Van Wingerden Greenhouses

What Van Wingerden Greenhouses does

Van Wingerden Greenhouses is a family-owned wholesale plant nursery headquartered in Blaine, Washington, operating two production locations across 14 acres of greenhouse space and producing 50 million young plant plugs plus 2 million vegetable plugs annually. The business is vertically organized around two divisions: a Young Plants division (plugs and tropical liners sold through BallSeed as a Gold Supplier and through major brokers) and a Finished Products division (wholesale annuals, perennials, hanging baskets, poinsettias, fall mums, vegetables, herbs, and tropicals). Underlying production technology includes state-of-the-art LED lighting, automated TTA CombiFix patching machinery, Areoplug liner systems, and a barcode-based individual employee tracking system at the sticking line; heating operations are supported by a wood boiler dual-heating system to offset natural gas cost exposure.

The company serves four distinct customer segments: regional wholesale garden centers and retail stores across Washington, Oregon, and Idaho; commercial growers purchasing plugs and liners; nonprofit organizations, schools, and clubs running seasonal plant fundraisers (hanging baskets, fall mums, poinsettias); and individual consumers via the on-site VW's Garden Center in Blaine and the Plantsome partnership that ships tropical plants nationwide. Revenue is generated through one-time wholesale purchase orders with quote-based pricing, fundraiser deliveries subject to minimum order thresholds, and direct retail sales. Distribution is multimodal: direct field sales with delivery to commercial locations, an online wholesale ordering portal, the BallSeed exclusive channel for spring annuals, broker networks for tropical liners, on-site retail, and the Plantsome D2C partnership. The company employs 11-50 people, is operated by family members including Tom, Mike, and Len Van Wingerden alongside Head Grower Dean Oostra, and reports no institutional investment or parent entity.

Name

Van Wingerden Greenhouses

Legal name

Van Wingerden Greenhouses

Website

https://vanwingerden.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Van Wingerden Greenhouses is a family-owned wholesale plant nursery in Blaine, Washington, producing 50 million plugs annually and selling premium annuals, perennials, tropicals, hanging baskets, and poinsettias to garden centers, commercial growers, nonprofits, and consumers across the Pacific Northwest and via the Plantsome partnership nationwide.

Ownership category

akta.pro rank

Product category

Wholesale Ornamental Horticulture

NAICS

Nursery and Floriculture Production (11142), Greenhouse, Nursery, and Floriculture Production (1114), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

akta.pro secondary industries

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB), Seasonal Color, Planting & Horticultural Services (BPABADAL)

Keywords

• Wholesale greenhouse plants
• Ornamental plant production
• Horticulture wholesale supply
• Plant fundraiser programs
• Young plant plugs

Headquarters

HQ city

Blaine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Plant Sales: Primary revenue stream from selling premium wholesale annuals, perennials, vegetable starts, poinsettias, hanging baskets, and tropical plants to stores and garden centers across Washington, Oregon, and Idaho.
2. Young Plant Plugs: Production and sale of 50 million plugs annually plus 2 million veggie plugs for field crops through BallSeed Gold Supplier partnership.
3. Fundraiser Programs: Three fundraising programs (hanging baskets, fall mums, poinsettias) for nonprofits, clubs, and schools in the Pacific Northwest, generating revenue through bulk plant sales with delivery logistics.
4. Tropical Plant Shipping: Direct-to-consumer sales of tropical plants through Plantsome partnership, shipping plants to plant lovers across the USA.
5. Retail Garden Center: On-site garden center (VW's Garden Center) in Blaine, WA serving individual consumers with retail plant purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Van Wingerden Greenhouses is a wholesale greenhouse operation that grows and sells premium annuals, perennials, hanging baskets, poinsettias, fall mums, tropical plants, and vegetable/herb starts to garden centers and stores across Washington, Oregon, and Idaho. The company also produces 50 million young plant plugs and 2 million veggie plugs annually as a BallSeed Gold Supplier, and operates seasonal fundraising programs (hanging baskets, mums, poinsettias) for nonprofits, schools, and clubs in the Pacific Northwest.

