Daylesford Organic

What Daylesford Organic does

Daylesford Organic is a vertically integrated organic farming, food production, retail, and hospitality business founded in 1977 and headquartered at Daylesford Farm in the Cotswolds, England, operating as part of the Bamford Collection. The company farms, produces, and packages certified-organic food (pantry, fresh produce, meat, dairy, bakery, deli, ready meals, juices, wine, spirits, pet food) on its own Cotswolds farm using regenerative and biodynamic methods under Soil Association certification, and sells through its own UK and US e-commerce platforms, three London farmshops (Notting Hill, Brompton Cross, Pimlico), a flagship Cotswolds farmshop, third-party listings on M&S and Ocado, and rapid-delivery platforms Deliveroo and Zapp. Production units hold SALSA food safety status, and the Bamford sub-brand extends the portfolio into COSMOS Organic-certified skincare, apparel, homeware, and wellness services, including the Bamford Wellness Spas in the Cotswolds and London and The Club by Bamford membership programme.

The business generates revenue across nine principal streams: food and grocery retail (online and in-store), UK and US e-commerce, hospitality and dining (including The Trough, a Michelin Green Star restaurant), Bamford spa treatments and wellness memberships, the Daylesford Cookery School and floristry workshops (£8–£270 per course), hampers and gifts, Daylesford Stays accommodation (cottages and four pubs: The Wild Rabbit, The Bell, The Fox, The Three Horseshoes), corporate gifting, and third-party wholesale. Daylesford serves affluent, conscious consumers seeking provenance-backed organic food, holistic wellness, and premium countryside experiences, alongside wholesale B2B customers and corporate gifting clients. Its go-to-market is omnichannel: owned editorial content (Our Journal), a Mention Me-powered referral programme, active social media across Instagram, Facebook, YouTube, TikTok and LinkedIn, PR and earned media, events and workshops, and Klarna-enabled checkout. Daylesford has been B Corp certified since 2023, a Soil Association partner since 2001, and has retained the Michelin Green Star for The Trough since 2021; the legal entity is Daylesford Organic Limited (company number 03868901), with revenue, funding, and ownership financials not publicly disclosed.

Name

Daylesford Organic

Legal name

Daylesford Organic Limited

Website

https://daylesford.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

251–500 employees

Short description

Daylesford Organic is a UK-based, vertically integrated organic farm, food retailer, and hospitality business serving affluent conscious consumers through farmshops, e-commerce, restaurants, wellness spas, cookery school, and accommodation under the Bamford Collection umbrella.

Ownership category

akta.pro rank

Headquarters

HQ city

Cheltenham

HQ country

United Kingdom

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Food & Grocery Retail (Online & In-Store): Daylesford operates farmshops in London (Notting Hill, Brompton Cross, Pimlico) and the Cotswolds, selling organic produce from its own farm alongside artisan goods. An online shop at daylesford.com delivers across mainland UK with a Daylesford Delivered service in London. Products include pantry items, fresh produce, meat, dairy, bakery, deli, ready meals, juices, wine, spirits, and pet food.
2. E-commerce (UK & US): The company sells food, homeware, lifestyle products, hampers, and gifts online via daylesford.com (UK) and daylesford.com/us (US). The US site ships from within the US with no tariffs. Delivery is free for orders over £150 (UK) or $300 (US).
3. Hospitality & Dining: Daylesford runs cafés and restaurants at its farmshop locations, offering seasonal, organic menus. It also operates The Trough restaurant at its Cotswolds farm (Michelin Green Star). All-day dining is walk-in for breakfast and lunch; advance reservations are accepted for supper after 18:00 on Wednesdays through Saturdays.
4. Wellness Spa & Treatments (Bamford): Bamford Wellness Spa operates at the Cotswolds farm and in London, offering treatments, spa days, yoga, Pilates, meditation, and classes. The portfolio also includes The Spring water therapy element and The Orchard Bar.
5. Cookery School & Workshops: The Daylesford Cookery School runs courses including half-day and full-day programmes, Chef's Table, B Balanced cookery & spa days, children's courses, and specialist classes (e.g., Artisan Bread Making, Pizza From Scratch, Seafood Preparation, Plant-Based Kitchen, Fire Pit Cooking). Floristry workshops are also offered. Prices range from £8 to £270.
6. Hampers & Gifts: Daylesford sells food hampers, drinks hampers, wellbeing hampers, home hampers, showstopping hampers, corporate hampers, flowers, gift cards, and personalised gifts across a range of sizes (X Small through Large) and price points.
7. Daylesford Stays — Accommodation: The company operates boutique accommodation including stone cottages on the farm and pub rooms at The Wild Rabbit, The Bell, The Fox, and The Three Horseshoes. Cancellation policy: fully flexible with free cancellation up to 7 days before arrival; 50% charge between 7 and 72 hours; full charge within 72 hours.
8. Corporate Gifting: A dedicated corporate team handles bespoke hamper and gift orders for businesses, available via [email protected].
9. Retail via Third-Party Stockists: Daylesford products are sold through third-party retailers including M&S and Ocado, as well as via delivery platforms Deliveroo and Zapp in London.

