Combat
Combat is a Dutch marketing and communications agency, founded in 1995 and based in Hilversum, that helps organizations in education, healthcare, government, and consumer sectors reach youth audiences aged 0-29 through campaigns, peer communities, software development, and workshops.
- Company typePrivate
- Founded1995
- HeadquartersAmerongen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Combat does
Combat is a Dutch marketing and communications agency founded in 1995 and headquartered at Media Park in Hilversum, focused exclusively on reaching youth audiences aged 0-29. The firm combines strategic marketing, creative content production, and custom software development into an integrated service offering under multiple branded units: the core Combat agency, Combat Experts (a pool of 50 young people aged 12-29 who provide authentic peer-to-peer insights and act as bloggers/vloggers), Combat IT (an 80-programmer software development division skilled in .NET, Java, C/C++, Python, Ruby, Swift, React Native, and related technologies), and Combat Academy (productized half-day workshops on communication, marketing, and IT topics). Combat serves B2B clients across education, healthcare, government, and consumer sectors — including named engagements with Universiteit Utrecht, Tilburg University, the Dutch Ministry of Defense, Koninklijke Bibliotheek, JTV Mondzorg voor kids, Julius Clinical, and DubbelFrisss — helping organizations build youth-facing campaigns, digital platforms, and recruitment programs.
The company's underlying technology stack spans the full marketing-to-software spectrum: it produces text, visual, and video content; develops mobile applications using React Native (notably building Mooppi in 2016 as one of the world's first React Native apps); operates proprietary tools including a digital PR/media value measurement system and a youth recruitment tool; and applies liquid web remarketing and small-data prediction algorithms within campaigns. Productized outputs include Mooppi (a youth challenge app with 50,000 international participants within months of launch), Glansje (a pediatric dental care kids concept with educational app), and custom recruitment platforms built by Combat IT.
Commercially, Combat operates as a project-based professional services firm with three primary revenue streams: marketing and communications engagements, IT development services (project basis, team basis from three months, or bodyleasing at approximately 30% below typical Dutch rates), and workshop fees (€350 per person or €1,500 per team for half-day sessions). Distribution is primarily direct enterprise sales across a horizontally-segmented client base, supplemented by academy workshops targeting mid-market organizations. The firm is privately held and founder-led (Jessica Benedictus), with no disclosed external funding, parent company, or ownership changes across its 25+ year operating history.
Combat firmographics
Firmographics- Name
- Combat
- Legal name
- Combat
- Website
- https://combat.nl
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Combat is a Dutch marketing and communications agency, founded in 1995 and based in Hilversum, that helps organizations in education, healthcare, government, and consumer sectors reach youth audiences aged 0-29 through campaigns, peer communities, software development, and workshops.
- Ownership category
- akta.pro rank
Where Combat is headquartered
LocationHeadquarters
- HQ city
- Amerongen
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Combat business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing & Communication Services: Strategic and executional marketing and communication services targeting youth (0-29 years), including campaign development, content creation (text, visual, video), and youth engagement strategies.
- Workshop Fees: Combat Academy workshops for organizations covering communication, marketing and IT topics. Half-day sessions priced at €350 per person or €1,500 for teams up to 10 participants.
- IT Development Services: Software development services including web applications, iOS and Android apps, available on project basis, team basis (from 3 months), or bodyleasing. Offers approximately 30% cost savings compared to typical Dutch rates.
- Sponsored Challenges (Mooppi): Organizations sponsor challenges on the Mooppi platform and receive information from the peer group - a new form of market research among youth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Individual workshop participation |
| Subscription | Pay-as-you-go | Team workshop (max 10 participants) |
| Other | Multi-year contract | IT Development Services |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
Combat product offering
Product offeringCore offering
Combat is a Netherlands-based youth marketing agency that helps brands connect with young audiences (roughly ages 12-25) through campaigns, branded apps, interactive workshops, and social media programs. The firm also operates an in-house IT development arm of around 80 programmers that builds custom software, mobile apps, and a proprietary recruitment tool for clients.
Product overview
Combat is a strategic and executional marketing and communication bureau focused on youth (0-29 years). The core service combines strategists, creatives, content-makers, and IT professionals. Key offerings include Mooppi (challenge app for youth engagement and market research), Combat IT (80 programmers for software development including React Native mobile apps), Combat Academy (workshops on marketing and IT), Combat Experts (pool of 50 youth for peer-to-peer communication), Glansje (dental care kids concept with app), and Online & Social services. Combat IT also develops custom recruitment tools for youth targeting. The portfolio centers on youth marketing campaigns, digital content creation, and software development services.
Differentiator
Problem solved
Functional benefit
Products and services
- Youth Marketing Agency Services (Combat) Full-service youth marketing agency helping brands reach and engage young Dutch audiences (approximately ages 12-25) through creative campaigns and brand activation.
