DERTOUR
DERTOUR is a German direct-to-consumer tour operator and online travel platform, part of the REWE Group, selling package holidays, hotels, flights and round trips to German consumers from 20+ domestic airports and operating ten owned and partner hotel brands.
- Company typePrivate
- Founded1971
- HeadquartersFrankfurt, Germany
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What DERTOUR does
DERTOUR is a German direct-to-consumer tour operator and online travel platform headquartered under the REWE Group umbrella, operating the consumer-facing site dertour.de. The platform sells package holidays, hotel-only stays, flights, and round trips to individual German travelers, with departures supported from more than 20 airports across Germany including Frankfurt, Munich, Düsseldorf, Hamburg, and Berlin. Beyond transactional travel retail, DERTOUR controls an integrated hotel portfolio of ten brands: five wholly-owned resort/hotel brands (Sentido, Aldiana, Playitas Resort, ananea, Calimera) and five partner-operated brands (aja, A-ROSA, HENRI, MIRA, SEETELHOTELS), spanning club resorts, sports resorts, golf hotels, urban hotels, and Baltic Sea properties.
The business model is transaction-based, monetizing booking fees and supplier margins on each package, hotel-only, and flight transaction, with promotional levers including last-minute discounts of up to 50%, early-booking discounts of up to 20% at Aldiana resorts for summer 2027, and family pricing offering up to 100% children's reduction at select properties. A paid Flex optionality product provides flexible cancellation and enhanced insurance, currently promoted free for Middle East bookings through July 2026. Customer segments are persona-driven: individual package travelers (primary), families, adults-only travelers, and sports fans served via the DERTOUR Sports sub-brand offering bundled NFL game tickets and accommodation in Munich, London, and the US.
Distribution is direct-online through dertour.de, with supporting content channels including Instagram, Facebook, TikTok, Pinterest, a branded podcast (NIMM MICH MIT), and a travel magazine (Reisemagazin). The company operates internationally across Europe (Germany, Austria, France, UK, Italy, Spain, Greece, Bulgaria), North America, the Middle East (six countries), Asia (Thailand, Singapore), Africa (South Africa), and the Indian Ocean (Maldives, Seychelles, Mauritius), though its commercial focus remains the German consumer. No technology stack, API, or AI capabilities are disclosed in the available data.
DERTOUR firmographics
Firmographics- Name
- DERTOUR
- Legal name
- DERTOUR
- Website
- https://dertour.de
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- DERTOUR is a German direct-to-consumer tour operator and online travel platform, part of the REWE Group, selling package holidays, hotels, flights and round trips to German consumers from 20+ domestic airports and operating ten owned and partner hotel brands.
- Ownership category
- akta.pro rank
DERTOUR industry classification
Industry- Product category
- Travel & Tourism / Package Holidays
- NAICS
- Tour Operators (56152), Travel Agencies (56151)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)
- akta.pro secondary industries
- Group, Family & Multi-Generational Travel Planning (HSACAKAK), Rail Journey Package Tour Operators (THAKADAN)
Keywords
Where DERTOUR is headquartered
LocationHeadquarters
- HQ city
- Frankfurt
- HQ country
- Germany
- HQ region
- Europe
Markets served
DERTOUR business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D, Others
Revenue model
- Package Holidays (Flugpauschalreisen): DERTOUR generates revenue primarily through bundled travel packages combining flights and hotel accommodations, sold directly to consumers via its online platform.
- Hotel Bookings: The company sells hotel accommodations across its portfolio of owned and partner hotel brands including Sentido, Aldiana, Playitas, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Last Minute Package Deals |
| Transaction based/ take rate | Pay-as-you-go | DERTOUR DEALS |
| Transaction based/ take rate | Pay-as-you-go | Aldiana Early Booking |
| Unit Pricing | Pay-as-you-go | Family Package Rates |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
DERTOUR product offering
Product offeringCore offering
DERTOUR is a German tour operator that sells package holidays, round trips, city breaks, beach vacations, and individual travel services to consumers. The company bundles flights, accommodation, transfers, and excursions into bookable travel packages and distributes them through its own travel agency network, online booking platform, and printed catalogs. It targets primarily German-speaking consumers seeking organized leisure travel.
Product overview
DERTOUR is a German travel tour operator (Reiseveranstalter) and part of the REWE Group. The company operates a unified online travel booking platform offering vacation packages, hotels, flights, and round trips with integrated flex booking options. The portfolio includes owned hotel brands (Sentido Hotels, Aldiana, Playitas Resort, ananea, Calimera) and partner hotel brands (aja, A-ROSA, HENRI, MIRA, SEETELHOTELS), as well as specialty offerings like DERTOUR DEALS for discounted travel, DERTOUR Sports for NFL ticket packages, and the DERTOUR Reisemagazin for travel inspiration. Customers can book various travel types including Last Minute deals, Nur Hotel (hotel-only), Flug und Hotel (flight + hotel packages), and Rundreisen (round trips).
Differentiator
Problem solved
Functional benefit
Brands
- DERTOUR DEALS: Discount travel deals with up to 50% savings
- DERTOUR Sports
- DERTOUR Reisemagazin
Quantifiable outcome
- Up to 50% savings on last-minute bookings
- +1 more outcomes
Companies that use DERTOUR
Customer profileSegments4 records
Ideal customer profiles1 record
DERTOUR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DERTOUR partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- REWE GroupcoreDERTOUR is a company of the REWE Group, one of Germany's largest retail and travel conglomerates. This parent company relationship provides financial backing, brand credibility, and synergies within the broader REWE retail and travel ecosystem.