Pricing tiers

Go-to-market motion1 record

Distribution channels10 records

Marketing channels8 records

Core offering

Daylesford Organic operates a vertically integrated organic farming, food production, and retail business on its Cotswolds farm (since 1977). It sells certified organic food, drink, homeware, and gifts through UK and US e-commerce stores, four farmshops and cafés, third-party retailers (M&S, Ocado) and delivery platforms (Deliveroo, Zapp). The broader Bamford Collection umbrella adds Bamford wellness spas, the Bamford lifestyle/skincare brand, Daylesford Stays boutique accommodation (cottages and pubs/inns), and the Daylesford Cookery School.

Product overview

Daylesford Organic operates as a diversified organic food, lifestyle, and wellness enterprise. The core offering includes an e-commerce platform (Daylesford Organic Online Shop) for food & drink, home & garden products, and hampers & gifts, supported by physical Farmshops & Cafés in London and the Cotswolds. The business encompasses multiple sub-brands: Bamford (lifestyle/wellness with skincare, clothing, bath products, and Bamford Wellness Spas), Daylesford Stays (cottages and pub accommodations including The Wild Rabbit, The Bell, The Fox, and The Three Horseshoes), and the Daylesford Cookery School offering culinary workshops. Additional services include Floristry Workshops, the Roots of Wellness Healing Retreat, and Daylesford Delivered (personal shopping). The Bamford Collection serves as the overarching brand umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• Bamford: Lifestyle and wellness brand offering considered clothing and homeware, skincare, and bath and body collections, with holistic spa destinations around the world.
• Daylesford Stays
• The Wild Rabbit
• The Bell
• The Fox
• The Three Horseshoes

