Reproductive Equity Now
Reproductive Equity Now is a Boston-based 501(c)(4) nonprofit advocacy organization that advances reproductive health care access through policy advocacy, coalition building, and public education across Massachusetts, New Hampshire, and Connecticut. It serves patients, providers, and grassroots advocates seeking equitable access to comprehensive reproductive care.
- Company typePrivate
- Founded1973
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Reproductive Equity Now does
Reproductive Equity Now is a 501(c)(4) nonprofit advocacy organization headquartered in Boston, Massachusetts, that advocates for equitable access to comprehensive reproductive health care across New England. Founded in the early 1970s, the organization works through policy advocacy, coalition building, and public education to demand, protect, and expand abortion access and reproductive equity in Massachusetts, New Hampshire, and Connecticut. Its core deliverables include the New England Abortion Care Guide (a zip-code-searchable provider directory covering all six New England states with flags for anti-abortion centers), the Abortion Legal Hotline (pro bono legal support for patients and providers, initially launched with the Massachusetts Attorney General and expanded to Connecticut), Implementation Toolkits for municipal leaders, and the Contraceptive Access Learning Collaborative.
The organization's business model is nonprofit advocacy: it does not sell products or services commercially. Revenue is derived from donations, grants, and state-allocated funding, including nearly $20 million secured for Massachusetts abortion access and infrastructure following the 2022 Dobbs decision. Its go-to-market motion is direct engagement with state legislatures, governors, attorneys general, and regulatory bodies, supplemented by grassroots organizing, electoral engagement, earned media, and digital campaigns. Its customer base consists of three primary constituencies: people seeking reproductive health care across New England (including out-of-state patients, college students, and underserved populations), abortion providers and clinicians needing legal and operational support, and grassroots advocates, abortion funds, and community organizations coordinating around reproductive health access.
Reproductive Equity Now's underlying technology is conventional rather than proprietary: the organization operates a Squarespace-hosted website, a searchable provider directory, and a phone-based legal hotline staffed by partner attorneys. Its strategic moat is built on legislative track record (including the ROE Act and provider shield laws), institutional relationships with state attorneys general and governors, a multi-state coalition network with Planned Parenthood, ACLU, and state abortion funds, and its position as the only organization building a coordinated regional model for reproductive equity across New England.
Reproductive Equity Now firmographics
Firmographics- Name
- Reproductive Equity Now
- Legal name
- Reproductive Equity Now
- Website
- https://reproequitynow.org
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reproductive Equity Now is a Boston-based 501(c)(4) nonprofit advocacy organization that advances reproductive health care access through policy advocacy, coalition building, and public education across Massachusetts, New Hampshire, and Connecticut. It serves patients, providers, and grassroots advocates seeking equitable access to comprehensive reproductive care.
- Ownership category
- akta.pro rank
Reproductive Equity Now industry classification
Industry- Product category
- Reproductive Health Advocacy
- NAICS
- Human Rights Organizations (813311), Social Advocacy Organizations (8133), Family Planning Centers (621410)
- akta.pro primary industry
- Public Health & Health Equity Organizations (BPAGACAL)
- akta.pro secondary industries
- Family Planning & Contraception (Including Abortion Care) (HLAKAJAG), Gender Equality & Women’s Empowerment (BPAGABAF)
Keywords
Where Reproductive Equity Now is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reproductive Equity Now business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels1 record
Marketing channels9 records
Reproductive Equity Now product offering
Product offeringCore offering
Reproductive Equity Now is a 501(c)(4) nonprofit advocacy organization that works to demand, protect, and expand reproductive equity and abortion access across New England. It delivers legislative advocacy, coalition building, public education, and direct resources for patients and providers, including the New England Abortion Care Guide and the Abortion Legal Hotline operated in partnership with state attorneys general.
Product overview
Reproductive Equity Now is a reproductive health advocacy organization that operates primarily as an informational and advocacy platform rather than a technology product company. Its core digital offerings include the New England Abortion Care Guide (a provider search tool), the Abortion Legal Hotline (a legal support service), Implementation Toolkits for municipal leaders, the Contraceptive Access Learning Collaborative, and resources focused on northern New Hampshire access. The organization functions as a nonprofit advocacy group working across Massachusetts, New Hampshire, and Connecticut to advance reproductive equity through policy advocacy, community organizing, and public education rather than through traditional software products or platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- New England Abortion Care Guide A searchable resource tool that lets users search by zip code to find abortion providers throughout Massachusetts, New Hampshire, Connecticut, Rhode Island, Vermont, and Maine, while also flagging dangerous anti-abortion centers to avoid in the area. Targeted at patients seeking abortion care across New England.
