Magnolia Media

What Magnolia Media does

Magnolia Media KG is a small, privately-held creative advertising agency (Werbeagentur) registered as a Kommanditgesellschaft in Bergland, Lower Austria, and operating since 2020. The firm is owned by two partners, Karina Marlene Lasselsberger (Komplementärin/General Partner) and Petra Lasselsberger (Kommanditistin/Limited Partner), with a stated headcount of 1-10. It delivers four primary service lines: custom web design, tiered website maintenance subscriptions, graphic design (corporate identity, logos, print and social media graphics), and branded merchandise. A secondary SEO offering has been added. The technology stack is concentrated on WordPress CMS with expertise across Elementor, Bricksbuilder, and Oxygenbuilder pagebuilders, supplemented by Adobe Creative Suite and Canva. Project-specific integrations include Meetergo (booking), Eventbrite (ticketing), Eversports (video library), Ultimate Membership Pro (membership), MailerLite (email), and TranslatePress (multilingual). The agency also operates as a white-label subcontractor for other advertising agencies.

The business model combines one-off project fees for web design, graphic design, and merchandise with a recurring maintenance subscription product (Bronze €95/month, Silver €475/month, Gold €950/month, plus annual prepay options). All prices exclude VAT. GTM is sales-led through the company website, WhatsApp, phone, and email, with an explicit additional channel for white-label subcontracting work referred by partner agencies. Customer segments are horizontal and Austrian-focused: entrepreneurs and SMBs (primary), artists and creatives, nonprofits/associations, and partner advertising agencies. Documented reference customers include Elektro Hinterdorfer GmbH (renewable energy education), female health / Anita Wimpissinger (healthcare), Martina Wienberg Fotogräfin (photography), PODKASTL (nonprofit media), Bäuerinnen im Gebiet Ybbs (rural women's association), Holzinger Imkerei (beekeeping SMB), BSB Personalservice GmbH (HR), and Undeutsch Media eU (agency partner). Merchandise fulfillment leverages a partnership with Leiberlwerkstatt (Spreadshirt-powered online shop). Magnolia Media is not venture-backed, has no parent company, has not raised funding, and confines its operations to the Austrian market (predominantly Lower Austria).

Name

Magnolia Media

Legal name

Magnolia Media KG

Website

https://magnolia-media.at

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Magnolia Media KG is an Austrian creative advertising agency (founded 2020, Bergland) offering WordPress web design, tiered website maintenance subscriptions, graphic design, SEO, and branded merchandise to Austrian SMBs, nonprofits, artists, and partner agencies.

Ownership category

akta.pro rank

Product category

Advertising Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK), SEO Content Strategy & Production (Topic Research, Editorial Planning) (BPAFAJAH)

Keywords

• Web design services
• Website maintenance
• Graphic design
• Merchandise design
• Search engine optimization

Headquarters

HQ city

Landfriedstetten

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Web Design Services: Custom website creation including design, development, and initial setup
2. Website Maintenance Services: Recurring monthly maintenance contracts (Bronze, Silver, Gold tiers) including updates, backups, and content changes
3. Graphic Design Services: Corporate design, logos, promotional materials, social media graphics, teamwear branding
4. Merchandise Design: Custom merchandise design and production through Leiberlwerkstatt partnership
5. SEO Services: Individual SEO strategies to increase online visibility

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Magnolia Media KG is a small Austrian creative advertising agency that delivers custom web design, recurring website maintenance, graphic design services, SEO strategies, and custom merchandise design to entrepreneurs, artists, organizations, and other agencies. The agency builds WordPress-based websites using Elementor, Bricksbuilder, and Oxygenbuilder, and complements web projects with logo, corporate identity, promotional materials, and branded merchandise through its Leiberlwerkstatt partnership. It also operates as a white-label freelancer/contractor partner for other advertising agencies handling overflow web design, maintenance, and graphic design work.