Products and services

• Daylesford Organic Food & Drink (Online Shop) Certified organic food and beverage range sold online including pantry, farmshop produce, wines & spirits, and pet food, with delivery via DPD across mainland UK.
• Hampers & Gifts Gift hampers, drinks hampers, wellbeing hampers, home hampers, showstopping hampers, corporate hampers, flowers, gift cards, and personalised gifts in multiple size tiers for individual and corporate buyers.
• Gift Cards Physical and digital gift cards valid for 12 months, redeemable at Daylesford Organic, Bamford stores and spas, and Daylesford Stays locations.
• Daylesford Home & Garden Home accessories, candles and diffusers, tableware, glassware, serveware, cookware, lifestyle items, books, and garden products sold online.
• Fresh Flowers & Cutting Garden Fresh seasonal flower bouquets arranged by farm florists and delivered in compostable packaging, sourced from the on-site Cutting Garden and other British growers.
• Bamford Wellness Spa Holistic spa and wellness service offering full-body massages, restorative facials, medi-spa treatments, yoga, Pilates, meditation, spa days, The Spring water therapy, and The Orchard Bar at Cotswolds, London, and international locations.
• The Club by Bamford Subscription-based wellness membership offering access to Bamford Wellness Spa facilities and services on a monthly basis.
• Daylesford Cookery School Cooking classes and workshops held at the Cotswolds farm covering cuisines (Italian, French, seafood, plant-based, fire pit, bread, pizza), chef skills, and children's courses. Prices range from £8 to £270.
• Floristry Workshops Floristry and gardening workshops including seasonal handtied bouquets, wreaths, tablescapes, and arrangements inspired by nature.
• Roots of Wellness Healing Retreat Three-night immersive wellness retreat at Daylesford Farm combining movement, contrast therapy, breathwork, workshops, and treatments with on-site accommodation.
• Daylesford Stays Accommodation Boutique countryside accommodation across Daylesford Cottages (shared self-catering cottages on the farm) and rooms at four British inns/pubs: The Wild Rabbit (Kingham), The Bell (Charlbury), The Fox (Oddington), and The Three Horseshoes (Asthall, Burford).
• Daylesford Farmshops & Cafés Physical farmshops and cafés in Notting Hill, Brompton Cross, Pimlico (London), and the Cotswolds flagship farm site offering organic seasonal food, artisan goods, and café dining, including The Trough restaurant (Michelin Green Star).
• Daylesford Delivered (Personal Shopping) Personal shopping and delivery service for customers near farmshop locations in London and the Cotswolds, with staff curating and delivering orders.
• Bamford Skincare, Bath & Body, and Homeware Bamford lifestyle and wellness brand offering COSMOS Organic certified skincare, bath and body collections, considered clothing and homeware, candles, and diffusers.

Quantifiable outcome

• Michelin Green Star retained for four consecutive years (since 2021) for The Trough at Daylesford, recognising culinary excellence and sustainable practices.
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor, core and supporting.

• Maker's Mark (Kentucky Bourbon)minorStrategic or Co-development Partner · 8 May 2026Maker's Mark, a Kentucky bourbon brand pursuing regenerative agriculture, sponsored the Landed forum at Daylesford Farm organised by Founders Forum, co-hosted by model and climate activist Arizona Muse. The event featured the release of Maker's Mark's second edition Star Hill Farm Whisky. Daylesford served as the venue partner, highlighting a shared commitment to regenerative agriculture and sustainable sourcing.
• M&S (Marks & Spencer)coreChannel Partner/ Reseller/ Distributor · 7 May 2026Daylesford Organic products (including prepared foods such as Minestrone Soup) are stocked by M&S in the UK. The partnership provides Daylesford with access to M&S's large retail customer base and national store footprint. Affected batches of Minestrone Soup were recalled due to an undeclared allergen (wheat/gluten) in May 2026.
• OcadominorChannel Partner/ Reseller/ Distributor · 7 May 2026Daylesford Organic prepared foods are also sold through Ocado's online platform alongside M&S. The same Minestrone Soup recall affected Ocado sales.
• DeliveroominorChannel Partner/ Reseller/ DistributorDaylesford food and groceries are available for rapid delivery via Deliveroo for customers in London. This extends Daylesford's reach to on-demand delivery consumers.
• ZappminorChannel Partner/ Reseller/ DistributorDaylesford food and groceries are available for rapid delivery via Zapp in London, providing another on-demand delivery channel alongside Deliveroo.
• Mention MesupportingTechnology or IntegrationDaylesford uses Mention Me to power its refer-a-friend programme. The platform handles referral tracking, reward notifications, fraud prevention, and provides a dashboard for Daylesford to monitor referral performance and customer enrollment.
• DPD (UK Delivery)supportingTechnology or IntegrationDaylesford uses DPD as its primary UK delivery service provider. DPD provides tracking notifications, the Predict one-hour delivery window service, in-flight delivery options (neighbour drop-off, safe place, collection from local shop), and a mobile app for real-time tracking.
• Google (Analytics)supportingTechnology or IntegrationDaylesford uses Google Analytics cookies to collect anonymous usage data (visitor numbers, pages visited, traffic sources) to compile reports and improve the website. Analytics cookies are session-based or persist for 24 hours to 2 years.
• Rakuten AdvertisingsupportingTechnology or IntegrationRakuten collects IP addresses, digital identifiers, web browsing and app usage data, and interaction data on behalf of Daylesford for purposes including personalisation of offers and advertisements, analytics, and other commercial purposes.
• HotjarsupportingTechnology or IntegrationDaylesford uses Hotjar surveys and feedback polls which store third-party cookies. Hotjar prevents duplicate survey invitations and remembers selection history. Daylesford has no control over these third-party cookies.
• KlarnasupportingTechnology or IntegrationDaylesford offers Klarna as a payment method at checkout. Personal data (contact and order details) is passed to Klarna to assess payment method eligibility and tailor payment options for customers. Klarna processes data under its own privacy policy.
• Food Standards AgencycoreOthersDaylesford teams follow food hygiene guidance provided by the Food Standards Agency as a minimum requirement. The company also strictly adheres to advice and updates from Public Health England (now UK Health Security Agency).

