Vivien's Models
Vivien's Models is a family-owned Australian modeling agency, founded in 1967 and operating four offices in Sydney, Melbourne, Brisbane, and Perth. It represents fashion, commercial, curve, classic, development, and influencer talent, charging a 20% commission on bookings.
- Company typePrivate
- Founded1967
- HeadquartersByron Bay, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Vivien's Models does
Vivien's Models is a privately held, family-owned Australian model management agency founded in Sydney in 1967. It claims to be the first model agency in Australia without an attached school of deportment and the second longest established agency in the world. The agency represents models across seven categories — Women, Men, Curve, Classic, In-Development, Mainboard, and Social Talent/Influencers — and operates four offices in Sydney, Melbourne, Brisbane, and Perth, providing national coverage of Australia's major fashion and commercial markets.
Its core technology is a conventional model management platform hosting portfolio digitals, compcards, a Model Shortlist client tool, Advanced Search filtering by physical attributes, and the Be Discovered online submission system. These tools support a primarily offline, relationship-driven booking process managed by state-based agents. Revenue is generated through a 20% agency commission on model fees plus 10% GST, with rates quoted hourly, half-day, or full-day and additional usage-based fees for extended media such as billboards, packaging, and social campaigns.
Vivien's go-to-market relies on a hybrid of brand-led model searches, its online portfolio platform, and direct client relationships maintained by agents in each state. Customer segments span fashion shows, editorial shoots, commercial advertising, television, film, music-industry representation, and influencer marketing. The company has maintained continuous independent private ownership for over 55 years with no disclosed funding rounds, acquisitions, or external investment.
Vivien's Models firmographics
Firmographics- Name
- Vivien's Models
- Legal name
- Vivien's Models
- Website
- https://viviensmodels.com.au
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vivien's Models is a family-owned Australian modeling agency, founded in 1967 and operating four offices in Sydney, Melbourne, Brisbane, and Perth. It represents fashion, commercial, curve, classic, development, and influencer talent, charging a 20% commission on bookings.
- Ownership category
- akta.pro rank
Vivien's Models industry classification
Industry- Product category
- Modeling and Talent Management Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- akta.pro primary industry
- Brand Ambassadors, Models & Promotional Talent Staffing (HSACAHAJ)
Keywords
Where Vivien's Models is headquartered
LocationHeadquarters
- HQ city
- Byron Bay
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Vivien's Models business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Agency Commission: An agency service fee of 20% is charged on the total model fees for all jobs. GST is charged at 10% on the Agency Service Fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Hourly/Daily model rates with usage-based add-ons |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels3 records
Vivien's Models product offering
Product offeringCore offering
Vivien's Models is a family-owned Australian modeling agency that represents fashion, commercial, editorial, curve, classic, development, and influencer talent across four state offices. It connects brands, advertisers, photographers, and production companies with professional models, manages bookings and careers, and runs scouting/model search programs to discover and launch new talent. The agency operates a 20% commission model on model fees and provides clients with online portfolio search and shortlist tools for talent selection.
Product overview
Vivien's Models is a modeling agency offering a comprehensive portfolio of talent representation services across four Australian cities (Sydney, Melbourne, Brisbane, Perth). Founded in 1967, the agency provides distinct model categories including Women, Men, Curve (plus-size), Classic (mature), In-Development (emerging talent), Mainboard (established talent), and Social Talent/Influencers. The agency operates a 'Be Discovered' online application system for aspiring models, offers model search scouting programs, and provides clients with advanced search and shortlist tools for talent selection. The service includes a 20% agency commission fee and 10% GST on the service fee, with booking rates quoted per hour, half-day, or full-day basis.
Differentiator
Problem solved
Functional benefit
Products and services
- Women Model Representation Standard female model representation services available across Sydney, Melbourne, Brisbane, and Perth offices, providing clients with vetted female talent for fashion, commercial, and editorial bookings.
- Men Model Representation Standard male model representation services available across Sydney, Melbourne, Brisbane, and Perth offices, providing clients with vetted male talent for fashion, commercial, and editorial bookings.
