Weiss Reisen

What Weiss Reisen does

Weiss Reisen Ges.m.b.H & Co.KG is a family-owned Austrian travel agency and tour operator headquartered in Bregenz, Vorarlberg, founded in December 1957 by Josef Weiss and operated since 2010 by his four children. The company employs approximately 32 staff, including ~30 travel consultants and 3 mechanics (2 of whom are master mechanics), and runs an integrated operation combining a retail travel agency, a group travel office, a bus depot, and a maintenance workshop across two Bregenz locations (Brachsenweg 25 headquarters and Bahnhofstraße 27 booking office).

Its core offering is organized escorted and package travel built around an owned fleet of 16 vehicles — 10 Setra touring coaches (ranging from a 7-seat Mercedes minibus to a Setra S 531 DT double-decker with 80 seats) and 6 city buses — alongside agency commissions from major tour operators (DERTOUR, TUI, Schauinsland-Reisen, Gebeco). Products span day trips, short breaks, escorted round trips, beach holidays (with weekly Friday departures from Vorarlberg to the southern Adriatic May–September), city breaks, cruise/flight packages, long-haul tours (India, Scandinavia, Scotland), wellness/cure trips, Christmas market tours, and themed verticals such as pilgrimage, music/opera events, and hiking. Ancillary revenue comes from charter/transfer services to Zurich/Munich/Memmingen/Altenrhein/Friedrichshafen airports, travel insurance sold via Europäische Reiseversicherung, and 30-year transferable gift vouchers.

Revenue mechanics are one-time per-booking transactions (package tour sales) and transaction-fee commissions on third-party operator bookings, priced per person with single-occupancy supplements (e.g., Prague 4-day at €558 double / €651 single; Schottland 9-day at €2,455 double / €3,100 single; India 14-day at €3,590 double / €4,305 single). Go-to-market is sales-led through personal consultation at physical offices, phone/email support, a website with online booking, an annual print catalog (2026 edition active), and a segmented email newsletter. Customer segments are horizontal and consumer/SMB-focused: individual leisure travelers, families, seniors, clubs and associations, and school/graduation groups in the DACH region with trips extending across Europe, Scandinavia, and selected long-haul destinations.

Name

Weiss Reisen

Legal name

Weiss Reisen Ges.m.b.H & Co.KG.

Website

https://weissreisen.at

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Weiss Reisen is a family-owned Austrian travel agency and tour operator based in Bregenz, Vorarlberg, founded 1957, serving German-speaking leisure travelers, families, seniors, clubs, and schools with package tours, escorted coach trips, flights, cruises, and charter services using its own 16-vehicle fleet.

Ownership category

akta.pro rank

Product category

Travel Agency & Tour Operator Services

NAICS

Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

Keywords

• Coach tour operator
• Travel agency services
• Package holidays
• Group travel services
• Airport transfer services

Headquarters

HQ city

Bregenz

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Package Tours: Organized escorted tours and group travel packages including bus, flight, and cruise holidays sold as all-inclusive packages with accommodation, transportation, and guiding services.
2. Travel Agency Commissions: Acting as representative for major tour operators including DERTOUR, Schauinsland-Reisen, TUI, and others, earning commissions on booked travel arrangements.
3. Bus Charter and Transfer Services: Rental of company-owned coaches ranging from 7-seat minibuses to 80-seat double-decker buses, plus airport transfers and shuttle services.
4. Travel Insurance: Sales of travel insurance products including cancellation insurance, travel health insurance, and annual travel insurance policies through European Travel Insurance.
5. Travel Vouchers: Sale of gift certificates valid for all travel services (bus, flight, cruise) with 30-year validity and transferable to any travel booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Weiss Reisen is a Bregenz-based travel agency and tour operator that sells and operates package holidays by coach, air and cruise across Europe, Scandinavia and select long-haul destinations. It runs its own fleet of 16 Setra touring coaches for scheduled tours, charters and airport transfers, and also acts as a sales partner representing major tour operators such as DERTOUR, TUI, Schauinsland-Reisen and Gebeco. Additional services include group travel organization for clubs and schools, travel insurance via Europäische Reiseversicherung, and gift vouchers.

Product overview

Weiss Reisen operates as both a travel agency and tour operator based in Bregenz, Vorarlberg, Austria. The company offers a diversified portfolio of travel services centered around its own fleet of 10 Setra touring coaches (ranging from 7-seat minibuses to 80-seat double-decker buses) and partnerships with major travel operators. Core products include coach tours departing from Vorarlberg to European destinations, beach holidays to the southern Adriatic (Italy), city breaks, escorted round trips, flight packages, and cruise holidays. The company also provides group travel organization, airport transfers, and travel insurance. Their trips are sold through an online booking platform, physical offices, and printed catalogs. The business model combines agency services (selling third-party tour operator products including DERTOUR, TUI, Schauinsland-Reisen, and others) with its own operated coach tours.

