What IEX Group NV does

IEX Media (operating under IEX Group NV) is a Dutch cross-media publishing company that owns and operates a portfolio of 13+ financial media brands targeting retail and professional investors in the Netherlands and Belgium. The portfolio includes the flagship retail portal IEX.nl, the professional-investor platform IEX Profs, the Belgian property Beursduivel.be, and a set of sub-brands (Tostrams, BeursGorilla, Belegger.nl, Beleggen.nl, Beursonline, deBeurs, Eurobench, Guruwatch, IEX Geld, Beurs.nl, IEX Participaties) that segment the audience by investor type and topical interest. Distribution is via owned websites, mobile applications, forums, and physical events, with claimed monthly reach of 1.3 million retail and 65,000–87,000 professional investors in the Netherlands plus 150,000 unique users in Belgium.

The underlying operation is a cross-media digital publishing platform that aggregates content, audience, and event properties across the brand portfolio. Content capabilities include stock-market news, professional equity analysis, and practical buy/sell tips, delivered through both editorial and community (forum) channels. The company also runs recurring event properties — IEX Beleggersdag (annual investor day), the Gouden Stier awards (annual best-product recognition), and co-presents the Refinitiv Lipper Fund Awards — which serve both as community engagement layers and as primary monetization channels.

IEX Media generates revenue primarily through advertising, sold directly to financial-services advertisers via a Client Manager and packaged through annual media kits (rate cards, specifications, and bespoke solutions). The named advertiser base is concentrated in brokers, asset managers, and banks — ABN AMRO (Headline Sponsor of IEX Beleggersdag), UBS (IEX Profs asset-management partner), DeGiro, IG, Saxo, BNP Paribas, LYNX, VanEck, and others — with multi-tier event sponsorship (Headline, Diamond, Platinum) as a recurring GTM motion. The company is privately held, headquartered at Beursplein 5 in Amsterdam, with no disclosed funding rounds, M&A activity, or institutional ownership in the available source material.

Name

IEX Group NV

Legal name

IEX Media

Website

https://iexgroup.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

IEX Media is a privately held Dutch cross-media publisher operating 13+ financial media brands (IEX.nl, IEX Profs, Beursduivel.be, Tostrams, BeursGorilla, etc.) that reach 1.3 million retail and 65,000–87,000 professional investors monthly across the Netherlands and Belgium, monetizing primarily through advertising sold to financial-services brands.

Ownership category

akta.pro rank

Product category

Financial Media Publishing

NAICS

Newspaper Publishers (51311), Media Representatives (541840), Media Buying Agencies (541830)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate & Partner Media Buying (BPAFABAJ)

akta.pro secondary industry

Finance & Investment Conferences (MPAGAGAG)

Keywords

• Financial media publishing
• Investment news websites
• Stock market information
• Investor advertising network
• Financial events and awards

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Advertising: The company generates revenue primarily through advertising, offering brands the ability to reach retail and professional investors through their portfolio of websites, apps, and events. They provide ratecards and mediakits for advertising opportunities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

IEX Media is a cross-media publisher of stock market information, operating an integrated portfolio of 13+ financial media websites, apps, events, and forums targeting retail and professional investors in the Netherlands and Belgium. It monetizes its audience primarily through advertising sold to financial service providers (banks, brokers, asset managers) and event sponsorships. The portfolio reaches 1.3 million retail and 65,000 professional investors monthly.

Product overview

IEX Media is a cross-media publishing company operating as a multi-brand platform for investment information. The portfolio includes flagship portals IEX.nl and IEX Profs (for retail and professional investors respectively), regional platforms Beursduivel.be (Belgium) and Tostrams.nl, along with sub-brands Belegger.nl, Beleggen.nl, BeursGorilla, Beursonline, deBeurs, Eurobench, Guruwatch, IEX Geld, Beurs.nl, and IEX Participaties. The company also organizes events including IEX Beleggersdag (annual investor day) and the Gouden Stier awards ceremony, plus co-presents the Refinitiv Lipper Fund Awards. With a combined reach of 1.3 million retail investors and 65,000-87,000 professional investors monthly across the Netherlands and Belgium, it represents the largest investment network in the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• IEX.nl: Primary financial news and investment information portal for Dutch investors
• Beursduivel.be
• Tostrams.nl
• IEX Profs
• Beleggen.nl
• Belegger.nl
• BeursGorilla
• Beursonline
• deBeurs
• Eurobench
• Guruwatch
• IEX Geld
• Beurs.nl
• IEX Participaties

