What Index Living Mall does

Index Living Mall Public Company Limited (อินเด็กซ์ ลิฟวิ่งมอลล์) is a Thai omnichannel furniture and home goods retailer founded in 1973 and headquartered at 147 Soi Rama II Soi 50, Bang Khun Thian, Bangkok. The company is publicly listed on the Thailand Stock Exchange under ticker ILM and operates a chain of physical retail stores across Thailand alongside a comprehensive e-commerce platform at indexlivingmall.com and dedicated shopping applications for iOS and Android. The technology stack centers on a standard e-commerce front-end with mobile applications, supported by PCI DSS payment compliance and SSL encryption; no proprietary AI/ML components are disclosed.

The product portfolio spans the full residential furnishing spectrum. Core categories include furniture (bedroom sets, beds, wardrobes, dressing tables, sofas, dining sets, kitchen furniture, home office furniture, outdoor/garden furniture), bedding and mattresses, home decorations, lighting, storage organization, kitchen and dining ware, bathroom items, and travel accessories. Index Living Mall operates several product sub-brands: Younique Design for custom built-in wardrobes and furniture; Furinbox as a budget-oriented sofa bed line; and named series including Dominek, Kiara, Steven&Status, Domikay, and Ginny for sofa beds, plus Japanese-inspired complete-room collections (Miyazaki, Aomori, Wasabi). The Younique Design service represents a configurator-based customization capability that produces built-in furniture tailored to specific residential dimensions.

The business model is retail one-time transactional sales of furniture and home goods, distributed through physical stores, an owned e-commerce website, mobile applications, and an international franchise and dealer network for cross-border expansion. Revenue is generated from product sales across room categories, with unit-level pricing and promotional discounts of 30-40% on selected items. Marketing channels include the LINE messaging platform (@indexlivingmall), email newsletters, a home-decor blog, physical and digital catalogs, and bank credit card promotional partnerships. The Joy Member loyalty program and E-Gift Vouchers drive retention and gifting. Primary customers are Thai individual consumers furnishing residences; secondary use-case segments target home office seekers and custom-design customers. The company employs 1,001-5,000 staff and is currently operating with active product launches and channel expansion.

Name

Index Living Mall

Legal name

บริษัท อินเด็กซ์ ลิฟวิ่งมอลล์ จำกัด (มหาชน) (Index Living Mall Public Company Limited)

Website

https://indexlivingmall.com

Company type

Public

Founded year

1973

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Index Living Mall is a Thai omnichannel furniture and home goods retailer serving Thai individual consumers through physical stores, e-commerce, mobile apps, and an international franchise network, with a broad product portfolio spanning furniture, bedding, decor, and custom built-in solutions.

Ownership category

akta.pro rank

Product category

Home Furnishings Retail

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Household Furniture (2510)

akta.pro primary industry

Home, Furniture & Home Improvement Online Retailers (CRAFADAE)

akta.pro secondary industries

Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ), Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans) (CRAIAJAD), Decorative Storage & Baskets Retail (CRAIACAF)

Keywords

• Furniture retail
• Home furnishings
• Home decor
• Bedding products
• Custom built-in furniture

Headquarters

HQ city

Bangkhunthien

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Furniture and Home Decor Retail: Revenue generated from the sale of furniture, bedding, home decoration, storage solutions, kitchen/dining items, bathroom products, lighting, garden/outdoor furniture, and home improvement products through physical retail stores and e-commerce channels

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Index Living Mall is a Thai omnichannel retailer that manufactures and supplies furniture and home decorative items. It operates physical retail stores across Thailand alongside an e-commerce website and iOS/Android mobile apps, offering furniture, bedding, mattresses, home decorations, lighting, garden items, storage solutions, kitchen/dining ware, travel accessories, and custom built-in furniture under its own sub-brands (Younique Design, Furinbox, Dominek, Steven&Status, Kiara). The company also provides home delivery and assembly services to Thai consumers.

Product overview

Index Living Mall is a comprehensive furniture and home goods retail platform operating both physical stores and an e-commerce website (www.indexlivingmall.com). The product portfolio centers on furniture across room categories (bedroom, living room, dining room, home office, outdoor) alongside complementary categories including bedding and mattresses, home decorations, lighting, garden items, storage organization, kitchen and bathroom products, and travel accessories. Key product lines include sofa beds under the Dominek, Kiara, Steven&Status, Domikay, and Ginny series, bedroom furniture with named collections like Serene, Melton, Melbourne, and Shizuoka, and the Younique built-in furniture sub-brand offering custom wardrobes. The company also sells Japanese-inspired complete room collections (Miyazaki, Aomori, Wasabi series) and specialty items like the Balance ergonomic office chair. All products are available through physical store locations across Thailand and the online platform with home delivery and assembly services.

