The Regency Ballroom
The Regency Ballroom operates a three-venue historic event complex (Regency Ballroom, Social Hall SF, The Lodge) totaling 15,225 square feet in San Francisco's lower Nob Hill, serving ticketed concertgoers, corporate event planners, and wedding/social clients through AXS digital ticketing and direct private-event sales under Goldenvoice/AEG Presents.
- Company typePrivate
- Founded1909
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What The Regency Ballroom does
The Regency Ballroom is a historic San Francisco live-event venue complex housed in a 1909 Scottish Rite temple building at 1300 Van Ness Avenue (lower Nob Hill), operated by Goldenvoice, a subsidiary of AEG Presents. The complex comprises three physically co-located but operationally distinct event spaces — The Regency Ballroom (1,400 max capacity, 6,600 SF, Beaux-Arts ballroom with horseshoe balcony and built-in stage), Social Hall SF (600 max capacity, 5,700 SF, modern flexible canvas), and The Lodge (300 max capacity, 2,925 SF, Gothic with hand-painted backdrops and stained glass) — totaling 15,225 SF and accommodating up to 2,300 guests across combined events.
The venue generates revenue from three primary streams: ticketed concerts and live events sold through the AXS platform (with $4-$5 per-ticket box office service fees), private venue rentals for corporate events, weddings, galas, and conferences brokered through a Director of Sales and Special Events team, and onsite ancillary income including Marble Room VIP Lounge upgrades, alcoholic beverage sales, coat check ($5/item), and ear plug rentals ($1). The Marble Room offers priority entry, a private bar, dedicated restrooms, live stage video feed, VIP Wi-Fi, and complimentary coat check as a premium upgrade sold through AXS.
Ticketing, transfers, and official resale are powered exclusively by AXS Mobile ID with dynamically refreshing QR codes. Marketing is delivered through email, an extensive social footprint (Facebook, Instagram, Reddit, TikTok, Snapchat, YouTube, Spotify, Soundcloud, Tumblr), a sponsorship program (Bud Light, Michelob Ultra, T-Mobile, American Express, Casamigos, Don Julio, Hendrick's, Sailor Jerry, Astral Tequila, Tractor, Nutrl, Elysian, Skimmers/Corona), and a multi-hotel preferred-partner network. Headcount is 51-100 employees, and the company is privately held with no disclosed financials.
The Regency Ballroom firmographics
Firmographics- Name
- The Regency Ballroom
- Legal name
- The Regency Ballroom
- Website
- https://theregencyballroom.com
- Company type
- Private
- Founded year
- 1909
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Regency Ballroom operates a three-venue historic event complex (Regency Ballroom, Social Hall SF, The Lodge) totaling 15,225 square feet in San Francisco's lower Nob Hill, serving ticketed concertgoers, corporate event planners, and wedding/social clients through AXS digital ticketing and direct private-event sales under Goldenvoice/AEG Presents.
- Ownership category
- akta.pro rank
The Regency Ballroom industry classification
Industry- Product category
- Live Event Venue Services
- NAICS
- Theater Companies and Dinner Theaters (71111), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Nightlife Events & Club Tickets (THAJAFAK)
- akta.pro secondary industries
- Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA), Bars & Pubs (Non-Music) (MPAGAIAC)
Keywords
Where The Regency Ballroom is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Regency Ballroom business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Event Tickets & Service Fees: Revenue from ticket sales for concerts and events with per-ticket service fees ($4 at Regency Ballroom Box Office, $5 at Warfield Theatre Box Office). Ticket sales through AXS platform.
- Venue Rentals: Private event rentals of three venues (The Regency Ballroom, Social Hall SF, The Lodge) for corporate events, weddings, galas, conferences, and special events. Each venue available separately or combined.
- VIP Experiences (Marble Room): Marble Room VIP Lounge upgrade sold as add-on to concert tickets, offering priority entry, exclusive bar service, and premium amenities.