Differentiator

Problem solved

Functional benefit

Products and services

• Webdesign Custom web design solutions creating professional online presence with user-friendly responsive design, fast loading times, accessibility compliance, and search engine optimization (SEO). Delivered using WordPress CMS with Elementor, Bricksbuilder, and Oxygenbuilder pagebuilders for Austrian entrepreneurs, artists, organizations, and partner agencies.
• Website Wartung (Website Maintenance) Recurring monthly website maintenance service with tiered Bronze (€95/month), Silver (€475/month), and Gold (€950/month) packages including WP and plugin updates, monthly backups, pagebuilder license, visitor statistics, and allocated hours for content changes (5h Silver, 10h Gold). Designed for Austrian clients who need ongoing technical upkeep and content support.
• Grafikdesign (Graphic Design) Corporate design services including logos, color palettes, typography, business cards, promotional materials, social media graphics, teamwear branding, posters, flyers, and brochures. Delivered using Adobe Creative Suite and Canva for Austrian businesses, artists, and organizations.
• Merchandise Custom merchandise design and production for T-shirts, hoodies, vests, bags, and accessories, delivered through the Leiberlwerkstatt partnership (www.leiberlwerkstatt.at) using the Spreadshirt platform for the online shop and a regional partner for bulk orders. Designed for Austrian SMBs, organizations, and events that want branded merchandise.
• SEO Services Individual SEO strategies designed to increase online visibility and search engine rankings for client websites. Delivered as a standalone service and bundled with web design projects for Austrian businesses and organizations.

Quantifiable outcome

• Websites designed to convert visitors into paying customers through user-friendly, trustworthy design
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• LeiberlwerkstattcoreGTM or Marketing PartnerMerchandise partner shop (www.leiberlwerkstatt.at) for custom merchandise products including T-shirts, hoodies, bags, and accessories. Magnolia Media refers merchandise clients to this shop and collaborates on custom design projects. For bulk orders, they work with a regional partner; the online shop runs through German provider Spreadshirt.
• WordPresscoreTechnology or IntegrationPrimary CMS platform for all website development. Magnolia Media specializes in WordPress-based solutions with expertise in multiple pagebuilders.
• Elementor, Bricksbuilder, OxygenbuildercoreTechnology or IntegrationWordPress pagebuilder tools used for custom website design and development projects.
• Adobe Creative SuitecoreTechnology or IntegrationProfessional design software used for graphic design work including corporate identity, logos, print materials, and visual assets.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• GoDaddy: GoDaddy bundles domain registration, hosting, a website builder, and basic marketing services aimed at SMBs. It overlaps with Magnolia Media's web design and maintenance offerings as part of a much broader SMB services portfolio.
• HubSpot: HubSpot's CMS Hub and marketing platform offer SMBs integrated website, SEO, and marketing automation capabilities, competing with Magnolia Media's combined web design plus SEO offering as part of a much broader martech suite.
• Adobe: Adobe provides the design tools (Creative Suite) that Magnolia Media uses internally and competes for graphic design customers via Adobe Express. As Adobe's consumer-grade design products expand, they substitute for a portion of agency graphic design work.
• Automattic (WordPress.com): Automattic operates WordPress.com hosting, the commercial counterpart to the open-source CMS Magnolia specializes in. It competes for SMB customers seeking managed WordPress solutions without engaging a small agency.

Others

• Mailchimp: Mailchimp is a marketing automation and email platform that Magnolia Media uses for its own newsletter communications. It represents the broader marketing-tools ecosystem that competes with or complements agency-provided marketing services.

Direct peers

• Wix.com: Wix is one of the largest DIY website builders globally, with a strong SMB and entrepreneur focus that overlaps Magnolia Media's primary target segment. It directly substitutes for the agency's custom web design services for price-sensitive customers.
• Canva: Canva's easy-to-use design platform targets the same small business and nonprofit users for whom Magnolia Media provides graphic design, logos, and social media assets. It is a direct substitute for the agency's graphic design revenue stream.
• Squarespace: Squarespace is a DIY website builder targeting the same SMB, artist, and small-organization customer base that Magnolia Media serves. It competes directly for the project portion of Magnolia's business by enabling customers to build professional sites without an agency.

Emerging players

• Webflow: Webflow is a more sophisticated visual website builder used by both SMBs and freelance designers, intersecting with Magnolia Media's WordPress-based custom design work. It appeals to customers willing to invest more time in self-building or working with designer-freelancers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/magnoliamediaagentur
• LinkedInlinkedin.com/company/magnolia-media-kg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnolia Media