First Model Management
First Model Management is a London-based model agency representing fashion and creative talent across Image, Mainboard, Development, and Talent divisions for fashion houses, advertisers, casting directors, and production companies across the UK.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What First Model Management does
First Model Management London Limited is a privately held model agency operating from 72 Wilton Road in the Victoria/Pimlico district of London. The firm represents fashion models and creative talent across four divisions — Image (established models), Mainboard (core professional roster), Development (emerging talent), and Talent (actors and creative performers) — with separate women's and men's boards within each fashion division. The agency serves fashion houses, luxury brands, high street retailers, advertising agencies, casting directors, and production companies across the UK, arranging bookings for campaigns, editorial work, runway presentations, TV commercials, and film roles.
The business model is a traditional commission-based agency model layered with licensing economics. Revenue is generated through booking fees (hourly rates during standard business hours, day rates for bookings exceeding five hours, and overtime multipliers of 1.5x–2x for evenings, weekends, and bank holidays), plus Usage Fees for additional published media (packs, posters, showcards, record covers, swing tickets), Territory Fees for international rights outside the UK, and Exclusivity Fees for exclusive or semi-exclusive arrangements. All additional expenses carry a 12.5% uplift and prices are exclusive of VAT. Distribution is direct-to-client with no intermediaries; the agency manages contracts, fee scheduling, and client liaison internally using CDS Models & Talent Management Software.
Operations are explicitly UK-only — the agency publishes fraud warnings stating it does not operate any company outside the United Kingdom and never contacts prospective talent via WhatsApp or Facebook. Marketing is digital-first, centered on an active portfolio website and social channels on Instagram (@firstlondon), Facebook, and TikTok (@firstmodelmanagement). The firm has 1-10 employees, no disclosed funding rounds, no named institutional investors, and no disclosed revenue or ownership structure.
First Model Management firmographics
Firmographics- Name
- First Model Management
- Legal name
- First Model Management
- Website
- https://firstmodelmanagement.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- First Model Management is a London-based model agency representing fashion and creative talent across Image, Mainboard, Development, and Talent divisions for fashion houses, advertisers, casting directors, and production companies across the UK.
- Ownership category
- akta.pro rank
First Model Management industry classification
Industry- Product category
- Talent and Model Representation Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Artist Booking, Talent Buying & Agency Services (MPAGAAAF)
Keywords
Where First Model Management is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
First Model Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Booking Fees: Agency charges booking fees for model placements, including hourly rates (standard business hours), day rates (bookings over 5 hours), and overtime rates (1.5x for evenings/weekends, 2x for Sundays/bank holidays). Travel time outside 5-mile radius of Hyde Park Corner charged at half hourly rate. Fitting fees charged at half hourly rate with minimum £60/hour.
- Usage Fees: Additional fees for usage rights beyond initial permitted use - including packs, posters, showcards, record covers, swing tickets, and other published media. Usage fees cover right to use one image for one year in agreed territory.
- Territory Fees: Fees for usage rights outside United Kingdom, charged based on territory and duration (one year or one season). Minimum fee equals model's advertising day rate.
- Exclusivity Fees: Additional fees for exclusive or semi-exclusive arrangements that preclude models from working with competitors or specific product sectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Hourly rate - Standard business hours |
| Other | Pay-as-you-go | Day rate - Full day bookings |
| Other | Pay-as-you-go | Overtime - Extended hours |
| Other | Pay-as-you-go | Fitting fees |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
First Model Management product offering
Product offeringCore offering
First Model Management is a London-based model agency that represents fashion models and specialised performers across four divisions: IMAGE (established models), MAINBOARD (core professional roster), DEVELOPMENT (emerging talent), and TALENT (performers and actors). The agency books models for fashion campaigns, editorials, runway shows, and commercial work, handling contract negotiation, fee scheduling, and licensing/usage rights. Revenue is earned through booking fees, usage fees, territory fees, and exclusivity fees charged to brands, advertising agencies, and production companies.
Product overview
First Model Management is a London-based model agency that represents talent across distinct divisions. The agency operates through several talent categories: IMAGE (established models), MAINBOARD (core roster of professional models), DEVELOPMENT (emerging and developing talent), and TALENT (specialized performers such asBobby Gordon, Clifford Samuel, Cokey Falkow, and Manny Norte). The agency provides model representation services including bookings for fashion, commercial, and editorial work, with a contact and application process for prospective talent.
