eufy Security
eufy Security, a brand under Anker Innovations (Fantasia Trading LLC in the US), sells AI-powered smart home security cameras, robot vacuums, and mom-and-baby products direct-to-consumer across 16+ countries, with no mandatory monthly subscription fees for local storage.
- Company typePrivate
- Founded2016
- HeadquartersBellevue, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What eufy Security does
eufy Security operates as a smart home brand under Anker Innovations, with its US business conducted through Fantasia Trading LLC. Founded in 2016, the brand delivers home security, cleaning, mom-and-baby, and creative-tools products to consumers across 16+ countries. Its stated customer segments are individual homeowners (including pet owners, families, renters, seniors aging at home, and remote workers), small-to-medium commercial buyers, and mothers/caregivers of infants, reached through both direct e-commerce and scenario-based marketing.
The product portfolio centers on wireless and PoE security cameras (eufyCam S4 with bullet-PTZ hybrid optics, SoloCam S340, Floodlight Camera E340, PoE NVR systems E40/S4/S4 Max), video doorbells (E340), smart locks (E40), and the HomeBase S380 hub that orchestrates the security ecosystem. The cleaning line offers the Omni S2, Omni E25, and Omni C28 robot vacuums plus a robot lawn mower. Mom-and-baby products include the S1 Pro and S2 Pro wearable breast pumps and the E21 baby monitor. eufyMake extends into 3D-texture UV printing. Underlying proprietary technologies include BionicMind AI recognition (cited at 99.9% accuracy for human, vehicle, pet, and face detection), SolarPlus 2.0 solar charging (220% higher efficiency, 1 hour of sunlight equals 24 hours of power), HydroJet 2.0 self-cleaning roller mopping with 99.99% germ removal via electrolyzed water, AeroTurbo 2.0 suction motors, DuoSpiral detangle brushes, 3D MatrixEye 2.0 navigation recognizing 200+ obstacle types, and on-device AI processing (6T/8-Core). Security data is encrypted with RSA-1024 and AES-128 prior to transmission to the HomeBase, supporting the brand's local-storage, no-mandatory-subscription positioning.
Revenue is generated predominantly through one-time hardware sales direct-to-consumer via eufy.com, with a recurring layer added through the Plus Membership ($15/month or $135/year), optional cloud storage, and extended warranty/protection plans. The company explicitly positions its security products as having no mandatory monthly fees, with local storage on the HomeBase serving as the differentiator against competitors requiring cloud subscriptions. A partner program serves resellers, distributors, installers, and integrators with bulk pricing for 5+ units, while the insurance partnership with covermypregnancy.com and HSA/FSA payment options extend reach into mom-and-baby buyers.
eufy Security firmographics
Firmographics- Name
- eufy Security
- Legal name
- Fantasia Trading LLC
- Website
- https://eufy.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- eufy Security, a brand under Anker Innovations (Fantasia Trading LLC in the US), sells AI-powered smart home security cameras, robot vacuums, and mom-and-baby products direct-to-consumer across 16+ countries, with no mandatory monthly subscription fees for local storage.
- Ownership category
- akta.pro rank
eufy Security industry classification
Industry- Product category
- Smart Home Security
- NAICS
- Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162), Investigation, Guard, and Armored Car Services (56161)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731), Services-Detective, Guard & Armored Car Services (7381), Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Home Security & Access Control (Cameras, Alarms, Smart Locks) (HSAPAQAB)
- akta.pro secondary industries
- Smart Home Security Automation & Integration (Monitored) (HSAHAAAF), Residential CCTV & Door/Perimeter Surveillance Packages (HSAHACAH), Smart Doorbell Cameras (Wi‑Fi/App-Connected) (HSAHAIAE), Alarm Systems & Monitoring Kits Retail (CRAIAMAG)
Keywords
Where eufy Security is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
eufy Security business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Hardware Product Sales: One-time purchase revenue from selling physical products including security cameras, robot vacuums, baby care devices, and accessories. Products sold directly through eufy.com e-commerce platform with no monthly fee model for local storage.
- eufy Plus Membership Subscription: Recurring subscription at $15/month or $135/year providing exclusive discounts (up to $40 extra savings), free fast shipping service (2 times/month), extra 6-month extended warranty, exclusive redemption products, and earn 1.5 eufyCredits per dollar spent.
- eufyCredits Rewards Program: Loyalty currency earned on purchases (1.5 credits per $1 for Plus Members) that can be redeemed for exclusive benefits and products, driving repeat engagement and retention.
- Extended Warranty and Protection Plans: Professional monitoring service and protection plans offered as add-on services for security systems.
- Cloud Storage (Optional): Optional cloud backup service for additional video storage redundancy alongside local storage options.
