Walter Blom Plants
- Company typePrivate
- Founded2010
- HeadquartersHillegom, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Walter Blom Plants firmographics
Firmographics- Name
- Walter Blom Plants
- Legal name
- Walter Blom Plants B.V.
- Website
- https://walterblom.nl
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Walter Blom Plants industry classification
Industry- Product category
- Wholesale Perennial Plants
- NAICS
- Nursery and Floriculture Production (11142), Nursery and Tree Production (111421), Greenhouse, Nursery, and Floriculture Production (1114)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)
- akta.pro secondary industries
- Vegetative Propagation (Cuttings, Clonal Forestry, Tissue Culture) (AFAMADAE), Seedling & Sapling Production (Bare-Root) (AFAMADAC)
Keywords
Where Walter Blom Plants is headquartered
LocationHeadquarters
- HQ city
- Hillegom
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Walter Blom Plants business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D
Revenue model
- Wholesale Perennial Plant Sales: B2B wholesale of perennial plants sold in multiple formats (Bare Roots, Unrooted Cuttings, Tissue Culture, Plugs, Jumbo Plugs) to large-scale nurseries internationally. Revenue is generated through product sales with ordering through an account-based system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B wholesale pricing through account system |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Walter Blom Plants product offering
Product offeringCore offering
Walter Blom Plants B.V. is a Dutch B2B wholesale supplier and international exporter of perennial plants serving the horticulture trade. The company offers over 2,500 perennial varieties in five distinct plant material formats (Bare Roots, Unrooted Cuttings, Tissue Culture, Plugs, and Jumbo Plugs), including 174 virus-indexed varieties under its VIP program. It exports exclusively to large-scale commercial nurseries throughout Europe, the United States, and the Far East via account-based ordering.
Product overview
Walter Blom Plants B.V. is a Dutch international wholesale supplier and exporter of perennial plants serving the horticulture trade throughout Europe, the United States, and the Far East. The company operates with a portfolio of over 2500 perennial varieties and offers five distinct product formats for large-scale nurseries: Unrooted Cuttings, Plugs, Bare Roots, Jumbo Plugs, and Tissue Culture. Product offerings include branded varieties such as Delphinium Pixie Rocket®, Paeonia Itoh Pink Double Dandy®, and Verbascum Peach Champagne® (Golden Medal Winner at HTA New Plant Show 2025), alongside hundreds of other perennial cultivars. The company supplies exclusively to large-scale commercial nurseries (B2B) and maintains partnerships with various plant breeders worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Unrooted Cuttings Fresh, unrooted plant cuttings supplied to large-scale commercial nurseries for propagation and growing-on; part of Walter Blom Plants' core plant material format portfolio.
- Plugs Young rooted perennial plants supplied in plug format, ready for transplanting into larger containers or field production by commercial nurseries.
- Bare Roots Dormant perennial plants supplied with bare roots, suitable for large-scale nursery growing operations and direct field or container planting.
- Jumbo Plugs Larger, more developed plug plants with advanced root systems designed to deliver faster growing cycles and reduce time-to-finish in commercial nurseries.
- Tissue Culture Laboratory-propagated perennial plantlets produced under sterile conditions to ensure disease-free, genetically identical stock; VIP (Virus Indexed Perennial) status is available for verified virus-free varieties in this format.
- Delphinium Pixie Rocket® Sky Rocket Compact Delphinium variety from the Pixie Rocket® series, launched in 2025 as a 2025 Top Newbie selection; features excellent basal branching, multiple large flower stems, blue flowers with a white bee, and a self-supporting compact growth habit.
- Paeonia Itoh Pink Double Dandy® Itoh hybrid peony variety launched in 2025 as a 2025 Top Newbie selection, featuring lavender pink flowers darker towards the centre, very floriferous with a long flowering period.
- Verbascum Peach Champagne® Protected Verbascum variety launched in 2025 as a 2025 Top Newbie selection and winner of the Golden Medal at the HTA New Plant Show 2025; develops quickly to maturity with 100% flowering guaranteed within 10-12 weeks of planting.
