De Postaert
De Postaert is a small-scale Dutch residential care center in Posterholt providing 24/7 elderly care (WLZ indications VV04–VV06, including dementia) across 30 apartments, plus home-care services and personal-alarm subscriptions across the Roerdalen municipality.
- Company typePrivate
- Founded2021
- HeadquartersPosterholt, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What De Postaert does
De Postaert is a small-scale privately operated residential care center (particulier woonzorgcentrum) headquartered in Posterholt, Netherlands, delivering 24/7 care to elderly residents with dementia or physical complaints. Established in 2021 within the fully renovated former office building of Wonen Roer en Maas, the facility comprises 30 apartments — 25 single-occupancy and 5 couple apartments in a separate wing opened September 2022 — each fitted with a kitchenette, ensuite bathroom, air-conditioning unit, height-adjustable bed, and personalization allowances. The building operates entirely off-gas, with heating and cooling delivered through a Variable Refrigerant Flow (VRF) system. Residents are accepted under WLZ indications VV04 through VV06, covering both dementia and physical-care profiles, and the operator separates housing costs (rent and service charges, many apartments eligible for housing subsidy) from care costs (reimbursed via the regional zorgkantoor with income-dependent personal contribution calculated by CAK).
Beyond the residential offering, De Postaert runs a Thuiszorg (home care) service across the entire Roerdalen municipality, coordinated by district nurses who assess and refer clients, plus a Personenalarmering (personal alarm) subscription product with both 'social' (contact personal network) and 'professional' (De Postaert staff response) tiers, managed through the ForusCura platform. Adjacent services include fresh meal preparation in partnership with Care Culinair and an electric wheelchair-accessible care bus provided via Saam and sponsor funding. Distribution is community-based: prospective residents are funneled primarily via general practitioners and district nurses, complemented by the operator's website, Zorgkaart Nederland listing, and word-of-mouth within the Roerdalen catchment.
Commercially, De Postaert monetizes across four subscription-style revenue streams: rental + service + hospitality fees for apartments, WLZ-funded care delivered through a volledig pakket thuis model, district-nurse-coordinated home care across Roerdalen, and monthly-cancelable personal alarm subscriptions (cAlarm-start and cAlarm-comfort) for both residents and external clients. The company is owned by two founder-operators, Janneke and Sjel, both with prior clinical backgrounds, and has 11–50 employees. Quality positioning is reinforced by the PREZO quality mark, SBB 'Erkend Leerbedrijf' apprenticeship recognition, and the centralized Posterholt location within walking distance of village amenities.
De Postaert firmographics
Firmographics- Name
- De Postaert
- Legal name
- De Postaert
- Website
- https://depostaert.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- De Postaert is a small-scale Dutch residential care center in Posterholt providing 24/7 elderly care (WLZ indications VV04–VV06, including dementia) across 30 apartments, plus home-care services and personal-alarm subscriptions across the Roerdalen municipality.
- Ownership category
- akta.pro rank
De Postaert industry classification
Industry- Product category
- Elderly Residential Care
- NAICS
- Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)
- akta.pro secondary industries
- Dementia & Wandering-Safety 24/7 In-Home Care (HSABAHAE), Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG), Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB)
Keywords
Where De Postaert is headquartered
LocationHeadquarters
- HQ city
- Posterholt
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
De Postaert business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Wonen - Huur en servicekosten: Bewoners huren een appartement en betalen woon- en servicekosten plus kosten voor hospitality. De huurkosten en servicekosten zijn gescheiden van zorgkosten. Een groot aantal appartementen komt in aanmerking voor huursubsidie, wat de laagdrempelige zorgvisie ondersteunt.
- Zorg - WLZ vergoeding: Zorgkosten worden vergoed via de WLZ-indicatie (Wet Langdurige Zorg) via het zorgkantoor. Er is sprake van een inkomensafhankelijke eigen bijdrage, wettelijk bepaald en berekend door het CAK. Zorgindicaties VV04 tot en met VV06 worden geaccepteerd.
- Thuiszorg diensten: Thuiszorg wordt geleverd in de gehele gemeenschap Roerdalen, inclusief persoonlijke verpleging en verzorging op maat, met een vast team van zorgmedewerkers. Wijkverpleegkundigen indiceren en coördineren de zorgvragen.
