Pay with moon

Name

Pay with moon

Legal name

Moon LLC

Website

https://paywithmoon.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Pay with Moon (Moon LLC) is a 2018-founded, Honduras-domiciled platform that converts Bitcoin, Lightning, USDT, USDC, ETH, and other cryptocurrencies into virtual Visa prepaid cards accepted at 130M+ merchants, serving crypto holders worldwide alongside an emerging enterprise Cards-as-a-Service API channel.

Ownership category

akta.pro rank

Product category

Cryptocurrency Payment Cards

NAICS

Credit Card Issuing (522210), Credit Card Issuing (52221)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Crypto Card Issuing & Card Programs (Debit/Credit/Prepaid) (FSADAIAC)

akta.pro secondary industries

Card Issuing Platforms (Issuer Processing) (FSAGABAD), Virtual Prepaid & Single-Use / Tokenized Cards (FSAMANAJ)

Keywords

• Crypto payment cards
• Virtual visa prepaid cards
• Cards-as-a-service
• Lightning network payments
• Cryptocurrency spending

Headquarters

HQ city

Thomaston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Fees: 1% fee on all settled transactions with a minimum of $1.00 per transaction for Moon X Card. No transaction fees on Moon 1X Card purchases.
2. Card Sales: Revenue from sale of virtual credit cards. Moon X Card first card free, additional cards $2.99 each. Moon 1X Card sold for $1.49 per card.
3. Refunds and Penalty Fees: Various penalty fees including $0.50 excessive transaction fee for decline/reversal/refund transactions exceeding 20 per month, $40 excessive refund fee, $25 overdraw fee, $17.50 chargeback dispute fee.
4. Business API Services: Cards-as-a-Service platform for enterprises with customizable fees, limits, and controls. Revenue from white-label and reseller partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Pay with Moon issues virtual Visa prepaid cards funded by cryptocurrency, enabling users to spend digital assets at any merchant that accepts Visa. For consumers, it offers a reloadable Moon X Card and a single-load Moon 1X Card; for businesses, it operates a Cards-as-a-Service API platform that allows partners to issue branded virtual and physical cards. Underlying processing is delivered through a partnership with Visa and Sutton Bank, with multi-asset and Lightning Network support.

Product overview

Pay with Moon is a cryptocurrency-to-Visa payment platform that enables users to spend digital assets (Bitcoin, Lightning, USDT, USDC, Ethereum, Bitcoin Cash, Litecoin) at any merchant accepting Visa cards worldwide. The product portfolio centers on Moon Visa Cards (including the reloadable Moon X Card and one-time Moon 1X Card), which are virtual prepaid cards loaded in USD. The Moon X Card is a reloadable secured credit product tied to Moon Credit with higher limits, while the 1X Card offers simple one-time prepaid use with no transaction fees. The company also offers Merchant Branded Gift Cards for direct merchant purchases. For business partners, Moon provides APIs for cards-as-a-service integration, white label physical card issuance, and a coming-soon customizable embeddable widget. All cards work across 130M+ merchants accepting Visa.

Differentiator

Problem solved

Functional benefit

Brands

• Moon Visa X Card: A reloadable prepaid and secured credit card ideal for everyday purchases with higher spending limits and longer validity for subscriptions. First card is free, additional cards cost $2.99 each.
• Moon 1X Card
• Moon Credit
• Moon Pro
• Moon Verified

Products and services

• Moon X Card A reloadable virtual Visa prepaid card purchasable with cryptocurrency that lets individual users repeatedly load funds and spend them at any merchant that accepts Visa.
• Moon 1X Card A single-load virtual Visa prepaid card funded by cryptocurrency, intended for one-time online checkout use by individual consumers.
• Moon APIs (Cards-as-a-Service) A Cards-as-a-Service REST API platform that allows fintechs, crypto exchanges, wallets, and e-commerce businesses to issue white-label crypto-funded virtual and physical Visa cards through Moon's infrastructure.
• Merchant Branded Gift Cards White-label physical and digital gift card products that merchants can offer to their customers, issued through Moon's card infrastructure.
• White Label Physical Cards White-label physical Visa cards that partners and merchants can brand with their own identity for distribution to end users.

Quantifiable outcome

• Cards usable at 130M+ merchants worldwide accepting Visa
• +2 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• VisacoreStrategic or Co-development Partner · 1 January 2021Moon launched its flagship prepaid card in partnership with Visa, enabling users to purchase virtual prepaid cards with Bitcoin's Lightning Network and use them across any Visa-accepting merchant. Moon participated in Visa's Fintech Fast Track program, further solidifying their role in pushing Lightning Network payments into mainstream use.
• Sutton BankcoreStrategic or Co-development Partner · 1 January 2021Partner financial institution for Moon Visa prepaid card issuance. This integration bridged the gap between traditional payment systems and the crypto economy, making Bitcoin spending as seamless as using a credit card.

Scale indicators4 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Binance Card: Binance Card is a Visa debit card funded by crypto balances for global in-store and online spending; comparable to Moon in enabling crypto holders to spend BTC/USDT at Visa-accepting merchants.
• Coinbase Card: Coinbase Card is a Visa debit card that lets users spend their crypto balances anywhere Visa is accepted; a direct competitor in the crypto-to-Visa spending category with overlap in Moon's primary use case of converting USDC/BTC to spendable card balance.
• Bybit Card: Bybit issues a Visa/Mastercard-branded crypto debit card through partner programs for spending crypto balances at global merchants — same product category as Moon's crypto-funded Visa cards.
• Wirex: Wirex issues crypto-backed Visa debit cards usable at tens of millions of merchants globally with multi-currency and Lightning support — directly overlapping with Moon's virtual Visa prepaid card product and target crypto-holder segment.
• BitPay: BitPay provides crypto-funded prepaid Visa/Mastercard cards and merchant gift card services for crypto holders; closely comparable to Moon's virtual prepaid cards and merchant gift card catalog product lines.
• Crypto.com Visa Card: Crypto.com issues Visa prepaid cards (and now Metal cards) funded by crypto balances with a global merchant footprint; operates in the same product category as Moon's Moon X and Moon 1X cards.

Emerging players

• Strike: Strike is a Lightning Network-native payments app that enables users to spend and send Bitcoin instantly, including via cards and integrations; overlaps with Moon's Lightning-first consumer proposition and crypto-spend mission.
• Gnosis Pay: Gnosis Pay issues a Visa debit card that spends self-custodial crypto directly via on-chain transactions; a niche non-custodial peer that competes for the privacy-focused crypto-spender segment that Moon targets.

Broad incumbents

• Marqeta: Marqeta is a card-issuing platform that powers crypto card programs (including some of Moon's peers) and competes with Moon's Cards-as-a-Service API offering for embedded card issuance at the infrastructure layer.
• Block (Cash App): Block (formerly Square) operates Cash App which offers Bitcoin purchase, withdrawal, and a Cash App Visa Debit Card; a larger incumbent operating across fintech, not specializing in crypto-only card programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/paywithmoon

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pay with moon