Exclusive Tours
Exclusive Tours is a Prague-based, privately held Czech luxury travel agency founded in 2007 that designs and books bespoke five-star holidays, private jets, yachts, and curated experiences for affluent Czech individuals and families worldwide.
- Company typePrivate
- Founded2007
- HeadquartersNove Mesto, Czechia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Exclusive Tours does
Exclusive Tours s.r.o. is a privately held Czech luxury travel agency founded in 2007 and headquartered in Prague, operating as a single integrated service rather than a modular technology platform. The company designs and books bespoke, end-to-end luxury holidays — five-star hotels and residences, private jets, helicopters, yacht charters, safaris, wellness retreats, F1 hospitality, and curated destination experiences — for affluent Czech individuals and families, spanning more than 70 countries across all continents. Each itinerary is hand-built by dedicated Private Travel Designers through a high-touch consultative sales motion: clients inquire via website form, phone (+420 739 808 000), or email, and the firm quotes a tailored price based on destinations, accommodation tier, transport preferences, and requested experiences.
The core technology stack is not disclosed; the operating model is human-curated rather than platform-mediated, with no public APIs, SDKs, mobile app, or disclosed AI capabilities. The product portfolio centers on custom holiday planning, a curated hotel selection, destination experiences, and premium add-ons (private jets, yacht charters, newsletter, and a proprietary lifestyle magazine). Exclusive Tours monetizes through commissions and negotiated markups from booking five-star hotels, private transportation, and curated experiences via preferred-partner contracts with Accor (Sofitel, Raffles, Fairmont), Kempinski, Hyatt Privé, Marriott (Ritz-Carlton, St. Regis, Bulgari), Belmond Bellini Club, Small Luxury Hotels, Design Hotels, Melia Pro, F1 Experiences, and Zephalto, alongside IATA accreditation for private flight broking.
The go-to-market is direct sales-led within the Czech market, supported by content marketing (a proprietary lifestyle magazine, email newsletter, SEO-optimized destination guides) and earned media in Czech outlets such as Forbes, CzechCrunch, LUX, Elle, and e15. The firm is the first and only Czech member — and a Pioneer Agency founding member — of the Serandipians by Traveller Made exclusive global network, holds the 2024 1st Grand Serandipians Designer and 2025 Grand Designer Champion Gold certifications, won 1st place in the 2017 TTG Czech Travel Awards for Best Travel Agency for Luxury Holidays, and is led by CEO Dominik Kohel with a small named leadership team (CMO Petra Foktová, Senior Private Travel Designer & Private Jet Specialist Aneta Gaierová, Product Manager Kristýna Kopečková).
Exclusive Tours firmographics
Firmographics- Name
- Exclusive Tours
- Legal name
- Exclusive Tours s.r.o.
- Website
- https://exclusivetours.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Exclusive Tours is a Prague-based, privately held Czech luxury travel agency founded in 2007 that designs and books bespoke five-star holidays, private jets, yachts, and curated experiences for affluent Czech individuals and families worldwide.
- Ownership category
- akta.pro rank
Exclusive Tours industry classification
Industry- Product category
- Luxury Travel Services
- NAICS
- Tour Operators (561520), Tour Operators (56152)
- akta.pro primary industry
- Luxury & Premium Leisure Travel Agencies (THAKABAC)
- akta.pro secondary industry
- Luxury Multi-Day Tour Operators (THAKADAE)
Keywords
Where Exclusive Tours is headquartered
LocationHeadquarters
- HQ city
- Nove Mesto
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Exclusive Tours business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Travel Planning and Booking Commissions: The agency earns commissions from booking five-star hotels, luxury resorts, private transportation (jets, helicopters, yachts), and curated experiences for clients. Revenue is generated through markups and negotiated rates with preferred hotel partners and service providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom bespoke travel planning - no standardized tiers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Exclusive Tours product offering
Product offeringCore offering
Exclusive Tours designs and books tailor-made luxury vacations for affluent Czech travelers, handling end-to-end itinerary planning, five-star hotel selection, private transportation (private jets, helicopters, yachts), and VIP arrangements across destinations on every continent. Each booking is delivered through dedicated Private Travel Designers who curate accommodations from a personally vetted portfolio of luxury properties and negotiate access through preferred-partner programs.
