Mars Group Holdings

Name

Mars Group Holdings

Legal name

株式会社マースグループホールディングス (Mars Group Holdings Corporation)

Website

https://mars-ghd.co.jp

Company type

Public

Founded year

1974

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Amusement-related Business (アミューズメント関連事業): Manufacture and sale of pachinko/pachislot equipment and peripheral systems including smart gaming machine units (EVOALL series), hall management systems, card-based prize management systems, and automated payout systems. Revenue is generated through product sales and after-sales service to amusement venues (pachinko halls) across Japan. The segment is the historical core of the business, originating from the founding company.
2. Smart Solution-related Business (スマートソリューション関連事業): Sale and service of RFID systems, barcode/2D code readers, X-ray inspection systems, bill validators, card readers, IoT vending machines, and the healthcare cloud platform 'macmo'. Products serve logistics, manufacturing, retail, medical, and automatic vending industries. Revenue from equipment sales, software/systems, and ongoing service contracts.
3. Hotel & Restaurant Business (ホテル・レストラン関連事業): Operation of owned hotels (Mars Garden Wood Gotemba, Mars Garden Hotel Hakata) and restaurants (Teppanyaki Ginmeisui Ginza, Washo Ginmeisui Ginza, Sushi Ginmeisui Hakata, Ginza Shogetsu, Hakata Shogetsu). Revenue from room rentals, food and beverage sales, with dynamic pricing for hotels and direct consumer sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mars Group Holdings manufactures and sells pachinko and pachislot equipment — including smart gaming machine compatible units (EVOALL series), hall management systems, prize management systems, and card-based systems — through regional sales subsidiaries across Japan. Its smart solutions segment supplies RFID, barcode, 2D code readers, X-ray inspection systems, IoT vending machines, and the macmo healthcare cloud platform to industrial, logistics, retail, and medical customers. The group also owns and operates hotels (Mars Garden Wood Gotemba, Mars Garden Hotel Hakata) and restaurants (Ginmeisui, Shogetsu brands) directly to consumers.

Product overview

Mars Group Holdings operates as a diversified technology and service group with three core segments: (1) Amusement-related Business offering prize management systems, hall computers, smart gaming units (EVOALL series), and cloud-based store management solutions; (2) Smart Solution-related Business providing RFID systems, barcode/2D code readers, AI image recognition technology, X-ray inspection systems, IoT vending machines through subsidiaries like Mars Wintech and Mars Token Solution; and (3) Hotel/Restaurant-related Business operating hotels (Mars Garden Hotel Hakata, Mars Garden Wood Gotenba) and restaurants (Ginmeisui teppanyaki/sushi/washoku, Shogetsu) under Mars Planning. The group follows a development-oriented philosophy of creating unique products through manufacturing expertise inherited since founding in 1974.

Differentiator

Problem solved

Functional benefit

Brands

• EVOALL Series: Smart gaming machine compatible units developed for the amusement industry
• Mars Garden Wood御殿場
• Mars Garden Hotel博多
• 鉄板焼銀明翠GINZA
• macmo (マクモ)

Products and services

• EVOALL Series Smart Gaming Machine Compatible Units Smart pachinko/pachislot machine compatible units designed for multi-vendor environments, providing store operation efficiency and maximized user experience for amusement venues in Japan.
• Amusement Hall Management and Prize Management Systems Hall management systems, prize management systems, automated payout systems, and card-based systems for pachinko and pachislot venue operators across Japan.
• Mars Wintec Banknote Validators, Card Readers, Vending Machines, and Card Printers

Quantifiable outcome

• Revenue grew from ¥15.1 billion (FY2022) to ¥42.3 billion (FY2025), representing near tripling in three years
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sankyo Co., Ltd. Leading Japanese pachinko/pachislot machine manufacturer with a strong installed base in Japanese amusement halls. Directly comparable to Mars Group's amusement equipment business, serving hall operators with similar product portfolios.
• Heiwa Corporation: Major Japanese pachinko machine maker and pachinko hall operator. Directly comparable to Mars Group's amusement business core, with overlapping customer base of pachinko/pachislot hall operators.
• Glory Ltd. Japanese manufacturer of cash handling, coin/bill validators, and vending machine components. Comparable to Mars Group's Mars Wintec subsidiary (banknote validators, card readers, vending machines) in product and customer overlap.
• Sato Holdings Corporation: Japanese company specializing in barcode labeling, RFID, and automatic identification solutions. Directly comparable to Mars Group's Smart Solutions segment (Mars Token Solution), serving similar industrial/logistics customers with auto-ID technology.
• Daito Trust Construction (DAIHO): Japanese pachinko/pachislot machine manufacturer closely tied to its parent Daito Trust Construction. Comparable to Mars Group's amusement segment in product category and target customers.
• Universal Entertainment Corporation: Japanese pachinko/pachislot machine manufacturer with significant international casino operations. Comparable to Mars Group's amusement equipment core, though Universal has expanded into casino gaming globally.
• Resorttrust Inc. Japanese hospitality and membership resort club operator. Comparable to Mars Group's hotel and restaurant segment in business model and customer base (leisure consumers, premium hospitality).
• DENSO Wave: Subsidiary of DENSO Corporation and inventor of the QR code, specializing in automatic identification (barcode/2D code readers) and industrial robots. Comparable to Mars Group's smart solutions auto-identification business.

Regional players

• Fujita Kanko Inc. Japanese hotel and restaurant chain operator with multiple properties across Japan. Comparable to Mars Garden hotels and Ginmeisui restaurants, though larger and more diversified.

Broad incumbents

• Sega Sammy Holdings: Major Japanese gaming conglomerate and one of the largest pachinko/pachislot machine manufacturers. Directly comparable to Mars Group's amusement segment in product category and customer base, though Sega Sammy is significantly larger and more diversified into entertainment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mars Group Holdings