Karlovarská Korunní

What Karlovarská Korunní does

Karlovarská Korunní, s.r.o. is a privately held Czech mineral water producer headquartered and bottled at source in Stráž nad Ohří. The company has continuously operated its spring in the Doupovské hory (Doupov Mountains) region since 1876, supplying natural mineral water with a weakly mineralized profile (Mg 22 mg/l, Ca 65.2 mg/l, Na 61.6 mg/l, K 14.5 mg/l, F 0.59 mg/l) and a marketed 2:1 calcium-to-magnesium ratio. Spring sources are certified by the Czech Spa and Spring Inspectorate under the Ministry of Health, and Czech regulation requires bottling at the source and prohibits any chemical treatment, which structurally anchors the product proposition.

The portfolio is organized into four SKU families: a core natural mineral water line in still, lightly sparkling, and sparkling variants in 0.33L glass and 0.75L/1.5L PET; a sweetened flavored water range across roughly eight fruit flavors in 0.75L and 1.5L PET; the Korunní Etera premium sub-brand in no-added-sugar naturally aromatized flavors (Peach & Mint, Passionfruit & Ginger, Pomelo & Cucumber); and a functional water line in 375ml cans — BALANC with fiber and zinc, IMUNITA with vitamin D3, and IMPULS with iron — co-developed and fronted by Czech celebrity Dara Rolins under the 'Napij se, nabij se' campaign.

Revenue mechanics are pure packaged-consumer-goods: products are sold at undisclosed recommended retail prices through supermarkets, hypermarkets, grocery chains, and convenience stores across the Czech Republic. The company markets directly to consumers via its website, Facebook, Instagram, TV advertising, and YouTube (including a music-video collaboration with Dara Rolins), and operates a single manufacturing facility at its headquarters. There are no public export markets disclosed, no external investors, no parent company, and no other business segments.

Name

Karlovarská Korunní

Legal name

Karlovarská Korunní, s.r.o.

Website

https://korunni.cz

Company type

Private

Founded year

1876

Operating status

Operating

Headcount range

51–100 employees

Short description

Karlovarská Korunní is a privately held Czech producer founded in 1876 that bottles natural mineral water from protected Doupov Mountains springs at its Stráž nad Ohří facility, selling still, sparkling, flavored, and functional waters (BALANC, IMUNITA, IMPULS, Etera) through Czech retail and direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Bottled Mineral Water

NAICS

Bottled Water Manufacturing (312112), Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Mineral Water Bottling (Naturally Mineral) (AFAFACAB)

akta.pro secondary industries

Sparkling/Carbonated Bottled Water Production (AFAFACAE), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB), Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)

Keywords

• Natural mineral water
• Bottled water
• Flavored mineral water
• Functional beverages
• Beverage manufacturing

Headquarters

HQ city

Karlovy Vary

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Natural Mineral Water Sales: Karlovarská Korunní generates revenue through the manufacture and sale of bottled natural mineral water products. The company produces still, lightly sparkling, and sparkling varieties in both plastic (PET) and glass bottles. Products are sold in 0.33L, 0.75L, and 1.5L formats through retail distribution channels across the Czech Republic.
2. Flavored Mineral Water Sales: Sale of sweetened flavored mineral waters in various fruit flavors (lemon, orange, white grapes, lime & mint, red orange, fruit mix, apricot, mango, raspberry). These products contain approximately 4.8g of sugar per 100ml and are sold in 0.75L and 1.5L plastic bottles.
3. Functional Enhanced Water Sales: Sale of functional mineral water products (BALANC, IMUNITA, IMPULS) enriched with vitamins, minerals, and functional ingredients targeting specific health benefits. These are sold in 375ml plastic bottles with low sugar content (37 kJ/9 kcal per 100ml).
4. Korunní Etera Premium Line Sales: Sale of premium flavored mineral water line with natural aromas, no added sugar, and no artificial sweeteners in 1.5L format.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Karlovarská Korunní is a Czech mineral water manufacturer that bottles and sells natural mineral water sourced from protected underground springs in the Doupovské hory (Doupov Mountains) region. The company produces still, lightly sparkling, and sparkling mineral water in PET and glass bottles (0.33L, 0.75L, 1.5L), sweetened flavored mineral waters, sugar-free premium flavored waters under the Korunní Etera sub-brand, and a line of functional mineral waters (BALANC, IMUNITA, IMPULS) enriched with vitamins and minerals.

