Hubble Connected Ltd.,
Hubble Connected Ltd. is a private IoT company that builds an AI-powered smart nursery and family connectivity ecosystem. Its HubbleClub app connects AI baby monitors, wearable wellness devices, sleep sensors, and smart toys, sold via D2C e-commerce and major US and Canadian retailers to over 5 million families.
- Company typePrivate
- Founded2012
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hubble Connected Ltd., does
Hubble Connected Ltd. is a private IoT platform company that builds and sells an integrated ecosystem of AI-powered smart nursery and family connectivity devices. Founded in 2012 by Dino Lalvani and headquartered in Hong Kong with operational reach in the United States and Canada, the company develops connected hardware including the GoBaby AI and SkyVision AI monitor lines, the Guardian Cam and Guardian+ wearable wellness trackers, the Hubble Dream+ Comfort Cloud non-wearable sleep sensor mat, the Grow+ smart baby scale, the Hubble the Bear smart teddy with ConnectChat voice messaging, and nursery environmental devices such as Eclipse+, Pure, and Mist. All hardware connects to the proprietary HubbleClub mobile app and cloud platform, which provides live streaming, AI-powered cry detection, covered face and rollover alerts, sleep analytics, multi-camera split-screen viewing, baby tracking, and content libraries.
The HubbleClub app operates on a freemium SaaS model: a free core tier offers basic monitoring, Standard at $4.99/month ($49.99/year) unlocks true cry detection and 3-day storage, and Premium at $7.99/month ($79.99/year) adds 10-day cloud storage, full AI features, and expanded audio content. Hubble Prime bundles a free 2K UHD camera (over $200 value) with a $7.99/month subscription commitment, lowering the hardware acquisition barrier in exchange for recurring revenue. Distribution combines direct-to-consumer e-commerce on a Shopify storefront with broad retail presence at Walmart, Target, Kohl's, and Amazon, primarily serving US and Canadian consumers. Customer concentration is diffuse, with over 5 million families reportedly using the HubbleClub platform.
The company pursues an AI-differentiated product strategy backed by ISO 27001 and ISO 27017 certifications, 256-bit AES encryption, GDPR and COPPA compliance, and basic Amazon Alexa integration. Recent strategic activity includes a 2026 Kodak licensing partnership for connected family products across baby, pet, and children's categories, the 2025 launch of the GoBaby AI product line, and ongoing expansion of health, wellness, and smart toy offerings under the HubbleClub ecosystem. The ownership structure appears founder-controlled, with Dino Lalvani serving as Founder and Chairman and no disclosed institutional funding rounds in the source material.
Hubble Connected Ltd., firmographics
Firmographics- Name
- Hubble Connected Ltd.,
- Legal name
- Hubble Connected Ltd.
- Website
- https://hubbleconnected.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Hubble Connected Ltd. is a private IoT company that builds an AI-powered smart nursery and family connectivity ecosystem. Its HubbleClub app connects AI baby monitors, wearable wellness devices, sleep sensors, and smart toys, sold via D2C e-commerce and major US and Canadian retailers to over 5 million families.
- Ownership category
- akta.pro rank
Where Hubble Connected Ltd., is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Markets served
Hubble Connected Ltd., business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Product Sales: One-time purchase of connected baby monitoring hardware including AI-powered monitors (GoBaby AI series, SkyVision AI, Nursery Pal), wellness devices (Guardian Cam/+, Grow+, Dream+), smart toys (Hubble the Bear), and health/wellness products (Eclipse+, Mist, Pure). Products available for direct purchase at $39.99 to $299.99 per unit.
- HubbleClub Subscription (Standard & Premium): Recurring monthly or annual subscription to the HubbleClub app platform. Standard plan at $4.99/month or $49.99/year; Premium plan at $7.99/month or $79.99/year. Unlocks premium AI features, extended cloud storage (up to 10-day video recording), advanced sleep insights, unlimited audio content library, and priority support. Optional add-on membership for Hubble Prime customers.
- Hubble Prime Membership: Bundled offering where customers receive free 2K UHD smart camera hardware ($200+ value) in exchange for committing to a monthly subscription ($7.99/month after free initial period). First 3 months charged upfront at $23.97 with free camera included. Includes full premium plan access.
