BitPay
BitPay, founded in 2011, is a cryptocurrency payment processor enabling merchants to accept 100+ cryptocurrencies and stablecoins with fiat or crypto settlement. It serves 130,000+ merchants globally, processed $1.38B in 2025, and offers a merchant payment gateway plus a self-custody consumer wallet.
- Company typePrivate
- Founded2011
- HeadquartersAtlanta, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What BitPay does
BitPay, founded in 2011 in Atlanta, Georgia, is one of the longest-established cryptocurrency payment processors, operating a two-sided platform that connects merchants accepting crypto payments with consumers managing crypto in a self-custody wallet. The merchant-side BitPay Payment Gateway supports acceptance of 100+ cryptocurrencies and stablecoins including Bitcoin, Ethereum, Solana, USDC, and USDT across online, in-store/retail, email billing, donations, NFT checkout, and mass payout (BitPay Send) modules, with a REST API, SDKs, and native plugins for Shopify, WooCommerce, and POS systems. The consumer-side BitPay Wallet is a self-custody multi-currency wallet available on iOS, Android, Windows, and macOS, offering buy, swap, bill pay, gift card, and browser extension functionality, with private keys stored locally on-device rather than on BitPay servers.
BitPay makes money primarily through transaction fees: a published standard rate of 2% plus a $0.25 flat fee per invoice for direct merchants, with separate network cost pass-throughs and volume-based custom pricing for large merchants. The company processed $1.38 billion in crypto payments in 2025 across 130,000+ merchants globally, with stablecoins representing 40% of payment volume and more than 600,000 transactions processed in 2024. Go-to-market combines API-first self-serve for developers and SMBs, dedicated enterprise sales for large merchants (luxury automotive, private aviation, event technology), and channel distribution through partnerships such as ACI Worldwide's Payments Orchestration Platform. The consumer wallet is distributed via the Apple App Store, Google Play, Microsoft Store, and Mac App Store.
BitPay is structured through two legal entities: BitPay, Inc. in the US (registered Money Service Business with FinCEN, licensed money transmitter in 30+ US states, and holder of a New York DFS Virtual Currency Business Activity License) and BitPay B.V. in the Netherlands (authorized Crypto Asset Service Provider under MiCAR and supervised by the Dutch Central Bank). The company has raised approximately $112 million in cumulative disclosed equity funding across nine rounds from 2013 to 2021, with the largest being a $40 million growth round led by Menlo Ventures in May 2021. Co-founders Anthony Gallippi (Executive Chairman) and Stephen Pair (President and CEO) remain in leadership, with Jim Lester as COO, Bill Zielke as CMO, and Jagruti Solanki as CFO.
BitPay firmographics
Firmographics- Name
- BitPay
- Legal name
- BitPay, Inc.
- Website
- http://bitpay.com/
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BitPay, founded in 2011, is a cryptocurrency payment processor enabling merchants to accept 100+ cryptocurrencies and stablecoins with fiat or crypto settlement. It serves 130,000+ merchants globally, processed $1.38B in 2025, and offers a merchant payment gateway plus a self-custody consumer wallet.
- Ownership category
- akta.pro rank
BitPay industry classification
Industry- Product category
- Cryptocurrency Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Crypto Merchant Acquirers & PSPs (Payment Service Providers) (FSADAIAB)
- akta.pro secondary industries
- Crypto Payment Gateways & Checkout APIs (FSADAIAA), Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)
Keywords
Where BitPay is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
BitPay business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Payment Processing Fees: BitPay charges processing fees for each successfully processed invoice. Fees are deducted from merchant account ledger balances (net settlements). Standard pricing starts at 2% plus $0.25 flat fee per invoice for direct BitPay merchants, with potentially different rates for third-party partner agreements.
- Network Costs: Additional fees based on miner fees that BitPay incurs in aggregating received payments and settling to merchants. Network costs are separate from processing fees and are charged as separate line items on invoices when exceeding $0.01.