- Abortion Legal Hotline A hotline service connecting patients and providers with pro bono attorneys who can answer legal questions about accessing or providing lawful abortion care in Massachusetts and Connecticut.
- Implementation Toolkits Toolkits providing municipal leaders with actions and ordinances to advance reproductive equity in their cities and towns, including the Win & Deliver toolkit. Targeted at municipal officials and policymakers.
- Contraceptive Access Learning Collaborative A collaborative initiative focused on expanding access to contraception across New England states.
- Northern NH Repro Access A dedicated resource program aimed at improving reproductive health care access in northern New Hampshire.
- Anti-Abortion Centers Guidebook An educational resource helping people learn about and avoid deceptive anti-abortion centers.
Quantifiable outcome
- Secured nearly $20 million to support abortion access and infrastructure after the fall of Roe v. Wade
- +2 more outcomes
Companies that use Reproductive Equity Now
Customer profileSegments3 records
Ideal customer profiles4 records
Reproductive Equity Now technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reproductive Equity Now partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Governor Ned LamontcoreConnecticut's Governor joined REN and state leaders to call for urgent action to protect telehealth abortion access amid ongoing federal court challenges, demonstrating commitment to maintaining Connecticut as a safe haven for abortion access.
- Reproductive Equity Now FoundationcoreThe Foundation partnered with Connecticut's Attorney General and supporting organizations to launch an awareness campaign for the Abortion Legal Hotline in Connecticut. The Foundation publishes implementation plans and strategic action plans for contraceptive access across New England states.
- Connecticut Attorney General William TongcorePartnered with REN and the Reproductive Equity Now Foundation to highlight the Abortion Legal Hotline available to Connecticut residents and to announce a statewide awareness campaign for the resource.
- Massachusetts Department of Public HealthcoreThe DPH released a report on decreased abortion access in Cape Cod and Western/Northern Massachusetts, produced in consultation with Reproductive Equity Now under the state's 2022 shield law. The report recommends integrating abortion care into primary care settings and expanding provider training.
- Massachusetts Attorney General's OfficecoreLaunched the Abortion Legal Hotline in partnership with the Massachusetts Attorney General's Office and legal partners. The hotline connects patients and providers with pro bono attorneys who can answer legal questions about accessing or providing lawful abortion care in Massachusetts. The hotline was subsequently expanded to Connecticut.
- Planned Parenthood Advocacy Fund of MassachusettscoreCo-released the Beyond Roe Agenda in partnership with Planned Parenthood Advocacy Fund of MA and the ACLU of Massachusetts, outlining shared legislative priorities for reproductive equity in Massachusetts.
- ACLU of MassachusettscoreCo-released the Beyond Roe Agenda in partnership with Planned Parenthood Advocacy Fund of MA and the ACLU of Massachusetts.
- Pro-Choice ConnecticutcoreAs Pro-Choice Connecticut sunsets, Reproductive Equity Now assumed its advocacy work in Connecticut, with former Pro-Choice Connecticut State Director Liz Gustafson leading REN's Connecticut expansion. This represents a direct continuity of the organization's advocacy legacy in Connecticut.
- The Women's Centers (Hartford GYN Center)coreConnecticut's sole independent abortion provider. Reproductive Equity Now committed to advocating for their patients and staff, amplifying their stories, and winning major victories alongside them in New Hampshire.
- Planned Parenthood Votes! ConnecticutcoreContinued partnership from Pro-Choice Connecticut's legacy work. REN and Planned Parenthood Votes! Connecticut work together to ensure full control of reproductive health decisions in Connecticut.
- ACLU of ConnecticutcoreContinued partnership from Pro-Choice Connecticut's legacy. ACLU of Connecticut and REN work together on advocacy for abortion access in the state.
- REACH Fund of ConnecticutcoreConnecticut's statewide abortion fund. REN's Connecticut State Director Liz Gustafson serves on the board of the REACH Fund. The organizations work together to address barriers to accessing abortion care in the Nutmeg State.
- She Leads Justice (formerly CWEALF)minorContinued partnership from Pro-Choice Connecticut's legacy work. She Leads Justice works with REN to bolster reproductive health care in Connecticut and the New England region.
- Planned Parenthood of Northern New EnglandcoreREN committed to amplifying the work being done by Planned Parenthood of Northern New England in New Hampshire as part of its regional expansion. PPNNE is a key advocacy group operating in the Granite State.
