What Reshift Media does

Reshift Media is a Toronto-based digital marketing firm founded in 2012 that specializes in serving franchise systems and multi-location retail and food services brands. The company operates a full-service agency model delivering social media management and advertising, search engine marketing, SEO, display advertising, website and mobile application design and development, custom software, content creation, influencer marketing, and community management. Its proprietary technology stack enables localization at scale — the simultaneous maintenance of national brand standards while allowing thousands of franchisees to execute locally relevant digital marketing campaigns across social, search, and paid channels.

The company's core technology asset is Franify, a digital marketing SaaS platform launched in April 2026 and built specifically for franchise systems, offering automation, real-time analytics, and unified marketing tools for both franchisors and franchisees. Reshift maintains certified partner status with Google, Meta, and Amazon, providing direct access to ad platform capabilities. The company reports serving more than 200 major franchise brands across 22 countries, with campaigns spanning over 25,000 franchise locations. Notable enterprise clients include Pizza Hut, The UPS Store, Dogtopia, M&M Food Market, Save A Lot, Gracie Barra, Menchies, and BioPed.

Reshift's revenue model combines professional services engagements with enterprise franchise clients and, more recently, subscription-based SaaS revenue from the Franify platform. Go-to-market is primarily direct enterprise sales led by co-founders Kirk Allen (COO) and Steve Buors (CEO), with a new US-focused sales director based in Las Vegas leading American expansion. Pricing is not publicly disclosed. The company has accumulated a substantial awards portfolio including consecutive Entrepreneur Top Franchise Supplier designations, multiple Stevie Awards, International Business Awards gold and silver wins, and the Canadian Franchise Association Distinguished Franchise Supplier Award.

Name

Reshift Media

Legal name

Reshift Media

Website

https://reshiftmedia.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Paid Social Media Buying (MPAAABAD)

akta.pro secondary industries

Social CRM & Community Engagement Platforms (HDAEAFAF), Social Media & Community Management (PR-led) (BPAFADAM), Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Franchise digital marketing
• Multi-location marketing
• Localized digital advertising
• Social media management
• Franchise marketing platform

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing social media management and advertising, search engine optimization, search advertising, display advertising, website design and development, mobile app development, custom software development, content creation, influencer marketing, and community management. Revenue generated through professional services engagements with enterprise franchise, retail, and food services clients.
2. Software Platform (Franify): SaaS digital marketing platform subscription for franchise systems. Launched in April 2026 with a First Wave program offering free usage for three months to initial users.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Reshift Media is a Canadian digital marketing agency specializing in franchise systems, multi-location retailers, and food services brands. The firm delivers full-service digital marketing including social media management, paid search, SEO, design, development, and custom software, complemented by its proprietary Franify platform for localizing marketing at scale across franchise networks.

Product overview

Reshift Media operates as a digital marketing firm specializing in multi-location businesses, primarily franchises, retailers, and food service organizations. The company's portfolio includes Franify, a proprietary digital marketing platform launched in April 2026 specifically designed for franchise systems offering automation, real-time analytics, and unified marketing tools. Complementing the platform, Reshift Media provides a comprehensive suite of marketing services including social media management and advertising, search engine marketing and optimization, creative design, and web/mobile development. The company has developed proprietary technology and processes for localizing marketing efforts across franchise networks at scale.

Differentiator

Problem solved

Functional benefit

Brands

• Franify: Digital marketing platform designed specifically for franchise systems, offering automation, real-time analytics, and unified marketing tools for franchisors and franchisees.

Products and services

• Franify
• Social Media Services
• Search Engine Marketing Services
• Design and Development Services

Quantifiable outcome

• 5X–10X better results with localized strategy compared to traditional approach
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationOfficial Google Partner. Reshift Media is a certified Google partner providing advertising and marketing technology services to clients across Google platforms.
• MetacoreTechnology or IntegrationOfficial Meta Partner. Reshift Media is a certified Meta partner managing social media advertising and marketing campaigns across Meta's platforms including Facebook and Instagram.
• AmazoncoreTechnology or IntegrationOfficial Amazon Partner. Reshift Media is a certified Amazon partner providing advertising services through Amazon's advertising platforms.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Scorpion: Digital marketing and technology company built specifically for franchise and multi-location businesses, offering marketing, technology, and AI-driven customer acquisition. Directly comparable to Reshift Media in target customer (franchisors) and service breadth (websites, advertising, SEO, and proprietary SaaS).
• SOCi: Marketing platform purpose-built for multi-location enterprises, with localized social, search, and reputation management. Closest SaaS analog to Reshift's Franify, serving overlapping franchise and retail verticals.
• Brandmuscle: Local marketing activation platform for franchisors and distributed brands, focused on brand-to-local marketing automation. Directly overlaps with Reshift's localization-at-scale thesis and franchise customer base.

Broad incumbents

• Wpromote: Large independent digital marketing agency offering paid media, SEO, creative, and analytics across verticals. A broader incumbent that competes for multi-location enterprise digital marketing spend though without Reshift's franchise specialization.
• ReachLocal: Long-established local digital marketing provider (now part of Gartner) serving SMB and multi-location businesses with search, display, and social solutions. Adjacent incumbent with overlapping local marketing capabilities for franchise-like customers.
• Hawke Media: Full-service digital marketing agency offering paid social, SEO, and CRO with a tech-enabled services model. Competes for mid-market and multi-location digital marketing budgets though without franchise specialization.
• Ignite Visibility: Performance-focused digital marketing agency offering paid media, SEO, social, and email across verticals. A broader incumbent competing for multi-location enterprise clients with similar paid social and search service lines.
• Thrive Agency: Full-service digital marketing agency with web design, SEO, PPC, and social media services for small-to-mid-market businesses. Overlaps on Reshift's service stack though without the franchise vertical focus.

Emerging players

• Surefire Local: Local marketing automation platform targeting franchises and multi-location brands with social, reviews, and advertising tools. Direct adjacent product overlap with Franify at smaller scale.
• Balihoo: Local marketing automation platform historically focused on distributed brand-to-local campaigns for franchisors. Comparable in localization-at-scale capabilities though smaller and less specialized than Reshift.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/reshiftmedia
• Facebookfacebook.com/reshiftmedia
• LinkedInlinkedin.com/company/reshift-media-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reshift Media