Brand New: A Collective

What Brand New: A Collective does

Brand New: A Collective is an integrated marketing agency founded in 2018 and co-founded by Kellie Pean and Alyssa Convertini Lindquist, operating dual offices in New York (370 Lexington Ave) and Beverly Hills (8484 Wilshire Blvd). The firm organizes its services around five interconnected pillars: Brand New Strategy (research, insights, brand positioning, and creative strategy), Brand New Creative (campaign and brand world development), Brand New Talent (talent discovery, partnership development, negotiation, and management), Brand New Experiential (event conceptualization, fabrication, and full-scale production), and Brand New Content Studios (long-form, social, and editorial content production with an in-house team of designers, animators, artists, and content creators). The company positions itself as a "collective" of culturally diverse subject matter experts rather than a traditional agency, emphasizing authentic cultural insight as its core differentiator. Revenue is generated through professional services engagements — project-based and likely retainer — sold via direct enterprise sales to premium consumer brand clients including Crown Royal, 1800 Tequila, REVOLVE, Fenty Beauty, Jose Cuervo Tradicional, Baileys, Eco Style, and Doodles, with the spirits/alcohol vertical being particularly prominent. The go-to-market motion is consultative enterprise sales supplemented by client referrals and industry reputation, with credibility anchored by a Bronze Clio Award (2019) and Inc. 5000 fastest growing private companies recognition (2025). The company has completed over 200 projects across 100+ clients and is privately held with no disclosed institutional funding or M&A activity.

Name

Brand New: A Collective

Website

https://brandnewacollective.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Brand New: A Collective is a New York and Los Angeles-based integrated marketing agency offering strategy, creative, talent partnerships, experiential events, and content production for premium consumer brand clients including Crown Royal, 1800 Tequila, REVOLVE, and Fenty Beauty.

Ownership category

akta.pro rank

Product category

Integrated Marketing Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Integrated marketing services
• Experiential marketing
• Creative strategy
• Talent partnerships
• Brand activations

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Integrated Marketing Services: Professional services revenue model providing comprehensive marketing solutions across strategy, creative, experiential, and talent partnership disciplines. Projects are scoped and priced individually, typical of agency retainer and project-based engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Brand New: A Collective is a woman-owned integrated marketing agency that delivers end-to-end services spanning strategy, creative, experiential, talent partnerships, and content production. The firm designs and executes culturally driven campaigns for premium consumer brands, combining brand strategy with event activations and original content development.

Product overview

Brand New: A Collective is an integrated marketing collective offering five interconnected service pillars: Brand New Strategy (research, insights, brand positioning, and creative strategy), Brand New Creative (campaign development and brand world design), Brand New Talent (talent partnerships and influencer marketing), Brand New Experiential (event production and activations), and Brand New Content Studios (content creation and production). These services work together to deliver culturally-driven marketing solutions across multiple channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand New Strategy Strategic planning service that defines brand positioning, audience insights, and go-to-market roadmaps for premium consumer brands seeking culturally relevant marketing campaigns.
• Brand New Creative Creative development service that produces campaign concepts, visual identity, and creative direction across paid, owned, and earned media for consumer brand clients.
• Brand New Talent Talent partnership service that connects brands with influencers, musicians, celebrities, and creators to amplify campaign reach and cultural relevance.
• Brand New Experiential Experiential marketing service that designs and executes live brand activations, events, and immersive consumer experiences such as SXSW and holiday campaigns.
• Brand New Content Studios Content production service that develops original photo, video, and editorial assets for brand storytelling across digital and social channels.

Quantifiable outcome

• 4M+ streams within first week of launch for 1800 Seconds Vol 2 album
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Saint HeroncoreStrategic or Co-development PartnerStrategic creative partnership with Solange Knowles' creative group Saint Heron for the Crown Royal Golden Apple launch event 'Like The Moon, Like The Sun' featuring curated multi-sensory experiences and 360-degree video installation by artist Jacolby Satterwhite.
• United MastersminorStrategic or Co-development PartnerOfficial distribution partnership for the 1800 Seconds Vol 2 album, enabling album release across multiple streaming platforms including Apple Music, Pandora, Spotify, YouTube, Soundcloud, and iHeartRadio.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cashmere Agency: Multicultural creative and experiential agency serving enterprise clients across spirits, beauty, and lifestyle with integrated campaigns and cultural storytelling. Directly comparable to Brand New's cultural-marketing focus and client mix.
• LERMA/: Independent multicultural and Hispanic-focused creative agency delivering integrated campaigns and content for major consumer brands. Comparable cultural-marketing specialization and integrated offering.
• 72andSunny: Independent full-service creative agency known for culturally-led, integrated campaigns for brands like Nike, Google, and Target. Highly comparable in scope (strategy/creative/experiential) and cultural positioning to Brand New: A Collective.
• Mother: Independent creative agency with offices in NY and LA producing culturally resonant campaigns for brands like Target, Uber, and Stella Artois. Comparable integrated, culture-first positioning and bicoastal structure.
• Translation LLC: Independent creative and brand strategy agency with deep roots in cultural and community-driven marketing for enterprise clients including Google, NBA, and Target. Similar integrated offering and cultural emphasis.
• Burrell Communications Group: One of the largest independent multicultural agencies in the US, providing full-service creative, media, and experiential work for major CPG and consumer brands. Closely comparable mission and service breadth.
• Anomaly: Independent agency offering strategy, creative, and experiential services to enterprise brands including Budweiser, Sonos, and Nike. Comparable as a non-holding-company integrated agency.

Broad incumbents

• Droga5: Accenture-owned creative network producing culturally led, award-winning integrated campaigns for global brands (e.g., The New York Times, Heineken). A larger incumbent that competes for the same enterprise integrated mandates.
• Wieden+Kennedy: Long-established independent creative network known for culturally iconic work (Nike, Coca-Cola). Represents a broader, more resourced incumbent competing for premium integrated mandates.

Emerging players

• B-Reel: Independent creative and production studio blending strategy, content, and experiential work for brands like Google, Nike, and Spotify. Comparable integrated creative+content offering though more production-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brandnewacollective

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brand New: A Collective