Palace of Fine Arts

Name

Palace of Fine Arts

Legal name

Non Plus Ultra Inc.

Website

https://palaceoffinearts.com

Company type

Private

Founded year

1915

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Venue Rental

NAICS

Historical Sites (71212), Performing Arts, Spectator Sports, and Related Industries (711), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK)

akta.pro secondary industries

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM)

Keywords

• Historic event venue
• Venue rental services
• Corporate event hosting
• Wedding venue services
• Convention space rental

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Venue Rental: Custom venue rental pricing based on event type, size, dates, and specific requirements. The venue offers indoor event spaces, theatre space, breakout rooms, and wedding services with tailored quotes for each booking.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Palace of Fine Arts rents a 140,000-square-foot historic event venue in San Francisco's Marina District for corporate events, trade shows, galas, live performances, and weddings. Offerings include the main exhibition hall, Hangar Pavilion (17,000 sq ft), Atrium (13,500 sq ft), ten breakout rooms, four mezzanine areas, a 135-seat theater, and full-service wedding packages with bridal/groom suites and event coordination. Custom quotes are provided based on event type, size, and dates.

Product overview

Palace of Fine Arts is a single historic event venue offering comprehensive event hosting services. The core product is the 140,000-square-foot Exhibition Center with its iconic Greco-Roman rotunda, which includes the Hangar Pavilion (17,000 sq ft), Atrium (13,500 sq ft), 10 break-out rooms (1,000–2,800 sq ft each), and 4 mezzanine areas (2,100–3,700 sq ft each), plus a 135-person theatre. The venue provides multiple service offerings including corporate events, trade shows, galas, and weddings. Supporting resources include a Virtual Tour, Venue Deck PDF, and Floor Plan. A related venue, Palace Theatre, is operated separately by Non Plus Ultra. The venue has a 5,000-person maximum capacity and is managed by Non Plus Ultra Inc.

Differentiator

Problem solved

Functional benefit

Products and services

• Palace of Fine Arts Exhibition Center Venue Rental A 140,000-square-foot historic event venue in San Francisco's Marina District featuring Greco-Roman architecture, Corinthian columns, and a famous rotunda, offering indoor event space, theatre facilities, multiple breakout rooms, and an expansive mezzanine overlooking the main floor, with a maximum capacity of 5,000 attendees.
• Wedding Services Full-service wedding ceremonies and receptions including dedicated ceremony hall, bridal suite, groom's room, event security, furniture for 150 guests, vendor coordination, and day-of event coordination for couples seeking an iconic San Francisco setting.
• Hangar Pavilion A 17,000-square-foot event space within the Palace of Fine Arts exhibition center, suitable for large event configurations.
• Atrium A 13,500-square-foot atrium space within the Palace of Fine Arts exhibition center, suitable for receptions, breakout sessions, and standalone event configurations.
• Break-out Rooms and Classrooms Ten breakout rooms and classrooms ranging from 1,000 to 2,800 square feet each, configured for corporate breakout sessions and small meetings within the Palace of Fine Arts complex.
• Mezzanine Level Areas Four smaller mezzanine level areas ranging from 2,100 to 3,700 square feet each, offering sweeping views of the main event space.
• Palace Theatre

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Non Plus Ultra (NPU)coreOthersNon Plus Ultra Inc is the venue management company operating the Palace of Fine Arts. They handle all venue operations, bookings, and event management. The company logo appears on the venue website and they manage the social media presence for the venue.

Scale indicators7 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Carnegie Hall: Iconic historic performing arts and event venue in New York City with a 135-year heritage. Comparable as a National Register landmark performing arts and event venue operating at premium pricing in a major US city, serving corporate, gala, and performance segments.
• Shrine Auditorium (Los Angeles): Historic Moorish-revival event venue in Los Angeles used for concerts, corporate events, awards shows, and galas. Comparable as another architecturally iconic, high-capacity historic event venue serving a major US market with a similar mix of corporate and entertainment use cases.
• The Dolby Theatre: Iconic historic venue at Hollywood & Highland hosting the Oscars, live performances, and corporate events. Comparable as another architecturally famous, high-capacity US event venue that monetizes its iconic status across corporate, gala, and live performance segments.
• Pier 27/35 (Port of San Francisco): Large waterfront event venue at the Port of San Francisco used for corporate events, galas, and large-scale public events. Comparable as another high-capacity SF event venue that competes with the Palace of Fine Arts for premium waterfront and large-scale event bookings.
• The Regency Ballroom: Historic San Francisco event venue on Van Ness Avenue hosting concerts, corporate functions, galas, and private events. Comparable as a long-standing, architecturally distinctive SF event space competing for similar corporate and entertainment bookings.
• Fort Mason Center for Arts & Culture: Historic San Francisco waterfront venue offering large event spaces, galleries, and meeting rooms for corporate events, weddings, and performances. Directly comparable as another landmark SF multi-purpose event venue competing for the same event planner and corporate client base.
• The Masonic: Historic Nob Hill event venue in San Francisco hosting concerts, corporate events, and galas. Comparable because it is another architecturally distinctive, large-capacity SF venue competing for the same premium event and entertainment demand.

Broad incumbents

• AEG Presents: Global live entertainment and venue operator managing iconic performance and event venues across major US markets. Comparable as a broad incumbent in the live events and venue management space that competes for premium event bookings at scale.
• Live Nation: Largest global live entertainment and venue operator, which manages multiple historic and large-capacity event venues including The Masonic in San Francisco. Comparable as the dominant venue-management competitor in the SF live event and corporate event market.
• Fairmont San Francisco: Historic luxury hotel atop Nob Hill with extensive meeting, conference, and event space. Comparable as another architecturally grand, historic San Francisco venue offering large-scale corporate and gala event spaces, though bundled with lodging rather than a standalone event venue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thepalaceoffineart
• LinkedInlinkedin.com/company/non-plus-ultra-inc
• Instagraminstagram.com/npu.live

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palace of Fine Arts