Yang Liping Tech

What Yang Liping Tech does

Yang Liping Tech (officially Yunnan Yang Liping Culture Communication Co., Ltd., stock code 831239 on China's NEEQ/New Third Board) is a performing arts and cultural enterprise built around the artistic works of renowned dancer-choreographer Yang Liping. The company operates fixed venue performances at the Yunnan Art Theatre in Kunming, Lijiang's Yunling Theatre (currently suspended), and the Huangshan International Grand Stage (currently suspended), plus domestic and international touring across China, Japan, USA, Brazil, Argentina, Taiwan, and Hong Kong. Its core content library includes seven productions: Dynamic Yunnan (云南映象), Sound of Yunnan (云南的响声), Peacock (孔雀), Peacock in Winter (孔雀之冬), Ambush from All Sides (十面埋伏), Tibet Mysteries (藏谜), and Huangshan Impressions (黄山映象), performed by a troupe that is over 70% ethnic minority performers recruited directly from rural Yunnan villages.

The company monetizes across seven revenue streams: ticket sales (five tiers from ¥198 to ¥612 for Dynamic Yunnan performances), performance merchandise including commemorative books (¥49-¥99) and program booklets, luxury jewelry sold through the Ding Dai Hua Ling sub-brand (¥2,100-¥475,000), high-end cultural tourism packages (¥5,499-¥9,199 for 4-7 day Yunnan itineraries), theater venue rental, artist image endorsement services, and choreography/directing services for external productions. Distribution is direct-to-consumer via the proprietary yangliping.com e-commerce platform, theater box offices, phone reservations, and partnerships with national theater chains (including Beijing Baoli Xiken at ~¥150,000 per touring performance).

The company employs 80+ staff including performers and administrative personnel, is headquartered in Kunming, Yunnan, and has been publicly listed on the NEEQ since October 23, 2014, with a registered capital of RMB 37.1 million. Founded in its current corporate form in February 2011, it traces its origins to Yang Liping's 2003 establishment of a predecessor entity to produce Dynamic Yunnan. The company also operates the Peacock Contemporary Dance Troupe (PCDC) for talent development and a limited 50-patron art sponsorship program. Its primary customer segments are cultural arts enthusiasts (domestic and international), cultural tourists, luxury jewelry collectors, and corporate/institutional partners seeking Yang Liping's brand association.

Name

Yang Liping Tech

Legal name

云南杨丽萍文化传播股份有限公司

Website

https://yangliping.com

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Yang Liping Tech is a Yunnan-based performing arts company that produces and tours original dance productions led by founder Yang Liping, selling tickets, commemorative merchandise, luxury jewelry, and cultural tourism packages directly to consumers through its proprietary e-commerce platform and fixed venue theaters.

Ownership category

akta.pro rank

Product category

Performing Arts

NAICS

Dance Companies (71112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Cultural & Folk Dance Performances (MPAGADAD)

Keywords

• Performing arts productions
• Live dance performances
• Ethnic minority dance
• Cultural tourism packages
• Artist endorsement services

Headquarters

HQ city

Kunming

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Fixed venue performances in Kunming, Lijiang, and Huangshan generate revenue through ticket sales at multiple price tiers (VIP, 贵宾票, 甲票, 乙票, 丙票). Also includes domestic and international touring revenue.
2. Performance Merchandise: Sale of commemorative books (纪念册) for productions like 《云南映象》, 《十面埋伏》, 《春之祭》, 《孔雀》, 《藏谜》. Also includes performance program booklets.
3. Jewelry and Accessories: Sale of high-end jewelry under the '顶戴花翎' brand partnership, featuring handcrafted pieces using traditional materials including antique silver, turquoise, coral, jade, and amber. Price points range from ¥2,100 to ¥475,000.
4. Cultural Tourism Packages: High-end custom travel packages (4-7 days) covering Kunming, Dali, Lijiang, and Shangri-La, integrating cultural experiences with performance viewing.
5. Venue Rental: Theater rental services (剧场出租) for external events and performances.
6. Artist Endorsement: Image endorsement services (形象代言) leveraging Yang Liping's personal brand and artistic reputation.
7. Choreography Services: Performance choreography and directing services (演出编导) for external productions.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Yunnan Yang Liping Culture Communication Co., Ltd. is a performing arts and cultural entertainment enterprise producing and presenting large-scale original-ecological dance productions created and directed by founder Yang Liping, including Dynamic Yunnan (云南映象), Sound of Yunnan (云南的响声), Peacock (孔雀), Ambush from All Sides (十面埋伏), Tibet Mysteries (藏谜), and Huangshan Impressions (黄山映象之天仙配). The company operates fixed-venue performances in Kunming, Lijiang, and Huangshan; runs domestic and international touring; sells commemorative merchandise and branded ethnic jewelry through the Ding Dai Hua Ling (顶戴花翎) partnership; offers cultural tourism packages combining Yunnan travel with performance viewing; and provides theater rental, choreography, and artist endorsement services.

