X-Ray Sales & Service
X-Ray Sales & Service is a privately held, Fort Worth-based medical imaging equipment distributor and service provider founded in 1939, serving 2,400+ clinical customers across 48 states in sports medicine, veterinary, orthopedic, primary care, chiropractic, and imaging center verticals through custom OEM equipment sales, repair services, and a cloud PACS subscription.
- Company typePrivate
- Founded1939
- HeadquartersFort Worth, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What X-Ray Sales & Service does
X-Ray Sales & Service Co. (XRSS), founded in 1939 and headquartered in Fort Worth, Texas, is a privately held medical imaging equipment distributor and service provider serving clinical customers across the United States. The company sells and services a broad portfolio of digital radiography, CT, MRI, ultrasound, mammography, C-arm, portable, dental, and veterinary imaging systems sourced through partnerships with more than fifteen OEMs including FujiFilm, AmRad Medical, Vieworks, Clarius, Mindray, MinXray, InnoVet, Sedecal, Poskom, RadMedix, and MedLink. It complements this distribution model with two proprietary offerings: the XRSS Duality dual-tube, dual-DR-panel radiography suite designed for high-volume sports and orthopedic facilities, and Amplify Cloud PACS, a HIPAA-compliant month-to-month cloud image storage and viewing service. The company's six primary verticals are sports teams and sports medicine, veterinary, orthopedics, primary medicine, chiropractic, and imaging centers.
XRSS operates a consultative, custom-solution B2B sales model with no public catalog or e-commerce option, instead routing each engagement through direct contact via its website and phone (817-535-3251). Revenue is generated through three streams: one-time equipment sales, professional repair and support services (including same-day/within-24-hour response guarantees and the Game Time Support program offering Tier 1 support from 7 a.m. to 11 p.m. 365 days a year), and recurring Amplify Cloud PACS subscriptions. Pricing is quote-based and not publicly disclosed. The company claims 2,400+ unique clients served across 48 states, 174 business partners, 54 industry awards, and 85 years of continuous operation, with high-profile sports medicine references including the Dallas Cowboys (since the 1980s), Texas A&M Football, the New Orleans Saints, Mississippi State University Football, and Southern Methodist University Football. The business is founder/management-owned with no disclosed private equity, venture capital, or institutional investment, and reports a headcount of 1-10 employees.
X-Ray Sales & Service firmographics
Firmographics- Name
- X-Ray Sales & Service
- Legal name
- X-Ray Sales & Service Co.
- Website
- https://xraysales.com
- Company type
- Private
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- X-Ray Sales & Service is a privately held, Fort Worth-based medical imaging equipment distributor and service provider founded in 1939, serving 2,400+ clinical customers across 48 states in sports medicine, veterinary, orthopedic, primary care, chiropractic, and imaging center verticals through custom OEM equipment sales, repair services, and a cloud PACS subscription.
- Ownership category
- akta.pro rank
X-Ray Sales & Service industry classification
Industry- Product category
- Medical Imaging Equipment Distribution & Service
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Software Publishers (51321)
- SIC
- X-Ray Apparatus & Tubes & Related Irradiation Apparatus (3844), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- X-ray & Fluoroscopy Systems (HLAHABAA)
- akta.pro secondary industries
- Universal Viewers & Enterprise Imaging Access (Zero-footprint/Diagnostic) (HLACALAD), Image Exchange, Sharing & Patient/Provider Portals (DICOM/Web) (HLACALAI), Imaging Interoperability & Standards Enablement (DICOM/HL7/FHIR/IHE) (HLACALAJ), Imaging Equipment & Accessories (X-ray, Ultrasound, Endoscopy) (HLAMAFAC)
Keywords
Where X-Ray Sales & Service is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
X-Ray Sales & Service business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Medical Imaging Equipment Sales: Sales of custom x-ray equipment solutions including DR systems, C-arms, portable x-ray machines, detectors, and accessories from partner manufacturers (FujiFilm, AmRad Medical, Vieworks, etc.)
- Equipment Repair & Support Services: Repair and support services for imaging equipment. Same day response to hard down customers when possible, always within 24 hours. Includes Game Time Support for sports programs.
- Cloud PACS Subscription: Month-to-month cloud PACS service with no setup fees, no cancellation fees, no hidden fees, no long term contracts. HIPAA compliant and fully encrypted.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
X-Ray Sales & Service product offering
Product offeringCore offering
X-Ray Sales & Service distributes, integrates, and services medical imaging equipment (x-ray, digital radiography, C-arms, portable x-ray, CT, MRI, ultrasound, mammography, and veterinary imaging systems) from partner manufacturers, and provides the Amplify Cloud PACS subscription and the proprietary XRSS Duality dual-tube radiography suite. The company creates custom, quote-based imaging solutions for sports teams, orthopedic practices, primary care, chiropractic, veterinary, and imaging-center customers nationwide, paired with repair and 24-hour service support.
