SPR Coatings

What SPR Coatings does

SPR Coatings BV is a privately held, founder-owned wholesale distributor of paints, coatings, glass fiber (glasweefsel), epoxy repair products, and non-paint articles, headquartered in Schiedam, Netherlands. The company was established in 1992 when Boudewijn Simonis acquired Veveo Services Center Schiedam and expanded the product assortment to serve professional painters; it is led by Boudewijn Simonis (Algemeen Directeur / CEO) and Jill Kraan (Operationeel Directeur / COO). SPR Coatings positions itself as the fastest-growing paint wholesaler in Southwest Netherlands and serves three primary customer segments: professional painting contractors, self-employed painters (ZZP'ers), and building contractors in South Holland, Zeeland, and West-Brabant.

The business operates a regional multi-channel distribution model anchored by 9-11 physical branch locations (per the company website and aggregated source data, with a discrepancy between 9 and 11 cited across sources), supported by an in-house sales team of account managers and customer ambassadors with defined regional territories. Channels include walk-in branch sales, the deverfvakman.nl e-commerce web shop, a WhatsApp ordering pilot launched in April 2022, telephone orders, and delivery via the company's own logistics fleet or third-party postal service. The company does not manufacture its own branded products but curates a multi-brand assortment that includes Hesse Lignal and Sika, and it does not disclose any proprietary technology, AI/ML capabilities, or data assets in the available source material.

SPR Coatings generates revenue through transactional wholesale sales to registered business customers, with quote-based pricing rather than publicly disclosed tiers, and runs promotional offers such as a 10% discount on the Hesse Lignal product line. Its go-to-market is sales-led and relationship-driven, layered with lightweight digital engagement (Facebook, Instagram, LinkedIn, email newsletter), and the company has remained privately held with no external funding, no parent company, and no disclosed subsidiaries. The business is actively operating and continues to expand its branch footprint and digital ordering capabilities, although quantitative revenue, headcount, and growth metrics are not publicly disclosed.

Name

SPR Coatings

Legal name

SPRcoatings

Website

https://sprcoatings.nl

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

SPR Coatings BV is a privately held Dutch wholesale distributor of paints, coatings, glass fiber, epoxy repair products, and non-paint articles, serving professional painters, self-employed ZZP'ers, and building contractors across 9-11 branch locations in South Holland, Zeeland, and West-Brabant since 1992.

Ownership category

akta.pro rank

Headquarters

HQ city

Schiedam

HQ country

Netherlands

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale paint and coatings sales: SPR Coatings operates as a paint and coatings wholesale distributor, selling paints, coatings, glass fiber, epoxy repair products, and non-paint articles to professional painters and contractors. Revenue is generated through direct product sales to registered business customers across 11 branch locations and via their web shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

SPR Coatings is a Dutch paint and coatings wholesale distributor that supplies paints, coatings, glass fiber, epoxy repair products, and non-paint articles to professional painters, self-employed painters (ZZP'ers), and building contractors. Operating since 1992, the company serves customers through 11 branch locations across South Holland and Zeeland, an online web shop (deverfvakman.nl), phone ordering, WhatsApp ordering, and field account managers, with deliveries handled by the company's own logistics fleet or postal service.

Product overview

SPR Coatings operates as a paint wholesale distributor serving professional painters in South-West Netherlands since 1992. The company offers a unified product portfolio consisting of paints, coatings, glass fiber (glasweefsel), epoxy repair products, and non-paint articles. SPR Coatings does not manufacture its own branded products but sources from specialized manufacturers including Hesse Lignal. The company also provides a WhatsApp ordering service (pilot launched April 2022) as a convenient channel for customers to place orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Paints and Coatings (Verf en verven) Comprehensive range of trade paints and professional-grade coatings for various surfaces, supplied wholesale to professional painters, self-employed painters (ZZP'ers), and building contractors across South Holland and Zeeland. Sourced through partnerships with specialized manufacturers including Hesse Lignal.
• Glass Fiber (Glasweefsel) Glass fiber products for wall reinforcement and finishing applications, supplied to professional painters as part of the wholesale assortment.
• Epoxy Repair Products (Epoxy reparatie middelen) Epoxy-based repair products for surface restoration and maintenance applications, sold wholesale to professional painters and contractors.
• Non-Paint Articles (Non-paint artikelen) Non-paint related supplies and accessories for professional painting and coating applications, broadening the one-stop assortment for trade painters.
• WhatsApp Ordering Service Mobile-messaging ordering service allowing professional painters, ZZP'ers, and subcontractors to place orders via WhatsApp by sending photos and written descriptions, providing flexible and quick purchasing without large minimum order requirements.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• AkzoNobel: AkzoNobel is a Dutch-headquartered global paints and coatings manufacturer whose brands (Sikkens, Dulux, etc.) supply SPR's assortment. It is both an upstream supplier and the operator of competing dealer networks, making it a broad incumbent in the same products.
• Hempel: Hempel is a global paint manufacturer with strong presence in decorative and protective coatings across Europe. It supplies the same professional painter channel through wholesale and dealer networks that compete with SPR's assortment.
• Karwei: Karwei is a national Dutch DIY and home improvement retail chain that sells paint and coatings alongside broader building products. It competes for the small-contractor and DIY end of SPR Coatings' customer base through omni-channel retail.
• PPG Industries: PPG is a global paints and coatings manufacturer and distributor serving professional and industrial segments including via dealer networks in Europe. Its branded products and broad portfolio overlap with the categories SPR Coatings distributes.

Direct peers

• Brewers Decorator Centres: Brewers is the UK's leading specialist supplier of paint, wallpaper, and accessories to professional decorators through a multi-branch network. Its trade-focused, branch-led model and emphasis on advice and service closely mirror SPR Coatings' model in the Netherlands.
• Sikkens Center: Sikkens Center is AkzoNobel's branded network of independent paint dealers across the Netherlands specializing in professional and architectural coatings. It shares SPR's Dutch market, professional painter customer base, and multi-branch service model.
• Decorette: Decorette is a Dutch franchise network of paint, wallpaper, and home decoration stores operating regional outlets to consumers and small contractors. Comparable to SPR Coatings in product category and regional Dutch presence, though more retail-skewed.
• PontMeyer: PontMeyer is one of the largest Dutch building materials wholesalers with a substantial paint and coatings assortment delivered through branch locations. It directly competes for professional painter and contractor accounts across the Netherlands, overlapping with SPR's target segment.
• Traaco: Traaco is a Dutch paint wholesale distributor serving professional painters in the Netherlands with a multi-branch network and technical advisory services. It is one of the closest direct comparables to SPR Coatings' wholesale-plus-advisory go-to-market.

Others

• Sika: Sika is a global specialty chemicals and construction materials supplier featured on SPR Coatings' brand wall, including epoxy repair products. It is an upstream supplier/adjacent partner rather than a direct competitor, relevant for ecosystem context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sprcoatingsnoordbrabant
• LinkedInlinkedin.com/company/spr-coatings-bv
• Instagraminstagram.com/sprcoatingsbrabant
• Xx.com/sprcoatings

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPR Coatings