Kenko Mayonnaise

What Kenko Mayonnaise does

Kenko Mayonnaise Co., Ltd. (ケンコーマヨネーズ株式会社) is a Japanese food products manufacturer founded in March 1958 and listed on the Tokyo Stock Exchange Prime Market under ticker 2915, with consolidated revenue of approximately ¥92.35 billion for the fiscal year ending March 2026. The company manufactures and sells mayonnaise, dressings, sauces, prepared salads, and processed egg products across roughly 1,100 SKUs, organized into three product families: seasonings and processed foods, salad and prepared foods (anchored by the Fashion Delica Foods long-life salad line first launched in 1977), and egg products. Its core technology is emulsion science combined with proprietary chilled long-shelf-life preparation methods that allow prepared salads to maintain quality under refrigeration for extended periods.

The company operates a hybrid B2B/B2C business model. B2B sales are conducted through a dedicated field force of 13 domestic sales branches and 9 sales offices, organized into 18 industry segments (restaurants, hotels, bakeries, convenience stores, fast food, delicatessens, supermarkets, etc.) and supported by a menu-proposal sales approach that pairs product supply with recipe customization and operational consulting. B2C revenue flows through the official online store (kenkomayo.com) and a chain of Salad Cafe physical retail shops in Kansai and Kanto department stores and shopping malls. International sales span 49 countries, anchored by PT.Intan Kenkomayo Indonesia (manufacturing subsidiary established 2012), with Dongguan and Hangzhou manufacturing operations in China and a Vancouver research office focused on North American and European food-trend intelligence.

Kenko Mayonnaise operates 7 domestic factories plus overseas plants, supported by 8 group subsidiaries (the Diet Cook family, Lilac Foods, Kanto Diet Egg, Salad Cafe) that handle fresh prepared foods manufacturing, supermarket distribution, and consumer retail. Vertically integrated operations run from raw material sourcing through R&D, manufacturing, quality control, and menu development. Sustainability investments include zero-emission liquid feed conversion of potato peels at the West Japan (Maizuru) Factory, a CDP Climate Change B score (2024), and JCLP membership (2025). The company targets ¥200 billion in consolidated sales by fiscal year ending March 2036 as part of its medium-to-long-term management plan.

Name

Kenko Mayonnaise

Legal name

Kenko Mayonnaise Co., Ltd. (ケンコーマヨネーズ株式会社)

Website

https://kenkomayo.co.jp

Company type

Public

Founded year

1958

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Kenko Mayonnaise is a Japanese food products manufacturer (founded 1958, TSE Prime: 2915) producing mayonnaise, dressings, prepared salads, and processed egg products across 1,100+ SKUs, serving B2B foodservice operators across 18 segments via a menu-proposal sales force, plus B2C consumers through its online store, Salad Cafe shops, and exports to 49 countries.

Ownership category

akta.pro rank

Product category

Condiment and Prepared-Food Manufacturing

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Mayonnaise & Aioli Manufacturing (AFAKADAB)

akta.pro secondary industry

Eggs & Egg Products (Shell, Liquid, Value-Added) (CRADACAJ)

Keywords

• Mayonnaise manufacturing
• Salad dressings
• Processed eggs
• Prepared salads
• Condiment production

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices27 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Seasonings and Processed Food Products Sales: Sale of mayonnaise, dressings, sauces, prepared salads and side dishes (salada/sōzai), and egg processed products to food service businesses, retailers, and consumers. This is the primary revenue driver. Total product count: ~1,100 SKUs.
2. Overseas Operations: International sales to 49 countries and regions, including a manufacturing subsidiary in Indonesia (PT.Intan Kenkomayo Indonesia). Contributes to the company's strategic goal of increasing overseas revenue ratio.
3. Salad Cafe Retail Shops: Direct-to-consumer retail shop operation under Salad Cafe brand, selling prepared salads and related products at department store food halls and shopping malls, primarily in Kansai and Kanto regions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Kenko Mayonnaise manufactures and sells mayonnaise, dressings, prepared salads, and processed egg products under a portfolio of more than 1,100 SKUs. Offerings are sold both to commercial food-service operators (restaurants, hotels, bakeries, convenience stores, ready-meal makers) via 18 dedicated industry-segment sales teams, and directly to retail consumers through grocery channels, a company-operated online store, and Salad Cafe retail shops. The company also exports to 49 countries and operates an Indonesian manufacturing subsidiary.

Product overview

Kenko Mayonnaise Co., Ltd. is a Japanese food products manufacturer established in 1958, offering a diverse portfolio of mayonnaise, dressings, salads, prepared foods, and egg products. The company operates through three main business segments: seasonings and processed foods (mayonnaise, dressings, sauces), salad and prepared food products (including industry-first long-life salads under the FASHION DELICA FOODS brand), and egg processing products. The product lineup includes core brands like the World Traveling Dressing (Tabidore) series featuring international flavors, the long-life salad (ファッションデリカフーズ) products, FDF Plus, and various specialized product lines. The company also operates retail Salad Cafe shops and exports products to 49 countries and regions worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• 世界を旅するドレッシング (Tabidori Dressing): World travel-themed dressing series featuring international flavors from Germany, Mexico, and other countries
• FDF Plus
• Fashion Delica Foods (ファッションデリカフーズ)
• Marugoto Hokkaido (まるごと北海道)
• Tanoshio (たのしお)
• HAPPY with VEGE
• Moto-kuki Wakame Series (元茎わかめシリーズ)
• Kobe Ichiban-kan (神戸壱番館)
• Triple Balance (トリプルバランス)
• WABI-DELI
• Washoku Manasai (和彩万菜)
• Salad Cafe (サラダカフェ)

