Clarks Group Of Hotels

What Clarks Group Of Hotels does

Clarks Group of Hotels operates a portfolio of five premium 5-star heritage hotel properties across key Indian heritage and tourist destinations: Clarks Amer (Jaipur), Clarks Khajuraho, Clarks Avadh (Lucknow), Clarks Shiraz (Agra), and Clarks Varanasi. The group is positioned as one of the first 5-star hotel chains in India, with operating roots dating to 1950 (per company history) and a stated commitment to sustainable luxury and eco-friendly hospitality practices. Clarks Avadh is notably Lucknow's first and oldest 5-star hotel and sits on the Hazratganj riverfront, while other properties are located in proximity to UNESCO World Heritage sites (Khajuraho temples, Taj Mahal). Each property operates with full-service amenities including multiple dining outlets (Falaknuma rooftop restaurant, Birendra Mahal multi-cuisine, Zolocrust 24-hour cafe at Avadh), wedding and conference venues, spa and wellness facilities, and 5-7 room categories.

The group's revenue is generated through three streams: hotel accommodations, food and beverage, and events and weddings, with Clarks Avadh hosting an estimated 80-90 weddings annually. Distribution is primarily direct-to-consumer via a Simplotel-powered website (hotelclarks.com) with direct-booking incentives (15% off F&B bill, 20% off food and soft beverages, 10% off laundry, best-rate guarantee), supplemented by walk-in traffic, travel agent partnerships, and dedicated corporate and wedding sales teams. The target customer mix spans business travelers, leisure/heritage tourists, and wedding & event clients across India.

In 2025, Indian Hotels Company Limited (IHCL), a publicly listed Tata Group company, completed its acquisition of Clarks Hotels & Resorts alongside Brij Hospitality and Atmantan. Following the acquisition, Clarks Group underwent a delisting process and now operates as a subsidiary within IHCL's portfolio, with Clarks Avadh already positioned under IHCL's SeleQtions collection. The group benefits from IHCL's national distribution, the Tata Friends & Family corporate discount program, and the parent's broader capital base, while retaining its heritage brand identity across the five-property footprint.

Name

Clarks Group Of Hotels

Legal name

Clarks Group of Hotels

Website

https://hotelclarks.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

251–500 employees

Short description

Clarks Group of Hotels operates five premium 5-star heritage hotels across Indian tourism destinations (Jaipur, Khajuraho, Lucknow, Agra, Varanasi), serving business travelers, leisure tourists, and wedding clients. Now a subsidiary of Indian Hotels Company Limited (Tata Group) following its 2025 acquisition.

Ownership category

akta.pro rank

Product category

Premium Heritage Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

akta.pro secondary industry

Historic & Heritage Full-Service Hotels (THAGAAAG)

Keywords

• Luxury hotel accommodations
• Destination wedding venues
• Heritage hospitality services
• Conference meeting facilities
• Premium 5-star hotels

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Accommodations: Revenue from room bookings across Clarks Amer (Jaipur), Clarks Khajuraho, Clarks Avadh (Lucknow), Clarks Shiraz (Agra), and Clarks Varanasi. Properties operate as premium 5-star hotels catering to business and leisure travelers.
2. Food & Beverage: Revenue from multiple dining outlets including Falaknuma rooftop restaurant (Awadhi cuisine), Birendra Mahal multi-cuisine restaurant, and Zolocrust 24-hour vegetarian cafe at Clarks Avadh; various restaurants at other properties.
3. Events & Weddings: Revenue from hosting destination weddings, conferences, and events. The properties offer extensive banquet facilities including grand halls, lawns, and poolside venues for celebrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Clarks Group of Hotels operates a portfolio of five premium 5-star heritage hotels across key Indian tourist and business destinations — Jaipur (Clarks Amer), Khajuraho, Lucknow (Clarks Avadh), Agra (Clarks Shiraz), and Varanasi. The core offering encompasses luxury room accommodations, multi-cuisine dining, destination wedding venues, conference and meeting facilities, and spa/wellness services, with a stated focus on sustainable luxury hospitality.