Differentiator
Problem solved
Functional benefit
Products and services
- Mainboard Model Representation
- Image Model Representation
- Development Model Representation
Companies that use First Model Management
Customer profileSegments2 records
Ideal customer profiles2 records
First Model Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
First Model Management partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CDS Models & Talent Management SoftwareoperationalFirst Model Management uses CDS Models & Talent Management Software (cDsglobal.com) as its operational platform for managing talent profiles, bookings, and client relationships. This is a technology vendor relationship supporting core agency operations.
Recent moves5 records
Expansion highlights4 records
First Model Management competitors and assessment
Company assessmentRegional players
- Bookings Models (MOT Model Management): Model management agency with a strong London presence and broader European reach. Comparable in core offering (fashion model representation), operating partly in different European territories where First Model Management is restricted.
Broad incumbents
- Next Model Management: International model management network with London presence, representing established and development talent. Comparable in offering (fashion, editorial, commercial bookings) with broader geographic coverage than First Model Management.
- IMG Models: Global model management division of IMG/WME, representing top-tier fashion talent and operating across multiple territories. Comparable in core service (fashion model representation), with significantly larger scale, global footprint, and broader celebrity/athlete adjacency.
Direct peers
- Storm Management: Long-established London model agency representing a roster of fashion, editorial, and commercial talent. Directly comparable as a London-headquartered agency serving fashion brands and advertising clients with a similar Image/Mainboard/Development-style tiered structure.
- The Hive Model Management: London model agency representing fashion and commercial talent. Directly comparable as a London-based, multi-division model agency competing for the same fashion house and advertising bookings.
- Milk Model Management: London model agency representing diverse talent for fashion and commercial bookings. Directly comparable as a London-based agency serving similar fashion and advertising clients with a tiered roster.
- Select Model Management: London-based model agency representing fashion, editorial, and commercial talent across multiple divisions. Directly comparable in service structure (women/men divisions, development board) and London-fashion-hub client base.
- Models 1: Established London model and talent agency with divisions for fashion models, actors, and personalities. Directly comparable in offering (fashion + talent representation), tiered board structure, and central-London operating model.
- Oxygen Model Management: London-based boutique model agency representing established and emerging talent. Comparable as a London-headquartered model agency with a similar tiered-board approach serving fashion and advertising clients.
- Elite Model Management London: Major London office of global Elite network, representing models for fashion and commercial bookings. Directly comparable in service offering and client base (fashion houses, advertising agencies), with a broader international reach than First Model Management.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
First Model Management social profiles
Digital presenceFirst Model Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
First Model Management leadership team
Management profileNumber of profiles
First Model Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
First Model Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about First Model Management
What does First Model Management do?
First Model Management is a London-based model agency that represents fashion models and specialised performers across four divisions: IMAGE (established models), MAINBOARD (core professional roster), DEVELOPMENT (emerging talent), and TALENT (performers and actors). The agency books models for fashion campaigns, editorials, runway shows, and commercial work, handling contract negotiation, fee scheduling, and licensing/usage rights. Revenue is earned through booking fees, usage fees, territory fees, and exclusivity fees charged to brands, advertising agencies, and production companies.
Is First Model Management a public or private company?
First Model Management is a private company. It is classified as unknown and is currently operating.
When was First Model Management founded?
First Model Management was founded in -1. It employs 1 to 10 people.
Where is First Model Management based?
First Model Management is headquartered in London, United Kingdom, in the Europe region.
How does First Model Management make money?
Four revenue lines are on record. Booking Fees are the primary driver. The others are usage Fees, territory Fees and exclusivity Fees.
Who are First Model Management's main competitors?
Bookings Models (MOT Model Management) is listed as a regional player. Broad incumbents are Next Model Management and IMG Models. Direct peers are Storm Management, The Hive Model Management, Milk Model Management, Select Model Management, Models 1, Oxygen Model Management and Elite Model Management London.
Does First Model Management have an API?
No public API is recorded for First Model Management.
What industry is First Model Management in?
First Model Management's product category is Talent and Model Representation Services. Its primary akta.pro industry code is MPAGAAAF, Artist Booking, Talent Buying & Agency Services. Its NAICS code is 7114 and its SIC code is 8741.