Product overview
X-Ray Sales & Service is a medical imaging equipment distributor and service provider established in 1939, offering a comprehensive portfolio of imaging solutions across multiple specialties. Their core offerings include Amplify Cloud PACS for image management and storage, along with a wide range of equipment from partner manufacturers including Fujifilm (digital radiography systems, CT, MRI, mammography, ultrasound), AmRad Medical (floor-mounted systems, overhead cranes, U-arms), Vieworks (DR detectors), Mindray (ultrasound systems), and Clarius (wireless handheld ultrasound). They also distribute specialized veterinary systems (Fuji VXR Vet, InnoVet, dental sensors, portable X-ray units), chiropractic systems (Bennett, straight arm systems), and their proprietary XRSS Duality dual-tube radiography suite. The company provides custom solutions tailored to clinical and budgetary needs, supported by repair services and the Game Time Support program for sports medicine clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Amplify Cloud PACS HIPAA-compliant cloud-based Picture Archiving and Communication System offering unlimited off-site x-ray image storage, free unlimited exams assigned to radiologists, an FDA-cleared DICOM viewer for Windows, zero-footprint web viewers, free DICOM.store and LARARAD integration, and full remote technical support on a month-to-month service with no setup or cancellation fees.
- XRSS Duality System Proprietary, exclusively available dual tube, dual DR-panel radiography room with a single generator and single interface control that combines the positioning efficiency of an overhead tube crane with faster exam times and lower buildout cost than competing dual-robotic-arm overhead cranes, designed for high-volume sports medicine and orthopedic facilities.
- Game Time Support Extended Tier 1 imaging equipment support service for sports programs and trauma orthopedic practices, providing direct access to XRSS support personnel from 7 a.m. to 11 p.m., 365 days a year.
- Medical Imaging Equipment Repair & Support Services Repair and support services for x-ray, DR, CT, MRI, ultrasound, and portable imaging equipment, with same-day response to hard-down customers when possible and always within 24 hours.
- FUJIFILM FDR Clinica X Digital Radiography Suite Scalable digital radiography suite available in ceiling-mounted (OTC) or floor-mounted (FS) configurations with automatic detector connection and tilting wall stand options, suited to mid-to-large clinics and imaging centers.
- AmRad DFMT Elite Floor-Mounted DR System Floor-mounted digital radiography system with four-way floating table, 650 lb patient capacity, and orthopedic application options including a 17x51 inch long-format wall stand.
- AmRad Overhead Crane System Ceiling-mounted X-ray tube suspension system with auto-tracking and auto-positioning capabilities and a heavy-duty elevating table for high-capacity imaging facilities.
- AmRad U-Arm Radiography System Motorized U-arm radiography system with 18 customizable equipment memory positions, auto-positioning, and turtle/rabbit speed modes for orthopedic and clinic imaging.
- FUJIFILM CT Systems (Scenaria View, FCT iStream, Supria) Computed tomography systems ranging from 64-slice (Scenaria View, 40mm detector coverage) to 128-slice (FCT iStream) and large-bore models (Supria, 75cm gantry aperture, 500 lb capacity) with XR-29 Smart Dose Standard compliance, for radiology, interventional CT, perfusion, and cardiac CTA.
- FUJIFILM MRI Systems (Echelon Synergy, Oasis Velocity, APERTO Lucent, Echelon Oval) 1.5T MRI systems including Deep Learning Reconstruction (Synergy DLR), open and high-field configurations, helium-free technology, and low-power consumption for routine and challenging-patient imaging.
- FUJIFILM ASPIRE Cristalle Mammography System 3D digital mammography system with Comfort Paddle technology featuring a flexible, slotted, 4-way tilting paddle design for reduced patient discomfort during breast imaging.
- Fuji FDR Go PLUS Portable DR Compact portable digital radiography system featuring Dynamic Visualization image processing, virtual grid technology, and safety sensors for obstacle detection in clinical environments.
- FUJIFILM FDR Cross Hybrid C-arm / Portable X-Ray Cord-free, battery-powered hybrid C-arm and portable X-ray system with interchangeable detectors, antibacterial coating, and up to 17x17 inch imaging area for surgical and mobile imaging.
- FUJIFILM Persona CS Mobile C-arm Mobile C-arm fluoroscopy system with 5kW generator, 81cm opening, and compact design for tight operating-room environments.
- FUJIFILM Ultrasound Systems (ARIETTA Series) Professional ultrasound systems including the ARIETTA 65 for cardiology and ARIETTA 750 with eFocusing technology and Shearwave Measurement for general radiology, OB/GYN, and specialty imaging.
