What Else Agency
What Else Agency is a Paris-based, licensed modeling agency founded in 2015 that represents 200+ models across men, women, senior men, and senior women categories, serving French fashion houses, luxury brands, and advertisers through casting for campaigns, editorials, and runway work.
- Company typePrivate
- Founded2015
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What What Else Agency does
What Else Agency is a Paris-based modeling agency founded in December 2015 by Maud Muller Vitu, operating as WHAT ELSE AGENCY SAS with registered capital of €15,200 and Models Agency license n°75.16.009 issued by the Préfet d'Ile de France. The agency represents a curated roster of over 200 models organized across four categories — Women, Men, Senior Men, and Senior Women — and provides casting services for fashion editorial shoots, runway shows, advertising campaigns, catalog photography, and brand ambassador work. Its customers are predominantly fashion houses, luxury brands, lingerie and beauty labels, advertising agencies, and mass-market French retailers, with named engagements including Piaget, Chantelle, Dessange, La Biosthétique, Nivea Men, Zilli, Princesse tam.tam, Showroomprivé, Leclerc, and Louis d'Abrunq.
The agency's core product is a digital model portfolio directory accessible at whatelseagency.com/modeles, where clients can browse individual model pages containing measurements, photos, and category tags for casting discovery. The company does not develop proprietary technology platforms; its infrastructure consists of a standard content-managed website plus Facebook and Instagram social profiles for brand visibility. Revenue is generated through commission-based model representation — the agency earns a percentage of fees paid by clients to booked models, with contracts negotiated directly via website contact form, email, or phone. Pricing is not publicly disclosed and varies by model, campaign, and contract terms.
The business is a single-location, sub-10-employee operation headquartered at 21 rue du Cirque, 75008 Paris, serving the French market under Western European geographic scope. It operates a direct-to-consumer motion where clients discover talent through the searchable portfolio and initiate outreach directly. The agency holds GDPR-compliant privacy practices and has no disclosed parent company, external investors, subsidiaries, or M&A history, indicating a founder-managed independent operator rather than a rollup, PE-backed, or platform play in the modeling services segment.
What Else Agency firmographics
Firmographics- Name
- What Else Agency
- Legal name
- WHAT ELSE AGENCY SAS
- Website
- https://whatelseagency.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- What Else Agency is a Paris-based, licensed modeling agency founded in 2015 that represents 200+ models across men, women, senior men, and senior women categories, serving French fashion houses, luxury brands, and advertisers through casting for campaigns, editorials, and runway work.
- Ownership category
- akta.pro rank
What Else Agency industry classification
Industry- Product category
- Modeling and Talent Representation Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Brand Ambassadors, Models & Promotional Talent Staffing (HSACAHAJ)
- akta.pro secondary industry
- Talent Agency & Representation Services (HSACAHAK)
Keywords
Where What Else Agency is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
What Else Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Model Representation Services: The agency represents professional models and earns revenue by connecting them with fashion brands, casting directors, and other clients for photoshoots, fashion shows, and advertising campaigns. Revenue is generated through commission arrangements with represented models.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
What Else Agency product offering
Product offeringCore offering
What Else Agency represents and books professional models (men, women, senior men, and senior women) for fashion editorial shoots, runway shows, advertising campaigns, catalog photography, and brand ambassador work. The agency connects its roster of 200+ models with fashion brands, luxury houses, advertising agencies, casting directors, and multi-brand retailers in France. Revenue is earned through commission arrangements with represented talent and negotiated contracts with clients.
Product overview
What Else Agency is a single-location models agency based in Paris, founded in December 2015. The agency operates a digital portfolio directory where clients can browse and search through represented models organized by categories (Women, Men, Senior Men, Senior Women). The core offering is the representation and casting connection between professional models and fashion brands, advertising agencies, and luxury houses.
Differentiator
Problem solved
Functional benefit
Products and services
- Models Agency Services Full-service model representation and booking: connects a roster of professional models (men, women, senior men, senior women) with fashion brands, luxury houses, advertising agencies, casting directors, and multi-brand retailers for editorial shoots, runway shows, advertising campaigns, catalog photography, and brand ambassador work. Revenue is generated through commission arrangements with represented talent.