Products and services

• Mayonnaise products (consumer and commercial lines)

Quantifiable outcome

• No. 1 market share in Long-Life Salad category
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Farmers & Kids Festa organizersminorOthers · 1 January 2024Collaboration with the Farmers & Kids Festa event for food education booth, reaching families and children with mayonnaise-making workshops.
• Vancouver Research OfficeminorOthers · 1 January 2015Research office opened in Vancouver, Canada in 2015. Information collection hub for North American and European food trends and market intelligence, supporting the company's role as a 'market-creating' enterprise.
• Tokyo University of Marine Science and TechnologycoreStrategic or Co-development Partner · 1 October 2013Salad Science Donation Course (サラダサイエンス寄附講座) established October 2013 through March 2024 at Tokyo University of Marine Science and Technology. Joint research on salad science — nutritional composition, palatability factors, health properties, processing characteristics, quality maintenance, and seasoning interactions.
• PT.Intan Kenkomayo IndonesiacoreStrategic or Co-development Partner · 1 January 2012Manufacturing and sales subsidiary established in Jakarta, Indonesia in 2012. Factory completed in 2013. Serves the rapidly growing Indonesian market with locally manufactured products, leveraging the country's large population and expanding middle class. The company exports to 49 countries and regions globally.
• United Nations WFP (世界食料計画)minorOthersMembership contribution and support for UN World Food Programme, aligning with the company's food-related social contribution mission.
• Second Harvest JapanminorOthersFood bank organization receiving food donations from the company — surplus products suitable for consumption but remaining unsold are donated to food banks.
• Peace & Nature (ピース＆ネーチャー)minorOthersNPO receiving ongoing activity support based on shared values about social contribution.
• Diet Cook Group Subsidiaries (8 companies)coreStrategic or Co-development PartnerEight consolidated subsidiaries (Diet Cook Shirai, Lilac Foods, Kanto Diet Egg, Kanto Diet Cook, Kansai Diet Cook, Diet Cook Supply, Kyushu Diet Cook, Salad Cafe) providing manufacturing and retail functions — fresh prepared foods manufacturing, supermarket distribution, and consumer retail — that complement the parent company's manufacturing and menu development capabilities.
• SDGs Research Institute (SDGs研究所)minorOthersSDG promotion organization; Kenko Mayonnaise is a member company participating in SDG projects, symposiums, and initiatives. Co-exhibited at Farmers & Kids Festa 2022, 2024, and 2025.

Scale indicators10 records

Recent moves20 records

Expansion highlights7 records

Direct peers

• Mizkan Holdings: Japan's leading vinegar and dressings producer (e.g., brand Mizkan), with deep food-service penetration. Directly comparable to Kenko in commercial and retail salad dressings, sauces, and condiments serving the same Japanese food-service channels.
• House Foods Group: Japanese food manufacturer with major positions in sauces, condiments, and processed foods. Competes with Kenko in commercial dressings and food-service condiments, and overlaps in menu-proposal sales into food-service operators across Japan.
• Kewpie Corporation: Japan's dominant mayonnaise and dressings manufacturer with the leading retail brand and significant B2B food-service presence. Kewpie is Kenko's closest head-to-head competitor across mayonnaise, dressings, and eggs, though Kewpie is materially larger and more consumer-brand-led.
• Nisshin Oillio Group: Edible oils manufacturer that also produces commercial mayonnaise, dressings, and prepared foods. Comparable to Kenko through shared upstream oil supply chains and overlapping B2B condiment product lines into Japanese food service.
• Q.P. Corporation: Holding company for Kewpie-related operations across mayonnaise, dressings, eggs, and processed foods. Direct competitor to Kenko in core mayonnaise and processed-egg categories, and in commercial B2B food-service distribution across Japan.

Broad incumbents

• McCormick & Company: Global seasonings, sauces, and dressings manufacturer with strong food-service and retail channels worldwide. Comparable to Kenko as a flavor/sauce platform serving B2B food service, though McCormick operates at much larger scale and across many more geographies and categories.
• Ajinomoto Co., Inc. Diversified Japanese food and seasoning giant with mayonnaise/dressing offerings (e.g., Ajinomoto Mayonnaise) and broad food-service reach. Comparable via overlapping condiments and B2B food-service distribution, though Ajinomoto's portfolio spans frozen foods, beverages, and amino-science products well beyond Kenko's scope.
• Kikkoman Corporation: Global sauces and condiments leader with a strong Japanese food-service franchise. Comparable to Kenko through commercial sauces and dressings sold to food-service operators and retailers, though Kikkoman's soy-sauce-led brand and global footprint extend well beyond Kenko's product mix.

Emerging players

• Maruha Nichiro Corporation: Japan's largest seafood company with processed/prepared foods operations. Partial overlap with Kenko through prepared/ready-to-eat foods sold into retail and food-service channels, though Maruha Nichiro's seafood focus differentiates it from Kenko's mayo/condiments core.

Others

• Itochu Corporation: Major Japanese trading house with large food distribution and consumer-products operations. Relevant as an ecosystem participant — both a potential channel partner for Kenko's overseas expansion and a comparable Japanese CPG/food-supply player, though not a direct product competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kenko_mayo
• YouTubeyoutube.com/channel/UC9tly13si8QOG6mrxRElQcQ
• Instagraminstagram.com/kenko_mayo
• LinkedInlinkedin.com/company/kenko-mayonnaise-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kenko Mayonnaise