- Bundled Hardware + Subscription Packages: Products like Hubble AI Vision and Hubble the Bear offered as bundled deals with subscription membership, combining one-time hardware value with recurring subscription revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | HubbleClub Free - Core monitoring at no cost |
| Subscription | Monthly | HubbleClub Standard - Enhanced monitoring |
| Subscription | Monthly | HubbleClub Premium - Full AI monitoring suite |
| Hybrid | Monthly | Hubble Prime - Free camera with subscription |
| Unit Pricing | Pay-as-you-go | GoBaby AI Cam standalone |
| Unit Pricing | Pay-as-you-go | GoBaby AI Pro standalone |
| Unit Pricing | Pay-as-you-go | GoBaby AI Portable standalone |
| Unit Pricing | Pay-as-you-go | GoBaby AI Portable Pro standalone |
| Unit Pricing | Pay-as-you-go | GoBaby AI Pro Twin standalone |
| Unit Pricing | Pay-as-you-go | Guardian Cam |
| Unit Pricing | Pay-as-you-go | Hubble Dream+ with Comfort Cloud |
| Unit Pricing | Pay-as-you-go | Grow+ Smart Scale |
| Unit Pricing | Pay-as-you-go | Eclipse+ Audio Monitor |
| Subscription | Annual | HubbleClub Premium 1-Year Subscription (gift card) |
| Subscription | Annual | HubbleClub Standard 1-Year Subscription (gift card) |
| Hybrid | Pay-as-you-go | Bundle & Save discount |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Hubble Connected Ltd., product offering
Product offeringCore offering
Hubble Connected designs, manufactures, and sells an ecosystem of AI-powered smart nursery and family IoT devices (baby monitors, wearable wellness trackers, a sleep sensor mat, a smart teddy bear, smart scales, air purifiers, and humidifiers) that connect to the proprietary HubbleClub cloud app, sold direct-to-consumer and through major US/Canada retailers. The company monetizes through one-time hardware sales ($39.99–$299.99), freemium HubbleClub Standard ($4.99/month) and Premium ($7.99/month) subscriptions, and a Hubble Prime membership that bundles free 2K UHD camera hardware with a recurring monthly subscription.
Product overview
Hubble Connected Ltd. offers a comprehensive connected nursery ecosystem centered on the HubbleClub app and cloud platform. The portfolio spans AI-powered baby monitors (GoBaby AI series, Hubble AI Vision, SkyVision AI, Nursery Pal), health and wellness devices (Guardian Cam, Guardian+, Hubble Dream+ with Comfort Cloud sensor mat), smart nursery products (Eclipse+ audio monitor/soother, Pure air purifier, Mist humidifier), developmental tracking tools (Grow+ smart scale), and smart toys (Hubble the Bear smart teddy). Products operate on a hub-and-spoke model: the HubbleClub app serves as the central control platform available in Free, Standard ($4.99/month), and Premium ($7.99/month) tiers, while Hubble Prime membership bundles hardware with subscription. The company was founded in 2012 by Dino Lalvani and serves over 5 million families globally.
Differentiator
Problem solved
Functional benefit
Brands
- Hubble the Bear: A smart teddy bear with two-way voice chat, ConnectChat messaging, and screen-free communication for children ages 2-8, powered by the HubbleClub app.
- GoBaby AI
- HubbleClub
- Hubble Connected Health
Products and services
- Hubble AI Vision 5-in-1 AI-powered baby monitoring system (2K UHD camera, cry alerts, rollover and covered face detection, sleep insights, multicolor nightlight, smart soother with lullabies/white noise, flexible mounting), available through the Hubble Prime membership with the camera provided free of charge and full Premium HubbleClub features included.
- GoBaby AI Series AI-powered baby monitoring camera family with 2K UHD video, covered face and rollover alerts, true cry detection, advanced sleep analytics, and versatile mounting; includes GoBaby AI Cam ($99.99), Pro ($169.99), Portable ($129.99), Portable Pro ($199.99), and Pro Twin ($249.99) variants with optional parent units.
- Nursery Pal Series Wi-Fi enabled video baby monitors with HD resolution, parent units, and smartphone app control; includes Cloud Touch (single and twin), Dual Vision Cam, Premium, Deluxe Twin, and Link Premium models with varying screen sizes and camera configurations for tech- and non-tech-savvy parents.
- SkyVision AI AI-powered video monitoring cameras with adjustable crib mount options, including standard and Pro twin configurations with 2K resolution, cry detection, and sleep analytics; recognized as Best budget-friendly WiFi/non-WiFi baby monitor by The Bump.
- Guardian Cam Wi-Fi baby camera combined with a wearable wellness tracker worn on baby's ankle that monitors heart rate, oxygen saturation (SpO2), body temperature, and movement, plus an HD video camera, smart soother with lullabies, 7-color nightlight, and charging dock base station connecting through HubbleClub.