- Business/Partner Program: Revenue from resellers, distributors, installers, integrators, and wholesalers through the eufy Partner Program; bulk pricing for 5+ units for corporate purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | eufy Plus Membership - Monthly |
| Subscription | Annual | eufy Plus Membership - Annual |
| Unit Pricing | One time/ perpetual license | eufyCam S4 2-Cam Kit + Video Doorbell E340 Bundle |
| Unit Pricing | One time/ perpetual license | eufy Robot Vacuum Omni S2 |
| Unit Pricing | One time/ perpetual license | eufy Robot Vacuum Omni C28 |
| Unit Pricing | One time/ perpetual license | eufy PoE NVR Security System E40 |
| Unit Pricing | One time/ perpetual license | SoloCam S340 (2-Pack) + HomeBase S380 |
| Unit Pricing | One time/ perpetual license | eufy Wearable Breast Pump S2 Pro |
| Unit Pricing | One time/ perpetual license | Video Doorbell E340 |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels10 records
eufy Security product offering
Product offeringCore offering
eufy Security designs and sells DIY smart home security hardware — including Wi-Fi and LTE outdoor cameras, video doorbells, floodlight cameras, smart locks, NVR systems, and the HomeBase local-AI hub — alongside robot vacuums, wearable breast pumps, smart baby monitors, and other connected home devices. Products are sold direct-to-consumer through eufy.com with an optional eufy Plus subscription and tiered monitoring services layered on top. The lineup emphasizes on-device AI, local storage, AES-256 encryption, and solar-powered operation, targeting homeowners and families who want privacy-first protection without mandatory monthly fees.
Product overview
eufy Security is a comprehensive smart home ecosystem comprising multiple product lines under the Anker Innovation brand. The core Security portfolio includes wireless and PoE cameras (eufyCam S4, SoloCam S340, Video Doorbell E340, Floodlight Camera E340), NVR systems (E40, S4, S4 Max), smart locks (E40), displays (E10), and HomeBase S380 hub with BionicMind AI. The Clean category features robot vacuums (Omni S2, Omni E25, Omni C28) with proprietary HydroJet mopping and AI navigation. Baby products include wearable breast pumps (S1 Pro, S2 Pro), baby monitors (E21), and smart socks. Additional offerings include robot lawn mowers and the eufyMake UV printer line. Key technologies include SolarPlus 2.0 solar charging, BionicMind AI recognition, and local storage with no mandatory monthly fees. Products integrate with Amazon Alexa, Google Assistant, and Apple Siri for voice control.
Differentiator
Problem solved
Functional benefit
Brands
- eufyMake: Personal 3D-Texture UV printer brand providing creative tools for everyday creators
- eufy Baby
- eufy Clean
- eufy Security
- eufy Business
Products and services
- eufyCam S4
Quantifiable outcome
- 99.9% AI detection accuracy
- +8 more outcomes
Companies that use eufy Security
Customer profileSegments8 records
Ideal customer profiles3 records
eufy Security technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability10 records
Feature12 records
eufy Security partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Alexa (Amazon)coreeufy security cameras and robot vacuums integrate with Amazon Alexa for hands-free voice control. Users can stream video to Alexa Echo Show and control devices through voice commands.
- Google Assistant (Google)coreeufy devices work with Google Assistant and Google Chromecast for smart home integration, allowing voice control and video streaming to Google smart displays.
- StudentBeansminorEducational discount platform providing exclusive student discounts on eufy products through verified student verification.
- covermypregnancy.comminorInsurance verification platform enabling customers to check breast pump eligibility and obtain eufy baby products through health insurance coverage.
- eufy Partner Program MemberscorePartner program for resellers, distributors, installers, integrators, and wholesalers providing exclusive benefits, bulk pricing for 5+ units, and dedicated business support.
Scale indicators11 records
Recent moves5 records
Expansion highlights7 records
eufy Security competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
eufy Security social profiles
Digital presenceeufy Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
eufy Security leadership team
Management profileNumber of profiles
eufy Security subsidiaries and ownership
Company hierarchySubsidiaries1 record
eufy Security funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eufy Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eufy Security
What does eufy Security do?
eufy Security designs and sells DIY smart home security hardware — including Wi-Fi and LTE outdoor cameras, video doorbells, floodlight cameras, smart locks, NVR systems, and the HomeBase local-AI hub — alongside robot vacuums, wearable breast pumps, smart baby monitors, and other connected home devices. Products are sold direct-to-consumer through eufy.com with an optional eufy Plus subscription and tiered monitoring services layered on top. The lineup emphasizes on-device AI, local storage, AES-256 encryption, and solar-powered operation, targeting homeowners and families who want privacy-first protection without mandatory monthly fees.
Is eufy Security a public or private company?
eufy Security is a private company. It is classified as corporate owned and is currently operating.
When was eufy Security founded?
eufy Security was founded in 2016. It employs 1,001 to 5,000 people.
Where is eufy Security based?
eufy Security is headquartered in Bellevue, United States, in the North America region.
How does eufy Security make money?
Six revenue lines are on record. Hardware Product Sales are the primary driver. The others are eufy Plus Membership Subscription, eufyCredits Rewards Program, extended Warranty and Protection Plans, cloud Storage (Optional) and business/Partner Program.
Does eufy Security have an API?
No public API is recorded for eufy Security.
What industry is eufy Security in?
eufy Security's product category is Smart Home Security. Its primary akta.pro industry code is HSAPAQAB, Home Security & Access Control (Cameras, Alarms, Smart Locks), with a secondary code of HSAHAAAF, Smart Home Security Automation & Integration (Monitored). Its NAICS code is 561621 and its SIC code is 5731.