- Food & Beverage Sales: On-site food and beverage sales including alcoholic drinks ($8 Drink Deals), limited snacks at bar locations. Food not prepared on-site; limited snacks available.
- Concessions & Services: Coat check service ($5 per item), ear plug rentals ($1), and other venue amenities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Concert Tickets |
| Transaction based/ take rate | Pay-as-you-go | Marble Room VIP Upgrade |
| Transaction based/ take rate | Pay-as-you-go | Box Office Walk-Up Tickets |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
The Regency Ballroom product offering
Product offeringCore offering
The Regency Ballroom is a multi-venue historic event complex in San Francisco that rents and operates three distinct spaces (Regency Ballroom, Social Hall SF, and The Lodge) for ticketed live music performances, corporate events, weddings, galas, and private social gatherings. The venue sells individual concert tickets to the public and offers full-facility venue rentals to event organizers and private clients, supported by a Marble Room VIP upgrade, on-site concessions, and AXS Mobile ID digital ticketing.
Product overview
The Regency Ballroom operates as a multi-venue event complex offering three distinct event spaces: The Regency Ballroom (main 1,400-capacity venue), Social Hall SF (600-capacity modern space), and The Lodge (300-capacity Gothic space). Combined, the three venues total 15,225 square feet and can host up to 2,300 guests. The portfolio includes optional add-ons such as The Marble Room VIP Lounge upgrade and AXS Mobile ID digital ticketing. All venues are available for event rentals spanning corporate events, social gatherings, and weddings.
Differentiator
Problem solved
Functional benefit
Brands
- The Marble Room: VIP Lounge upgrade offering priority entry, private bar, happy hour pricing, private restrooms, live video feed from stage, VIP Wi-Fi, and complimentary coat check.
- AXS Mobile
Products and services
- The Regency Ballroom (Main Venue) The main 1,400-capacity venue space with 35-foot ceilings, 22 turn-of-the-century teardrop chandeliers, blonde hardwood floors, a horseshoe-shaped balcony, and a built-in stage featuring Beaux-Arts architecture. Used for concerts, corporate events, weddings, galas, and large private gatherings.
- Social Hall SF
Companies that use The Regency Ballroom
Customer profileSegments4 records
Ideal customer profiles4 records
The Regency Ballroom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Regency Ballroom partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- GoldenvoicecoreGoldenvoice is the parent company and operator of The Regency Ballroom. As a subsidiary of AEG Presents, Goldenvoice manages venue operations, artist bookings, marketing, and event programming for the venue.
- AXScoreAXS provides digital ticketing technology for all venue events. The Regency Ballroom is a mobile venue using AXS Mobile ID for entry. AXS handles ticket sales, transfers, and official resale marketplace.
- Holiday Inn Golden GatewayminorOfficial hotel partner offering discounted rates for Regency Ballroom guests. Located at 1500 Van Ness Avenue adjacent to venue. Contact: Anthony Chavarria, 415.447.3005.
- Courtyard Marriott Downtown Van NessminorOfficial hotel partner for venue guests. Located near the venue. Contact: David McLoughlin, [email protected], 415.915.1963.
- Music City Hotel & HostelminorHotel and hostel partner offering 20% discount with promo code REGENCY20 for venue guests.
- Phoenix HotelminorHotel partner offering 15% discount with promo code REGENCY! for venue guests.
- Amsterdam HostelminorHostel partner with promotional code regency for discounted rates to venue guests.
- The Line SFminorHotel partner offering 15% discount with promo code REGENCY for venue guests.
- Clift Royal Sonesta HotelminorHotel partner offering 20% off bar with promo code 2REGBAL for venue guests.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
The Regency Ballroom competitors and assessment
Company assessmentBroad incumbents
- AEG Presents: Parent company and operator of The Regency Ballroom via Goldenvoice; a broad incumbent in live entertainment that owns/operates hundreds of venues globally and provides booking, marketing, and ticketing infrastructure to its subsidiaries.
