Papiroom

What Papiroom does

PR Yazılım is a privately held, İzmir-based software services firm operating from Bayraklı, Turkey, structured around three integrated service lines: custom software development, AI & automation, and digital marketing. The company delivers full-stack web and application builds on a modern JavaScript/TypeScript stack (React, Next.js, Node.js), with data infrastructure on PostgreSQL, MongoDB, and GraphQL, and cloud/DevOps on AWS, Docker, Kubernetes, Redis, and Vercel. Its customer base crosses unrelated verticals — Adalya Tobacco (tobacco), OSINIF (education), Deliverigo (last-mile delivery), Wupdoc (health tourism), and Mulfie (consumer) — indicating deliberate diversification rather than vertical specialization.

The commercial model is project- and retainer-based: engagements begin with a free preliminary analysis and are priced via custom quotes rather than published rate cards or self-serve SaaS tiers. Lead flow is reinforced through Google Partner and Meta Business Partner credentials, which function both as marketing-delivery capability and as platform-ecosystem distribution. The firm also acts as Turkey representative for Wupdoc, giving it an inbound cross-border channel into the medical tourism sector.

The business is sub-scale and signaling intent to grow via productization: the Owwwl AI sub-brand packages the AI/automation practice, while content marketing around third-party AI tools (OpenAI Codex, Gemini, ChatGPT) positions the firm as an applied-AI integrator. No funding rounds, headcount figures, or revenue disclosures are available; all growth signals are qualitative rather than quantitative.

Name

Papiroom

Legal name

PR Yazılım

Website

https://papiroom.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

İzmir-based Turkish software services firm offering custom development, AI/automation, and digital marketing to enterprise and startup clients across tobacco, education, delivery, and health tourism.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Advertising Agencies (541810), Public Relations Agencies (541820)

SIC

Services-Computer Programming Services (7371), Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Custom software development
• AI integration services
• Digital marketing services
• Mobile app development
• Web development services

Headquarters

HQ city

Bornova

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Software Development: Bespoke software development services for web, mobile, and enterprise applications, delivered from initial concept through deployment
2. AI and Automation Services: Artificial intelligence integration and workflow automation consulting and implementation services
3. Digital Marketing Services: Performance marketing, SEO, content marketing, and conversion optimization services

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

PR Yazılım is a Turkey-based technology services firm that delivers custom software development (web, mobile, and bespoke enterprise applications), artificial intelligence integration and automation consulting, and digital marketing services including performance marketing, SEO, and conversion optimization. The company transforms client ideas into professional roadmaps and executes projects from initial strategy through production deployment, operating under a quote-based, consultative sales model.

Differentiator

Problem solved

Functional benefit

Products and services

• Software Development Services (Yazılım Hizmetleri)

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreChannel Partner/ Reseller/ DistributorPR Yazılım is a Google Partner with certified badge displayed on website, indicating certified expertise in Google advertising platforms including Google Ads and Google Analytics integration capabilities.
• MetacoreChannel Partner/ Reseller/ DistributorPR Yazılım holds Meta Business Partner status with certified badge displayed on website, demonstrating certified capabilities in Meta advertising platforms including Facebook and Instagram marketing.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BairesDev: Large nearshore software outsourcing firm providing custom development across modern stacks — competes for outsourced enterprise custom-software engagements with a comparable technology profile.
• Globant: Global digital transformation company providing custom software, AI, and digital marketing services at scale — competes for the same enterprise digital mandates but with significantly larger delivery footprint and brand.
• Endava: Global custom software and digital services company serving enterprise clients across financial services, retail, and other verticals — competes for enterprise digital transformation and custom-build mandates at larger scale.
• Innova Bilişim: Established Turkish IT services company offering software development, system integration, and digital transformation to large enterprises — broader portfolio but directly competes for Turkish enterprise software and digital mandates.
• Thoughtworks: Global technology consultancy delivering custom software, platform engineering, and digital strategy to enterprise clients — competes for enterprise custom-development work and operates at substantially greater scale.

Direct peers

• Kafein Technology Solutions: Turkish software house delivering custom web and mobile applications, cloud, and integration services to enterprise clients — comparable in scale, geography, and project-based delivery model.
• Commencis: Turkey-headquartered digital experience company offering custom software, design, and digital marketing services to enterprise clients across multiple verticals — the closest same-country peer combining bespoke development with marketing capabilities.
• OBSS: Turkish software consultancy providing custom development, QA, and technology consulting to enterprise and startup clients — a same-market peer operating on similar professional-services economics.
• Codeway: Istanbul-based mobile app studio that designs, develops, and scales consumer and enterprise mobile products for global clients — directly comparable on mobile app development execution and Turkish operating context.
• Veritasoft: Turkish software services firm focused on custom web, mobile, and e-commerce development for SMEs and enterprises — comparable mid-market services profile and domestic operating geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/papiroom
• Facebookfacebook.com/papiroomtr
• LinkedInlinkedin.com/company/papiroom-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Papiroom