- Curve Model Representation
Companies that use Vivien's Models
Customer profileSegments5 records
Ideal customer profiles2 records
Vivien's Models technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vivien's Models partnerships and signals
Strategic signalScale indicators3 records
Recent moves8 records
Expansion highlights4 records
Vivien's Models competitors and assessment
Company assessmentBroad incumbents
- Storm Model Management: London-based agency credited with discovering Kate Moss and other supermodels, with model search heritage and divisions across women, men, curve, and talent. Comparable in brand-led discovery and editorial positioning.
- Wilhelmina Models: Publicly-listed (NASDAQ: WHLM) global modeling and talent management company representing models, talent, and influencers. Provides a public-market reference point for agency economics and a direct competitor in influencer talent representation.
- Elite Model Management: Long-established global agency with presence in 30+ countries including Australia. Offers women's, men's, and curve divisions plus the Look modeling competition, directly comparable in category breadth and talent-discovery approach.
- Next Management: Global modeling and talent agency with offices in New York, London, Paris, Milan, and Los Angeles. Comparable in managing fashion talent across cities and in offering curve divisions plus influencer representation.
- IMG Models: World's largest modeling agency and part of Endeavor/WME group, with global offices, mother agency representation, and Next/IMG influencer divisions. Competes with Vivien's at the international placement end and represents the global benchmark for the agency model.
- Ford Models: Iconic US-based agency with women's, men's, and curve divisions plus a model search heritage dating back to 1946. Comparable in brand-led discovery approach and category breadth, though geographically U.S.-focused.
Regional players
- Mother Management (Australia): Australian talent and model agency based in Sydney/Melbourne with focus on emerging talent development and digital-first talent. Comparable in development-focused category strategy and Curve representation.
- Klick Talent: Sydney-based Australian talent agency representing models, actors, and presenters. Comparable in Australian market focus, multi-category representation (fashion, commercial, TV), and boutique agency positioning.
Direct peers
- Chadwick Models: One of Australia's other long-established model agencies operating across women's, men's, and curve divisions with offices in Sydney and Melbourne. Most direct domestic competitor given overlapping categories, Australian geography, and similar target clients in fashion and commercial advertising.
- Priscilla's Model Management: Australian boutique agency operating primarily in Sydney, focused on high-end editorial and commercial talent. Closely comparable in size, Australian geography, and fashion/commercial positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Vivien's Models social profiles
Digital presenceVivien's Models financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vivien's Models leadership team
Management profileNumber of profiles
Vivien's Models funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vivien's Models M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vivien's Models
What does Vivien's Models do?
Vivien's Models is a family-owned Australian modeling agency that represents fashion, commercial, editorial, curve, classic, development, and influencer talent across four state offices. It connects brands, advertisers, photographers, and production companies with professional models, manages bookings and careers, and runs scouting/model search programs to discover and launch new talent. The agency operates a 20% commission model on model fees and provides clients with online portfolio search and shortlist tools for talent selection.
Is Vivien's Models a public or private company?
Vivien's Models is a private company. It is classified as family owned and is currently operating.
When was Vivien's Models founded?
Vivien's Models was founded in 1967. It employs 11 to 50 people.
Where is Vivien's Models based?
Vivien's Models is headquartered in Byron Bay, Australia, in the Oceania region.
How does Vivien's Models make money?
One revenue line is on record: agency Commission.
Who are Vivien's Models's main competitors?
Broad incumbents on record are Storm Model Management, Wilhelmina Models, Elite Model Management, Next Management, IMG Models and Ford Models. Regional players are Mother Management (Australia) and Klick Talent. Direct peers are Chadwick Models and Priscilla's Model Management.
Does Vivien's Models have an API?
No public API is recorded for Vivien's Models.
What industry is Vivien's Models in?
Vivien's Models's product category is Modeling and Talent Management Services. Its primary akta.pro industry code is HSACAHAJ, Brand Ambassadors, Models & Promotional Talent Staffing. Its NAICS code is 7114.