qlant imagobouwers

What qlant imagobouwers does

qlant imagobouwers is a Dutch full-service communication and branding agency founded in 2006 by René and headquartered in Doetinchem, Netherlands, operating as qlant b.v. under the Sterkmakers holding. The firm positions itself as 'imago-bouwers' (image builders) rather than a conventional creative agency, and delivers services through a proprietary, trademarked four-phase methodology — Qlant Imago Analyse, Creatie, Ontwikkeling, and Groei — that integrates Cialdini's seven persuasion principles into brand strategy and creative execution. Service offerings span brand strategy, visual identity, campaigns, websites, content, video, employer branding, and more recent additions including Generative Engine Optimization, web accessibility, and interim marketing support (Snel marketingkracht).

The agency's product surface is anchored by the four-phase methodology and extended through a digital self-assessment tool (imagoscan), vertical-specific service packages for healthcare, finance, agri, sport, and housing, plus communication-starter offerings for startups. Distribution is exclusively direct B2B sales-led: the firm acquires clients through personal outreach, referrals, and dedicated relationship management (a 'relaties' role), with no self-serve or marketplace channels. Pricing is project-based with bespoke quotes, time tracked in 15-minute units, and 14-day invoice payment terms; no published rate card or subscription tiers exist.

qlant serves a diversified client mix across Dutch SMBs, large enterprises, municipalities, and nonprofit organizations, with named engagements spanning healthcare (De Vijverhof, Pleyade, Capelle Krimpen Verbonden), finance (Kab accountants, Alpina Group), housing (Avenu1895, LHP, HOWH), sport (Sport-ID, JOGG), agri/horticulture (Tibach, Oscar's Groen), and retail (Kaemingk). The firm reports hundreds of clients cumulatively over its 19-year history and operates with 11–50 staff. No external venture capital or private equity investment has been disclosed, and the company is currently relocating its headquarters to Wehl effective July 20, 2025.

Name

qlant imagobouwers

Legal name

qlant b.v.

Website

https://qlant.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

qlant imagobouwers is a Dutch full-service communication agency, founded in 2006 and based in Doetinchem, that delivers brand strategy, visual identity, and campaign services to B2B clients across healthcare, finance, housing, sport, and agriculture using a proprietary four-phase methodology integrated with Cialdini persuasion principles.

Ownership category

akta.pro rank

Product category

Brand Communication Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Brand communication services
• Visual identity design
• Brand strategy
• Marketing campaigns
• Employer branding

Headquarters

HQ city

Doetinchem

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services — Brand & Communication Projects: qlant generates revenue through project-based engagements where clients commission brand strategy, branding, campaigns, and communication services. Pricing is defined in individual quotes (offerte) per project, with terms including 14-day payment terms. Work time is recorded in 15-minute units for transparent billing. Services include concept development, branding, campaign execution, websites, content creation, and employer branding — all delivered as bespoke projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

qlant imagobouwers is a full-service Dutch communication agency that builds and maintains brand images for organizations through a proprietary 4-phase methodology (Analyse, Creatie, Ontwikkeling, Groei) integrated with Cialdini's persuasion principles. Services span brand research and strategy, creative concept and visual identity development, multi-channel campaign execution, websites, video production, content, and employer branding. Deliverables are delivered as bespoke projects tailored to clients in healthcare, finance, housing, sport, agri, and other sectors.

Product overview

qlant imagobouwers is a full-service communication agency offering brand building services through a structured 4-phase methodology: analyse (analysis), creatie (creation), ontwikkeling (development), and groei (growth). The core offerings include brand image services (qlant imago analyse®, creatie®, ontwikkeling®, and groei®), supported by digital tools like the imagoscan and specialized services for specific sectors (healthcare, finance, agri, sport, housing). Additional services include campaigns, web accessibility, SEO/GEO optimization, startup communication packages, and temporary marketing support (Snel marketingkracht). The company also employs a Cialdini-based persuasion methodology integrated with their 4-phase brand building model. They operate primarily as a service agency rather than a software product company.