Product overview
Exclusive Tours is a private travel agency (travel agency/tour operator) offering bespoke luxury vacation planning services. The company operates as a single integrated service rather than a modular platform, providing end-to-end custom holiday planning through Private Travel Designers. The core offering centers on custom holiday planning with curated five-star hotel selection and destination experiences (itinerary trips, safari, wellness, adventure, private villas). Premium add-on services include private jet travel and yacht charters. Additional services encompass newsletter subscription and a proprietary lifestyle magazine for travel inspiration. The company functions as a travel intermediary, not a technology platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Holiday Planning Bespoke luxury vacation planning where Private Travel Designers create custom itineraries tailored to client needs, handling all administration from flights to hotels and reservations. Intended for affluent Czech travelers seeking five-star, fully arranged holidays.
- Curated Hotel Selection Portfolio of personally vetted five-star hotels and luxury residences worldwide used to anchor client itineraries, featuring properties such as Chalet Zermatt Peak, Bvlgari Resort Uluwatu, and Mandarin Oriental Hyde Park.
- Destination Experiences Organized luxury travel experiences including itinerary trips, safari adventures, active holidays, relaxation and wellness, family vacations, adventure travel, mountain holidays, golf holidays, beach vacations, extended weekends, and private villa stays, designed and booked for individual clients.
- Private Jet Travel Private jet booking and coordination service providing safe travel in maximum comfort and privacy, delivered through the agency's certified private flight broker capability and specialist Private Jet role.
- Yacht Charters Private sailing arrangements worldwide for any number of travelers, providing transportation to selected destinations with full service provisioning as part of a bespoke luxury itinerary.
Companies that use Exclusive Tours
Customer profileSegments1 record
Ideal customer profiles1 record
Exclusive Tours technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Exclusive Tours partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Kempinski Brand ClubcoreMember of Kempinski brand club established in 2021 for the 125th anniversary of the Kempinski brand, providing preferred access to Kempinski hotels worldwide.
- Serandipians by Traveller MadecoreExclusive Tours is the 1st and only member from the Czech Republic and a Pioneer Agency founding member of Serandipians by Traveller Made, an exclusive global network of luxury travel agencies.
- IATAcoreAccredited IATA partner and certified broker of private flights, enabling comprehensive air travel arrangements for clients.
- F1 ExperiencesminorOfficial partner providing exclusive F1 racing experiences and hospitality packages for clients.
- Bellini Club by BelmondcorePreferred partner program providing access to Belmond luxury hotels, trains, and cruise experiences.
- Accor PreferredcorePreferred partner status with Accor hotel group, including Sofitel, Raffles, Fairmont, and other luxury brands.
- Hyatt PrivécoreHyatt Privé program member providing preferred booking access and benefits at Hyatt luxury properties.
- Small Luxury Hotels withINcorePart of Small Luxury Hotels of the World network, providing access to independent luxury hotel properties globally.
- MarriottcorePartnership with Marriott International providing access to luxury brands including Ritz-Carlton, St. Regis, and Bulgari Hotels.
- MELIA PRO PREMIUM SELECTED CLUBminorPremium selected partner program for Melia Hotels International luxury properties.
- Travel AlliancecoreStrategic alliance membership providing access to a network of premium travel service providers.
- Design Hotels CollectivecoreMember of Design Hotels collective, providing access to architecturally significant boutique luxury hotels worldwide.
- ZephaltominorCertified partner of French company Zephalto, specializing in high-altitude balloon experiences.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Exclusive Tours competitors and assessment
Company assessmentDirect peers
- Audley Travel: UK-based bespoke tailor-made travel agency specializing in high-touch, country-specialist itineraries for affluent travelers. Directly comparable to Exclusive Tours' model of dedicated designers building custom luxury holidays with strong supplier partnerships and a single-country customer concentration.