- Cryptocurrency Transaction Settlement: BitPay converts cryptocurrency payments to fiat or settles in supported cryptocurrencies, earning revenue through the spread between transaction value and settlement amount, with 40% of volume now in stablecoins.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Tier - 2% + $0.25 per invoice |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels5 records
BitPay product offering
Product offeringCore offering
BitPay operates a cryptocurrency payment processing platform that enables merchants to accept Bitcoin, Ethereum, Solana, and over 100 other cryptocurrencies and stablecoins through hosted checkout, API integration, and POS solutions. Merchants receive settlement in local fiat currencies (USD, EUR) or supported cryptocurrencies. The company also provides a self-custody consumer wallet app for buying, storing, swapping, and spending crypto, plus bill pay, gift cards, and a prepaid debit card.
Product overview
BitPay operates as a comprehensive cryptocurrency payment ecosystem consisting of a merchant payment gateway platform and a consumer wallet application. The core merchant platform (BitPay Payment Gateway) provides multiple integration modules including Online Crypto Payments, Stablecoin Payments, Email Billing, Crypto Payouts (Send), In-store/Retail Payments, Crypto Donations for nonprofits, and NFT Checkout. The consumer-facing BitPay Wallet is a multi-currency self-custody wallet available on mobile and desktop platforms supporting buying, storing, swapping, and spending cryptocurrency. Additional services include Bill Pay for utility and credit card payments, a Gift Cards marketplace, and BitPay ID for compliance verification. The platform processed $1.38 billion in 2025 with over 130,000 merchants globally and supports settlement in both fiat currencies and cryptocurrency.
Differentiator
Problem solved
Functional benefit
Products and services
- BitPay Payment Gateway Enterprise-grade blockchain payment processing platform that enables merchants to accept Bitcoin, Ethereum, Solana, and 100+ other cryptocurrencies and stablecoins through hosted checkout, REST API, email billing, POS, and payment plugins. Merchants can settle in local fiat currencies (USD, EUR) or in cryptocurrency. Designed for online retailers, in-store merchants, nonprofits, NFT sellers, and businesses needing mass payouts.
- BitPay Wallet Self-custody multi-currency cryptocurrency wallet available as a mobile app (iOS, Android) and desktop application (Windows, macOS) that allows individual consumers to buy, store, swap, and spend crypto assets across multiple blockchain networks. Includes features for buying crypto at competitive rates, swapping between thousands of crypto pairs, paying bills, and purchasing gift cards.
- BitPay Send (Crypto Payouts) Mass cryptocurrency payout service that enables businesses to send crypto payments to multiple recipients, including employees, contractors, vendors, and customers, using the BitPay API. Used for payroll, affiliate payouts, refunds, and other bulk disbursement scenarios.
- BitPay Prepaid Debit Card Prepaid debit card that enables users to spend their cryptocurrency at any merchant accepting Visa or Mastercard worldwide, with automatic conversion from crypto to fiat at the point of sale.
Quantifiable outcome
- 40% of payment volume now in stablecoins, reducing volatility for merchants
- +2 more outcomes
Companies that use BitPay
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
BitPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
BitPay partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ACI WorldwidecoreStrategic partnership to integrate BitPay's cryptocurrency and stablecoin payment capabilities into ACI's Payments Orchestration Platform. The integration enables acceptance, management, and settlement of cryptocurrencies for global merchants and payment service providers, enhancing cross-border transactions and treasury operations. This is part of ACI's broader digital assets strategy.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
BitPay competitors and assessment
Company assessmentDirect peers
- CoinGate: Cryptocurrency payment gateway and processor serving merchants across e-commerce, gaming, and luxury verticals with multi-crypto acceptance and fiat settlement. Closely comparable in scope, fee structure, and merchant target market to BitPay.
- NOWPayments: Non-custodial crypto payment gateway supporting 200+ cryptocurrencies with fiat settlement and global merchant focus. Directly overlaps with BitPay on multi-asset merchant processing and mass payouts use cases.
