Wood Insurance Agency

What Wood Insurance Agency does

Wood Insurance Agency, Inc. is an independent insurance agency headquartered at 7 W Harrison Street in Sullivan, Illinois, operating as a privately-held for-profit corporation. The firm sells personal and commercial insurance products including auto, home, business, life, health, flood, boat, motorcycle, and specialty coverage, working with over 40 insurance carriers such as Berkshire Hathaway, Chubb, Nationwide, Progressive, Travelers, Openly, Bankers, and GeoBlue to offer customers multi-carrier comparison. Its product catalog spans more than 60 distinct insurance lines, ranging from personal coverage (auto, homeowners, life, long-term care, Medicare supplements, jewelry floaters, SR-22) to commercial offerings including general liability, workers' compensation, commercial auto and property, contractors, farm and ranch, restaurant, cyber liability, crop, and oil and gas operators insurance. The firm has been in continuous operation since its founding, with firmographic data indicating establishment in 1929.

The agency operates a sales-led go-to-market model with independent agents servicing clients via phone, online quote request forms, and in-person consultations, and generates revenue through carrier commissions on policies sold and serviced. Pricing is quote-based, varying by individual risk profile, coverage limits, deductibles, and carrier underwriting. Digital service tools include 40+ online quote request forms (hosted via SecureFormSolutions), a ClientHub customer portal powered by Glovebox for policy management and document access, and ePayPolicy for online payments. There is no proprietary technology platform; the agency relies on third-party tools for its digital infrastructure.

Wood Insurance Agency is licensed in 11 states (Georgia, Illinois, Indiana, Kentucky, Missouri, Mississippi, Ohio, Oklahoma, Tennessee, Vermont, and Wisconsin), with primary service concentration in Illinois communities including Sullivan, Arthur, Decatur, Effingham, Mattoon, and Shelbyville. The firm maintains active social media profiles across Facebook, Twitter/X, LinkedIn, YouTube, Instagram, Pinterest, and Yelp, and operates a blog with insurance educational content. It is a member of the Trusted Choice independent agency network. Headcount is reported in the 1-10 employee range, consistent with a small-town independent agency, and revenue is not publicly disclosed.

Name

Wood Insurance Agency

Legal name

Wood Insurance Agency, Inc.

Website

https://woodinsurance.com

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

1–10 employees

Short description

Wood Insurance Agency is a privately-held independent insurance agency in Sullivan, Illinois selling personal and commercial insurance through 40+ carrier partnerships, serving individuals and small-to-mid businesses across 11 licensed states.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Independent insurance agency
• Personal insurance brokerage
• Commercial insurance brokerage
• Multi-carrier insurance agent
• Insurance quote services

Headquarters

HQ city

Sullivan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Commission Revenue: As an independent insurance agency, Wood Insurance Agency earns commissions from insurance carriers for policies sold and serviced. The agency represents multiple insurance companies, offering various coverage types including personal (auto, home, health, life) and commercial insurance products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Wood Insurance Agency is an independent insurance agency that brokers personal and commercial insurance policies on behalf of clients by representing more than 40 insurance carriers. The agency sells personal lines such as auto, homeowners, life, health, and specialty coverage, alongside commercial lines including general liability, workers compensation, commercial auto/property, contractors, restaurant, farm and ranch, and group benefits. Customers access the agency through local agents, online quote forms, and a self-service client portal.

Product overview

Wood Insurance Agency, Inc. is an independent insurance agency offering a comprehensive portfolio of personal and commercial insurance products. The agency provides personal lines including auto, home, life, health, motorcycle, boat, renters, and umbrella insurance, alongside commercial coverage spanning general liability, workers compensation, commercial property, commercial auto, and industry-specific policies for contractors, restaurants, retailers, farms, and more. As an independent agency representing multiple insurance carriers, they offer personalized assessment and multiple quote options. The company also provides digital service tools including online quote request forms and a client portal for policy management.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Insurance coverage for individuals and families including auto, home, life, health, and specialty lines such as ATV, motorcycle, boat, renters, and umbrella insurance.
• Business Insurance Commercial insurance coverage for businesses including general liability, workers compensation, commercial auto, property, and industry-specific policies for contractors, restaurants, retailers, and more.
• Auto Insurance

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor.

