NVRD
NVRD is the Royal Dutch Association for Waste and Cleaning Services, a 1907-founded membership body representing approximately 400 Dutch municipalities and their public waste companies, delivering advocacy, training, benchmarking, and the STOSAG open ICT standard for waste-collection data exchange.
- Company typePrivate
- Founded1907
- HeadquartersArnhem, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What NVRD does
NVRD (Koninklijke Nederlandse vereniging voor afval- en reinigingsdiensten) is the Royal Dutch Association for Waste and Cleaning Services, founded in 1907 and headquartered in Arnhem, Netherlands. It operates as a membership association (vereniging) connecting and representing approximately 400 Dutch municipalities and their public waste-management companies, with additional associated members drawn from service providers, suppliers, and consultants active in waste collection and clean public spaces.
The association's product portfolio spans content, training, benchmarking, and standards. Core deliverables include the Vakblad GRAM professional magazine (published six times per year, circulation of approximately 1,250 copies), the Benchmark Afval benchmarking service, the Traineeship Circulaire Economie two-year training program, the Young NVRD youth network (100+ members under 35), and the Dossiers knowledge hub. The association owns STOSAG (Stuurgroep Open Standaarden Afval en Grondstoffen), an open ICT standard developed since 2010 to enable supplier-independent data exchange between waste-collection vehicles, containers, and back-office systems, and launched the BrancheStuurInformatie (BSI) sector-statistics system in 2026. Members access services through the SharePoint-based Mijn NVRD portal.
Revenue is generated primarily through recurring membership dues from approximately 400 member organizations, supplemented by GRAM magazine subscriptions (€135.21 domestic / €156.50 international per year), advertising sales handled by media partner Elma Media (starting from €1,150 per placement), event fees from congresses and regional meetings, and the traineeship program. Legal support is offered to members via a partnership with Hekkelman Advocaten. The association is governed by a board chaired by Henry Meijdam, with Hein Grafhorst (Directeur Strategie, Beleid & Veiligheid at Omrin) as treasurer, and is led operationally by newly appointed General Director Jacolien Eijer (March 2026). With roughly 15 staff, the organization functions as a lean professional association whose strategic narrative has shifted from waste collection toward circular-economy and "raw-materials brokerage" ambitions by 2050.
NVRD firmographics
Firmographics- Name
- NVRD
- Legal name
- Koninklijke Nederlandse vereniging voor afval- en reinigingsdiensten
- Website
- https://nvrd.nl
- Company type
- Private
- Founded year
- 1907
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NVRD is the Royal Dutch Association for Waste and Cleaning Services, a 1907-founded membership body representing approximately 400 Dutch municipalities and their public waste companies, delivering advocacy, training, benchmarking, and the STOSAG open ICT standard for waste-collection data exchange.
- Ownership category
- akta.pro rank
NVRD industry classification
Industry- Product category
- Industry Association Services
- NAICS
- Business Associations (813910), Waste Collection (5621)
- SIC
- Services-Membership Organizations (8600), Refuse Systems (4953)
- akta.pro primary industry
- Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)
- akta.pro secondary industries
- Environmental Education, Capacity Building & Community Engagement (BPADALAO), Sustainable & Responsible Supply Chain (ESG, Scope 3) (BPAHAHAM)
Keywords
Where NVRD is headquartered
LocationHeadquarters
- HQ city
- Arnhem
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
NVRD business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership dues: NVRD generates revenue primarily through membership fees from approximately 400 member organizations including municipalities, municipal waste companies, and associated service providers. Membership provides access to network, knowledge products, events, and representation.
- GRAM Magazine advertising: The GRAM professional magazine (6 issues per year, 1,250 copies) generates advertising revenue. Mediapartner Elma Media handles advertising sales starting from €1,150.
- GRAM magazine subscriptions: Annual subscriptions for the GRAM professional magazine: €135.21 domestic, €156.50 international. Available both online and print.
- Traineeship program fees: The Traineeship Circulaire Economie is a two-year program where trainees work at three different organizations. While primarily a workforce development initiative, it may involve program fees or employer contributions.