- Professionele personenalarmering: Abonnement voor professionele personenalarmering kan maandelijks worden opgezegd of gewijzigd, via ForusCura beheerd. Vereist indicatie voor wijkverpleging of WLZ.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Huurappartement - basis |
| Subscription | Monthly | Woon- en servicekosten |
| Subscription | Monthly | Zorgkosten - WLZ vergoed |
| Subscription | Monthly | Professionele personenalarmering |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
De Postaert product offering
Product offeringCore offering
De Postaert provides 24/7 residential care in 30 apartments (25 single-person and 5 couple apartments) for elderly people with dementia or physical complaints, supplemented by home care (thuiszorg) across the Roerdalen municipality and personal alarm services (social and professional personenalarmering). Housing and care are unbundled, with apartments rented and care reimbursed via the WLZ (Wet Langdurige Zorg) for indications VV04 through VV06.
Product overview
De Postaert is a small-scale residential care centre ( kleinschalig woonzorgcentrum) in Posterholt, Netherlands, providing 24/7 care for elderly people with dementia or physical complaints. The core offering consists of 30 residential apartments — 25 single-person and 5 couple apartments — where living and care are provided under one roof, with a separation between housing (rental) and care (covered via WLZ). The portfolio extends into two complementary modules: Thuiszorg (home care), delivering personalized nursing and personal care to clients throughout the municipality of Roerdalen so they can remain living at home longer; and Personenalarmering (personal alarm services), providing social or professional emergency alarm response for both home-dwelling individuals and De Postaert's own residents. Additional support services include an electric care bus (in partnership with Saam) and a food and dining programme (in partnership with Care Culinair) featuring freshly prepared meals and resident involvement in menu planning.
Differentiator
Problem solved
Functional benefit
Products and services
- Appartementen (Wonen) Residential apartments for elderly residents with physical complaints or dementia, with 24/7 care under one roof. Each apartment includes a kitchenette, bathroom with toilet, air conditioning (VRF heating/cooling system), personal furniture space, height-adjustable bed, curtains, and picture hanging systems. Common areas include open kitchens, TV corners, shared lounges, and seating areas on each floor.
- Thuiszorg (Home Care) Home nursing and personal care services provided throughout the entire municipality of Roerdalen, enabling elderly residents to remain living at home. Services include personal nursing and care tailored to individual needs, delivered by a dedicated small-scale team of care workers, with district nurses assessing and coordinating care requests.
- Personenalarmering (Personal Alarm Service) Personal alarm service providing rapid access to help during emergencies such as falls. Two variants are available: Social Personal Alarm (the care centre contacts the user's own designated emergency contacts) and Professional Personal Alarm (the care centre contacts De Postaert's own care professionals). The professional service requires a district nursing or WLZ indication and is available only to clients receiving home care from De Postaert Thuiszorg. Subscriptions (cAlarm-start or cAlarm-comfort) are managed through ForusCura and can be modified or cancelled monthly.
Quantifiable outcome
- 30 appartementen: 25 één-persoonsappartementen en 5 echtparenappartementen
- +4 more outcomes
Companies that use De Postaert
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
De Postaert technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
De Postaert partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- ProteionminorProteion is een zorgorganisatie die zichtbaar is als partner in de logo sectie van de website. Samen met De Postaert staan zij voor goede zorg en dienstverlening, persoonlijke zorg en duidelijke afspraken. Proteion en De Postaert werken samen op het gebied van klachtenprocedure en cliëntenvertrouwenspersoon.
- SaamminorSaam (saamdoethet.nl) heeft samengewerkt met De Postaert om een elektrische zorgbus met rolstoelfaciliteiten te realiseren. Dankzij de steun van vele sponsoren is dit mogelijk gemaakt. De bus is beschikbaar voor bewoners en thuiszorgcliënten.
- Care CulinairminorCare Culinair is een organisatie die ervoor staat om eten en drinken in zorgorganisaties naar een hoger niveau te brengen. De Postaert heeft in samenwerking met Care Culinair een eigen visie op eten en drinken ontwikkeld, gericht op verse bereiding en betrokkenheid van bewoners.