Direct peers
- Greek Theatre (Berkeley): Another Planet Entertainment-operated outdoor amphitheater (~8,500 capacity) in the Bay Area; competes for the same regional touring circuit and corporate clients.
- Bill Graham Civic Auditorium: Another Planet Entertainment-operated SF venue (~7,000 capacity); competes for the same corporate events and larger concert bookings that The Regency Ballroom seeks to upsize into or partner with.
- Fox Theater Oakland: Restored historic Bay Area theater (~2,800 capacity) operated by Another Planet; comparable in historic architecture, mid-tier touring bookings, and corporate/private rental mix.
- Ace of Spades (Sacramento): Bowery Presents-operated mid-tier concert venue (~1,000 capacity) on the same Northern California touring circuit; comparable capacity, ticketing economics, and venue-rental business.
- The Independent: Smaller SF live music venue (~500 capacity) competing for indie and emerging artist bookings; comparable business model of ticket-driven live entertainment plus bar revenue.
- The Warfield: Sister AEG/Goldenvenue venue in San Francisco (~2,300 capacity), directly comparable mid-tier historic concert hall sharing the same operator, AXS ticketing, and SF market dynamics as The Regency Ballroom.
- House of Blues San Francisco: Live Nation-operated music venue (~1,000 capacity) within walking distance of The Regency; directly comparable capacity, ticketed concerts, and F&B-driven live entertainment model.
- The Fillmore: Iconic San Francisco concert venue (~1,150 capacity) operated by Another Planet Entertainment; directly competes for the same mid-tier touring artist bookings in the SF Bay Area.
- The Masonic: AEG/Goldenvoice-operated concert venue at Nob Hill (~3,000 capacity) that overlaps in programming and corporate/private events in the same SF market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Regency Ballroom social profiles
Digital presenceThe Regency Ballroom financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Regency Ballroom leadership team
Management profileNumber of profiles
Profiles2 records
The Regency Ballroom subsidiaries and ownership
Company hierarchySubsidiaries3 records
The Regency Ballroom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Regency Ballroom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Regency Ballroom
What does The Regency Ballroom do?
The Regency Ballroom is a multi-venue historic event complex in San Francisco that rents and operates three distinct spaces (Regency Ballroom, Social Hall SF, and The Lodge) for ticketed live music performances, corporate events, weddings, galas, and private social gatherings. The venue sells individual concert tickets to the public and offers full-facility venue rentals to event organizers and private clients, supported by a Marble Room VIP upgrade, on-site concessions, and AXS Mobile ID digital ticketing.
Is The Regency Ballroom a public or private company?
The Regency Ballroom is a private company. It is classified as corporate owned and is currently operating.
When was The Regency Ballroom founded?
The Regency Ballroom was founded in 1909. It employs 51 to 100 people.
Where is The Regency Ballroom based?
The Regency Ballroom is headquartered in San Francisco, United States, in the North America region.
How does The Regency Ballroom make money?
Five revenue lines are on record. Event Tickets & Service Fees are the primary driver. The others are venue Rentals, VIP Experiences (Marble Room), food & Beverage Sales and concessions & Services.
Who are The Regency Ballroom's main competitors?
AEG Presents is listed as a broad incumbent. Direct peers are Greek Theatre (Berkeley), Bill Graham Civic Auditorium, Fox Theater Oakland, Ace of Spades (Sacramento), The Independent, The Warfield, House of Blues San Francisco, The Fillmore and The Masonic.
Does The Regency Ballroom have an API?
No public API is recorded for The Regency Ballroom.
What industry is The Regency Ballroom in?
The Regency Ballroom's product category is Live Event Venue Services. Its primary akta.pro industry code is THAJAFAK, Nightlife Events & Club Tickets, with a secondary code of THAHAAAA, Convention & Exhibition Centers (Public Convention Centers, Civic Centers). Its NAICS code is 71111 and its SIC code is 7900.