- NFL (New England Patriots, Detroit Lions, Indianapolis Colts, Washington Commanders, Philadelphia Eagles, Jacksonville Jaguars)minorDERTOUR offers sports travel packages for NFL games including Munich (Patriots vs Lions), London (Colts vs Commanders, Eagles vs Jaguars), and USA fan trips with bundled tickets and hotel accommodation.
- Sentido HotelscoreOwned hotel brand within DERTOUR Group portfolio offering resort hotels with emphasis on sensory experiences and quality service across various destinations.
- AldianacoreOwned club resort brand offering all-inclusive holidays primarily in Mediterranean destinations including Kalabrien (Italy) and other locations.
- Playitas ResortminorSports and activity-focused resort brand within the DERTOUR hotel portfolio, offering active vacation experiences.
- aja HotelsminorPartner hotel brand offering relaxing breaks for singles, couples, and families with emphasis on experiential travel.
- A-ROSAminorPremium partner hotel brand focused on indulgent experiences, likely operating in the river cruise or luxury resort segment.
- SEETELHOTELSminorPartner hotel brand representing the diversity, charm, and hospitality of Usedom island on the Baltic Sea coast.
Scale indicators1 record
Recent moves5 records
Expansion highlights6 records
DERTOUR competitors and assessment
Company assessmentDirect peers
- TUI Group: TUI is Europe's largest integrated tour operator and DERTOUR's primary direct competitor in the German package holiday market. Both sell flight+hotel packages, own hotel brands, and operate multi-country tour businesses targeting German consumers.
- FTI Group: FTI is a major German tour operator offering package holidays, hotel-only bookings, and tours to German-speaking customers. It competes directly with DERTOUR on package pricing, destination breadth, and Last Minute deals.
- Schauinsland-Reisen: Schauinsland-Reisen is a German tour operator specializing in package holidays to Mediterranean and long-haul destinations. It is a direct competitor to DERTOUR in serving German leisure travelers seeking bundled flight+hotel offerings.
- Alltours: Alltours is a German tour operator focused on affordable package holidays and all-inclusive resorts. It competes with DERTOUR's Aldiana club resort and family-friendly offerings for price-sensitive German package travelers.
- HolidayCheck Group: HolidayCheck is a German-language travel review and booking platform that aggregates hotel offers and package holidays. It competes with DERTOUR's direct booking funnel for German leisure travelers researching and booking Mediterranean and long-haul trips.
- HRS Group: HRS is a Germany-headquartered hotel booking platform serving both business and leisure travelers in German-speaking markets. It is a comparable direct competitor to DERTOUR's hotel-only and package offerings for German customers.
- weg.de: weg.de is a German online travel agency selling package holidays, hotels, and flights to German consumers. It competes directly with DERTOUR's dertour.de platform on price, destination coverage, and Last Minute offers in the German market.
Broad incumbents
- CHECK24: CHECK24 is Germany's largest price comparison platform with a significant travel vertical that aggregates package holidays, hotels, and flights. It is a comparable direct-to-consumer travel distribution channel that competes with DERTOUR's owned website for German travel shoppers.
- Booking.com: Booking.com is the world's largest online travel agency with strong penetration in Germany. While focused on hotel-only bookings, it competes with DERTOUR's hotel and package offerings for German consumers and is broadly comparable as a digital travel distribution platform.
- Expedia Group: Expedia operates multiple travel brands (Expedia, Hotels.com, Vrbo) and competes broadly with DERTOUR in package holiday and hotel distribution across European markets. It is a comparable digital travel distribution platform serving similar customer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
DERTOUR social profiles
Digital presenceDERTOUR financial estimates
Financial estimateRevenue estimate
Valuation estimate
DERTOUR leadership team
Management profileNumber of profiles
DERTOUR subsidiaries and ownership
Company hierarchySubsidiaries10 records
DERTOUR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DERTOUR M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DERTOUR
What does DERTOUR do?
DERTOUR is a German tour operator that sells package holidays, round trips, city breaks, beach vacations, and individual travel services to consumers. The company bundles flights, accommodation, transfers, and excursions into bookable travel packages and distributes them through its own travel agency network, online booking platform, and printed catalogs. It targets primarily German-speaking consumers seeking organized leisure travel.
Is DERTOUR a public or private company?
DERTOUR is a private company. It is classified as corporate owned and is currently operating.
When was DERTOUR founded?
DERTOUR was founded in 1971. It employs 5,001 to 10,000 people.
Where is DERTOUR based?
DERTOUR is headquartered in Frankfurt, Germany, in the Europe region.
How does DERTOUR make money?
Two revenue lines are on record. Package Holidays (Flugpauschalreisen) is the primary driver. The others are hotel Bookings.
Who are DERTOUR's main competitors?
Direct peers on record are TUI Group, FTI Group, Schauinsland-Reisen, Alltours, HolidayCheck Group, HRS Group and weg.de. Broad incumbents are CHECK24, Booking.com and Expedia Group.
Does DERTOUR have an API?
No public API is recorded for DERTOUR.
What industry is DERTOUR in?
DERTOUR's product category is Travel & Tourism / Package Holidays. Its primary akta.pro industry code is THAKAJAC, Package Tour Wholesalers (Pre-Packaged FIT/Group Programs), with a secondary code of HSACAKAK, Group, Family & Multi-Generational Travel Planning. Its NAICS code is 56152 and its SIC code is 7990.