- Events and congresses: Revenue from organizing events including Jaarcongres, Gemeentelijk Grondstoffencongres, Week van de AfvalHelden, Afvalconferentie, and regional meetings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | GRAM magazine domestic subscription |
| Subscription | Annual | GRAM magazine international subscription |
| Other | One time/ perpetual license | GRAM magazine advertising rates |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
NVRD product offering
Product offeringCore offering
NVRD (Koninklijke Nederlandse vereniging voor afval- en reinigingsdiensten) is a Dutch membership association founded in 1907 that represents and connects approximately 400 Dutch municipalities and their public waste management companies. The association provides policy advocacy, knowledge products (GRAM magazine, dossiers, factsheets), benchmarking (Benchmark Afval), professional training (Traineeship Circulaire Economie), industry standards (STOSAG), networking events, and youth engagement to advance the transition from waste collection to a circular economy.
Product overview
NVRD operates as a membership organization (Dutch Association for Waste and Cleaning Services) offering a portfolio of professional services including the Vakblad GRAM magazine, the Traineeship Circulaire Economie education program, Benchmark Afval benchmarking service, and the STOSAG open ICT standards. Additional offerings include the Young NVRD youth network, toolbox publications for municipalities, and the Mijn NVRD member portal. The organization connects Dutch municipalities and their public waste management companies to share knowledge, influence policy, and advance circular economy goals.
Differentiator
Problem solved
Functional benefit
Brands
- GRAM: Professional magazine published 6 times per year covering waste management and public space management topics. Stands for 'GemeenteReiniging & AfvalManagement'.
- STOSAG
- Young NVRD
- Traineeship Circulaire Economie
- VANG (Van Afval Naar Grondstof)
Products and services
- Vakblad GRAM Professional magazine covering waste management, cleaning, and public space management topics. Published 6 times per year since 1907 with a circulation of 1,250 copies, available in both print and digital format for members and subscribers.
- Traineeship Circulaire Economie Two-year national traineeship program for young graduates to work at three different organizations in the Dutch waste and cleaning industry, including personal development coaching, practical company visits, and lectures on circular economy topics.
- Benchmark Afval
Quantifiable outcome
- NVRD represents approximately 400 member organizations covering virtually all Dutch municipalities and their waste collection operations
- +3 more outcomes
Companies that use NVRD
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
NVRD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
NVRD partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and major.
- STOSAG (Stuurgroep Open Standaarden Afval en Grondstoffen)coreNVRD initiated and owns STOSAG, an open standard for ICT systems in waste collection. The standard enables interoperability between different suppliers' equipment and software. Since 2010, NVRD and its members have worked together to develop, manage, and apply open ICT standards for efficient waste collection in the Netherlands.
- Elma MediaminorElma Media is the media partner handling advertising sales for the GRAM magazine. They manage ad placements starting from €1,150 per advertisement.
- Hekkelman AdvocatencoreNVRD has a partnership with Hekkelman Advocaten for legal support to members. Members receive discounted rates: €120/hour for helpdesk questions (up to 1 hour), and 5% discount plus no office costs for extended legal advice. Hekkelman provides expertise on waste law, procurement, privacy (AVG/GDPR), environmental law, and more.
- Stichting OPENmajorStichting OPEN initiates the annual 'Doe maar apart' campaign for battery and electronic waste collection. NVRD collaborates as a partner in this campaign that reaches millions of Dutch households via radio, social media, and posters.
- Vereniging AfvalbedrijvenmajorNVRD collaborates with the Vereniging Afvalbedrijven (Association of Waste Companies) on various initiatives including the 'Doe maar apart' campaign and joint advocacy on waste sector issues.
- BRBS RecyclingminorPartner in the 'Doe maar apart' campaign for battery and e-waste collection awareness.
- Nationaal Recycling ForumminorPartner in the 'Doe maar apart' campaign for battery and e-waste collection awareness.
- Transport en Logistiek NederlandminorPartner in the 'Doe maar apart' campaign for battery and e-waste collection awareness.
- RijkswaterstaatminorRijkswaterstaat provides free training on litter prevention and behavioral change for municipalities, developed together with NVRD.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
NVRD competitors and assessment
Company assessmentDirect peers
- WRAP (Waste and Resources Action Programme): UK charity established by government to deliver circular-economy outcomes. National in scope, overlapping on knowledge products, campaigns (analogous to 'Doe maar apart'), and policy work — useful peer for evaluating how a public-interest waste body monetizes data and program delivery.
