What Care Culinair does

Care Culinair is a Dutch professional services firm founded in 2012 and headquartered in 's-Hertogenbosch, Netherlands, specializing in food and dining consulting for healthcare organizations. The company delivers a structured five-step methodology covering inventory, vision development, implementation, training, and anchoring, and offers dedicated programs including Koken is Leuk! (accredited practical cooking training with MBO qualification K1137), Dat is even Slikken (IDDSI dysphagia workshop and recipe platform), Culinair Coaching (embedded on-site coaching), and the proprietary WasteWijzer food-waste measurement app. Services are sold primarily through a consultative, multi-year, on-site engagement model targeting Dutch care homes, hospitals, disability care providers, youth care organizations, and home care operators, with anchor clients including De Wever (13 locations), Vitalis WoonZorg Groep (12 locations), and Proteion (10 locations). The firm monetizes through bespoke consulting fees, training delivery (in-person and online), interim management placements, and a content partnership with Served (Bidfood), and has no disclosed external funding, operates without a parent company, and has no public listing.

Name

Care Culinair

Legal name

Care Culinair

Website

https://careculinair.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Care Culinair is a Dutch consulting firm that advises healthcare organizations on food service strategy, training, and waste reduction, delivering multi-year on-site engagements and accredited training programs to care homes, hospitals, and disability providers across the Netherlands.

Ownership category

akta.pro rank

Product category

Healthcare Food Service Consulting

NAICS

Nursing and Residential Care Facilities (623), Special Food Services (7223)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Meal Preparation & Nutrition Support (Non-Medical) (HSABAAAC)

akta.pro secondary industries

Eating & Feeding Assistance (HSABABAE), Foodservice & Hospitality Waste Services (Non-hazardous, Back-of-house) (EUAIAGAE)

Keywords

• Food service consulting
• Healthcare nutrition
• Culinary training
• Dietary compliance
• Meal advisory services

Headquarters

HQ city

's-hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consultancy and Advisory Services: Core revenue stream from full-service consulting engagements for healthcare organizations covering the entire nutrition management lifecycle: question inventories, strategy development, policy writing, implementation, and anchoring. Engagements typically span multiple years and locations (e.g., De Wever's 13-location multi-year trajectory). Pricing is project-based and tailored to scope.
2. Training and Education Programs: Revenue from delivering training programs including Koken is Leuk! (practical cooking training), Culinair Coaching (train-the-trainer for hospitality coordinators), Dat is even Slikken (IDDSI dysphagia workshop), Eiwittransitie (protein transition), and Praktijktraining Koksvaardigheden (practical cooking skills). Programs are delivered as group training, coaching on the job, e-learning, or blended formats. Recognized for MBO accreditation (K1137).
3. Interim Management: Placement of interim facility and team leader professionals in healthcare organizations (e.g., interim team leader food service at ETZ Elisabeth). Revenue generated through day-rate contracting of experienced professionals.
4. WasteWijzer App and Measurement Services: Use of the WasteWijzer application for food waste measurement and analysis. While the app itself may be provided as part of broader engagements, it serves as a measurement tool and differentiator that drives upsell of consulting services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Care Culinair is a Dutch healthcare-focused food consultancy that helps care organizations improve the quality, safety, and sustainability of their meal services. Its offerings include culinary coaching for kitchen teams, practical cook-skills training, interim food-service management, strategic advisory on menu and diet policy, IDDSI and protein-transition training, dysphagia-aware recipe development, and the WasteWijzer app for measuring and reducing food waste. The company serves elderly care, hospitals, youth care, disability care, and home-care providers across the Netherlands.

Product overview

Care Culinair offers a comprehensive suite of consulting, training, and technology solutions for food and nutrition in healthcare settings. The portfolio centers on a 5-step methodology (Inventory, Vision, Implementation, Training, Sustainability) delivered through consulting engagements, the WasteWijzer measurement app, and the Care Culinair Academie training programs. Core training products include Koken is Leuk! (interactive cooking training), Dat is even Slikken (IDDSI swallowing difficulty workshop), and Culinair Coaching (on-site coaching). The company also provides free IDDSI recipe books, interim management services, audits, and strategy development. Services span elderly care, youth care, and hospitals across the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• WasteWijzer: An app that enables department-level measurement and analysis of food waste, allowing organizations to take action when waste figures show negative trends.
• Koken is Leuk!
• Dat is even Slikken
• Culinair Coaching
• datisevenslikken.nl

