Het Oranje Kruis

What Het Oranje Kruis does

Het Oranje Kruis is the Dutch national knowledge center for first aid (EHBO), headquartered in The Hague and operating as a private non-profit. Founded in 1909, the organization sets, disseminates, and updates the national standards for first aid in the Netherlands through the Nederlandse Richtlijnen Eerste Hulp (NREH), developed in collaboration with the Nederlands Huisartsen Genootschap (NHG). It serves three primary user tiers: beginners learning first aid for home, workplace, sports, street, and school settings; certified first aiders maintaining their diplomas through structured learning pathways (Jouw EHBO-leerweg) and an online Diploma Checker; and EHBO professionals such as instructors, examiners, training organizations, regional rayons, and Lotussen (medical volunteers).

The product portfolio spans tiered training programs (EHBO Beginners, EHBO Gediplomeerden, EHBO Professionals), a web-based knowledge bank (EHBO-kennisbank), a self-service course finder (Cursusvinder at cursuskiezer.ehbo.nl), a diploma-verification portal, a webshop, the EHBO-wijzer home guide, and the storytelling initiative Held in Actie. Supporting platforms are conventional web/portal technology; no AI/ML capabilities are documented. The technology stack is content- and rule-based, with the portal and course finder serving as self-service distribution layers.

Het Oranje Kruis does not capture end-customer course fees directly. Revenue flows through affiliated training organizations, regional rayons, and certified instructors who deliver courses under Het Oranje Kruis standards; the central organization monetizes indirectly via certification and diploma processing, webshop sales, partnerships, and event-based community programs. Customer segments are dispersed across consumers, schools, sports/event organizations, and employers requiring workplace first aid compliance, all served through a decentralized national network rather than a centralized direct-sales model.

Name

Het Oranje Kruis

Legal name

Het Oranje Kruis

Website

https://ehbo.nl

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

11–50 employees

Short description

Het Oranje Kruis is the Dutch national knowledge center for first aid, publishing the NREH national guidelines and certifying beginners, certified practitioners, instructors, and workplace first aiders across the Netherlands through affiliated training organizations and digital self-service tools.

Ownership category

akta.pro rank

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. First Aid Training Courses: Revenue generated from EHBO (first aid) training courses offered to beginners, certified individuals, and professionals through affiliated training organizations. Courses cover various settings including home, workplace, sports events, schools, and street-level first aid.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Het Oranje Kruis is the Dutch national knowledge center for first aid, developing first aid course materials, conducting examinations, and issuing first aid diplomas. It offers tiered EHBO training courses for beginners, certified individuals seeking continuing education, and EHBO professionals (instructors, examiners, training organizations, regional rayons), supplemented by digital tools including an EHBO Kennisbank, Cursusvinder course finder, Diploma Checker, and the EHBO-wijzer home guide.

Product overview

Het Oranje Kruis operates as a first aid knowledge center offering a comprehensive suite of education and training services rather than a traditional software platform. The core offering consists of tiered EHBO (first aid) courses organized for beginners, certified practitioners seeking continuing education, and professionals including instructors and examiners. Supporting the training programs is an EHBO Kennisbank (knowledge bank) with practical guides, a Cursusvinder (course finder) tool to match users with appropriate courses, an EHBO Portal for diploma verification, and the EHBO-wijzer home guide. The organization also publishes the Nederlandse Richtlijnen Eerste Hulp (NREH) guidelines and maintains a 'Held in Actie' storytelling initiative showcasing real first aid hero stories. The portfolio is delivered through both online self-service tools and an instructor-led training network.