- Mooppi Challenge app targeted at young users, built as part of Combat's branded mobile product offering.
- Glansje Kids dental care concept aimed at children, combining product/brand messaging with educational engagement.
- Combat Experts Pool of 50 young on-camera talent used by Combat to deliver authentic, youth-relevant content and campaign appearances for client brands.
- Combat Academy Academy offering workshops and training programs for and about youth, including media literacy and social media topics.
- Combat IT Software development arm of Combat, leveraging a network of 80 programmers to build custom software, apps, and digital products for clients.
- Interactieve Workshops Interactive workshops delivered to schools and organizations, engaging students with contemporary topics through youth-friendly formats.
- Online & Social Social media and online campaign services helping clients execute youth-focused digital marketing programs.
- Recruitment Tool Smart recruitment tool developed by Combat to support client hiring needs, leveraging the firm's youth-expert network.
Quantifiable outcome
- 15% increase in student enrollment for Tilburg University
- +6 more outcomes
Companies that use Combat
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles2 records
Combat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Combat partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- HBO WindesheimcoreFour-year strategic partnership as strategic partner for international youth exchange project 'Word Wereldburger' (Become World Citizen). Hundreds of youth experienced ultimate exchange in Ethiopia, and home-stayers spread the message via social media reaching millions of youth.
- Respo InternationalcoreFour-year strategic partnership together with HBO Windesheim for the 'Word Wereldburger' international youth exchange project involving sports with disabled youth in Ethiopia.
- Stichting Cloud IT AcademycorePartnership with successful cloud companies to develop new dual HBO education program System Network & Cloud Engineering. Combat developed the jobinthecloud.nl proposition, campaign for MBO and VO schools, website and all communication materials.
- Hogeschool UtrechtcoreJoint development with Stichting Cloud IT Academy of new dual HBO study program System Network & Cloud Engineering. Hogeschool Utrecht provides theory, practical assignments and projects two days per week.
- RadboudumcminorCollaboration with Radboudumc on education and research in pediatric dentistry as part of JTV Mondzorg voor kids services.
- European Subsidy ProgramsminorCombat mentions the possibility of engaging their subsidy team for medical app development where European subsidies can be claimed.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Combat competitors and assessment
Company assessmentBroad incumbents
- WPP: World's largest advertising holding company, with major Dutch agency operations including Ogilvy and VMLY&R. Provides comparable integrated marketing services but at massive global scale and broader portfolio.
- Isobar: Global digital marketing agency with Dutch presence, part of the dentsu network. Competes in digital experience, commerce, and campaign execution but operates at much larger scale across multiple industries.
- Publicis Groupe: Global advertising and communications holding company with significant Dutch operations. Offers the full spectrum of agency services but at enterprise scale across many industries beyond youth marketing.
- TBWA\NEBOKO: Established Dutch advertising agency with a broader portfolio across consumer campaigns, brand strategy, and creative. Operates with a wider industry and geographic scope than Combat's youth-focused niche.
- DDB Amsterdam: Dutch creative agency operating as part of the global DDB network. Provides integrated creative and strategic services to major brands, with a much broader client base and geographic reach than Combat.
Direct peers
- MediaMonks (Monks): Dutch-rooted creative and digital production powerhouse. Significantly larger scale but offers the same kind of integrated creative and technology model, serving global enterprise clients with content, campaigns, and digital experiences.
- Dept: Dutch full-service digital agency with similar integrated offerings spanning strategy, creative, technology, and data. Comparable scale and customer mix, with overlapping capabilities in digital campaigns and content production.
- Reshift: Dutch digital marketing agency offering strategy, content, and performance marketing services. Comparable scale to Combat and similar B2B service model targeting Dutch enterprise clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Combat social profiles
Digital presenceCombat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Combat leadership team
Management profileNumber of profiles
Profiles1 record
Combat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Combat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Combat
What does Combat do?
Combat is a Netherlands-based youth marketing agency that helps brands connect with young audiences (roughly ages 12-25) through campaigns, branded apps, interactive workshops, and social media programs. The firm also operates an in-house IT development arm of around 80 programmers that builds custom software, mobile apps, and a proprietary recruitment tool for clients.
Is Combat a public or private company?
Combat is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Combat founded?
Combat was founded in 1995. It employs 11 to 50 people.
Where is Combat based?
Combat is headquartered in Amerongen, Netherlands, in the Europe region.
How does Combat make money?
Four revenue lines are on record. Marketing & Communication Services are the primary driver. The others are workshop Fees, IT Development Services and sponsored Challenges (Mooppi).
Who are Combat's main competitors?
Broad incumbents on record are WPP, Isobar, Publicis Groupe, TBWA\NEBOKO and DDB Amsterdam. Direct peers are MediaMonks (Monks), Dept and Reshift.
Does Combat have an API?
No public API is recorded for Combat.