- Guardian+ Wearable baby monitor that tracks heart rate, oxygen levels, movement, and temperature and doubles as an audio monitor, nightlight, and soother, paired with the HubbleClub app for live vital trends, sleep scores, and growth tracking.
- Hubble Dream+ with Comfort Cloud Sleep Sensor Mat Non-wearable sleep monitoring system with a breathable sensor mat placed under the crib sheet that tracks breathing motion, heart rate, movement, and sleep cycles, bundled with an HD Wi-Fi camera with night vision, two-way talk, 7-color nightlight, and sleep trainer syncing to HubbleClub for sleep scores and trend analysis.
- Hubble the Bear Smart teddy bear with ConnectChat two-way voice messaging that allows parents to record voice messages through the HubbleClub app, played back when a child presses the bear's paw; features over an hour of preloaded stories, lullabies, and educational games, Voice Match technology to learn familiar voices, and bear-to-bear chat for secure messaging between approved linked bears, with full COPPA compliance and 256-bit encryption.
- Grow+ Smart Scale Smart Bluetooth baby scale with integrated growth tracker that weighs babies up to 44 lbs using 4-sensor technology for accuracy, doubles as a changing pad with removable soft cover, and syncs measurements via Bluetooth to the HubbleClub app for growth trend tracking.
- Eclipse+ Smart Wi-Fi Audio Monitor Smart Wi-Fi audio monitor, soother, and Bluetooth speaker with multi-color nightlight, LED clock, preloaded lullabies, soothing sounds, and audiobooks, plus ConnectChat two-way talk via HubbleClub; portable and rechargeable with charging dock.
- Pure Air Purifier 3-in-1 air purifier, Bluetooth speaker, and night light with two-stage filtration removing 99.97% of allergens, pet hair, dander, smoke, mold, and dust, designed for ultra-quiet operation in nursery environments.
- Mist Humidifier 5-in-1 humidifier with aroma diffuser, Bluetooth speaker, night light, and digital clock that maintains optimal humidity levels for baby health while providing aromatic stimulation and ambient sound.
- HubbleClub App Central mobile application powering the Hubble Connected ecosystem, available in Free, Standard ($4.99/month or $49.99/year), and Premium ($7.99/month or $79.99/year) tiers, providing live video streaming, sleep insights, baby tracker, split-screen viewing for multiple cameras, AI features (cry detection, face coverage alerts, rollover detection), soothing lullabies and audiobooks, growth tracking, and device management.
- Hubble Prime Membership Subscription program offering free 2K UHD camera hardware (over $200 value) with subscription commitment; first three months at $23.97, then $7.99/month, with free shipping, 25% discount on additional products, no-questions-asked replacement, full Premium HubbleClub features, exclusive deals, and priority support.
- HubbleClub Premium Subscription Annual subscription at $72.00 (or $7.99/month) offering unlimited video recording, 10-day cloud storage, editable baby zones, up to 4 camera split screen, 90 lullabies and 40 audiobooks, 5 personal audio recordings (2.5 min each), My Choice music upload, and personalized playlist creation on top of all AI features.
- HubbleClub Standard Subscription Annual subscription at $45.99 (or $4.99/month) offering 3-day video storage, 30 video recordings per month, editable baby zones, up to 4 camera split screen, 45 lullabies and 20 audiobooks, 3 personal audio recordings (2.5 min each), and true cry detection.
- Nursery View Pro Non-Wi-Fi video baby monitor with dedicated parent unit for reliable connection-free monitoring, providing video monitoring without internet dependency for parents preferring a closed, local connection.
- Hubble Grip Mounting accessory for Hubble cameras that enables flexible positioning and secure attachment to various surfaces, sold for $19.99 standalone.
Quantifiable outcome
- Trusted by over 5 million parents worldwide
- +4 more outcomes
Companies that use Hubble Connected Ltd.,
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles2 records
Hubble Connected Ltd., technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature11 records
Hubble Connected Ltd., partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KodakcoreHubble Connected entered a licensing and brand partnership with Kodak to launch a new line of Kodak-licensed connected products for families spanning baby monitoring, pet care, and children's communication devices. The partnership combines Kodak's imaging brand heritage with Hubble Connected's smart nursery and family technology platform, managed through the Kodak HubbleClub app. Products debuted at the ABC Kids Expo in Las Vegas, representing an expansion of both brands into a holistic family technology ecosystem targeting modern households.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Hubble Connected Ltd., competitors and assessment
Company assessmentBroad incumbents
- eufy (Anker Innovations): eufy by Anker offers smart home security cameras including baby monitor models with AI detection and affordable pricing. Comparable to Hubble as a broader smart home camera player entering the nursery use case with strong D2C e-commerce and Amazon distribution.