- Model Portfolio Directory Online searchable directory of represented models hosted at whatelseagency.com/modeles/, featuring individual portfolio pages with photos, physical measurements, and category tags (All, Men, Senior Men, Senior Women, Women) for client browsing and casting reference.
Companies that use What Else Agency
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
What Else Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
What Else Agency partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
What Else Agency competitors and assessment
Company assessmentBroad incumbents
- IMG Models: Global modeling agency representing editorial, runway, and commercial talent across major fashion markets. Comparable because it serves the same fashion and luxury client base with full-service model representation, though with vastly greater international reach.
- Next Management: International modeling agency with offices in Paris and other major fashion capitals. Comparable in serving luxury and fashion brand clients with model representation services, but with broader geographic footprint and larger roster.
- Elite Model Management: One of the world's largest modeling agencies with offices across Paris, Milan, London, and New York. Directly comparable as a Paris-headquartered modeling agency representing men, women, and senior talent for fashion and luxury clients, but operating at significantly greater scale.
- Wilhelmina Models: Modeling and talent management agency with diversified portfolio including fashion, commercial, and influencer talent. Comparable in providing model representation services to advertising and fashion clients, with broader service offerings.
- Ford Models: Established modeling agency with strong Paris presence and global representation capabilities. Comparable in offering fashion and commercial model representation to enterprise brands, though at significantly larger scale.
Direct peers
- The Society Management: New York-based modeling agency representing editorial and commercial talent with strong fashion brand relationships. Comparable in representing diverse model categories for luxury and fashion campaigns, though focused on the US market.
- Supreme Management: Paris-based boutique modeling agency with strong luxury and editorial client overlap. Directly comparable business model and target client base, focused on curated rosters for high-end fashion houses.
- DNA Model Management: Paris-based boutique modeling agency representing editorial and commercial talent. Closely comparable in scale and positioning, serving similar luxury and fashion clients with curated model rosters.
- Karin Models: Paris-based modeling agency representing editorial and commercial talent. Highly comparable as a similarly-sized Paris modeling agency serving French luxury and fashion brands, competing directly for the same casting briefs.
- Marilyn Agency: Long-established Paris modeling agency representing women, men, and seniors for fashion and luxury clients. Comparable as a French modeling agency serving the same luxury brand ecosystem with similar model representation services.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
What Else Agency social profiles
Digital presenceWhat Else Agency compliance and trust
Trust signalCompliance2 records
What Else Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
What Else Agency leadership team
Management profileNumber of profiles
Profiles1 record
What Else Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
What Else Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about What Else Agency
What does What Else Agency do?
What Else Agency represents and books professional models (men, women, senior men, and senior women) for fashion editorial shoots, runway shows, advertising campaigns, catalog photography, and brand ambassador work. The agency connects its roster of 200+ models with fashion brands, luxury houses, advertising agencies, casting directors, and multi-brand retailers in France. Revenue is earned through commission arrangements with represented talent and negotiated contracts with clients.
Is What Else Agency a public or private company?
What Else Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was What Else Agency founded?
What Else Agency was founded in 2015. It employs 1 to 10 people.
Where is What Else Agency based?
What Else Agency is headquartered in Paris, France, in the Europe region.
How does What Else Agency make money?
One revenue line is on record: model Representation Services.
Who are What Else Agency's main competitors?
Broad incumbents on record are IMG Models, Next Management, Elite Model Management, Wilhelmina Models and Ford Models. Direct peers are The Society Management, Supreme Management, DNA Model Management, Karin Models and Marilyn Agency.
Does What Else Agency have an API?
No public API is recorded for What Else Agency.
What industry is What Else Agency in?
What Else Agency's product category is Modeling and Talent Representation Services. Its primary akta.pro industry code is HSACAHAJ, Brand Ambassadors, Models & Promotional Talent Staffing, with a secondary code of HSACAHAK, Talent Agency & Representation Services. Its NAICS code is 711410 and its SIC code is 7330.