Differentiator

Problem solved

Functional benefit

Brands

• EHBO-wijzer: EHBO guide developed by Het Oranje Kruis for home use in emergency situations
• EHBO Simplified

Products and services

• EHBO Beginners Cursussen

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Nederlands Huisartsen Genootschap (NHG)coreStrategic or Co-development Partner · 1 March 2026Het Oranje Kruis collaborates with the Dutch College of General Practitioners (NHG) to develop and update the Nederlandse Richtlijnen Eerste Hulp (NREH) - National First Aid Guidelines. The 2026 updated guidelines include modified advice for 'urgent contact with the general practitioner' to prevent unnecessary strain on emergency lines. This partnership ensures the scientific accuracy and medical relevance of first aid recommendations.
• Avans HogeschoolminorStrategic or Co-development Partner · 1 January 2026Collaborates with Avans University of Applied Sciences on the 'EHBO Simplified' research project conducted at the Zwarte Cross festival. The research investigates how short practical first aid activities can increase people's confidence in providing first aid. This partnership supports evidence-based development of first aid training methods.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• American Red Cross: The American Red Cross is the dominant US first-aid/CPR/AED training and certification provider, combining non-profit education with workplace and community programs. Comparable as a peer in the model of a national non-profit setting first-aid training standards, issuing widely recognized certifications, and delivering through a network of instructors.
• British Red Cross: The British Red Cross delivers first-aid training, event medical cover, and community education across the UK. Comparable in mission and structure to Het Oranje Kruis as a fellow Red Cross/Red Crescent-aligned national society providing EHBO-equivalent training, certification, and humanitarian first-aid services.
• National Safety Council (US): The National Safety Council is a US non-profit offering first-aid, CPR, and workplace safety training and certification. Comparable as a peer organization promoting standardized first-aid curricula, instructor networks, and corporate compliance training, though operating in a different geography.
• Falck (Denmark): Falck is a large Nordic/European provider of first-aid training, ambulance services, and workplace safety solutions. Comparable as a broader incumbent in the European first-aid and emergency-response training space, though Falck operates at much larger scale across multiple countries and service lines.

Direct peers

• Rode Kruis Nederland (Dutch Red Cross): The Dutch Red Cross operates first-aid training, event medical support, and emergency preparedness education in the Netherlands. Directly comparable to Het Oranje Kruis as a fellow national non-profit offering EHBO courses, certification, and community-based first-aid programs, often competing for the same instructors, volunteers, and corporate training contracts.
• NIBHV (Nederlands Instituut voor Bedrijfshulpverlening): NIBHV is the dominant Dutch certification body for workplace emergency response (BHV) training, directly competing with Het Oranje Kruis for corporate first-aid and safety training contracts. Highly comparable as a peer focused on the same Dutch workplace compliance segment with parallel instructor networks and certified diplomas.
• St. John Ambulance Netherlands (SJN): St. John Ambulance is a long-established first-aid and ambulance training organization operating internationally and active in the Netherlands. Directly comparable as a peer offering certified first-aid courses, event medical cover, and instructor/examiner networks in the Dutch market.

Emerging players

• Hartstichting (Dutch Heart Foundation): The Dutch Heart Foundation runs the well-known 6-minute zone / CPR/AED training programs and school resuscitation initiatives. Comparable as a Dutch non-profit addressing overlapping first-aid competencies (specifically resuscitation and AED use) and competing for the same trainer/instructor pool and corporate training budgets.

Regional players

• Deutsches Rotes Kreuz (DRK) - German Red Cross: The German Red Cross is the largest first-aid training provider in Germany, issuing the official Erste-Hilfe-Schein. Comparable as the closest German counterpart to Het Oranje Kruis in terms of national standard-setting authority, EHBO-equivalent course delivery, and instructor/examiner network.
• Johanniter Unfall-Hilfe (Germany): Johanniter is a German non-profit offering first-aid training (Erste-Hilfe-Kurse), ambulance services, and civil protection. Comparable in mission and structure as a neighboring national non-profit first-aid training organization in a closely related German-speaking market, with similar reliance on volunteers and certified instructors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HetOranjeKruis
• Facebookfacebook.com/HetOranjeKruis
• LinkedInlinkedin.com/company/het-oranje-kruis
• Instagraminstagram.com/hetoranjekruis
• Xx.com/HetOranjeKruis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Het Oranje Kruis