- BTCPay Server: Open-source, self-hosted Bitcoin and crypto payment processor. Competes with BitPay for the same merchant segment but with a decentralized model — useful as a free/open-source alternative that pressures BitPay's pricing.
- Coinbase Commerce: Coinbase's merchant crypto payment gateway offering crypto checkout for online merchants. Most direct competitor to BitPay's merchant payment gateway, serving similar e-commerce and retail merchants with comparable checkout and settlement features.
- Triple-A: Licensed crypto payment gateway providing merchants with crypto acceptance, fiat settlement, and wallet services across Southeast Asia and globally. Comparable in regulatory positioning and merchant service offering to BitPay.
Broad incumbents
- BitGo: Institutional crypto custody, trading, and payments infrastructure provider. Overlaps with BitPay on payment and settlement services for enterprise clients, particularly where regulated custody and treasury integration are required.
- Stripe (crypto): Major incumbent payments processor that has progressively added crypto/stablecoin acceptance rails. As a broader payments platform, Stripe's crypto features compete with BitPay for the same merchants, particularly larger enterprises seeking unified payment stacks.
- PayPal (crypto): Mainstream payments platform offering crypto buy/sell/hold and Checkout with Crypto. As a broad incumbent, PayPal's crypto features compete with BitPay for merchant acceptance and consumer crypto spending use cases.
- Circle: USDC issuer and broader crypto financial infrastructure provider. While Circle focuses on stablecoin issuance rather than merchant processing, it increasingly competes in payment and settlement rails where BitPay operates, particularly for stablecoin volume that now represents 40% of BitPay's flow.
Regional players
- Alchemy Pay: Crypto payment gateway with strong presence across Asia and emerging markets enabling fiat-crypto on/off-ramps and merchant acceptance. Comparable in product scope to BitPay but primarily competes in different geographic markets where BitPay has thinner presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BitPay social profiles
Digital presenceBitPay compliance and trust
Trust signalCompliance5 records
BitPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
BitPay leadership team
Management profileNumber of profiles
Profiles8 records
BitPay funding detail
Funding detailFunding overview
Funding rounds9 records
Investors23 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BitPay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BitPay
What does BitPay do?
BitPay operates a cryptocurrency payment processing platform that enables merchants to accept Bitcoin, Ethereum, Solana, and over 100 other cryptocurrencies and stablecoins through hosted checkout, API integration, and POS solutions. Merchants receive settlement in local fiat currencies (USD, EUR) or supported cryptocurrencies. The company also provides a self-custody consumer wallet app for buying, storing, swapping, and spending crypto, plus bill pay, gift cards, and a prepaid debit card.
Is BitPay a public or private company?
BitPay is a private company. It is classified as venture growth investor backed and is currently operating.
When was BitPay founded?
BitPay was founded in 2011. It employs 101 to 250 people.
Where is BitPay based?
BitPay is headquartered in Atlanta, United States, in the North America region.
How does BitPay make money?
Three revenue lines are on record. Payment Processing Fees are the primary driver. The others are network Costs and cryptocurrency Transaction Settlement.
Who are BitPay's main competitors?
Direct peers on record are CoinGate, NOWPayments, BTCPay Server, Coinbase Commerce and Triple-A. Broad incumbents are BitGo, Stripe (crypto), PayPal (crypto) and Circle. Alchemy Pay is listed as a regional player.
Does BitPay have an API?
Yes. BitPay offers a REST API enabling merchants to accept cryptocurrency payments. The API supports invoice creation, payment processing, settlement management, and webhook notifications for transaction events. Developers can integrate via the BitPay checkout flow or build custom solutions using their API endpoints. Developer documentation is at developer.bitpay.com/docs/getting-started.
What industry is BitPay in?
BitPay's product category is Cryptocurrency Payment Processing. Its primary akta.pro industry code is FSADAIAB, Crypto Merchant Acquirers & PSPs (Payment Service Providers), with a secondary code of FSADAIAA, Crypto Payment Gateways & Checkout APIs. Its NAICS code is 52232 and its SIC code is 6200.