- VTech: VTech is an established baby monitor and consumer electronics manufacturer with broad retail distribution. Comparable to Hubble's monitor product lines as a broader incumbent with wider product range but less AI specialization in the baby wellness segment.
- Summer Infant: Summer Infant is a long-established baby products company offering video monitors and nursery products. Comparable to Hubble's traditional monitor offerings as a broad incumbent with extensive retail distribution but limited AI and subscription capabilities.
- Motorola Nursery: Motorola Nursery offers video baby monitors and connected nursery products leveraging the Motorola brand. Comparable to Hubble's Nursery Pal series as an established incumbent with strong retail presence, though less differentiated in AI and subscription features.
Direct peers
- Hatch: Hatch provides smart nursery products including the Restore sound machine and Rest+ with connected sleep content and routines. Comparable to Hubble's Eclipse+ audio monitor and the broader HubbleClub ecosystem for sleep-focused nursery use cases.
- Cubo AI: Cubo AI offers AI-powered baby monitors featuring covered face detection, rollover alerts, and danger zone alerts. Direct feature parity with Hubble's GoBaby AI series, serving the same safety-conscious parent segment with similar computer vision AI capabilities.
- Nanit: Nanit is a direct competitor offering AI-powered smart baby monitors with computer vision sleep tracking, breathing motion detection, and pediatrician-backed analytics. Closely comparable to Hubble's GoBaby AI and SkyVision AI products in target market and AI feature set.
- Pampers Lumi: Pampers Lumi by Procter & Gamble is a connected baby care system including Lumi Diapers with activity tracking and the Lumi Monitor. Comparable to Hubble in offering a unified ecosystem for parents spanning monitoring, tracking, and content under a major consumer brand.
- Miku: Miku provides smart baby monitors with contactless breathing and heart rate monitoring using SensorFusion technology. Comparable to Hubble's Dream+ Comfort Cloud sensor mat in delivering non-wearable biometric monitoring for sleep tracking.
- Owlet: Owlet offers FDA-cleared baby health monitoring through its Dream Sock and Owlet Cam, tracking heart rate, oxygen saturation, and sleep. Comparable to Hubble's Guardian Cam/Guardian+ in vitals-tracking positioning and similar parental anxiety-driven use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Hubble Connected Ltd., social profiles
Digital presenceHubble Connected Ltd., compliance and trust
Trust signalCompliance7 records
Hubble Connected Ltd., financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hubble Connected Ltd., leadership team
Management profileNumber of profiles
Profiles1 record
Hubble Connected Ltd., funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hubble Connected Ltd., M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hubble Connected Ltd.,
What does Hubble Connected Ltd., do?
Hubble Connected designs, manufactures, and sells an ecosystem of AI-powered smart nursery and family IoT devices (baby monitors, wearable wellness trackers, a sleep sensor mat, a smart teddy bear, smart scales, air purifiers, and humidifiers) that connect to the proprietary HubbleClub cloud app, sold direct-to-consumer and through major US/Canada retailers. The company monetizes through one-time hardware sales ($39.99–$299.99), freemium HubbleClub Standard ($4.99/month) and Premium ($7.99/month) subscriptions, and a Hubble Prime membership that bundles free 2K UHD camera hardware with a recurring monthly subscription.
Is Hubble Connected Ltd., a public or private company?
Hubble Connected Ltd., is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hubble Connected Ltd., founded?
Hubble Connected Ltd., was founded in 2012. It employs 251 to 500 people.
Where is Hubble Connected Ltd., based?
Hubble Connected Ltd., is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does Hubble Connected Ltd., make money?
Four revenue lines are on record. Hardware Product Sales are the primary driver. The others are hubbleClub Subscription (Standard & Premium), hubble Prime Membership and bundled Hardware + Subscription Packages.
Who are Hubble Connected Ltd.,'s main competitors?
Broad incumbents on record are eufy (Anker Innovations), VTech, Summer Infant and Motorola Nursery. Direct peers are Hatch, Cubo AI, Nanit, Pampers Lumi, Miku and Owlet.
Does Hubble Connected Ltd., have an API?
No public API is recorded for Hubble Connected Ltd.,.