- WasteMINZ: New Zealand's waste management institute, providing sector advocacy, training, events, and publications to a national membership of councils and waste operators. Operates the same association playbook (training academies, awards, policy submissions) in a comparable scale national market.
- VSG (Vereniging Schoonmaak- en Glazenwassersbedrijven): Dutch trade association for the cleaning industry, overlapping NVRD's "reinigingsdiensten" (cleaning services) remit. Comparable association-model structure serving a related municipal-contracted services sector — useful for benchmarking member services and conferences.
- CIWM (Chartered Institution of Waste Management): UK chartered body for waste and resource management professionals; provides training, events, and policy advocacy comparable to NVRD's model. Closest analog in structure: a national membership body combining professional development, networking, and lobbying for the waste sector.
- Vereniging Afvalbedrijven: Dutch trade association for waste processing companies (the private/public waste operators counterpart to NVRD's municipal focus). Already explicitly collaborates with NVRD on the 'Doe maar apart' campaign and joint advocacy, making it the most directly comparable peer in coverage and scale.
- SWANA (Solid Waste Association of North America): North American trade association for solid waste professionals. Replicates the NVRD model at much larger scale, with chapters, training/certification (e.g., MSWMR program), an annual conference, and government advocacy — a useful precedent for what NVRD's product portfolio could evolve toward.
Broad incumbents
- FEAD (European Federation of Waste Management and Environmental Services): Brussels-based European federation representing national private and public waste management associations. NVRD's Brussels policy activity (cited repeatedly in company data) directly engages FEAD, making it the relevant supranational peer and a scale benchmark for pan-European advocacy.
- ISWA (International Solid Waste Association): Global waste management association headquartered in Vienna, working through national member organizations — NVRD is in this orbit and is co-hosting the ISWA World Congress 2027. Comparable in mission (knowledge sharing, working groups, congress organization) but at a global rather than national scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NVRD social profiles
Digital presenceNVRD financial estimates
Financial estimateRevenue estimate
Valuation estimate
NVRD leadership team
Management profileNumber of profiles
Profiles3 records
NVRD subsidiaries and ownership
Company hierarchySubsidiaries1 record
NVRD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NVRD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NVRD
What does NVRD do?
NVRD (Koninklijke Nederlandse vereniging voor afval- en reinigingsdiensten) is a Dutch membership association founded in 1907 that represents and connects approximately 400 Dutch municipalities and their public waste management companies. The association provides policy advocacy, knowledge products (GRAM magazine, dossiers, factsheets), benchmarking (Benchmark Afval), professional training (Traineeship Circulaire Economie), industry standards (STOSAG), networking events, and youth engagement to advance the transition from waste collection to a circular economy.
Is NVRD a public or private company?
NVRD is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was NVRD founded?
NVRD was founded in 1907. It employs 11 to 50 people.
Where is NVRD based?
NVRD is headquartered in Arnhem, Netherlands, in the Europe region.
How does NVRD make money?
Five revenue lines are on record. Membership dues are the primary driver. The others are GRAM Magazine advertising, GRAM magazine subscriptions, traineeship program fees and events and congresses.
Who are NVRD's main competitors?
Direct peers on record are WRAP (Waste and Resources Action Programme), WasteMINZ, VSG (Vereniging Schoonmaak- en Glazenwassersbedrijven), CIWM (Chartered Institution of Waste Management), Vereniging Afvalbedrijven and SWANA (Solid Waste Association of North America). Broad incumbents are FEAD (European Federation of Waste Management and Environmental Services) and ISWA (International Solid Waste Association).
Does NVRD have an API?
No public API is recorded for NVRD.
What industry is NVRD in?
NVRD's product category is Industry Association Services. Its primary akta.pro industry code is THAHACAA, Association & Society Conference Management (Nonprofit, Professional Bodies), with a secondary code of BPADALAO, Environmental Education, Capacity Building & Community Engagement. Its NAICS code is 813910 and its SIC code is 8600.