- Cazenove+Loyd: UK bespoke luxury travel agency creating tailor-made holidays and honeymoons for high-net-worth individuals. Similar boutique scale, private-designer service model, curated luxury hotel relationships, and travel designer-driven GTM motion.
- Black Tomato: UK-based luxury experiential travel agency known for bespoke, once-in-a-lifetime journeys and adventure-led luxury trips. Comparable in delivering private, design-led itineraries for affluent travelers and leaning heavily on PR and content-driven brand building.
- Scott Dunn: UK luxury tour operator offering tailor-made holidays, private villas, and yacht charters through a network of travel specialists. Closely comparable business model, product mix (villas, private travel, family luxury), and high-touch sales motion to Exclusive Tours.
- Quintessentially Travel: Luxury travel concierge and bespoke trip planner serving ultra-high-net-worth clients worldwide with private access, villas, and custom itineraries. Comparable high-touch consultative model, private transportation focus (jets, yachts), and reliance on personal relationships with luxury suppliers.
- Original Travel: UK tailor-made luxury travel agency employing a network of country specialists to design bespoke holidays. Closely analogous travel-designer model, curated luxury supplier base, and bespoke-only positioning.
- Lightfoot Travel: Asia-based luxury travel company specializing in tailor-made holidays, private experiences, and curated villa and hotel selection. Directly comparable boutique scale, geographic reach, and supplier-partnership model serving HNW clients.
Emerging players
- Wendy Wu Tours: Specialist tour operator offering privately guided and tailor-made luxury trips, particularly across Asia. Comparable in the tailor-made luxury segment and supplier-led product curation, though more regionally focused on Asia than Exclusive Tours' global mix.
Broad incumbents
- Abercrombie & Kent: Global luxury tour operator offering private guided journeys, luxury safaris, and experiential travel across all continents. A broader incumbent that competes for the same affluent traveler wallet via a similar curated, premium-supplier approach but with a global footprint and brand recognition Exclusive Tours lacks.
- Travel Leaders Group: Large US-based travel agency network offering luxury and leisure travel services through affiliated agents. A broader incumbent with overlapping capabilities in luxury travel planning, supplier relationships, and bespoke itineraries, but operating at much greater scale and a wider product mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Exclusive Tours social profiles
Digital presenceExclusive Tours financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exclusive Tours leadership team
Management profileNumber of profiles
Profiles4 records
Exclusive Tours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exclusive Tours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exclusive Tours
What does Exclusive Tours do?
Exclusive Tours designs and books tailor-made luxury vacations for affluent Czech travelers, handling end-to-end itinerary planning, five-star hotel selection, private transportation (private jets, helicopters, yachts), and VIP arrangements across destinations on every continent. Each booking is delivered through dedicated Private Travel Designers who curate accommodations from a personally vetted portfolio of luxury properties and negotiate access through preferred-partner programs.
Is Exclusive Tours a public or private company?
Exclusive Tours is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Exclusive Tours founded?
Exclusive Tours was founded in 2007. It employs 11 to 50 people.
Where is Exclusive Tours based?
Exclusive Tours is headquartered in Nove Mesto, Czechia, in the Europe region.
How does Exclusive Tours make money?
One revenue line is on record: travel Planning and Booking Commissions.
Who are Exclusive Tours's main competitors?
Direct peers on record are Audley Travel, Cazenove+Loyd, Black Tomato, Scott Dunn, Quintessentially Travel, Original Travel and Lightfoot Travel. Wendy Wu Tours is listed as an emerging player. Broad incumbents are Abercrombie & Kent and Travel Leaders Group.
Does Exclusive Tours have an API?
No public API is recorded for Exclusive Tours.
What industry is Exclusive Tours in?
Exclusive Tours's product category is Luxury Travel Services. Its primary akta.pro industry code is THAKABAC, Luxury & Premium Leisure Travel Agencies, with a secondary code of THAKADAE, Luxury Multi-Day Tour Operators. Its NAICS code is 561520.