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Abel & Cole: UK organic and ethically sourced grocery box/home delivery service. Comparable as a UK DTC organic food retailer focused on provenance and sustainability, with similar customer demographic and overlapping product categories (produce, meat, dairy, pantry).
• Planet Organic: UK specialty retailer operating physical organic supermarkets and online delivery. Comparable as a UK multi-channel premium organic food retailer with both physical stores and e-commerce, competing directly with Daylesford's farmshops and online shop.
• Yeo Valley: UK organic dairy and food producer with own farms, supermarket distribution and the Yeo Valley Organic Garden visitor experience. Comparable as a vertically integrated UK organic producer combining farming, branded CPG and on-farm hospitality in a similar conscious-consumer positioning.
• Riverford Organic Farmers: UK organic farm-to-doorstep vegetable box and grocery delivery business, founded on a Devon farm. Directly comparable to Daylesford as a UK-based, vertically integrated organic producer selling through subscription boxes, online retail, and wholesale — competing for the same conscious-consumer wallet.

Broad incumbents

• Soho House: Global members' club and boutique hotel operator with F&B and wellness programming. Comparable to Daylesford Stays + Bamford Spa in targeting affluent lifestyle members with curated accommodation, dining, and wellness experiences.
• Whole Foods Market (Amazon): Global premium natural and organic grocery retailer. Comparable as the benchmark premium organic supermarket operator — relevant given Daylesford's US e-commerce ambitions and overlapping positioning on certified-organic, provenance-led grocery.
• Neal's Yard Remedies: UK organic natural health and beauty brand with own stores, spa treatments, and product lines. Comparable as a UK-based organic/holistic wellness brand with own retail, spa services and COSMOS-aligned skincare — overlapping with Daylesford's Bamford brand across wellness and beauty.
• Holland & Barrett: UK's largest health and wellness retailer with national store footprint and strong online presence. Comparable as a UK organic/health food retailer; less premium than Daylesford but overlapping in organic grocery, supplements, and natural wellness categories.
• The Body Shop: Global natural-ingredient beauty and skincare retailer. Comparable to Bamford as a natural-ingredient beauty/skincare brand with own retail and ethical-sourcing positioning, though at a more accessible price point.

Regional players

• Ocado Retail: UK online grocery retailer that stocks Daylesford prepared foods. Relevant as both a channel partner (Ocado lists Daylesford products) and a regional comparable for online organic grocery distribution in the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/DaylesfordOrganic
• Facebookfacebook.com/DaylesfordOrganic
• LinkedInlinkedin.com/company/bamford-collection
• Instagraminstagram.com/daylesfordfarm
• TikToktiktok.com/@daylesfordfarm
• Xx.com/daylesfordfarm

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daylesford Organic