Product overview

Yang Liping Tech is a performing arts and cultural company centered on renowned dancer Yang Liping's artistic works. The company operates as a multi-product platform offering: (1) Core dance performances including the large-scale original ecological dance show Dynamic Yunnan (《云南映象》), the extended ecological percussion dance Sound of Yunnan (《云南的响声》), dance dramas Peacock (《孔雀》), Peacock in Winter (《孔雀之冬》), Ambush from All Sides (《十面埋伏》), Tibet Mysteries (《藏谜》), and Huangshan Impressions (《黄山映象之天仙配》); (2) Supplementary products including performance commemorative books and tickets (VIP, Class A/B/C); (3) Travel services combining tourism with cultural experiences; (4) Theater rental services; (5) An online shopping mall featuring jewelry and accessories under the 顶戴花翎 sub-brand; and (6) Artist endorsement and choreography services. The company is listed on China's New Third Board (stock code: 831239).

Differentiator

Problem solved

Functional benefit

Brands

• 顶戴花翎: A jewelry brand collaboration featuring Zhang Wei (张未) as the brand founder - International Arts and Crafts Master, Chinese Traditional Crafts Master, and leading figure in Chinese jade and jewelry culture.
• 孔雀当代舞团 (Peacock Contemporary Dance Troupe)

Products and services

• Dynamic Yunnan (《云南映象》大型原生态歌舞集) Large-scale original-ecological dance collection fusing traditional and modern performance styles, showcasing Yunnan's ethnic minority cultures. Performed by 70% indigenous ethnic minority performers from across Yunnan. Fixed-venue daily performance at Yunnan Art Theatre, Kunming since premiere.
• Sound of Yunnan (《云南的响声》) Large-scale extended-ecological percussion dance show combining Yunnan minority percussion instruments with original-ecological dance, showcasing Yunnan's natural sounds, rain, and folk culture. Directed and starring Yang Liping.
• Peacock (《孔雀》) Large-scale dance drama narrating the peacock's story, created and starring Yang Liping, combining Eastern aesthetics with choreographic art. Sponsorship program (Peacock Contemporary Dance Troupe Friends) supports this and other contemporary dance productions.
• Peacock in Winter (《孔雀之冬》) Dance drama derivative of Peacock, depicting the peacock's winter story. Created and starring Yang Liping.
• Ambush from All Sides (《十面埋伏》) Contemporary dance theater work directed by Yang Liping, exploring ancient warfare and human themes. Received National Arts Fund recognition and achieved international market acclaim through European touring.
• Huangshan Impressions: The Heavenly Match (《黄山映象之天仙配》) New media situational drama performed at the fixed Huangshan International Grand Stage venue, combining traditional Chinese opera elements with modern stagecraft.
• Tibet Mysteries (《藏谜》) Performance centered on Tibetan culture, showcasing Tibetan artistic traditions and religious ceremonies.
• Ding Dai Hua Ling Jewelry Collection (顶戴花翎珠宝配饰) High-end handcrafted ethnic jewelry collection under the Ding Dai Hua Ling (顶戴花翎) brand collaboration, featuring traditional materials including antique silver, turquoise, coral, jade, and amber. Includes Earrings, New Century, Court Treasures, Bogu Tongjin, World Wind, Xuancai, Soft Relief, and Zen series. Prices range from ¥2,100 to ¥475,000.
• Cultural Tourism Packages (旅游推荐) High-end customized travel packages (4–7 days) combining Yunnan tourism with performing arts experiences, covering Kunming-Dali, Lijiang-Dali-Kunming, and Kunming-Dali-Lijiang-Shangri-La routes. Prices range from ¥5,499 to ¥9,199.
• Theater Venue Rental (剧场出租) Theater venue rental services for external events and performances at the company's owned/operated venues: Yunnan Grand Theatre, Yunnan Art Theatre (Kunming), Yunling Theatre (Lijiang), and Huangshan International Grand Stage.
• Artist Image Endorsement (形象代言) Commercial image endorsement services leveraging Yang Liping's personal brand and artistic reputation, along with that of affiliated artists, for external brands and marketing campaigns.
• Performance Choreography and Directing (演出编导) Performance planning, choreography, and directing artistic services provided to external productions, leveraging the company's creative team and artistic direction capabilities.

