What Boonthavorn Ceramic does

Boonthavorn Ceramic (legal name Boonthavorn Retail Corporation Public Company Limited, บริษัท บุญถาวร รีเทล คอร์ปอเรชั่น จำกัด (มหาชน)) is a Thai publicly listed home improvement and building materials retailer founded in 1977, headquartered in the Huai Khwang district of Bangkok with 501-1,000 employees. The company operates a category-spanning omnichannel retail business covering tiles, bathroom fixtures, kitchen appliances, furniture, lighting, tools and hardware, paint, garden, and DIY products, with price points ranging from entry-level consumables (~49 THB per bag of tile adhesive) to high-ticket bathroom sets (~82,350 THB). Its assortment is delivered through both physical showrooms across Thailand and a 24/7 e-commerce platform (boonthavorn.com) supported by free nationwide delivery, an order tracking system, installment payment options, and a call-center ordering line at 02-657-1111.

Name

Boonthavorn Ceramic

Legal name

บริษัท บุญถาวร รีเทล คอร์ปอเรชั่น จำกัด (มหาชน)

Website

https://boonthavorn.com

Company type

Public

Founded year

1977

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Boonthavorn Ceramic is a Thai publicly listed home improvement retailer, founded in 1977, selling tiles, bathroom, kitchen, lighting, and furniture products through nationwide showrooms, a 24/7 e-commerce platform, and LINE chat commerce to individual homeowners, contractors, and builders across Thailand.

Ownership category

akta.pro rank

Headquarters

HQ city

Huai Khwang

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Boonthavorn generates revenue through direct product sales of home improvement and building materials including tiles, bathroom fixtures, kitchen appliances, furniture, lighting, tools, hardware, and decorative materials. The company operates on a one-time transaction model with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Boonthavorn Ceramic is a Thai home improvement and building materials retailer selling tiles, bathroom fixtures, kitchen appliances, furniture, lighting, tools, hardware, paints, and garden/DIY products. The company operates an omnichannel model combining a 24/7 e-commerce platform (boonthavorn.com) with physical showroom stores, offering free nationwide delivery across Thailand. It distributes its own proprietary sub-brands (ANYHOME, BATH&BATH, KITCHEN STUDIO, MAX LIGHT) alongside international brands such as TEKA, KOHLER, PORCELANOSA, BASIQ, COTTO, Rinnai, and Mitsubishi.

Product overview

Boonthavorn Ceramic (บุญถาวร รีเทล คอร์ปอเรชั่น จำกัด (มหาชน)) is Thailand's leading home improvement and construction materials e-commerce platform and retailer. The company operates a comprehensive omnichannel business selling tiles (กระเบื้อง), bathroom products (ห้องน้ำ), kitchen appliances and furniture (ห้องครัว), home appliances (แอร์และเครื่องใช้ไฟฟ้า), furniture and lifestyle products (เฟอร์นิเจอร์), lighting (ไฟฟ้าและแสงสว่าง), tools and hardware (เครื่องมือช่างและฮาร์ดแวร์), paint equipment (สีและอุปกรณ์), and garden/plumbing/DIY products (สวน ระบบประปา). The portfolio includes proprietary sub-brands (Bath & Bath, Kitchen Studio, Max Light, Anyhome) alongside distributed international brands (BASIQ, PORCELANOSA, TEKA, KOHLER, COTTO, Rinnai, Mitsubishi, GELATO, weber). The company offers 24/7 online shopping with free nationwide delivery.

Differentiator

Problem solved

Functional benefit

Brands

• ANYHOME: Sub-brand website for home products
• BATH&BATH
• KITCHEN STUDIO
• MAX LIGHT

Products and services

• BATH&BATH Product Line Boonthavorn's proprietary bathroom products sub-brand offering bathtub vanity sets, bathroom furniture, and accessories for residential bathroom renovation and construction.
• KITCHEN STUDIO Product Line Boonthavorn's proprietary kitchen appliances brand offering cooktops, range hoods, induction stoves, and built-in kitchen equipment for residential kitchens.
• MAX LIGHT Product Line Boonthavorn's proprietary lighting products sub-brand featuring spotlights, downlights, and decorative lamps for residential and commercial interiors.
• ANYHOME Product Line Boonthavorn's home furnishings and décor sub-brand offering furniture and lifestyle products for residential interiors.
• Ceramic and Porcelain Tiles Wide assortment of wall and floor tiles in porcelain, ceramic, stone-effect, wood-effect, and terrazzo-effect finishes, including BASIQ and PORCELANOSA imported tile brands. Sizes range from 20x120cm wood-effect planks to 60x60cm stone-effect porcelain tiles.
• Kitchen Appliances (Distributed Brands) Kitchen appliances from distributed brands including TEKA (induction cooktops, range hoods, built-in ovens) and others, serving residential kitchen installations.
• Bathroom Fixtures (Distributed Brands) Bathroom fixtures and sanitary ware from distributed brands including KOHLER (automatic toilets, faucets, sanitary ware) and COTTO (toilets, sinks, accessories) for residential and commercial bathrooms.
• Ventilation and Air Movement Products Ventilation fans from MITSUBISHI (ducted ceiling-mounted fans) and STARLIGHT branded ceiling-mounted ventilation fans for residential air circulation.
• Water Heating Products Water heaters and boilers from Rinnai, a Japanese brand specializing in instant water heating systems for residential use.
• Tile Adhesives and Construction Materials Construction materials including weber tile adhesive and grout products (e.g., weber tile fix 20kg cement adhesive) for tile installation projects.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LINEcoreGTM or Marketing PartnerLINE integration for customer service (chat shop) and LINE Shopping platform presence, enabling customers to communicate with the company and make purchases through the LINE application

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• IKEA: Global home furnishings and furniture retailer with growing Thailand operations. Comparable in furniture and home décor categories, though IKEA's catalog and showroom-led model differs in scale and price positioning from Boonthavorn.
• Kingfisher: UK-listed home improvement group operating Castorama and Brico Dépôt across Europe and emerging markets. Comparable as a global incumbent in home improvement and DIY retail, though operating in different geographies.
• Home Depot: Global leader in home improvement retail. Comparable as a benchmark for omnichannel home improvement operations, assortment breadth, and contractor/professional customer engagement, though much larger and operating primarily outside Thailand.

Regional players

• Mr. DIY: Malaysia-headquartered value home improvement and lifestyle retailer with a rapidly expanding Thailand store base. Comparable as a regional home improvement operator in Thailand, though focused on smaller-ticket, value-end merchandise rather than Boonthavorn's tile and fixture core.

Direct peers

• HomePro: Thailand's largest home improvement and construction materials retail chain with nationwide store coverage and an e-commerce platform. Directly comparable to Boonthavorn as a multi-category home improvement retailer serving homeowners and contractors across Thailand.
• Do Home: Thai-listed home improvement retailer operating large-format stores selling building materials, furniture, and home décor. Directly comparable to Boonthavorn in assortment breadth and customer overlap across the Thai market.
• Index Living Mall: Thai home furnishings and furniture retailer with showrooms across Thailand. Directly comparable in furniture, lighting, and home décor categories where Boonthavorn competes via its ANYHOME and MAX LIGHT sub-brands.
• Global House (Siam Global House): Leading Thai home improvement and building materials retailer with a large-format store model. Directly comparable to Boonthavorn in product mix (tiles, hardware, fixtures) and target customer base across Thailand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@boonthavorn
• Facebookfacebook.com/boonthavorn
• Instagraminstagram.com/boonthavornofficial
• TikToktiktok.com/@boonthavorn
• Xx.com/Boonthavorn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boonthavorn Ceramic