The Ada News

What The Ada News does

The Ada News is a community newspaper founded in 1904, serving Ada, Oklahoma and surrounding Pontotoc County. It is owned and operated by CNHI LLC (Community Newspaper Holdings Inc.), a privately held media group headquartered in Montgomery, Alabama. The publication produces local news, sports, opinion, lifestyle, obituaries, classifieds, public notices, and weather coverage for its geographic market, with extended Oklahoma state and OKC Thunder sports coverage as ancillary content.

The product set includes a traditional print newspaper subscription, a digital E-Paper edition, native iOS and Android mobile apps, a website on the BLOX Content Management System (BLOX Digital), a Constant Contact-powered email newsletter, online classifieds (jobs, autos, homes), obituary listings and submission, public notices marketplace, video galleries, photo purchases, and online puzzles and games. The platform is a multi-channel news operation leveraging shared CNHI infrastructure for content, distribution, and back-office functions.

The business model is a direct-to-consumer subscription operation anchored in print and digital subscriptions billed monthly, supplemented by classified advertising, public notice fees, obituary placement, and digital advertising. The publication targets individual subscribers and local small businesses in a single geographic market. Pricing is not publicly disclosed; subscription logistics are handled through the website, phone (580-310-7500), and in-person channels. Revenue is not publicly disclosed; the company is privately held under CNHI LLC with no public ticker, no funding rounds, and no M&A activity in the input data.

Name

The Ada News

Legal name

CNHI LLC

Website

https://theadanews.com

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

11–50 employees

Short description

The Ada News is a community newspaper founded in 1904 serving Ada, Oklahoma and Pontotoc County. Owned by CNHI LLC, it delivers local news, sports, obituaries, and public notices via print, E-Paper, mobile app, and website to individual subscribers and local advertisers.

Ownership category

akta.pro rank

Headquarters

HQ city

Ada

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print and Digital Subscriptions: Newspaper subscription revenue from print and digital (E-Paper) editions. Subscriptions can be managed online or by phone.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The Ada News publishes a community newspaper serving Ada, Oklahoma and the surrounding Pontotoc County area, delivering local news, sports, obituaries, opinion, lifestyle content, and public notices across print and digital channels. It operates a multi-platform news operation including a print edition, an E-Paper digital edition, a mobile app, and an email newsletter, with additional offerings such as classifieds, video content, and online puzzles.

Product overview

The Ada News is a local newspaper serving Ada, Oklahoma, and surrounding communities, operated as part of CNHI LLC. The company offers a multi-platform news operation comprising print newspaper subscriptions, an E-Paper digital edition, a mobile app for iOS and Android, and email newsletters. Additional digital products include classifieds (jobs, autos, homes), obituary listings, public notices, video content, photo galleries, and online puzzles and games. The publication covers local news, Oklahoma state news, sports (including local, national, and OKC Thunder coverage), lifestyle content, community events, and opinion columns.

Differentiator

Problem solved

Functional benefit

Products and services

• Print Newspaper Subscription Traditional print newspaper delivered to subscribers in Ada, Oklahoma and surrounding communities, providing local news, sports, opinion, and community coverage.
• E-Paper (Digital Edition) Digital replica of the print newspaper accessible online, allowing subscribers to read the publication electronically on computers and mobile devices.
• The Ada News Mobile App Mobile application providing on-the-go access to news, push notifications, and digital reading capabilities for subscribers.
• Email Newsletter Subscription-based email newsletter delivering breaking local news and updates directly to subscribers' inboxes, distributed via Constant Contact.
• Classified Advertising Online classified advertising platform including job listings, automotive marketplace, real estate listings, and general classifieds for local advertisers and job seekers.
• Obituary Listings Online obituary listings and submission service for publishing memorial information for community members in the Ada area.
• Public Notices Platform for publishing and searching legal public notices, government announcements, and official announcements for Ada, Oklahoma.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Tribune Publishing: Newspaper chain operating regional dailies and local news sites. Overlapping subscription- and advertising-driven business model, though skews toward larger metropolitan titles rather than rural community papers.
• Gannett Co. Largest U.S. newspaper publisher (USA Today network plus hundreds of community papers including local titles in Oklahoma). Same newspaper-publishing business model with overlapping local-news and subscription offerings, but at vastly greater scale and with national brand reach.
• McClatchy: Newspaper publisher operating regional dailies and community publications across the U.S. Same core business (local news, subscriptions, advertising) with overlapping audience and advertiser base, though McClatchy skews to larger markets.
• Paxton Media Group: Privately held media company owning daily and community newspapers in the Midwest and South. Closely comparable in size profile and operating approach to CNHI's community papers, including small-town subscription and local-advertising revenue mix.
• Lee Enterprises: Operator of a large portfolio of community and mid-size daily newspapers across the U.S., including properties in the Midwest and South. Directly comparable business model (subscription + advertising, print + digital) but at portfolio scale rather than single-market.
• Schurz Communications: Private media company with a portfolio that has historically included community newspapers. Comparable diversified local-media model with print and digital operations serving small and mid-sized U.S. markets.
• Ogden Newspapers: Privately held family-owned chain operating daily and weekly community newspapers across multiple states. Highly comparable small-town newspaper operating model, with similar reliance on subscriptions, classifieds, and public notices.

Emerging players

• Patch.com: Digital-native hyperlocal news network covering thousands of U.S. communities. Competes for the same local-news reader and local-advertiser wallet, but with a pure-digital, no-print model and lower-cost local-editor footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/theadanews

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Ada News