R Family Vacations
R Family Vacations (DBA KelliGregg Travel) is a New York-based LGBTQ travel agency that designs and hosts group cruises and tours for LGBT families, adults, and friends, operating as a branch of Travel 100 Group.
- Company typePrivate
- Founded2004
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What R Family Vacations does
R Family Vacations, doing business as KelliGregg Travel, is a New York-based, privately held travel agency founded in 2004 that creates and hosts vacations for LGBTQ families, adults, and their friends. The company is the first travel company specifically designed for LGBT families, having served more than 20,000 guests worldwide since its inaugural cruise. It operates as a branch of the Travel 100 Group, a travel advisor network that provides global supplier access for individual and small-group bookings in addition to the company's own chartered trips.
The core product offering is a portfolio of LGBTQ-hosted group cruises and tours, including the flagship annual R Family Cool Summer Adventure (currently sailing on Celebrity Beyond), themed sailings such as Margaritaville and Italy 60th, expedition cruises to Antarctica, the Arctic, Iceland, Vietnam, and Japan, a fully chartered Rhine river cruise, and adult-only tours to Thailand and Ireland. Technology is conventional: a Wix-hosted website (kelligreggtravel.com) handling bookings, content, and inquiries, integrated with the Travel 100 Group advisor network for global travel arrangements. There are no proprietary software platforms, mobile apps, or AI-driven features disclosed.
The business model is direct-to-consumer and community-led. Revenue is generated primarily through group travel and cruise packages sold to LGBTQ families and adults, with the company's reach amplified by organic social channels (Facebook with 169,000+ followers, Twitter, Instagram, YouTube), a travel blog, and email newsletters. Pricing is not publicly disclosed; customers engage via a "Book Now" contact flow and benefit from Travel 100 Group's advisor network for personal travel planning. The company has 11-50 employees, no external funding, and no institutional investors evidenced in the data.
R Family Vacations firmographics
Firmographics- Name
- R Family Vacations
- Legal name
- R Family Vacations
- Website
- https://rfamilyvacations.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- R Family Vacations (DBA KelliGregg Travel) is a New York-based LGBTQ travel agency that designs and hosts group cruises and tours for LGBT families, adults, and friends, operating as a branch of Travel 100 Group.
- Ownership category
- akta.pro rank
R Family Vacations industry classification
Industry- Product category
- LGBTQ Travel Services
- NAICS
- Travel Agencies (561510), Tour Operators (56152)
- akta.pro primary industry
- Family, Honeymoon & Romance Travel Agencies (THAKABAE)
- akta.pro secondary industries
- Family & Multi-Generational Itinerary Planning (THAKAOAD), Group & Small-Group Custom Itinerary Planning (THAKAOAF)
Keywords
Where R Family Vacations is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
R Family Vacations business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel
Revenue model
- Group Travel & Cruises: Revenue from hosting and organizing LGBTQ-focused group vacations, chartered cruises, and tours. Customers pay for travel packages including cruises and destination tours.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
R Family Vacations product offering
Product offeringCore offering
R Family Vacations, now operating under the KelliGregg Travel brand, is a boutique travel agency that designs and hosts LGBTQ-focused vacation packages, including fully chartered family cruises, adult-only river cruises, and themed destination tours. The company also provides personal travel planning for individuals and small groups/families through its partnership with Travel 100 Group.
Product overview
R Family Vacations, now operating under the KelliGregg Travel brand, is a travel agency specializing in LGBTQ family travel and adult-only vacation options. The company offers a portfolio of cruise vacations including themed Caribbean and Mediterranean sailings on major cruise lines, fully chartered river cruises along European waterways like the Rhine, and international destination tours. Services range from large group charters (the flagship R Family Cool Summer Adventure hosted on Celebrity Beyond) to personalized individual and family travel planning through their partnership with Travel 100 Group. The company positions itself as the first travel company created specifically for LGBT families and their friends, having served over 20,000 guests since 2004.
Differentiator
Problem solved
Functional benefit
Products and services
- R Family Cool Summer Adventure
Companies that use R Family Vacations
Customer profileSegments3 records
Ideal customer profiles3 records
R Family Vacations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
R Family Vacations partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Travel 100 GroupcoreR Family Vacations operates as a branch of Travel 100 Group, a prestigious travel agency network. As travel advisors for Travel 100 Group, they have access to contacts worldwide. The company leverages this partnership to design travel for individuals and small groups/families, while also hosting their flagship R Family Vacations group/charter trips.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
R Family Vacations competitors and assessment
Company assessmentOthers
- Travel 100 Group: Travel 100 Group is the parent host agency network of which R Family Vacations operates as a branch. It is comparable as the enabling distribution and supplier-relationship infrastructure underpinning R Family Vacations' personal travel advisory business, though it operates as a host agency rather than a direct consumer-facing competitor.