Differentiator

Problem solved

Functional benefit

Brands

• Korunní Etera: Flavored mineral water with natural aromas, without added sugar and artificial sweeteners. Available in flavors: Broskev & Máta (Peach & Mint), Marakuja & Zázvor (Passion Fruit & Ginger), Pomelo & Okurka (Pomelo & Cucumber).
• BALANC
• IMUNITA
• IMPULS

Products and services

• Korunní Natural Mineral Water
• Korunní Flavored Mineral Water
• BALANC Functional Mineral Water
• IMUNITA Functional Mineral Water Functional lightly sparkling mineral water enriched with vitamin D3 for normal immune system function, flavored with raspberry and yuzu. Each 375ml can provides 50% of daily reference intake of declared vitamins and minerals with low sugar content. Targeted at consumers seeking immune system support.
• IMPULS Functional Mineral Water Functional lightly sparkling mineral water enriched with iron for reduction of tiredness and fatigue, flavored with pomegranate. Each 375ml can provides 50% of daily reference intake of declared vitamins and minerals with low sugar content. Targeted at consumers seeking energy and fatigue reduction.
• Korunní Etera Premium Flavored Water Premium flavored mineral water line with natural aromas, no added sugar, and no artificial sweeteners. Available in exotic flavor combinations including Peach & Mint, Passionfruit & Ginger, and Pomelo & Cucumber in 1.5L format. Targeted at health-conscious consumers seeking sugar-free flavored options.

Quantifiable outcome

• Optimal calcium:magnesium ratio of 2:1 supporting nerve, muscle, and bone health
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Dara RolinsflagshipGTM or Marketing PartnerCzech pop star Dara Rolins serves as a brand ambassador for Korunní's functional mineral water products (BALANC, IMUNITA, IMPULS). The partnership includes co-development of three functional flavored water variants with active ingredients targeting different health benefits. The collaboration also produced a music video for the remix of Dara's song 'Čo o mne vieš' to promote the product line. The partnership combines Dara's fresh and energetic image with Korunní's natural mineral water positioning.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Aquila: Czech natural mineral water brand with national retail distribution. Competes in the same daily-use natural mineral water category as Korunn í, leveraging similar lightly mineralized positioning.
• Poděbradka: Czech natural mineral water brand historically positioned in the lightly carbonated segment. Overlaps with Korunn í's natural and flavored water SKUs in domestic retail and HoReCa channels.
• Smartwater: Glaceau premium vapor-distilled water brand (Coca-Cola). Comparable as a premium-priced bottled water brand leveraging a differentiated 'purity' narrative versus standard mineral water, relevant to Korunn í's Etera premium line.
• Bonaqua: Coca-Cola's bottled still and sparkling water brand sold across Central Europe, including the Czech Republic. Competes directly with Korunn í in mainstream retail through similar bottle formats and price points.
• Mattoni 1873: The leading natural mineral water brand in the Czech Republic, also founded in the 19th century. Directly competes with Korunn í across natural, flavored, and functional bottled water categories in Czech retail channels, and is the primary domestic share competitor.
• Hanácká kyselka: Czech-origin mineral water brand with traditional positioning and broad domestic distribution. Comparable as a heritage Czech mineral water competitor targeting similar everyday-hydration use cases.
• Vitaminwater (Glaceau): Functional enhanced water brand owned by Coca-Cola, positioned around vitamins, minerals, and flavor combinations. Directly comparable to Korunn í's BALANC/IMUNITA/IMPULS functional line in both product format and value proposition.

Broad incumbents

• Evian: Danone-owned global premium natural mineral water brand. Comparable as a benchmark premium still-water positioning and operates in the same broad 'natural mineral water' category, though at much greater scale and international reach.
• San Pellegrino: Nestlé-owned premium sparkling mineral water. Comparable for the sparkling/lightly sparkling mineral water portfolio that Korunn í produces and serves as a benchmark for sparkling mineral water positioning.
• Gerolsteiner: German natural mineral water brand known for high-mineral content and strong regional heritage. Comparable to Korunn í as a European mineral water brand emphasizing specific mineral profiles (Ca/Mg) and source-based authenticity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/karlovarskakorunni
• Instagraminstagram.com/korunni_cz
• Xx.com/Korunni1878
• LinkedInlinkedin.com/company/karlovarska-korunni

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Karlovarská Korunní