Decorette NL

What Decorette NL does

Decorette NL is a Netherlands-based company headquartered in Hoevelaken, Gelderland, with 45 employees and a founding year of 1972, giving it over five decades of continuous operating history. The company maintains a registered web presence at decorette.nl, though the website content available through the source data was inaccessible (returning only a verification/loading screen with no substantive corporate disclosures). No further firmographic, product, technology, or commercial detail could be verified from the source material.

No information is available in the input regarding Decorette NL's product offerings, service mix, technology stack, pricing structure, customer base, revenue model, or distribution channels. The company does not have a disclosed stock symbol, no parent company or subsidiaries are noted, and no management team, partnerships, awards, certifications, or regulatory actions are recorded. The company appears to be a privately held, independent small-to-medium enterprise operating from a single location in Hoevelaken.

The available evidence is limited to basic firmographic data: 1972 founding, 45 employees, Hoevelaken domicile, and the Netherlands country of operation. The data gap is substantial — sourced pages for the company returned only a "One moment, please..." loader with no extractable business content. As a result, any deeper assessment of business model, competitive positioning, or strategic direction cannot be substantiated from the input provided.

Name

Decorette NL

Website

https://decorette.nl

Company type

Private

Headcount range

11–50 employees

Short description

Decorette NL is a Netherlands-based company founded in 1972 and headquartered in Hoevelaken, Gelderland, with 45 employees. No product, customer, or revenue data was available from the input sources.

Ownership category

akta.pro rank

Product category

Home Decoration Retail

NAICS

Interior Design Services (541410), Interior Design Services (54141)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE)

Keywords

• Home decoration retail
• Interior furnishings
• Home textiles
• Consumer goods retail
• Dutch retail shop

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Core offering

Decorette NL is a Netherlands-based retail business founded in 1972 and headquartered in Hoevelaken, Gelderland. The company operates with approximately 45 employees. Detailed product and service information was not available in the source data, as the website returned only a verification/loading page with no substantive business content.

Differentiator

Problem solved

Functional benefit

Products and services

• Home decoration and interior furnishings

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Kwantum: Dutch home-decoration chain selling curtains, blinds, wallpaper, paint, flooring and similar soft furnishings. Operates a comparable multi-store model in the Netherlands with overlapping assortment and customer base to Decorette.
• Karwei: Dutch home-improvement and DIY chain selling paint, wallpaper, flooring and basic decoration products. Comparable to Decorette in paint/wallpaper categories and in-store consultation services.
• Leen Bakker: Dutch value-oriented home-furnishings retailer with stores across the Netherlands offering furniture, curtains, and decoration products. Direct peer in home-goods retail targeting similar Dutch middle-market customers.
• Xenos: Dutch variety retailer with a strong home-decoration assortment (curtains, decorative items, small furnishings). Overlaps with Decorette in seasonal home-decor categories and Dutch mass-market positioning.
• Praxis: Dutch DIY/home-improvement chain carrying paint, wallpaper, flooring and window-covering categories. Direct competitor for DIY and renovation-driven decoration purchases.

Broad incumbents

• IKEA: Global home-furnishings incumbent with a Dutch store network and strong assortment in curtains, blinds and interior accessories. Overlaps with Decorette on the home-decoration side but operates at much broader scale and price point.
• JYSK: Scandinavian home-goods retailer with significant Dutch presence selling curtains, bedding, and interior decoration. Broad incumbent offering overlapping soft-furnishing categories.
• HEMA: Dutch variety retailer with a home-and-living assortment including curtains and basic decoration. Broad incumbent whose home category partially overlaps with Decorette's.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/decorettenl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decorette NL