- Reproductive Freedom Fund of New HampshirecoreNew Hampshire's statewide abortion fund. REN committed to investing additional resources alongside the Reproductive Freedom Fund of NH to change the landscape of reproductive health care in the Granite State.
- Equality Health Center of ConcordcoreAn independent abortion clinic in New Hampshire. REN committed to partnering with Equality Health Center to fight for their patients, amplify their stories, and win major victories alongside them in New Hampshire.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Reproductive Equity Now competitors and assessment
Company assessmentBroad incumbents
- Planned Parenthood Federation of America: The largest U.S. reproductive health and advocacy organization, with state affiliates that overlap REN's footprint in New England. Comparable as an incumbent in reproductive equity advocacy, service delivery, and coalition-building, though broader in scope across clinical services and national politics.
- Guttmacher Institute: Leading research and policy organization on reproductive health, producing the data and analysis that advocacy organizations like REN rely on for state-level policy work—comparable in policy analysis and data-driven advocacy though primarily research-focused.
- American Civil Liberties Union (ACLU): National civil liberties organization with active reproductive rights litigation and state-level affiliates that partner with REN in Massachusetts and Connecticut on the Beyond Roe Agenda—comparable in legal advocacy strategy and coalition-building though broader in mandate.
Direct peers
- National Women's Law Center: Women's rights advocacy and legal organization focused on policy, litigation, and public education across reproductive health, economic security, and gender equity—directly comparable to REN's policy advocacy and coalition strategy.
- State Innovation Exchange (SiX): State-level progressive policy organization that coordinates legislative strategy across state legislatures on issues including reproductive rights—closely comparable to REN's multi-state legislative strategy and coalition coordination.
- If/When/How: Reproductive justice legal advocacy organization that litigates and trains law students on abortion and contraception access—directly comparable to REN's legal support functions and provider-side advocacy.
- Center for Reproductive Rights: Global legal advocacy organization that litigates for reproductive rights, partners with state AGs, and shapes constitutional and statutory protections—closely comparable to REN's Abortion Legal Hotline work and shield law advocacy.
- NARAL Pro-Choice America: National abortion-rights advocacy organization that lobbies at federal and state levels, mobilizes electoral activity, and runs public education campaigns—directly comparable to REN in mission, advocacy strategy, and electoral engagement, though operating nationally rather than regionally.
- URGE: Unite for Reproductive & Gender Equity: Reproductive justice organization focused on young people, with active state-level chapters and policy advocacy—comparable to REN in mission, grassroots organizing model, and state-level policy focus.
Emerging players
- Religious Coalition for Reproductive Choice: Interfaith coalition advocating for reproductive freedom through education and policy work—comparable to REN's advocacy mission though focused on a specific faith-based constituency angle.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Reproductive Equity Now social profiles
Digital presenceReproductive Equity Now financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reproductive Equity Now leadership team
Management profileNumber of profiles
Profiles7 records
Reproductive Equity Now funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reproductive Equity Now M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reproductive Equity Now
What does Reproductive Equity Now do?
Reproductive Equity Now is a 501(c)(4) nonprofit advocacy organization that works to demand, protect, and expand reproductive equity and abortion access across New England. It delivers legislative advocacy, coalition building, public education, and direct resources for patients and providers, including the New England Abortion Care Guide and the Abortion Legal Hotline operated in partnership with state attorneys general.
Is Reproductive Equity Now a public or private company?
Reproductive Equity Now is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Reproductive Equity Now founded?
Reproductive Equity Now was founded in 1973. It employs 11 to 50 people.
Where is Reproductive Equity Now based?
Reproductive Equity Now is headquartered in Boston, United States, in the North America region.
Who are Reproductive Equity Now's main competitors?
Broad incumbents on record are Planned Parenthood Federation of America, Guttmacher Institute and American Civil Liberties Union (ACLU). Direct peers are National Women's Law Center, State Innovation Exchange (SiX), If/When/How, Center for Reproductive Rights, NARAL Pro-Choice America and URGE: Unite for Reproductive & Gender Equity. Religious Coalition for Reproductive Choice is listed as an emerging player.
Does Reproductive Equity Now have an API?
No public API is recorded for Reproductive Equity Now.
What industry is Reproductive Equity Now in?
Reproductive Equity Now's product category is Reproductive Health Advocacy. Its primary akta.pro industry code is BPAGACAL, Public Health & Health Equity Organizations, with a secondary code of HLAKAJAG, Family Planning & Contraception (Including Abortion Care). Its NAICS code is 813311.