Companies that use Walter Blom Plants
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Walter Blom Plants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Walter Blom Plants partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Walter Blom Plants competitors and assessment
Company assessmentBroad incumbents
- Selecta One: European breeder and producer of ornamental young plants including perennials, with global wholesale distribution; meaningful overlap with Walter Blom's unrooted cutting and plug supply model.
- Dümmen Orange: Global Dutch-headquartered breeder and propagator of ornamentals including perennials, with extensive proprietary genetics sold to growers worldwide; a much larger incumbent operating in the same wholesale perennial category as Walter Blom Plants.
- Royal van Zanten: Established Dutch breeder and propagator of cut flowers, potted plants, and perennials exporting globally; competes with Walter Blom in supplying protected/branded perennial genetics to commercial nurseries.
- Darwin Perennials: PanAmerican Seed/Darwin Perennials brand (Ball Horticultural) supplying unrooted cuttings and tissue-cultured perennial liners to wholesale growers globally; direct overlap with Walter Blom's cutting and tissue culture formats.
Emerging players
- PlantHaven International: US-based plant genetics marketing and licensing agency representing breeder-developed perennial and woody varieties to growers; comparable 'branded varieties for growers' niche that overlaps with Walter Blom's protected-variety business.
Direct peers
- Florensis: Major Dutch-based young plants and rooted cuttings producer serving European and international commercial growers; overlaps with Walter Blom Plants as a wholesale supplier of vegetative propagation material to large-scale nurseries.
- Hilverda Kooij: Dutch-based breeder and propagator of cut flowers, potted plants, and perennials with tissue-culture and unrooted-cutting supply to international growers; competes directly with Walter Blom in perennial liner/cutting wholesale.
- Kientzler Jungpflanzen: German young plants producer propagating perennials and bedding plants via cuttings and tissue culture for wholesale nursery customers across Europe; comparable B2B model to Walter Blom Plants.
- Bartels Stek: Dutch perennial propagator specialising in bare-root and young perennial plants for international wholesale customers; directly comparable scale and product format to Walter Blom Plants.
- Vitroflora: Polish producer of tissue-cultured and young perennial plants supplied through tissue culture labs to European wholesale nurseries; directly comparable to Walter Blom's tissue-culture propagation business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Walter Blom Plants social profiles
Digital presenceWalter Blom Plants financial estimates
Financial estimateRevenue estimate
Valuation estimate
Walter Blom Plants leadership team
Management profileNumber of profiles
Profiles1 record
Walter Blom Plants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Walter Blom Plants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Walter Blom Plants
What does Walter Blom Plants do?
Walter Blom Plants B.V. is a Dutch B2B wholesale supplier and international exporter of perennial plants serving the horticulture trade. The company offers over 2,500 perennial varieties in five distinct plant material formats (Bare Roots, Unrooted Cuttings, Tissue Culture, Plugs, and Jumbo Plugs), including 174 virus-indexed varieties under its VIP program. It exports exclusively to large-scale commercial nurseries throughout Europe, the United States, and the Far East via account-based ordering.
Is Walter Blom Plants a public or private company?
Walter Blom Plants is a private company. It is classified as family owned and is currently operating.
When was Walter Blom Plants founded?
Walter Blom Plants was founded in 2010. It employs 11 to 50 people.
Where is Walter Blom Plants based?
Walter Blom Plants is headquartered in Hillegom, Netherlands, in the Europe region.
How does Walter Blom Plants make money?
One revenue line is on record: wholesale Perennial Plant Sales.
Who are Walter Blom Plants's main competitors?
Broad incumbents on record are Selecta One, Dümmen Orange, Royal van Zanten and Darwin Perennials. PlantHaven International is listed as an emerging player. Direct peers are Florensis, Hilverda Kooij, Kientzler Jungpflanzen, Bartels Stek and Vitroflora.
Does Walter Blom Plants have an API?
No public API is recorded for Walter Blom Plants.
What industry is Walter Blom Plants in?
Walter Blom Plants's product category is Wholesale Perennial Plants. Its primary akta.pro industry code is AFAGAHAM, Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers), with a secondary code of AFAMADAE, Vegetative Propagation (Cuttings, Clonal Forestry, Tissue Culture). Its NAICS code is 11142 and its SIC code is 100.