Products and services

• Culinair Coaching A multi-step coaching engagement in which Care Culinair coaches a healthcare organization's kitchen team on-site to professionalize meal preparation, plating, taste, and dietary compliance. Targeted at elderly care, hospital, disability care, and home care kitchen teams in the Netherlands.
• Strategisch Advies (Strategic Advisory) Strategic advisory service for healthcare organizations on food-service policy, menu planning, dietary frameworks, and operational improvement. Intended for care organization leadership and hospitality/catering managers.
• Interim Management Voeding Interim management service in which Care Culinair places an experienced food-service manager to lead a healthcare organization's kitchen or catering function on a temporary basis, often during transitions or restructures.
• Praktijktraining Koksvaardigheden Practical, hands-on cook-skills training program delivered to healthcare kitchen staff to build culinary capability, technique, and confidence. Delivered on-site at client kitchens or at the Jamfabriek facility.
• Koken is Leuk! 'Cooking is Fun!' training program designed to make cooking engaging and educational, targeted at healthcare staff working with clients/residents in care settings.
• Dat is even Slikken Workshop focused on dysphagia and swallowing difficulties, raising awareness and building skills among healthcare staff caring for residents with swallowing problems.
• Eiwittransitie Training Training program supporting healthcare kitchens in executing a protein transition, helping them shift menus toward alternative and sustainable protein sources while maintaining nutrition and taste.
• IDDSI Receptenboeken IDDSI-compliant recipe books developed by Care Culinair for healthcare kitchens, providing tested recipes aligned with the International Dysphagia Diet Standardisation Initiative framework for texture-modified diets.
• WasteWijzer App Mobile application that helps healthcare kitchens measure, monitor, and reduce food waste, providing data and insights to support sustainability and cost-control goals.

Quantifiable outcome

• 60-80% of elderly people experience dysphagia (dysphagia prevalence)
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Served (Bidfood)minorGTM or Marketing Partner · 10 November 2021Care Culinair is an expert content partner for the Served food platform (part of Bidfood), providing e-learning content and Quick Scan services through the Served platform. Served targets healthcare professionals with menu planning, food purchasing, and inspiration content.
• InteoncoreStrategic or Co-development Partner · 1 September 2020Care Culinair collaborates with Inteon on full omnium trajectories for healthcare organizations. Most notably at Vitalis WZG (since September 2020), where both firms jointly deliver a multi-year project covering vision, hospitality, and location-specific food service improvements. The partnership combines Inteon's advisory capabilities with Care Culinair's on-the-ground implementation expertise.
• DidZcoreStrategic or Co-development PartnerCare Culinair is part of the DidZ knowledge platform, which provides support for Corporate Social Responsibility (MVO) in the healthcare sector. DidZ serves as an ecosystem for sharing knowledge and best practices related to sustainability and responsibility in Dutch healthcare organizations.
• Beet!minorStrategic or Co-development PartnerBeet! is an initiative of Kennispact MBO Brabant. Care Culinair is an active partner, collaborating on food and dining knowledge development in the Brabant region.
• DoSocialminorGTM or Marketing PartnerDoSocial is an active partner of Care Culinair. Together with clients De Wever and Thebe, Care Culinair participated in the SilverRally in Tilburg, and plans to participate again.
• EducaredminorImplementation/ SI/ Consulting PartnerCare Culinair collaborated with Educared (training provider) to support Avoord with onboarding programs for hosts/hostesses. Care Culinair provided specialized food and dining content while Educared handled broader onboarding curriculum.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Compass Group (Medirest): Global contract food-services giant operating Medirest for healthcare. Comparable as a broad incumbent that combines food-service operations with patient/client nutrition programs at scale across multiple geographies.
• Sodexo Healthcare: Global food-services and facilities-management provider with a dedicated healthcare segment. Comparable as a broad incumbent that delivers healthcare food services worldwide and could credibly enter the advisory/training layer that Care Culinair occupies.
• Albron: One of the largest Dutch contract caterers and food-service operators for healthcare, corporate, and education. Comparable as an adjacent incumbent that operates the underlying food-service function Care Culinair advises, with much broader scale and existing client relationships.
• Aramark Healthcare: US-headquartered global food-services and uniform provider with a dedicated healthcare segment. Comparable as a broad incumbent in healthcare nutrition and food-service management at scale.

Direct peers

• Hutten: Dutch food-service and hospitality group serving healthcare and corporate clients, with operations that span food provision and consultation on food concepts. Comparable because it sits at the intersection of food delivery and food-service advisory for Dutch care institutions.
• Appètizer: Dutch food-service group focused on healthcare, hospitality, and fresh-meal solutions for care organizations. Comparable as a Dutch competitor combining food-service operations with conceptual food-service support for care institutions.
• Food Connect: Dutch food-service and food-concept firm with healthcare segment exposure; the previous employer of Operational Manager Peter Broekhof. Comparable as a Dutch food-service consultancy with overlapping healthcare client base and similar foodservice transformation offering.
• Inteon: Dutch healthcare strategy consultancy that partners with Care Culinair on full omnium trajectories (e.g., Vitalis WZG since 2020). Comparable as a direct competitor in Dutch healthcare transformation consulting with overlapping client base and similar multi-year engagement model.

Regional players

• Sanavis Group: Dutch food-service provider for healthcare and senior living facilities. Comparable as a regional peer combining food-service delivery with operational support for Dutch care institutions, adjacent to Care Culinair's advisory scope.

Others

• Bidfood (Served platform): Dutch food-distribution group operating the Served platform for healthcare professionals — currently a content-distribution partner of Care Culinair. Comparable as an ecosystem participant that reaches the same Dutch healthcare food-service buyers through a different channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/care-culinair
• Xx.com/careculinair
• Facebookfacebook.com/CareCulinair

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Care Culinair