Product overview

Clarks Group of Hotels operates as a portfolio of premium 5-star heritage hotel properties across key Indian tourist and business destinations: Jaipur (Clarks Amer), Khajuraho (Clarks Khajuraho), Lucknow (Clarks Avadh), Agra (Clarks Shiraz), and Varanasi (Clarks Varanasi). The group is recognized as one of the first 5-star hotel chains in India and is committed to sustainable luxury with eco-friendly practices. Each property offers a range of accommodations across multiple room categories, distinct dining experiences (from fine-dine rooftop restaurants like Falaknuma to 24-hour cafes like Zolocrust and multi-cuisine buffets like Birendra Mahal), comprehensive wedding and event planning services with grand venues, conference and meeting facilities, and wellness amenities including spas and fitness centers. Clarks Avadh in Lucknow is notably the city's first 5-star hotel and part of IHCL's SeleQtions collection. The group emphasizes heritage, sustainable hospitality, and quality service across all properties.

Differentiator

Problem solved

Functional benefit

Brands

• SeleQtions: A collection of upscale hotels under IHCL featuring Clarks Avadh and other heritage properties, representing a portfolio of distinguished hotels.

Products and services

• Clarks Amer, Jaipur

Quantifiable outcome

• 80-90 weddings hosted annually at Clarks Avadh alone
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Jaipur Literature Festival (JLF)coreStrategic or Co-development Partner · 13 January 2026Clarks Group of Hotels serves as a venue partner for the Jaipur Literature Festival, one of India's premier literary events. The partnership involves hosting festival attendees and creating economic impact of over Rs 100 crore, accounting for nearly 30% of repeat tourists to Rajasthan. The festival engages 2,000 professionals and partners with 60 regional businesses in hospitality, logistics, and crafts.
• Indian Hotels Company Limited (IHCL)coreStrategic or Co-development Partner · 1 January 2024IHCL acquired Clarks Hotels & Resorts as part of its expansion strategy. Clarks properties including Clarks Amer (Jaipur), Clarks Khajuraho, Clarks Avadh (Lucknow), Clarks Shiraz (Agra), and Clarks Varanasi are now under IHCL's portfolio. Clarks Avadh is part of IHCL's SeleQtions collection. This acquisition positions Clarks within IHCL's umbrella of premium hotel brands.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• ITC Hotels: Operates luxury and premium hotels across India under ITC Royal Bengal, ITC Mughal (Agra), ITC Rajputana (Jaipur) and Welcomhotel brands. Direct competition in Clarks' core cities for both leisure and corporate travel.
• Indian Hotels Company Limited (IHCL / Taj Hotels): Parent company of Clarks since 2025; operates the Taj, Vivanta, and SeleQtions brands across India. Most directly comparable as the umbrella group under which Clarks now operates and the dominant premium hotel brand in India.
• Marriott International (India): Major international operator with luxury (Ritz-Carlton, JW Marriott) and premium brands across India. Competes for share in Clarks' core cities and through global distribution channels.
• Radisson Hotel Group (India): Operates multiple full-service hotels across Indian tourist and business destinations including Jaipur, Agra, and Lucknow. Competes on the corporate and leisure segments with international loyalty programs.
• Hyatt Hotels Corporation (India): Operates Park Hyatt, Grand Hyatt, and Hyatt Regency properties across major Indian cities including Jaipur and Lucknow. Competes in the upper-upscale and luxury segments with strong loyalty program reach.

Regional players

• Lemon Tree Hotels: India's largest mid-market hotel chain with presence across business and leisure destinations. While positioned more mid-scale than Clarks, competes for some traveler segments in overlapping cities.

Direct peers

• Brij Hospitality: Heritage and boutique hotel group operating across Rajasthan and North India. Co-acquired by IHCL alongside Clarks in 2025, signaling a similar positioning strategy within IHCL's portfolio.
• The Leela Hotels: Luxury heritage hotel brand with properties in New Delhi, Jaipur, Agra, and Udaipur. Competes in the premium heritage segment with similar positioning and overlapping destination footprint.
• Oberoi Group: One of India's premier luxury heritage hotel groups operating full-service hotels in Delhi, Jaipur, Agra, and other tourist destinations. Competes head-to-head with Clarks for premium heritage travelers and weddings in shared cities.
• WelcomHeritage (by ITC): Curated collection of heritage properties including palace and haveli conversions. Closely comparable to Clarks' heritage positioning, especially in Rajasthan and Uttar Pradesh.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hotelclarks
• LinkedInlinkedin.com/company/hotel-clarks-amer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarks Group Of Hotels