Product overview

Van Wingerden Greenhouses is a wholesale plant nursery operating as a single, vertically integrated business rather than a modular software platform. Its core product portfolio spans two main divisions: Young Plants (producing 50 million plugs and 2 million veggie plugs annually through its BallSeed Gold Supplier program) and Finished Products (wholesale annuals, perennials, tropical plants, hanging baskets, poinsettias, fall mums, vegetables, and herbs). The company also operates a retail sub-brand, VW's Garden Center, and a retail partnership via Plantsome. Fundraiser programs (hanging baskets, fall mums, poinsettias) are add-on programs offered alongside the core plant wholesale business. No software products, APIs, or AI/ML capabilities are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Young Plants (Plugs & Liners) Plug seedlings and tropical liners produced in a state-of-the-art facility; 50 million plugs and 2 million veggie plugs delivered annually through BallSeed Gold Supplier program.
• Wholesale Annuals & Perennials Premium wholesale annuals and perennials supplied to stores and garden centers across Washington, Oregon, and Idaho.
• Tropical Plants Year-round tropical plants including collector and rare varieties (Alocasia Black Velvet, Musa Ae Ae Hawaiian Variegated, Anthurium Indoor Red, Philodendron Pedatum) in pot sizes from 4" to 10".
• Premium Hanging Baskets Premium hanging baskets in sun and shade varieties, offered in 12" and 14" sizes, plus 14" color bowls.
• Poinsettias Wholesale poinsettias in multiple sizes (4", 6.5", 10") and colors (Red, White, Pink, Superba Glitter), plus holiday wreaths in 16" and 24" sizes.
• Fall Mums & Garden Mums Fall garden mums in 10" and 12" Mum Basket Centerpiece sizes, offered in orange, pink, purple, tricolor, white, and red.
• Vegetables & Herbs Vegetable starts and herbs for wholesale distribution, including 2 million veggie plugs produced annually for field crops.
• Spring Hanging Basket Fundraiser Program Seasonal fundraising program offering premium hanging baskets and color bowls to nonprofits, clubs, churches, sports teams, and booster clubs across the Pacific Northwest, with online selling platform and delivery.
• Fall Mum Fundraiser Program Fundraising program offering 10" garden mums and 12" Mum Basket Centerpieces to organizations across Washington, Oregon, and Idaho, with delivery or local pickup coupons.
• Poinsettia Fundraiser Program Holiday fundraising program offering poinsettias in multiple sizes and colors, plus wreaths, to organizations across Washington, Oregon, and Idaho.
• Plantsome Retail Partnership (Tropical Plant Shipping) Direct-to-consumer shipping of tropical plants through Plantsome partnership, with 5+ years of experience and 200,000+ plants shipped.
• VW's Garden Center (Retail) On-site retail garden center in Blaine, WA selling plants and garden products directly to consumers, and serving as pickup location for coupon-based fundraiser redemptions.

Quantifiable outcome

• 50 million plugs delivered annually to customers, plus 2 million veggie plugs for field crops
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered strategic, core and minor.

• PlantsomestrategicChannel Partner/ Reseller/ Distributor · 1 January 2025Partnership with Plantsome to share tropical plants with plant lovers across the USA. Plantsome handles direct-to-consumer shipping with over 5 years experience and 200,000+ plants sold. Each plant comes with a 3-month happy plant guarantee.
• BallSeedcoreChannel Partner/ Reseller/ DistributorBallSeed Gold Supplier partnership for spring annual plugs distribution. Exclusive distribution channel for spring annual plugs. Van Wingerden featured in BallSeed video highlighting Gold Supply Operations.
• Ball FloraPlant/Selecta North AmericacoreStrategic or Co-development PartnerStrategic partnership with Ball FloraPlant and Selecta North America. Tanya Carvalho and Manda Vuksanaj serve as territory managers. Regular Customer Appreciation Day events with product presentations and technical reviews.
• Central American FarmsminorOthersSupplier partnerships with farms in Central America for consistent, quality cuttings. Farms have supplied consistent and quality cuttings, though some isolated issues with URC bag counts reported.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Costa Farms: One of the largest ornamental and tropical plant growers in North America, supplying national retail chains. Comparable core activity (wholesale greenhouse ornamentals and tropicals) but at a significantly larger scale and broader geographic footprint.
• Monrovia Nursery Company: Large wholesale nursery producing ornamental shrubs, perennials, and landscape plants for retail garden centers nationwide. Comparable wholesale nursery business model and customer base, but broader portfolio and geographic reach.
• Ball Horticultural Company: Parent of BallSeed and major breeder/distributor of seed and young plants globally. Comparable as a young-plant industry participant and Van Wingerden's exclusive distribution partner for spring annual plugs.
• Proven Winners: Plant brand and marketing organization coordinating a network of licensed wholesale growers to produce branded annuals, perennials, and shrubs. Comparable finished-product wholesale channel and garden-center customer base.
• Bailey Nurseries: Wholesale nursery producing trees, shrubs, and perennials for independent garden centers and landscape contractors across North America. Comparable wholesale nursery model, with broader woody ornamental focus.

Emerging players

• Greenheart Farms: Young plant and plug producer serving commercial growers in the Western U.S. Directly comparable to Van Wingerden's plug/liner production activity, though at smaller scale and more limited product range.

Regional players

• Rocket Farms: California-based greenhouse grower producing indoor houseplants, herbs, and ornamentals for national retail. Comparable greenhouse-grown ornamental and tropical product mix, but operates primarily in a different regional wholesale footprint.

Direct peers

• Skagit Gardens: Wholesale grower in Washington's Skagit Valley producing annuals, perennials, and hanging baskets for independent garden centers across the PNW. Closely comparable product mix and regional customer overlap.
• Pacific Plug & Liner: Young plant producer based in the Pacific Northwest supplying annual and perennial plugs to growers and garden centers. Directly comparable to Van Wingerden's Young Plants division in geography, customer base, and product.
• Smith Gardens: Pacific Northwest wholesale greenhouse producing annuals, perennials, and seasonal crops for garden centers and home improvement retailers. Comparable scale, geography, and customer channels to Van Wingerden.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vwgreenhouse
• Facebookfacebook.com/vwgreenhouse
• LinkedInlinkedin.com/company/vanwingerden
• Instagraminstagram.com/vanwingerdengreenhouses

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Wingerden Greenhouses