Quantifiable outcome

• Over 4,000 performances since 2003, including 700+ international shows
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Beijing Tianlu Danxia Culture Co., Ltd. (北京天露丹霞文化有限公司)minorStrategic or Co-development Partner · 23 March 2018Yang Liping joined the 'Tianlu Danxia' tea brand with her sub-brand, bringing her artistic reputation to the tea culture ecosystem. The partnership includes a 'Peacock Tea House' (孔雀茶舍) experience space combining tea culture with artistic lifestyle. Zhang Weidao from 'Ding Dai Hua Ling' is noted as the brand founder.
• Mantangxiang Culture Company (满堂香文化公司)minorChannel Partner/ Reseller/ Distributor · 23 March 2018Mantangxiang Culture Company provides tea industry resources, team experience, and成熟的加盟商和经销商管理体系 (mature franchisee and distributor management system) for 'Tianlu Danxia' brand's channel and brand development.
• Beijing Baoli Xiken International Performing Company (北京保利希肯国际演出公司)coreChannel Partner/ Reseller/ Distributor · 7 May 2009Baoli Xiken was the winning theater chain for nationwide touring of 《云南的响声》. They pre-paid approximately ¥150,000 per performance, signing a 50-performance contract before the premiere.
• Zhang Wei (张未) - Ding Dai Hua Ling BrandcoreStrategic or Co-development PartnerZhang Wei is the founder of 'Ding Dai Hua Ling' (顶戴花翎), an international crafts master and Chinese traditional craft master. The brand creates handcrafted jewelry combining ancient and modern, multiple cultures, ethnic minorities, religions, and materials. Yang Liping Art platform collaborates on jewelry sales through this brand.
• San Bao (三宝) - MusiciancoreStrategic or Co-development PartnerFamous composer San Bao created music for 《云南映象》, providing original compositions and production for the performance.
• Kunming Que Shen Cultural Communication Co., Ltd. (昆明雀神文化传播有限公司)minorOthersClarification issued: This company and its shareholder/legal representative Ruan Huajun have no relationship with Yang Liping or her companies. This company organized a children's dance event that resulted in a stage accident at Fujian Zhangzhou venue.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Song of the Everlasting Sorrow (长恨歌) — Hua Mountain Productions: Operator of the large-scale outdoor cultural performance 'Song of the Everlasting Sorrow' at Mount Hua in Shaanxi, an analogous fixed-venue-plus-touring Chinese cultural dance show with similar ticket pricing, tourism bundling, and heritage-themed positioning.
• Shen Yun Performing Arts: New York-based performing arts company producing large-scale cultural dance shows with extensive international touring and a founder-driven artistic identity, directly comparable to Yang Liping's model of ethnic-cultural staged productions sold via fixed venues and global tours.
• Cloud Gate Dance Theatre: Taiwan-based contemporary dance company founded by choreographer Lin Hwai-min, comparable as an artist-led ensemble with international touring, distinctive repertory, and a brand-driven following in Greater China cultural markets.

Others

• Beijing Tianlu Danxia Culture Co., Ltd. (天露丹霞): Partner organization referenced in Yang Liping's data; operates an artist-branded tea culture business ('Peacock Tea House') under a joint brand with Yang Liping — comparable as a cultural lifestyle brand extension leveraging artistic IP into adjacent categories (tea, similar to jewelry). Listed primarily to capture the brand-extension peer dimension.

Regional players

• Emei Song & Dance Troupe: Sichuan-based performing arts company producing large-scale regional cultural shows featuring ethnic minority performance, analogous to Yang Liping's original ecological dance approach but anchored in Sichuan rather than Yunnan.
• Yunnan Provincial Song & Dance Ensemble (云南省歌舞团): Provincial state-owned troupe producing traditional Yunnan ethnic dance and performance content, directly comparable in artistic scope (Yunnan ethnic dance) and audience overlap, but operating under government stewardship rather than commercial brand-led model.

Broad incumbents

• China National Center for the Performing Arts: National-level performing arts venue and presenter in Beijing producing/co-presenting dance, opera, and theater; comparable as a venue-operator+performance-presenter hybrid serving similar cultural-arts audiences in China.
• Beijing Dance Academy: China's premier higher-education and performance institution for dance, producing contemporary and classical dance productions and tours; broadly comparable as a state-affiliated dance content creator with significant scale and brand recognition in the same category.
• China Oriental Performing Arts Group: A large state-owned performing arts enterprise producing dance, music, and theatrical shows across fixed venues and tours in China; comparable operating model (multi-discipline productions + touring + venue operation) at substantially larger scale.
• Zhang Yimou Studio — Impression Series (印象系列): Director Zhang Yimou's large-scale outdoor landscape performance series (Impression Liu Sanjie, Impression Lijiang, etc.) — highly comparable as fixed-venue tourism-anchored Chinese cultural shows featuring ethnic minority performers and Southwest China themes (Impression Lijiang directly competes for the same Yunnan tourist audiences).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yanglipingdance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors31 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yang Liping Tech