- Celebrity Cruises: Celebrity Cruises is the parent cruise line on which R Family Vacations hosts its flagship summer cruise aboard Celebrity Beyond. It is comparable as the underlying supplier enabling the core product, though it is not a direct competitor since R Family Vacations charters capacity rather than competing for retail customers.
Broad incumbents
- Viking Cruises: Viking Cruises is a major river and ocean cruise operator with destination-focused itineraries. It is comparable as a broad incumbent operating in the same river cruise space R Family Vacations enters with its Rhine Castles charter, though Viking serves the general market while R Family Vacations specializes in LGBTQ charters.
- Tauck: Tauck is a large escorted tour operator offering premium small-group tours across global destinations. It is comparable as a broad incumbent providing guided group travel with similar premium positioning to R Family Vacations' destination tours to Thailand, Ireland, and elsewhere.
Direct peers
- Atlantis Events: Atlantis Events hosts chartered LGBTQ cruises and resort events globally and is widely considered the largest LGBTQ charter operator. It is a direct competitor to R Family Vacations' chartered cruise business, with overlap on flagship annual summer sailings and expedition cruises.
- VACAYA: VACAYA is an LGBTQ+ vacation brand offering chartered cruises and resort weeks with a focus on inclusivity across the full LGBTQ+ spectrum. It competes directly with R Family Vacations for LGBTQ chartered cruise customers and shares similar premium, community-led positioning.
- Brand g Vacations: Brand g Vacations organizes chartered LGBTQ group cruises, river cruises, and land tours. It is comparable to R Family Vacations as both operate chartered LGBTQ cruise itineraries with similar group sizes and inclusive community positioning.
- Olivia Travel: Olivia Travel is one of the largest LGBTQ women-focused travel companies, operating chartered cruises, resorts, and small-group tours. It is highly comparable to R Family Vacations as both specialize in LGBTQ chartered group travel with strong community identity, though Olivia targets lesbian women specifically while R Family Vacations targets broader LGBTQ families and adults.
- Source Events: Source Events produces LGBTQ ski events and resort takeovers with optional chartered travel packages. It is comparable to R Family Vacations as both build community-based LGBTQ travel experiences around flagship recurring events, though Source focuses on land-based resorts while R Family anchors on cruises.
- Audley Travel: Audley Travel is a specialist travel company designing bespoke, advisor-led itineraries for individual and small-group travelers. It is comparable to R Family Vacations' personal travel planning arm built on the Travel 100 Group partnership, with both delivering customized itinerary services through dedicated travel advisors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
R Family Vacations social profiles
Digital presenceR Family Vacations financial estimates
Financial estimateRevenue estimate
Valuation estimate
R Family Vacations leadership team
Management profileNumber of profiles
Profiles2 records
R Family Vacations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
R Family Vacations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about R Family Vacations
What does R Family Vacations do?
R Family Vacations, now operating under the KelliGregg Travel brand, is a boutique travel agency that designs and hosts LGBTQ-focused vacation packages, including fully chartered family cruises, adult-only river cruises, and themed destination tours. The company also provides personal travel planning for individuals and small groups/families through its partnership with Travel 100 Group.
Is R Family Vacations a public or private company?
R Family Vacations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was R Family Vacations founded?
R Family Vacations was founded in 2004. It employs 11 to 50 people.
Where is R Family Vacations based?
R Family Vacations is headquartered in New York, United States, in the North America region.
How does R Family Vacations make money?
One revenue line is on record: group Travel & Cruises.
Who are R Family Vacations's main competitors?
Others on record are Travel 100 Group and Celebrity Cruises. Broad incumbents are Viking Cruises and Tauck. Direct peers are Atlantis Events, VACAYA, Brand g Vacations, Olivia Travel, Source Events and Audley Travel.
Does R Family Vacations have an API?
No public API is recorded for R Family Vacations.
What industry is R Family Vacations in?
R Family Vacations's product category is LGBTQ Travel Services. Its primary akta.pro industry code is THAKABAE, Family, Honeymoon & Romance Travel Agencies, with a secondary code of THAKAOAD, Family & Multi-Generational Itinerary Planning. Its NAICS code is 561510.