Wismettac Harro Foods

What Wismettac Harro Foods does

Wismettac Harro Foods Limited is a Japanese and pan-Asian food importer, wholesaler, and distributor headquartered in London, serving restaurants and specialty shops throughout the UK on a B2B basis. The company's product portfolio spans seven categories — rice flour, seasoning, agriculture products, seafood, noodles, processed food, and snacks/sweets/desserts — sourced from Japan and other pan-Asian origins and distributed under its house brands. Named customers include Yo Sushi!, Kokoro, and Sushi Daily, with the company also supplying a broader base of pan-Asian restaurants and specialty retailers across the UK.

The business operates a full-service importer-wholesaler-distributor model, monetising through product margins on imported food goods. Operational capabilities include BRC-accredited food safety compliance across the product range and a B2B web portal that supports online ordering for restaurant and retail customers. The company is a private limited company with no parent company disclosed in the input; its origins trace to 1912 in Kobe, Japan, and its commercial focus is the UK foodservice and specialty retail channel.

Name

Wismettac Harro Foods

Legal name

Wismettac Harro Foods Limited

Website

https://harrofoods.co.uk

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

11–50 employees

Short description

Wismettac Harro Foods is a UK-based B2B importer, wholesaler, and distributor of Japanese and pan-Asian food products, supplying restaurants and specialty retailers across the UK with a seven-category product portfolio.

Ownership category

akta.pro rank

Product category

Japanese Food Wholesale Distribution

NAICS

Packaged Frozen Food Merchant Wholesalers (42442), Fish and Seafood Merchant Wholesalers (424460)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Ethnic Frozen & Refrigerated Foods Wholesale (AFAIAIAB)

akta.pro secondary industries

Specialty Condiments, Sauces & Pickles Wholesale (AFAIAIAJ), Religious & Cultural Foods Wholesale (Halal, Kosher, etc.) (AFAIAIAI)

Keywords

• Japanese food distribution
• Asian food wholesale
• Frozen food import
• Restaurant food supply
• Specialty food wholesale

Headquarters

HQ city

Chessington

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Food Product Distribution: Revenue generated through wholesale distribution of ambient and frozen Japanese and pan-Asian food products to restaurants and specialty shops throughout the UK. As a full-service importer and distributor, the company purchases products from manufacturers/suppliers and resells to foodservice businesses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Wismettac Harro Foods is a full-service importer, wholesaler and distributor of ambient and frozen Japanese and pan-Asian foods to restaurants and specialty shops throughout the UK. The company purchases Japanese and pan-Asian products from manufacturers and resells them to foodservice businesses across seven product categories: Rice Flour, Seasoning, Agriculture Products, Seafood, Noodles, Processed Foods, and Snacks/Sweets/Desserts. Orders are placed through an account-based B2B web portal.

Product overview

Wismettac Harro Foods is a full-service importer, wholesaler and distributor of ambient and frozen Japanese foods to restaurants and speciality shops throughout the UK. The company offers a diverse portfolio of Japanese food products organized across seven main product categories: Rice Flour, Seasoning, Agriculture Products, Seafood, Noodles, Processed Foods, and Snacks/Sweets/Desserts. Originally founded as a trading company in Kobe, Japan in 1912, the company serves pan-Asian restaurants and food businesses with quality ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Rice Flour Rice flour products for various culinary applications, supplied to UK restaurants and specialty shops as part of the company's Japanese and pan-Asian food range.
• Seasoning Japanese seasonings and sauces for pan-Asian cuisine, distributed to foodservice businesses and specialty shops.
• Agriculture Products Agricultural products sourced for Japanese and pan-Asian cuisine, supplied to restaurant and specialty shop customers.
• Seafood Fresh and frozen seafood products for restaurants and specialty shops, covering Japanese and pan-Asian seafood requirements.
• Noodles Japanese and Asian noodles for foodservice businesses, sold as part of the company's Japanese and pan-Asian product range.
• Processed Foods Processed Japanese food products for commercial foodservice, supplied to restaurants and specialty shops.
• Snacks, Sweets and Desserts Japanese snacks, sweets and desserts for retail and foodservice customers, distributed across the UK.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• S&B Foods: Japanese food manufacturer specialising in curry, spices, and processed foods. Comparable in the processed-food and seasoning categories that Wismettac offers to UK foodservice.
• Brakes Group: Large UK foodservice distributor carrying a broad catalogue including Asian ranges. Comparable in serving the same UK restaurant customer base, though Brakes is a generalist rather than a Japanese specialist.
• Kikkoman: Iconic Japanese food manufacturer and supplier of sauces and seasonings to foodservice globally. Comparable in the seasoning and ambient category that Wismettac distributes, though Kikkoman is a manufacturer rather than a pure wholesaler.
• Mizkan: Major Japanese condiments and sauces producer with global reach. Comparable in the seasoning and condiment product lines that Wismettac distributes to UK restaurants.
• The Hikari Group: Long-established Japanese food importer with broad product lines and global distribution. Comparable in product range and category mix, though its scale is materially larger than Wismettac's UK entity.

Direct peers

• Tazaki Foods: UK-based importer and wholesaler of Japanese and Asian specialty foods serving restaurants and retailers. Direct competitor to Wismettac in the UK ethnic B2B foodservice channel.
• Clearspring: UK distributor of Japanese and Asian organic and specialty foods to retail and foodservice. Similar product mix and category positioning, with a focus on authentic Japanese ingredients.
• Veetee Foods: UK-based rice and grain supplier with strong foodservice penetration. Comparable in that rice and noodle staples are core Wismettac categories and the customer base (restaurants, ethnic QSR) overlaps.

Emerging players

• Blue Dragon: UK-based Asian sauce and ingredient brand sold through retail and foodservice. Comparable in the pan-Asian ingredient category and overlap with Wismettac's seasoning and processed-food offerings.

Regional players

• Day-Les: Asian food distributor serving European foodservice markets. Comparable in product range and target customer (restaurants), though its primary market is continental Europe rather than the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/harro-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wismettac Harro Foods