Grupo Nueva Economía

What Grupo Nueva Economía does

Grupo Nueva Economía is a privately held Bolivian media and business-intelligence company that publishes the monthly Nueva Economía magazine (365 editions produced over many years), the Gravitas analytical report series (covering economic and political analysis including special editions such as "Análisis de los 100 días"), and the MERCO corporate reputation rankings for Bolivia. The company is headquartered in La Paz with a secondary office in Santa Cruz de la Sierra, and operates a web-based publishing platform (nuevaeconomia.com.bo) that distributes daily news, magazine editions, reports, and rankings to the Bolivian business community. Its core technology is a web/digital publishing stack supporting digital magazine access, report downloads, and content distribution, supplemented by an in-house software developer and graphic designer who maintain and extend the platform.

The company monetizes through three primary streams: subscription and distribution revenue from the Nueva Economía magazine and its 216 analytical reports and 227 supplements; advertising and sponsorships targeted at Bolivian business decision-makers; and B2B professional services including consulting, research, training, and data analysis. Its customer base spans Bolivian business executives, entrepreneurs and MSMEs, and corporate entities participating in MERCO rankings for reputation measurement. The group has expanded into an ecosystem of sub-brands — App-credit.com (edufintech), Gerente Pyme and Emprendedor Global (virtual SME training), and Cercoverde.com (environmental solutions) — operated alongside its core media assets and a strategic alliance with Banblú digital marketing agency. The organization has accumulated multiple international recognitions (Ashoka Fellowship 2015, MIT Challenge 2018, CAF Compromiso Empresarial 2019, UpLink Trillion Trees 2022) for impact-driven business innovation, and is led by founder and Executive Director Carola Capra Seoane with a small core team of approximately nine named professionals spanning editorial, commercial, design, economics, software development, and consulting functions.

Name

Grupo Nueva Economía

Legal name

Grupo Nueva Economía

Website

https://nuevaeconomia.com.bo

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Nueva Economía is a privately held Bolivian media and business-intelligence company that publishes the Nueva Economía magazine, Gravitas analytical reports, and MERCO corporate reputation rankings, and offers consulting, research, training, and data-analysis services to Bolivian business executives, entrepreneurs, and corporate clients.

Ownership category

akta.pro rank

Product category

Business Media and Economic Journalism

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Marketing Research and Public Opinion Polling (541910)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Economic journalism
• Business intelligence media
• Corporate reputation rankings
• Business consulting services
• SME training programs

Headquarters

HQ city

San Miguel

HQ country

Ecuador

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Magazine and Publication Sales: Distribution of Nueva Economía magazine editions (365 editions available), special reports (216), and supplements/separatas (227). Includes both digital access and physical editions.
2. Consulting and Research Services: Provides consulting, research, training, and data analysis services to businesses in Bolivia and Latin America as part of their ecosystem building mission.
3. Advertising and Sponsorships: Revenue from business advertisements and branded content in the magazine and on their digital platform targeting the Bolivian business community.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Grupo Nueva Economía publishes the Nueva Economía magazine and the Gravitas analytical report series covering economics, business, and policy in Bolivia and Latin America, while also producing the MERCO corporate reputation rankings. In parallel, it sells professional consulting, research, training, and data-analysis services to Bolivian enterprises, entrepreneurs, and MSMEs. Its content archive spans 365 magazine editions, 216 reports, and 227 special supplements.

Product overview

Grupo Nueva Economía operates as a media and business intelligence company in Bolivia, publishing the Nueva Economía magazine with 365 editions covering economics and business news. The company offers a portfolio of publications including the main magazine and Gravitas analytical reports, alongside professional services in consulting, research, training, and data analysis. The company also produces the MERCO reputation rankings for Bolivian companies and manages a library of 365 editions, 216 reports, and 227 special editions.

Differentiator

Problem solved

Functional benefit

Brands

• App-credit.com: Edufintech application created by Carola Capra Seoane
• Gerente Pyme
• Emprendedor Global
• Cercoverde.com
• Gravitas
• Banblú

Products and services

• Revista Nueva Economía A monthly print and digital magazine covering economics and business topics in Bolivia, featuring news, analysis, and company/leader rankings for business executives, entrepreneurs, and corporate decision-makers.
• Gravitas Analytical Reports In-depth analytical publication series providing economic and political analysis reports for business leaders and government readers.
• Servicios de Consultoría Professional consulting services for business development and strategic planning, sold to Bolivian and Latin American enterprises.
• Servicios de Investigación Research services providing market intelligence and economic analysis to businesses in Bolivia and Latin America.
• Servicios de Capacitación Training and development programs for professional and entrepreneurial skill building, supporting SME managers and entrepreneurs.
• Análisis de Datos Data analysis services leveraging data science and analytics to deliver business insights, tied to the group's big-data and digital transformation initiatives.
• Ranking MERCO Bolivia

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BanblúcoreGTM or Marketing PartnerBanblú is a digital marketing and results agency that serves as a strategic ally for Grupo Nueva Economía. Daniela Mendoza Banzer, correspondent for Santa Cruz coverage, also serves as Strategic Director at Banblú, managing the brand's social media presence and digital marketing activities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Peers

• Expansión (México):

Direct peers

• LatinFinance: Specialized B2B financial intelligence and capital markets publication covering Latin America. Comparable for its niche regional business media model, subscription and rankings revenue, and focus on economic and corporate reputation data products.
• Análisis (Bolivia): Bolivian economic and business magazine covering macroeconomic policy, sector analysis, and corporate news. The closest single-country competitor to Nueva Economía, with comparable audience of executives and policy decision-makers.
• Bloomberg Línea: Bloomberg's Spanish-language LATAM business and economics news platform. Directly competes for the same Bolivian and Latin American executive audience with deeper capital, global brand, and broader newsroom resources.
• América Economía: Pan-Latin American business and economics magazine and digital media platform. Directly comparable as a B2B business intelligence publication targeting executives across the region, with similar rankings, analysis reports, and event monetization.

Regional players

• El Economista (México): Mexican business and economics daily covering corporate, financial, and policy news. Comparable as a Spanish-language business media brand targeting executives in a single large LATAM market with rankings and special reports.
• Forbes México: Mexican edition of Forbes focused on business, entrepreneurship, and wealth. Comparable in B2B executive audience, rankings (e.g., Forbes lists), and premium subscription/ advertising model, though at much larger scale.
• Gestión (Perú): Peruvian business daily and digital platform from the Grupo El Comercio. Comparable as a regional business intelligence brand serving Andean executives, with similar subscription, advertising, and corporate reputation content verticals.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Nueva_Economia
• Facebookfacebook.com/gruponuevaeconomiaBolivia
• LinkedInlinkedin.com/company/gruponuevaeconomia

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Nueva Economía