Venture Marketing Group

What Venture Marketing Group does

Venture Marketing Group is a privately held, founder-owned advertising and marketing agency headquartered in Gadsden, Alabama. Founded in 2003 by Heather Turk and the late Julie Waldrup, the firm operates as a full-service agency serving small-to-mid-sized businesses and institutions across Northeast Alabama, including community colleges, school districts, hospitals, physician practices, law firms, credit unions, banks, dealerships, and local non-profits. Its service portfolio spans Marketing Strategy, Creative Services, Video Production, Website Development, Brand Identity, Traditional Media (newspaper, magazines, billboards, TV, radio), Digital Tactics (geotargeting, online video, SEM), Digital Marketing, Social Media management across major platforms, and end-to-end Campaign Management. The agency does not describe a proprietary technology platform; rather, it leverages industry-standard creative tooling, major social and search ad networks, and external website development partners to deliver integrated communications plans or discrete projects.

The firm's revenue model is professional services: engagements are scoped and priced per project, with no publicly disclosed rate cards, retainers, or subscription pricing. Pricing is quote-based and described qualitatively as 'cost-effective.' Go-to-market is sales-led and relationship-driven, relying on direct outreach, community reputation, organic referrals from existing clients, and the company website. Distribution is entirely direct-to-client with no reseller or partner channel; the small team (1–10 employees) concentrates on a limited number of clients at a time to deliver personalized service.

Operationally, Venture Marketing is bootstrapped with no institutional investors, no funding history, no subsidiaries, no patents or trademarks, and no documented M&A. Notable credentials include team experience at Southern Progress Corporation (publisher of Southern Living), the Alabama Bureau of Tourism and Travel, and Auburn/Opelika Convention and Visitors Bureau, plus a 2017 award from the National Council for Marketing & Public Relations for a Career Tech campaign for Southern Union State Community College. The company is actively operating with current website content, ongoing client testimonials, and named contacts across its leadership.

Name

Venture Marketing Group

Legal name

Venture Marketing Group

Website

https://venturemarketinggroup.net

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Venture Marketing Group is a privately held, full-service advertising agency in Gadsden, Alabama, founded in 2003, serving small and mid-sized businesses and institutions across Northeast Alabama with creative, video, digital, traditional media, and campaign management services.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Employer Brand & Recruitment Marketing Creative Agencies (MPAAAAAM)

Keywords

• Advertising agency
• Marketing services
• Video production
• Creative services
• Brand strategy

Headquarters

HQ city

Gadsden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services: Venture Marketing Group generates revenue through providing comprehensive marketing services including digital tactics, marketing strategy, video production, creative services, website development, traditional media, brand identity, digital marketing, social media, and campaign management. Services are priced and managed for clients with both small projects and complete communications plans, allowing affordable management of any project scope.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Venture Marketing Group is a full-service advertising and marketing agency that plans and executes integrated marketing campaigns for regional clients. Its core offerings span marketing strategy, creative design, video production, website development, brand identity, digital and traditional media placement, social media management, and ongoing campaign coordination. The agency delivers both standalone projects and complete communications plans, serving as an outsourced marketing department for organizations that lack in-house resources.

Product overview

Venture Marketing Group is a full-service advertising and marketing agency offering a comprehensive portfolio of integrated marketing services. The company provides Digital Tactics (including geotargeting, social media, online video, and search engine marketing), Marketing Strategy, Video Production, Creative Services, Website Development, Traditional Media, Brand Identity, Digital Marketing, Social Media management, and Campaign Management. These services work together as an integrated marketing solution, allowing the agency to develop and execute complete communications plans or assist with specific individual projects based on client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Tactics

Quantifiable outcome

• Career Tech multi-media campaign received award from National Council for Marketing & Public Relations in 2017
• +2 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Luckie & Company: Birmingham-based independent marketing and advertising agency offering strategy, creative, media, and digital services. Operates in the same regional Alabama market with a comparable full-service model and similarly broad vertical exposure.
• Lewis Communications: Birmingham, Alabama-based full-service advertising and marketing agency serving regional and national clients across multiple verticals. Direct regional competitor to Venture Marketing Group with a comparable integrated offering (creative, digital, media, video) and similar SMB-to-enterprise client mix.
• Markstein: Birmingham-based marketing and communications agency providing advertising, PR, digital, and creative services. Operates in the same regional market with a similar full-service, multi-vertical approach to Venture Marketing Group.
• Big Communications: Birmingham-based advertising agency specializing in creative, brand strategy, and integrated campaigns for regional and national brands. Comparable peer given its Alabama base, integrated service model, and similar client types.
• Intermark Group: Birmingham, Alabama-based integrated marketing and communications agency offering advertising, public relations, and digital services. Direct regional competitor with overlapping capabilities and similar mid-market client focus.
• Cayenne Creative: Birmingham, Alabama-based creative agency offering branding, advertising, video production, and digital services. Comparable peer given its regional Alabama base and similar full-service creative capabilities serving mid-market clients.
• Magnolia Media: Alabama-based advertising and media agency offering integrated marketing services to regional clients. Comparable peer in terms of regional Alabama positioning, mid-market client base, and full-service advertising capabilities.

Regional players

• Red Square Agency: Mobile, Alabama-based full-service advertising and marketing agency. Regional Southeast peer operating with a comparable integrated service portfolio but serving a different Alabama geography than Venture Marketing Group.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Venture Marketing Group