- Zorgkaart NederlandminorDe Postaert staat vermeld op Zorgkaart Nederland, een platform waar patiënten zorginstellingen kunnen beoordelen en vinden. Dit fungeert als een marketing- en verwijzingskanaal.
- ForusCuracoreForusCura beheert het abonnementsplatform voor professionele personenalarmering. Opzeggingen en mutaties kunnen via de ForusCura website (focuscura.com) of telefonisch worden doorgegeven. Dit is de kerntechnologie voor alarmdiensten.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
De Postaert competitors and assessment
Company assessmentDirect peers
- Archipel Zorggroep: Dutch regional care group operating multiple small-scale woonzorgcentra with a mix of residential, home care (thuiszorg) and personal alarm services — same integrated service model as De Postaert, on a larger multi-site footprint.
- Domus Magnus: Dutch operator of small-scale residential care homes (kleinschalig wonen) specifically for elderly with dementia. Closest direct comparable to De Postaert's model — small group living, dementia focus, separated living-and-care costs.
- Beweging 3.0: Dutch care organization operating multiple small-scale woonzorgcentra plus home care and personal alarm services in the Amersfoort region. Closely comparable multi-service elderly care model.
- Zorgcirkel: Provider of residential elderly care, home care (thuiszorg) and personal alarm services in the West-Friesland region. Operates the same combined residential + thuiszorg + alarmering service stack.
- Saffier — De Residentie: Operator of small-scale, high-quality residential care locations in the Randstad with a separated living-and-care cost model and emphasis on homelike environments. Directly comparable in facility concept and target resident profile.
Regional players
- Sensire: Regional Dutch provider combining residential care, home nursing and personal alarm services in the Achterhoek. Comparable service mix; larger scale and different geographic focus.
- Carintreggeland: Regional care organization in Twente offering assisted living, home care, and personal alarm services under a comparable bundled elderly-care model, though on a larger multi-site scale and different geography.
Broad incumbents
- Cordaan: One of the largest elderly and disability care operators in the Netherlands, offering residential, home and community care. Represents the broad-incumbent competitive context De Postaert's small-scale model is differentiated against.
- Humanitas (DMN): Large Dutch care organization providing residential, home and personal alarm services for elderly across multiple regions. Establishes the incumbent scale benchmark against which small-scale operators like De Postaert compete on experience rather than breadth.
Others
- ForusCura (FocusCura): Technology partner that powers De Postaert's personenalarmering subscription platform. Included as an ecosystem participant — comparable only in the narrow personal-alarm/distance-care technology layer, not as a residential care peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
De Postaert social profiles
Digital presenceDe Postaert financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Postaert leadership team
Management profileNumber of profiles
Profiles2 records
De Postaert funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Postaert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Postaert
What does De Postaert do?
De Postaert provides 24/7 residential care in 30 apartments (25 single-person and 5 couple apartments) for elderly people with dementia or physical complaints, supplemented by home care (thuiszorg) across the Roerdalen municipality and personal alarm services (social and professional personenalarmering). Housing and care are unbundled, with apartments rented and care reimbursed via the WLZ (Wet Langdurige Zorg) for indications VV04 through VV06.
Is De Postaert a public or private company?
De Postaert is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was De Postaert founded?
De Postaert was founded in 2021. It employs 11 to 50 people.
Where is De Postaert based?
De Postaert is headquartered in Posterholt, Netherlands, in the Europe region.
How does De Postaert make money?
Four revenue lines are on record. Wonen - Huur en servicekosten is the primary driver. The others are zorg - WLZ vergoeding, thuiszorg diensten and professionele personenalarmering.
Who are De Postaert's main competitors?
Direct peers on record are Archipel Zorggroep, Domus Magnus, Beweging 3.0, Zorgcirkel and Saffier — De Residentie. Regional players are Sensire and Carintreggeland. Broad incumbents are Cordaan and Humanitas (DMN). ForusCura (FocusCura) is listed as an others.
Does De Postaert have an API?
No public API is recorded for De Postaert.
What industry is De Postaert in?
De Postaert's product category is Elderly Residential Care. Its primary akta.pro industry code is HLADABAC, Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place), with a secondary code of HSABAHAE, Dementia & Wandering-Safety 24/7 In-Home Care. Its NAICS code is 623312 and its SIC code is 8050.