- Mindray DC-70 X-Insight Ultrasound Color portable ultrasound system with Auto EF, Smart Face, iWorks, and Smart Planes CNS for cardiac, OB/GYN, and general imaging applications.
- Clarius Wireless Handheld Ultrasound Scanners Wireless handheld ultrasound scanners including PAL HD3 (phased + linear), C3 HD3 (convex), PA HD3 (phased array), EC7 (endocavity), C7 HD3 (microconvex), L20 HD3 (ultra-high frequency linear), L15 HD3 (high-frequency linear), and L7 HD3 (linear) scanners with AI-powered imaging.
- Vieworks VIVIX-S Digital Radiography Flat Panel Detectors Line of digital radiography flat panel detectors including wireless FW series, wired V series, portable N series, and long-format 1751S in various sizes for retrofit and new DR room installations.
- FUJIFILM FDR D-EVO III Wireless DR Detector Glass-free wireless DR detector 20-40% lighter than prior models, featuring ISS (Irradiated Side Sampling) technology and Hydro AG antibacterial coating.
- InnoVet Select HF Veterinary X-Ray System High-frequency veterinary X-ray system with 20 KHz technology, 30 kW rating, and an enclosed radiographic table with integrated grid cabinet, marketed as the #1 selling x-ray system in small animal practices.
- Christian Iconic Green Machine / Porta Series Portable X-Ray Portable X-ray machines (Porta 100HF and Porta 380HF) with six-year parts warranty, designed for small animal, equine, and mixed-animal veterinary practices.
- Sopix Veterinary Dental X-Ray Sensor Veterinary dental X-ray sensor with CMOS technology, IP68 water protection, fiber optic cable, and ACE technology for dose optimization during intraoral imaging.
- MyVet EzSensor Veterinary Dental Sensor Veterinary dental digital sensor with a slim 0.19 inch design, IP68 waterproof rating, and multiple size options for intraoral imaging across companion animal practices.
- NOMAD Pro 2 Portable Dental X-Ray Portable dental X-ray system with 0.4mm focal spot, 60kV DC generator, acrylic operator shield, and ergonomic design for chairside human and veterinary dental imaging.
- Europa 60 Ultra-Portable Handheld X-Ray Ultra-portable handheld X-ray system with built-in generator, tube, and PC workstation capable of wireless PACS transmission.
- Mindray Vetus E7 Veterinary Ultrasound Portable veterinary ultrasound machine weighing 6.6 lbs with Zone Sonography Technology (ZST+), dedicated veterinary presets, and multiple transducers for companion, farm, equine, and exotic animal imaging.
Companies that use X-Ray Sales & Service
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
X-Ray Sales & Service technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
X-Ray Sales & Service partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and major.
- FujiFilmcorePrimary vendor partner for digital radiography systems, DR detectors (FDR D-EVO series), CT scanners, MRI systems, ultrasound, and mammography equipment. XRSS sells and supports full range of Fujifilm imaging products.
- AmRad MedicalcoreVendor partner for DFMT Elite, U-Arm systems, overhead crane systems, and portable x-ray equipment including Dragon portable imaging systems.
- VieworkscoreVendor partner for VIVIX-S series wireless and wired flat panel detectors in various sizes for digital radiography.
- ClariusmajorVendor partner for wireless handheld ultrasound scanners including PAL HD3, C3 HD3, PA HD3, EC7, C7 HD3, L20 HD3, L15 HD3, and L7 HD3 models.
- MinXraymajorVendor partner for portable x-ray equipment solutions.
- MindraymajorVendor partner for ultrasound systems including DC-40, DC-70, and Vetus E7 veterinary ultrasound systems.
- InnoVet / InnovetmajorVendor partner for veterinary x-ray systems including InnoVet Select HF, #1 selling x-ray system in small animal practices.
- VetSmartmajorVendor partner for Vet Smart/Vet Touch veterinary imaging systems with intelligent workflow solutions.
- PoskommajorVendor partner for Poskom 20BT battery-powered hybrid x-ray units, compact and lightweight for equine radiographic needs.
- myvet imagingmajorVendor partner for MyVet EzSensor dental sensors and EzRay dental cart systems.
- RadMedixmajorVendor partner for Acuity UDR U-Arm and Acuity SDR+ straight arm digital radiography systems.
- MedLinkmajorVendor partner for MedLink straight arm radiography systems with semi-automated pre-programmed positioning.
- AmplifyPACScoreCloud PACS provider for Amplify Cloud PACS service. HIPAA compliant, unlimited storage, month-to-month service. Free integration with DICOM.store and LARARAD.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
X-Ray Sales & Service competitors and assessment
Company assessmentBroad incumbents
- GE HealthCare: Global OEM of diagnostic imaging, ultrasound, and enterprise imaging/PACS solutions. Comparable to XRSS across the full imaging product portfolio but at vastly larger scale; represents the dominant competitor XRSS partners against and the natural target for OEM-direct threats.
