The Danny Frawley Centre

What The Danny Frawley Centre does

The Danny Frawley Centre is a privately held, for-profit mental and physical fitness facility based in Moorabbin, Australia. According to the firm's own description, it operates as a dual-modality service provider combining physical fitness classes with psychology services, targeting individuals seeking integrated mind-and-body health support. The facility operates under the brand of the late Danny Frawley, a recognisable Australian football identity, which positions the offering within a niche sports-adjacent mental and physical wellness segment.

The centre's product surface is service-based rather than technology-based: no proprietary software, digital platform, app, or API is referenced in the available data, and the underlying technology stack is unspecified. Revenue mechanics are also not disclosed; pricing models, contract structures, customer segments, distribution channels, and marketing channels are all empty in the input. The firm is small-scale with reported headcount of 11-50 employees and an operating status confirmed as active.

Information gaps are significant. The company's website reportedly displayed a loading/verification page at the time of source capture, and most operational fields — founding year, ownership structure, investors, funding history, management team, partnerships, certifications, locations beyond Moorabbin, customer logos, and financial metrics — are not documented in the supplied data. Any conclusions about scale, growth, or strategic trajectory are necessarily limited by this evidence base.

Name

The Danny Frawley Centre

Website

https://dannyfrawleycentre.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Danny Frawley Centre is a privately held Australian mental and physical fitness facility in Moorabbin that delivers fitness classes alongside psychology services, serving individuals seeking integrated mind-and-body wellness support.

Ownership category

akta.pro rank

Product category

Fitness and Mental Health Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Fitness classes
• Psychology services
• Mental health support
• Physical fitness training
• Wellness programs

Headquarters

HQ city

Moorabbin

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure

Core offering

The Danny Frawley Centre is a mental and physical fitness facility located in Moorabbin, Australia. It delivers fitness classes and psychology services to individuals seeking integrated physical training and mental health support under one roof. The centre operates as a for-profit private company with 11-50 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness classes Physical fitness classes offered at the Moorabbin facility to individual community members and walk-in clients.
• Psychology services Psychology and mental health support services delivered to individual clients at the Moorabbin facility.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Fitness First Australia: Large Australian fitness club chain offering group fitness, personal training and wellness amenities. Comparable as a directly overlapping fitness-facility operator, but at much greater scale and without the integrated psychology offering.
• Bupa Australia: Large Australian private health insurer and provider of health services including dental, optical and mental wellbeing. Comparable as an established player in the broader Australian health-and-wellness space that could partner with or compete against integrated wellness offerings.
• Anytime Fitness Australia: Major 24/7 franchise fitness network in Australia. Comparable as a fitness-club competitor serving similar suburban members, though it operates a global franchise model rather than integrated psychology services.

Direct peers

• Jetts Fitness: Australian-headquartered 24/7 express gym chain with broad suburban footprint. Overlaps directly with the Danny Frawley Centre on group fitness and personal training for everyday Melbourne consumers.
• Kieser Australia: Australian strength-and-wellness clinic operator combining strength training with physiotherapist-led rehab. Comparable as a hybrid physical-conditioning plus allied health provider, similar in concept to integrating fitness with psychology services.
• Vision Personal Training: Australian personal training studio franchise delivering semi-private training and coaching. Comparable as a small-format, studio-based fitness and coaching operator in Australia.
• Goodlife Health Clubs: Australian mid-market gym chain providing group fitness classes, personal training and wellness programming. Closely comparable to the Danny Frawley Centre on the fitness and group-class side, with a similar Australian community-club positioning.
• Fernwood Fitness: Women's-only Australian fitness club chain offering group fitness and personal training in suburban locations. Comparable on the group-fitness and personal-training service line within the Australian market.
• Plus Fitness: Australian franchise gym network targeting suburban fitness members with group training options. Comparable as a community-oriented fitness club competitor in the same Melbourne geography.

Emerging players

• Headspace Australia: National youth mental-health provider offering psychology, counselling and wellbeing programs. Comparable on the in-house psychology service line, complementing the Danny Frawley Centre's mental-health offering rather than competing on fitness.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/dannyfrawleycentre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Danny Frawley Centre