Wingmen
Wingmen is a two-person Helsinki/Singapore-based digital consultancy that builds custom web applications, MVPs, IoT and AI prototypes, and side products for enterprise and startup clients, primarily across the Nordics and Asia-Pacific.
- Company typePrivate
- Founded2014
- HeadquartersHelsinki, Finland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Wingmen does
Wingmen Oy is a two-person digital consultancy registered in Finland (Wingmen Oy, VAT-ID FI25215542) with its headquarters at Tunturikatu 14 B 48, 00100 Helsinki, and an operational presence in Singapore through co-founder Jussi Kaijalainen. Founded in 2013/2014 by Juha Kalamies and Jussi Kaijalainen, the firm provides custom web design, mobile, and full-stack application development, specializing in cases where off-the-shelf products fail to address complex or expensive business problems. Its core technology stack centers on JavaScript frameworks — Ember.js as the primary framework, alongside React, Angular, Next.js, Node.js, Ionic, and WordPress — with back-end experience in MongoDB and hybrid mobile development via Cordova.
The company's revenue model is professional services on a project or retainer basis (quote-based pricing is not publicly disclosed), supplemented by the development of its own side products, several of which have been publicly launched (Nettikoutsi/CoachTruly, Ikizen, Temple, Refindr, Body Prime Time Finder, EloisaDirector, EventTracker, Broc & Bells, The Busy Woman Project, Lupaviidakko). Customer evidence spans both enterprise clients — Kone Oyj (IoT/AI equipment monitoring), ABB Group (UI component framework in React/Angular), Staples Finland Oy (product catalog automation in WordPress), Aallon Group (AI/RAG chatbot MVP), Distence Oy (IoT monitoring platform) — and startup clients across sports, fitness, real estate, productivity, and community verticals. One side project, Boappa, was acquired by SBAB in 2021, representing the firm's only disclosed exit. Distribution is entirely direct — website contact form, email, phone, and the personal LinkedIn networks of the two co-founders — supported by a content marketing blog (Wingmen Journal).
Wingmen firmographics
Firmographics- Name
- Wingmen
- Legal name
- Wingmen Oy
- Website
- https://wingmen.fi
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wingmen is a two-person Helsinki/Singapore-based digital consultancy that builds custom web applications, MVPs, IoT and AI prototypes, and side products for enterprise and startup clients, primarily across the Nordics and Asia-Pacific.
- Ownership category
- akta.pro rank
Where Wingmen is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Wingmen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Web Design and Development Consulting: Custom web and mobile application development services for enterprises and startups. They build digital tools, MVPs, and full-scale applications on a project or retainer basis.
- Digital Product Development: Building digital products for startups and enterprises, including prototypes, MVPs, and complete application development
- Side Projects and Own Products: Development of their own digital products and side projects (e.g., Nettikoutsi, Ikizen, Temple.fi, Body Prime Time Finder) which may generate revenue or be sold/acquired
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Wingmen product offering
Product offeringCore offering
Wingmen is a small digital consultancy that designs and builds custom web and mobile applications, MVPs, and prototypes for enterprises and startups. They tackle business problems that off-the-shelf products cannot solve, offering full-stack development across modern JavaScript frameworks alongside specialized IoT and AI solutions. They also maintain their own portfolio of side projects and digital products.
Product overview
Wingmen is a two-person Helsinki/Singapore-based web design and development agency offering custom digital solutions, MVP prototyping, and digital product development. Their portfolio includes both client work (enterprise projects for Kone Oyj, ABB, Staples Finland) and their own side projects. Side projects span sports technology (Nettikoutsi/CoachTruly), productivity (Body Prime Time Finder, Temple), real estate (EloisaDirector), fitness (Broc & Bells), and social connections (Refindr). Notable exit: Boappa was acquired by SBAB in 2021.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Design & Development Agency Services Custom digital solutions, MVP prototyping, and digital product development for enterprise and startup clients. Delivered as a full-service consultancy covering web, mobile, IoT, and AI applications.
Companies that use Wingmen
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Wingmen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Wingmen partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Wingmen competitors and assessment
Company assessmentDirect peers
- Futurice: Nordic digital consultancy providing custom software, IoT, and AI-enabled digital product development. Comparable in offering, geographic footprint, and enterprise/startup mix.
- Solita: Nordic tech consultancy delivering custom software, data, and digital solutions. Overlaps with Wingmen in custom development and IoT/data work for enterprises.
- Reaktor: Finnish-origin software and digital services firm delivering custom web, AI, and emerging-tech solutions to enterprises. Highly comparable in capabilities and customer base.
- Gofore: Finnish digital transformation consultancy with strong custom software delivery practice serving enterprises. Comparable services and Nordic enterprise client base.
- Vincit: Finnish software consultancy offering custom web and mobile application development for enterprises and startups. Closely comparable business model, customer profile, and Finnish origin.
- Siili Solutions: Helsinki-headquartered digital development and design consultancy building custom software for enterprise clients. Directly overlaps in services, geography, and target segments.
- Nitor: Finnish digital engineering consultancy specializing in custom web/cloud/software development. Comparable in delivery model and enterprise customer focus.
- Taiste: Small Helsinki-based software consultancy building custom web and mobile applications. Closely comparable in size, location, and custom-development focus.
Broad incumbents
- Tietoevry: Large Nordic IT services and digital solutions provider with broad enterprise custom software offerings. Operates in the same enterprise digital services category at significantly greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Wingmen social profiles
Digital presenceWingmen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wingmen leadership team
Management profileNumber of profiles
Profiles2 records
Wingmen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wingmen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wingmen
What does Wingmen do?
Wingmen is a small digital consultancy that designs and builds custom web and mobile applications, MVPs, and prototypes for enterprises and startups. They tackle business problems that off-the-shelf products cannot solve, offering full-stack development across modern JavaScript frameworks alongside specialized IoT and AI solutions. They also maintain their own portfolio of side projects and digital products.
Is Wingmen a public or private company?
Wingmen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wingmen founded?
Wingmen was founded in 2014. It employs 1 to 10 people.
Where is Wingmen based?
Wingmen is headquartered in Helsinki, Finland, in the Europe region.
How does Wingmen make money?
Three revenue lines are on record. Web Design and Development Consulting is the primary driver. The others are digital Product Development and side Projects and Own Products.
Who are Wingmen's main competitors?
Direct peers on record are Futurice, Solita, Reaktor, Gofore, Vincit, Siili Solutions, Nitor and Taiste. Tietoevry is listed as a broad incumbent.
Does Wingmen have an API?
No public API is recorded for Wingmen.