Differentiator

Problem solved

Functional benefit

Brands

• Furinbox: A sub-brand under Index Living Mall featuring budget-friendly L-shape sofa beds, including the Kiara Furinbox L-shape sofa bed product line.
• Steven&Status
• Dominek
• Kiara

Products and services

• Furniture Core furniture category including bedroom sets, beds, wardrobes, sofas, dining sets, tables, chairs, storage solutions, home office furniture, outdoor furniture, and built-in furniture sold to Thai consumers furnishing their homes.
• Bedding Bedding products including bedding sets, blankets, pillows and bolsters, duvets and duvet covers, mattress toppers, and picnic mattresses for Thai residential customers.
• Mattresses Mattresses available in 3/3.5 ft, 5 ft, and 6 ft sizes for various bed configurations, sold as standalone products.
• Home Decorations Home decoration items including clocks, candles and candle holders, pictures and frames, sculptures, vases, wall decorative items, fragrances, and rugs.
• Lighting Lighting products including lamps, wall-mounted and chandelier lights, and light bulbs with accessories.
• Garden Decorations Garden decoration items including artificial flowers and fruits, garden decorative items, gardening tools and equipment, landscape items, and outdoor mats.
• Storage Organization Storage and organization products including cloth storage, office storage, tissue holders, jewelry and makeup organizers, shoe storage, storage bins and baskets, storage boxes, storage drawers, storage shelves, storage trays, and buckets.
• Kitchen and Dining Kitchen and bathroom items including cookware and cooking cutlery, dining ware, food storage, kitchen storage and utility, bathroom accessories, bathroom storage, mirrors, showers and faucets, toilet accessories, towels and bathrobes, and shower accessories.
• Travel Accessories Travel accessories including luggage and travel organizing items.
• Younique Built-in Furniture Custom built-in furniture design service under the Younique sub-brand allowing customers to design wardrobes and built-in furniture in their preferred style and dimensions.
• Steven&Status Sofa Series L-shape fabric sofa beds with adjustable sleeping function, featuring the Status model (13,990 THB) and Steven model (8,990 THB) with 30% promotional discount.
• Dominek Sofa Series L-shape fabric sofa bed model Dominek priced at 11,990 THB with 40% promotional discount.
• Kiara Sofa Series (Furinbox) L-shape sofa bed model Kiara from the Furinbox brand priced at 9,790 THB with 38% promotional discount (original 15,900 THB).
• Balance Health Working Chair Ergonomic health-focused office chair for home office and remote work use.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Ashley Furniture HomeStore: Global furniture retail franchise operating in Thailand and other regional markets. Comparable in offering branded, assembled furniture sets (bedroom, living room, dining) versus Index Living Mall's own-brand and third-party assortment.

Broad incumbents

• HomePro: Major Thai home improvement and housewares retailer with extensive physical stores and growing e-commerce. Overlaps with Index Living Mall on furniture, kitchen, bathroom, and home decor categories and competes for share-of-wallet on home projects.
• IKEA: Global furniture retail leader operating a large-format destination-store model in Thailand. Competes with Index Living Mall across flat-pack furniture, storage, and home accessories with a global sourcing platform and brand cachet.

Regional players

• Power Buy: Thai electronics and home appliances retailer (CRC Group) that also sells furniture and home entertainment units. While not a furniture pure-play, it is a domestic omnichannel competitor for certain living-room and home-office categories.
• Do Home (Doi Moh): Thai home-improvement and housewares retailer with both physical stores and online channels. Adjacent competitor in kitchenware, organization, and broader home categories stocked by Index Living Mall.
• Boonthavorn: Large Thai building-materials and home-improvement retailer. Adjacent competitor for homeowners undertaking renovations where Index Living Mall also supplies built-in furniture and kitchen/bath items.

Direct peers

• Wayfair: Global pure-play online furniture and home goods retailer. Comparable to Index Living Mall's e-commerce arm in assortment breadth, online-only purchasing model, and direct-delivery fulfillment.
• SB Furniture: One of Thailand's largest furniture retail chains operating physical stores and e-commerce selling furniture, bedding, and home decor across all rooms. Direct multi-format competitor to Index Living Mall in the Thai market with comparable omnichannel model.
• SB Design Square: Premium-positioned Thai furniture and home decor retailer chain (SB Furniture group) offering premium imported and contemporary designs. Direct Thai competitor to Index Living Mall's higher-end collections.
• Room Place: Thailand-based furniture chain offering room-by-room furnishing solutions across bedroom, living, and dining categories. Directly comparable assortment and store-based omnichannel model to Index Living Mall.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/indexlivingmall

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Index Living Mall