026 (Metalloobrabotka)minorGTM or Marketing PartnerInformation partner for metalworking exhibition
• Здравоохранение. Крым 2026minorGTM or Marketing PartnerInformation partner for healthcare exhibition in Crimea
• Электро-2026minorGTM or Marketing PartnerInformation partner for electrical equipment and lighting exhibition
• РосМолд / RosMoldminorGTM or Marketing PartnerInformation partnership for mold-making industry
• China Machinery FairminorGTM or Marketing PartnerInformation partnership for China-Russia machinery fair
• ВНОТ (Всероссийская неделя охраны труда)minorGTM or Marketing PartnerInformation partner for Russian occupational safety week
• Дни Вирусологии 2025minorGTM or Marketing PartnerInformation partner for International Virology Forum
• Сибирская продовольственная неделяminorGTM or Marketing PartnerInformation partner for Siberian food week exhibition

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Meister Media Worldwide: Specialty trade-publisher for agriculture and horticulture serving professional growers and agronomy decision-makers; comparable to Panorama's Selhozizdat sub-brand in audience, content model, and B2B subscription economics.
• ИД «Профиль»: Russian business and analytics periodical publisher targeting executives and decision-makers; overlapping subscriber base with Panorama's business and management trade journals.
• ИД «Финансы и Кредит»: Russian publisher of peer-reviewed academic and practitioner journals in finance, economics, and management; overlaps with Panorama's Politizdat and Vnesheconomizdat verticals and competes for VAK-indexed academic authors and subscribers.
• ИД «Экономика и жизнь» (ЭЖ): A long-standing Russian B2B publisher of periodicals covering accounting, taxation, finance, and economic policy, with a similar subscription-driven, VAK-relevant model for Russian professionals; directly comparable to Panorama's Afina and Vnesheconomizdat sub-brands.

Broad incumbents

• Reed Business Information (RELX): A global incumbent in B2B trade publishing and information services across multiple industries; operates at much greater scale and international footprint than Panorama but shares the multi-vertical subscription trade-journal business model.
• Informa (Informa Markets / Informa Connect): Large international events and B2B publishing group; comparable through its trade-magazine and industry-information portfolio across agriculture, healthcare, construction, and manufacturing — verticals where Panorama also publishes.
• Penton / Industry Week (Informa): Established US-based industrial trade-magazine publisher covering manufacturing, engineering, and plant operations; closely mirrors Panorama's Promizdat sub-brand in serving industrial management readership.

Others

• Vance Publishing / ABM Agri: Specialty trade-publisher in food, agriculture, and beauty verticals; adjacent peer whose vertical-specialty B2B subscription model parallels Panorama's hospitality and agriculture sub-brands (Industriya Gostreprimstva, Selhozizdat).

Emerging players

• ИНИОН РАН (INION RAS): Russian Academy of Sciences social-sciences scholarly publisher; competes for VAK-indexed academic authors and citation-database visibility (RSCI/RINC), a credential Panorama also leans on.

Regional players

• MAIK Nauka / Pleiades Publishing: Russian-rooted scholarly publisher producing peer-reviewed journals translated and distributed internationally; a regional peer competing for the same Russian academic author pool and VAK-indexed journal positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/idpanor
• Facebookfacebook.com/panoramaid
• LinkedInlinkedin.com/company/idpanor

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panorama