- Fujifilm Healthcare Americas: Direct manufacturer of the DR, CT, MRI, and mammography systems that XRSS resells. Comparable as the OEM whose products XRSS packages, services, and supports; represents a vertical-integration threat if Fuji moved to direct sales in XRSS's territories.
Emerging players
- Intelerad Medical Systems: Cloud-native enterprise imaging / PACS vendor for hospitals and imaging centers. Comparable to XRSS's Amplify Cloud PACS offering at a more enterprise-scale, representing both a competitor and a potential partner in the cloud imaging space.
- Sound Technologies (vet imaging): Specialized veterinary imaging equipment distributor, including X-ray, ultrasound, and PACS for animal hospitals. Comparable to XRSS's veterinary segment but with deeper focus on vet-only customers.
Direct peers
- Merry X-Ray / Source One Healthcare: Long-standing US-based independent dealer/distributor of radiologic equipment, parts, and service across multiple specialties. Most direct comparable to XRSS in business model, vendor-agnostic distribution, and consultative sales approach.
- Tristate Imaging Solutions: Regional US distributor of digital radiography, C-arms, and imaging accessories with installation and service offerings. Closely mirrors XRSS's vendor-agnostic distribution plus service model.
- Integrity Medical Systems: Independent medical imaging equipment distributor and service provider operating across multiple US states. Comparable to XRSS in consultative reseller model, multi-vendor portfolio, and service-driven sales.
- Block Imaging: Independent US dealer of new and refurbished medical imaging equipment (MRI, CT, X-ray, ultrasound) with service and parts. Comparable to XRSS as a multi-modality imaging distributor but with a stronger refurbished/new secondary market focus.
- Atlas Medical Group: Independent distributor of medical imaging equipment and components with nationwide US reach. Comparable to XRSS in serving imaging centers, orthopedics, and small specialty practices with DR and CR solutions.
- Radiological Imaging Services (RIS): Independent US distributor of X-ray, DR, and PACS systems with multi-state service coverage. Directly comparable to XRSS across product categories, service focus, and consultative B2B sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
X-Ray Sales & Service social profiles
Digital presenceX-Ray Sales & Service compliance and trust
Trust signalCompliance1 record
X-Ray Sales & Service financial estimates
Financial estimateRevenue estimate
Valuation estimate
X-Ray Sales & Service leadership team
Management profileNumber of profiles
Profiles1 record
X-Ray Sales & Service funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
X-Ray Sales & Service M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about X-Ray Sales & Service
What does X-Ray Sales & Service do?
X-Ray Sales & Service distributes, integrates, and services medical imaging equipment (x-ray, digital radiography, C-arms, portable x-ray, CT, MRI, ultrasound, mammography, and veterinary imaging systems) from partner manufacturers, and provides the Amplify Cloud PACS subscription and the proprietary XRSS Duality dual-tube radiography suite. The company creates custom, quote-based imaging solutions for sports teams, orthopedic practices, primary care, chiropractic, veterinary, and imaging-center customers nationwide, paired with repair and 24-hour service support.
Is X-Ray Sales & Service a public or private company?
X-Ray Sales & Service is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was X-Ray Sales & Service founded?
X-Ray Sales & Service was founded in 1939. It employs 1 to 10 people.
Where is X-Ray Sales & Service based?
X-Ray Sales & Service is headquartered in Fort Worth, United States, in the North America region.
How does X-Ray Sales & Service make money?
Three revenue lines are on record. Medical Imaging Equipment Sales are the primary driver. The others are equipment Repair & Support Services and cloud PACS Subscription.
Who are X-Ray Sales & Service's main competitors?
Broad incumbents on record are GE HealthCare and Fujifilm Healthcare Americas. Emerging players are Intelerad Medical Systems and Sound Technologies (vet imaging). Direct peers are Merry X-Ray / Source One Healthcare, Tristate Imaging Solutions, Integrity Medical Systems, Block Imaging, Atlas Medical Group and Radiological Imaging Services (RIS).
Does X-Ray Sales & Service have an API?
No public API is recorded for X-Ray Sales & Service.
What industry is X-Ray Sales & Service in?
X-Ray Sales & Service's product category is Medical Imaging Equipment Distribution & Service. Its primary akta.pro industry code is HLAHABAA, X-ray & Fluoroscopy Systems, with a secondary code of HLACALAD, Universal Viewers & Enterprise Imaging Access (Zero-footprint/Diagnostic). Its NAICS code is 518 and its SIC code is 3844.