• OpenlyminorChannel Partner/ Reseller/ DistributorInsurance carrier partner offering homeowners and related personal insurance products through the agency.
• Bankers InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier partner providing various personal and commercial insurance products.
• GeoBlueminorChannel Partner/ Reseller/ DistributorTravel health insurance carrier partner for international travelers.
• Berkshire HathawayminorChannel Partner/ Reseller/ DistributorLarge insurance conglomerate providing various commercial and personal insurance products.
• ChubbminorChannel Partner/ Reseller/ DistributorPremium commercial and personal insurance carrier partner known for high-value coverage.
• NationwideminorChannel Partner/ Reseller/ DistributorMajor insurance carrier providing personal and commercial insurance products including auto, home, and business coverage.
• ProgressiveminorChannel Partner/ Reseller/ DistributorInsurance carrier partner, well-known for auto insurance, offering various personal insurance products.
• TravelersminorChannel Partner/ Reseller/ DistributorMajor commercial and personal insurance carrier providing property, casualty, and business insurance solutions.
• Trusted ChoiceminorStrategic or Co-development PartnerIndustry network membership providing access to resources, training, and brand recognition for independent insurance agencies. Wood Insurance Agency is a Trusted Choice agency committed to their pledge of performance standards.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Brightway Insurance: Franchise-based independent insurance agency offering personal and commercial coverage from multiple carriers through local owners. Closely comparable business model of multi-carrier retail brokerage scaled across geographies.
• Goosehead Insurance: Independent insurance agency operating a multi-carrier, multi-state brokerage model selling personal and commercial lines. Highly comparable distribution and product strategy, though Goosehead operates at significantly greater scale via a franchise/branch system.

Others

• Trusted Choice: National brand network of independent insurance agencies providing marketing, training, and consumer referral services to member agencies. Wood Insurance is an explicit Trusted Choice member, making this its direct industry peer and ecosystem affiliation.

Broad incumbents

• Erie Insurance: Established regional P&C carrier selling through independent agents across personal and commercial lines. Comparable independent-agency distribution model with strong regional brand presence.
• Brown & Brown, Inc. Large national insurance brokerage aggregating independent agencies and placing retail and commercial coverage through multiple carriers. Comparable independent agency acquisition and multi-carrier distribution thesis.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk advisory firm placing coverage through multiple carriers for retail and commercial clients. Comparable multi-carrier brokerage model, though at vastly larger scale and with deeper commercial specialization.
• State Farm: Largest U.S. personal lines insurer distributing primarily through captive agents across all 50 states. Adjacent distribution and product competitor — customers commonly choose between independent agencies like Wood Insurance and State Farm agents.

Regional players

• Pekin Insurance: Illinois-based mutual insurance carrier writing personal, commercial, and specialty lines through independent agents in the Midwest. Comparable operating geography, product mix, and reliance on independent agency distribution.
• Auto-Owners Insurance: Midwest-headquartered property/casualty carrier distributing exclusively through independent agents across personal and commercial lines. Comparable carrier-side counterpart serving the same independent agency channel Wood Insurance participates in.
• Country Financial: Midwest-based insurance and financial services company headquartered in Bloomington, Illinois, offering personal and commercial lines through captive agents. Comparable geographic footprint and product breadth, though uses a captive rather than independent agency model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/agency_wood
• YouTubeyoutube.com/channel/UCkE_rg_g6oy1gb9XIVTpvCQ
• Facebookfacebook.com/woodinsurance
• LinkedInlinkedin.com/company/woodinsurance
• Instagraminstagram.com/wood_insurance
• Pinterestpinterest.com/woodinsurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wood Insurance Agency