Differentiator

Problem solved

Functional benefit

Products and services

• qlant imago analyse® Brand image analysis service that maps the current or desired brand image and determines the steps needed to build a strong brand and solid reputation. Can be deployed independently or as part of the full methodology.
• qlant imago creatie® Brand image creation service that develops an overall communication concept, look & feel, and tone-of-voice fitting the identity of the business, brand, and target audience.
• qlant imago ontwikkeling® Brand image development service that translates long-term strategy into concrete approaches focused on brand impact, recognizability, distinctiveness, and attractiveness across online and offline channels.
• qlant imago groei® Brand image growth service that monitors and adjusts brand performance using accumulated experience, knowledge, and insights to further increase brand success.
• imagoscan Online tool that analyzes online presence, measures loading speed, evaluates website and social media channels, and assesses brand image consistency and positioning.
• communicatie-starter
• Snel marketingkracht
• Webtoegankelijkheid
• Van SEO naar GEO
• Campagnes
• Arbeidsmarktcommunicatie in de zorg
• Finance diensten
• Agri diensten
• Sport diensten
• Concept, creatie en content
• Beeldmerk, logo en huisstijl
• Communicatie in de zorg
• Communicatie woonsector

Quantifiable outcome

• Avenu1895 housing project: 1,000+ interested parties, 90%+ loft occupancy, Willem Diehlprijs for best heritage repurposing
• +5 more outcomes

Named customers16 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Wageningen University & ResearchcoreStrategic or Co-development PartnerWageningen University & Research collaborated with Tibach (a qlant client) to develop the patented freezing method for combating Japanese Knotweed. This partnership represents a high-level academic-industry collaboration resulting in a proprietary environmental solution. qlant supports Tibach's marketing and communication efforts but was not itself a party to the R&D partnership.
• MotivactioncoreStrategic or Co-development Partnerqlant partners with Motivaction (Amsterdam) for qualitative market research in client projects. Used for Kab accountants' rebranding to conduct personal interviews for brand strategy insights, and for the Galaxy project to develop a brandbook and activation concept.
• qlant b.v. / SterkmakerscoreOthersqlant b.v. is a subsidiary of Sterkmakers, a parent company or group structure. This corporate relationship provides organizational backing and potentially shared resources across the group.
• JOGG Achterhoek (Jongeren Op Gezond Gewicht)minorStrategic or Co-development Partnerqlant collaborated with JOGG Achterhoek for the Achterhoekse Waterweek campaign, alongside Sport-ID and eight Achterhoek municipalities, to promote water consumption over sugary drinks among residents.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Wink: Rotterdam-based full-service communication and brand agency serving Dutch clients with strategy, creative and content. Comparable to qlant in offering integrated brand building services with a similar Dutch regional footprint.

Direct peers

• The Valley: Amsterdam-based creative agency combining brand strategy, advertising and digital activation. Comparable to qlant in providing integrated brand and campaign work for Dutch B2B clients, with similar mid-market positioning.
• Fitzroy: Amsterdam-based independent creative and brand strategy agency serving Dutch B2B and consumer clients. Most directly comparable to qlant as a similarly sized Dutch full-service agency focused on brand building, creative campaigns and strategy.
• Dawn: Amsterdam digital creative agency focused on brand building, content and campaigns for ambitious brands. Comparable to qlant in delivering full-service creative and brand strategy with similar attention to behavioral and persuasion-led creative.
• Brand New: Dutch brand strategy and identity agency specializing in positioning, naming and visual identity. Comparable to qlant on the brand strategy and visual identity service lines (qlant imago creatie/ontwikkeling) for mid-market Dutch clients.
• Achtung!: Dutch independent creative agency with integrated brand, campaign and digital capabilities. Comparable to qlant in offering full-service brand communication for mid-market and enterprise clients, though typically larger scale.
• Hammer & Spook: Dutch independent creative agency with a brand-building and campaign focus. Comparable to qlant as a similarly sized Dutch full-service shop emphasizing distinctive creative for B2B and consumer brands.

Broad incumbents

• TBWA\NEBOKO: Major Dutch full-service advertising network operating across brand, creative, media and digital. Comparable category to qlant but serves much larger national and multinational clients with deeper media buying and planning resources.
• DDB Amsterdam: Established Amsterdam creative agency within a global network, offering full-service brand and campaign work. Overlaps with qlant's brand strategy and campaign services but serves larger enterprise accounts with integrated media capabilities.
• Dept Agency: Large global digital and creative agency headquartered in Amsterdam. Overlaps with qlant on brand, creative and digital services but operates at a far larger scale with media, data and international capabilities qlant cannot match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/qlant
• LinkedInlinkedin.com/company/qlant
• Instagraminstagram.com/qlant_nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about qlant imagobouwers