Products and services

• IEX.nl Flagship investment news and information portal for Dutch retail investors, providing stock market data, news articles, and practical buy/sell tips; serves as a primary advertising platform reaching 1.3 million unique users and 42 million monthly pageviews in the Netherlands.
• IEX Profs Professional investment portal targeting 65,000-87,000 investment professionals monthly, offering professional-grade market analysis, asset management content, and tools; host of the Refinitiv Lipper Fund Awards.
• Beursduivel.be Belgian investment news portal reaching 150,000 unique users and 3 million monthly pageviews, offering stock market information for Belgian retail investors.
• IEX Beleggersdag Annual investor event featuring knowledge sharing and inspiration from the investment world; offers headline, diamond, platinum, and standard sponsorship tiers to financial service advertisers (e.g., ABN AMRO headline, IG and Saxo diamond, BNP Paribas/Fintessa/LYNX/VanEck platinum).
• Gouden Stier Annual awards event presenting the best products and favorite service providers for Dutch investors; brokerage sponsor DeGiro supports the event.
• Refinitiv Lipper Fund Awards (IEX edition) Annual fund awards co-presented by IEX recognizing the best fund providers across seven categories.
• Tostrams.nl Investment information website for Dutch retail investors providing financial information and tools.
• Belegger.nl Investment information website providing market news and analysis for Dutch private investors.
• Beleggen.nl Investment information portal for Dutch retail investors.
• BeursGorilla Investment comparison and information platform for Dutch investors.
• Beursonline Online investment information portal covering Dutch stock market news.
• deBeurs Dutch stock market information website providing financial news and stock information.
• Eurobench European investment benchmarking platform providing financial benchmarks information.
• Guruwatch Investment guru tracking and analysis platform following trading signals.
• IEX Geld Personal finance and investment savings information portal for Dutch consumers.
• Beurs.nl

Quantifiable outcome

• Reaches 1.3 million retail and 65,000 professional investors monthly across Netherlands and Belgium

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• ABN AMROflagshipGTM or Marketing PartnerHeadline sponsor of IEX Beleggersdag annual event, the flagship investor event organized by IEX Media.
• UBScoreGTM or Marketing PartnerAsset management partner featured on IEX Profs platform targeting professional investors.
• DeGirocoreGTM or Marketing PartnerBrokerage sponsor of IEX Gouden Stier awards recognizing best financial products and services for Dutch investors.
• IGflagshipGTM or Marketing PartnerDiamond sponsor of IEX Beleggersdag annual event.
• SaxoflagshipGTM or Marketing PartnerDiamond sponsor of IEX Beleggersdag annual event.
• BNP ParibascoreGTM or Marketing PartnerPlatinum sponsor of IEX Beleggersdag annual event.
• FintessacoreGTM or Marketing PartnerPlatinum sponsor of IEX Beleggersdag annual event.
• LYNXcoreGTM or Marketing PartnerPlatinum sponsor of IEX Beleggersdag annual event.
• VanEckcoreGTM or Marketing PartnerPlatinum sponsor of IEX Beleggersdag annual event.
• MeDirectminorGTM or Marketing PartnerSponsor of IEX Beleggersdag annual event.
• FxflatminorGTM or Marketing PartnerSponsor of IEX Beleggersdag annual event.
• Plus500minorGTM or Marketing PartnerSponsor of IEX Beleggersdag annual event.
• BitvavominorGTM or Marketing PartnerSponsor of IEX Beleggersdag annual event.
• Fisher Investments NederlandminorGTM or Marketing PartnerSponsor of IEX Beleggersdag annual event.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Motley Fool: Investment education and analysis publisher serving retail investors with editorial content, premium subscriptions, and advertising. Directly comparable business model: long-form investor content monetized through ads, sponsorships, and premium services.
• Seeking Alpha: Crowd-sourced investment analysis platform with a large retail-investor audience. Highly comparable as an investment-content destination monetized through advertising and premium subscriptions, and competing for the same retail-investor attention IEX captures in Dutch.
• Morningstar: Global investment research and data platform serving retail and professional investors. Comparable as a multi-product information and media business monetized through subscriptions and advertising against an engaged investor audience — directly competing for the same professional-investor attention IEX targets via IEX Profs.
• Investing.com: Global multi-asset financial information portal offering news, data, and analysis to retail traders and investors. Directly comparable as a digital-first, ad-monetized investor information destination with localized European editions.
• Het Financieele Dagblad (FD): Leading Dutch financial daily newspaper serving professional and retail investors. Directly comparable as a Dutch-language financial news brand monetized through subscriptions and advertising against an investor audience, with similar premium positioning to IEX.
• MarketWatch: Digital financial news and market data site serving retail investors. Comparable as an ad-supported investor news destination competing for the same Dutch and Belgian professional-investor audience that consumes IEX Profs.
• Yahoo Finance: Free financial news, data, and portfolio-tracking platform serving global retail investors. Comparable as a free, ad-supported financial content destination; the principal free alternative competing for the same retail-investor pageviews IEX captures.

Regional players

• De Tijd: Belgian financial newspaper serving the same Belgian retail-investor segment IEX targets via Beursduivel.be. Regionally comparable as a Dutch-language financial press brand, but operating from the Belgian side of the market.

Broad incumbents

• CNBC: Global financial news broadcaster and digital publisher with strong retail-investor following. Comparable as a broad financial media incumbent offering news, analysis, and advertising products to investor audiences, including in European markets.
• Bloomberg: Global financial media and data incumbent serving professional investors with news, analytics, and terminals. Comparable as an advertising-supported investor content destination, though operating at vastly larger scale and with broader product portfolio than IEX.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IEX Group NV