Differentiator

Problem solved

Functional benefit

Products and services

• Beach Holidays — Southern Adriatic (Badereisen Südl. Adria) Weekly escorted beach holiday packages from Vorarlberg to the Southern Adriatic coast of Italy (Cesenatico, Gatteo Mare, Bellaria, Rimini, Cattolica) every Friday from May to September, including multiple hotel options and family packages.
• Coach Tours (Busreisen) Escorted coach tours using Weiss Reisen's own fleet of Setra buses (7-seat minibus to 80-seat double-decker), departing from Vorarlberg to destinations across Europe.
• Flight Packages (Flugreisen) Flight-inclusive package holidays and individual long-haul travel booked through the agency, including escorted tours with flights to destinations such as Andalusia and India.
• Escorted Round Trips (Rundreisen) Multi-destination escorted group tours with comprehensive itineraries across Europe, Scandinavia (e.g., Southern Sweden 9 days, Southern Norway 8 days, Scotland 9 days) and long-haul destinations such as India (14 days).
• Cruises (Kreuzfahrten) Ocean and river cruise packages offered in partnership with major cruise lines.
• City Breaks (Städtereisen) Short city break packages to European destinations including Prague (4 days), Venice (4 days), Verona (Arena di Verona, 3 days) and other cultural cities.
• Group Travel (Gruppenreisen) Customized group travel organization for clubs, associations, school classes, graduation trips (Maturareisen) and anniversary trips (Jahrgänger-Ausflüge), using fleet vehicles sized to the group (minibus to double-decker).
• Day Trips (Tagesfahrten) Day-trip excursions by coach to nearby destinations, departing from Vorarlberg.
• Short Breaks (Kurzreisen) Short break packages typically spanning 2–4 days to European destinations.
• Musical, Concert & Event Trips Travel packages combining transportation and tickets for concerts, musicals and cultural events such as the Arena di Verona opera festival (e.g., Nabucco, 3-day trips).
• Hiking & Active Trips (Wanderreisen) Active travel packages combining hiking and nature experiences, including the Lüneburger Heide 5-day itinerary.
• Spa & Wellness Trips (Kuren und Wellness) Spa and wellness travel packages, notably to Abano and Montegrotto in Italy.
• Travel Insurance (Reiseversicherung) Travel insurance products offered in partnership with Europäische Reiseversicherung AG, including cancellation protection, medical coverage, travel health insurance and annual travel insurance policies.
• Airport Transfers & Shuttle Service Airport transfer and shuttle services from Vorarlberg to Zürich, Munich, Memmingen, Altenrhein and Friedrichshafen airports using the company's own bus fleet.
• Travel Gift Vouchers (Reisegutscheine) Gift certificates valid for 30 years, transferable and redeemable for any trip (bus, flight, ship).
• Long-Haul Travel (Fernreisen) Long-haul international travel packages to destinations such as India (14-day cultural and wildlife tour), booked through the Gebeco partnership.
• Christmas Market Tours (Weihnachtsmärkte) Christmas market tour packages to European destinations during the Advent season.
• New Year's Eve Trips (Silvesterreisen) New Year's Eve holiday packages to various European destinations.

Quantifiable outcome

• Weekly beach holiday departures from Vorarlberg to Southern Adriatic from May to September

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• DERTOURcoreChannel Partner/ Reseller/ DistributorMajor German tour operator represented by Weiss Reisen for package holidays and travel arrangements.
• Schauinsland-ReisencoreChannel Partner/ Reseller/ DistributorGerman tour operator specializing in affordable package holidays, represented as sales partner.
• TUI Live HappycoreChannel Partner/ Reseller/ DistributorTUI brand represented for package holidays and cruises.
• GebecocoreChannel Partner/ Reseller/ DistributorSpecialized tour operator for international group tours. Weiss Reisen acts as sales partner for Gebeco products including India and worldwide destinations.
• Europäische ReiseversicherungcoreChannel Partner/ Reseller/ DistributorTravel insurance partner providing cancellation insurance, health coverage, and annual travel insurance products sold alongside travel packages.
• Raiffeisenlandesbank VLBGminorOthersBank providing customer money protection guarantee as required by Austrian travel law (Insolvenzabsicherung).

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Schauinsland-Reisen: German tour operator focused on affordable package holidays, distributed in part through Weiss Reisen. Highly comparable in target market (German-speaking leisure travelers) and product category (all-inclusive package tours to Mediterranean and long-haul destinations).
• Dr. Augustin Reisen: Family-owned German coach tour operator with own fleet running escorted European tours from regional German origins. Similar in scale, fleet ownership and escorted coach tour positioning to Weiss Reisen.
• Gebeco: TUI subsidiary specializing in international group and escorted tours (including India and worldwide cultural itineraries) that Weiss Reisen markets directly. Closely comparable in escorted group tour proposition and customer demographic.
• Studiosus Reisen: German escorted tour operator with curated cultural itineraries and own tour directors; head-to-head comparable to Weiss Reisen's Rundreisen and Wanderreisen, sharing the DACH cultural-traveler customer base.
• DERTOUR: Major German tour operator whose package holidays Weiss Reisen actively sells as a sales partner. Highly comparable product mix (escorted coach, beach, flight packages) and overlapping DACH customer base, making them both a partner and primary competitor.
• Frosch Reisen: Family-friendly German tour operator offering escorted and activity-based holidays across Europe and long-haul; overlapping product suite (escorted tours, beach holidays, active/wellness themes) and similar mid-market DACH positioning.

Broad incumbents

• FTI Touristik: Large German tour operator with broad package, hotel, and destination services. Sells partly through German retail networks that compete directly with Weiss Reisen's agency customers for the same DACH leisure traveler.
• TUI Group: Global tourism incumbent whose TUI Live Happy brand is represented by Weiss Reisen for package holidays and cruises. Much broader portfolio (airlines, hotels, ships, scale tech platforms), but overlapping DACH tour operator activities make them a relevant comparable.
• Neckermann Reisen: Revived mass-market German/Austrian package tour brand under new ownership post Thomas Cook; competes with Weiss Reisen on affordable all-inclusive package holidays for DACH families and seniors.

Regional players

• Ledermair Reisen: Family-owned Tyrolean tour operator with its own bus fleet offering escorted European coach tours. Comparable in business model (family-owned, own fleet, escorted coach focus) and DACH customer base, though primarily serving a different catchment (Tyrol vs. Vorarlberg).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weiss Reisen